Comments on: Will Your Marketing Technology Pass the “Shiny Things” Test?

Comments on: Will Your Marketing Technology Pass the “Shiny Things” Test? https://www.emailvendorselection.com/shiny-things-the-best-esp/ Select and evaluate email service providers [tips tools and guides] evaluate email marketing software Tue, 12 May 2015 14:42:00 +0000 hourly 1 By: Gail Gardner https://www.emailvendorselection.com/shiny-things-the-best-esp/#comment-2068 Tue, 12 May 2015 14:42:00 +0000 https://www.emailvendorselection.com/?p=10366#comment-2068 I agree that many features go unused. If a business pays extra for advanced solutions, they need to invest the time and effort in learning to actually use them. If you don’t implement, it makes little sense to have them.

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