https://www.emailvendorselection.com/how-to-craft-a-future-proof-rfp/ Select and evaluate email service providers [tips tools and guides] evaluate email marketing software Tue, 12 Jan 2021 13:09:08 +0000 hourly 1 https://www.emailvendorselection.com/how-to-craft-a-future-proof-rfp/#comment-1962 Wed, 02 Oct 2013 18:38:00 +0000 https://www.emailvendorselection.com/?p=5568#comment-1962 Pete good catch. Real-time deployment will of course involve the ability of the database/CRM to move the data into the tool.

]]> https://www.emailvendorselection.com/how-to-craft-a-future-proof-rfp/#comment-1961 Wed, 02 Oct 2013 13:33:00 +0000 https://www.emailvendorselection.com/?p=5568#comment-1961 No mention of real-time!?

]]> https://www.emailvendorselection.com/how-to-craft-a-future-proof-rfp/#comment-1960 Wed, 02 Oct 2013 11:26:00 +0000 https://www.emailvendorselection.com/?p=5568#comment-1960 Jason, you make valid points. Many businesses suffer from shortsightedness. They are so focused on the short term (i.e., how can we make this month’s numbers?) that they fail to consider the future ramifications of their decisions. This is particularly true in email marketing, which offers immediate, real-time insight into customer actions/habits. Successful companies apply current learnings when building future campaigns – and they should do the same when considering vendors.
Darcy Grabenstein, APR, ABC

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