Thank you so much for your contribution Akin, your points are so correct. Your first point actually gives us food for thought: cross account visibility is of major concern for us. Thank you.

This is exactly the case with Moosend Email Marketing, as our service is SaaS as well. Data storage is of major concern, mainly for banking institutions we have as customers, which have to comply with certain regulations, and for other industries as well.
Confidentiality agreements are usually needed, either we work with an agency or with the end customer. And most of the times, we send out Infrastructure and Security overviews, to let the customer know that we comply with all international laws and regulations (eg Safe Harbor etc).
And this is not the agency’s job to provide such a certification, therefore in those cases, the parts that are involved have to be stated. In those cases, the agency and the ESP are partnering to provide the end customer with the confidentiality and security he needs. Thank you for your comments Walter, cheers!

Thanks for your reply, Sofia. In our experience, customers need to know where their data is stored. From a security perspective especially it is important for agency clients to be aware of the parties involved and the location (and security) of their data. Quite often we are asked to sign (parts of) a data processing agreement as well, which makes sense, as in those cases we host the data on our servers (Copernica Marketing Software is a SAAS solution). I can imagine that the situation would be different for software that you install locally.

Thanks for your comment Walter.
I would agree with you about the whitelabeling difficulties. Nevertheless, it depends on the agency type, there are agencies that work mostly under a “software house” profile, so solutions like that would easily fit to the services they offer, and presented as their own solutions.
It also depends on the security concerns of the customer. The end customer relies on the agency, without knowing that there is an intermediate, who has access on his data and his mailing list. True? We handle this every day, and probably so do you. In this case, a white label solution seems necessary, and offered as a relief on the security concerns of the customer. What do you think?

Thank you Dave for your comment. There are not many solutions available of this kind, though. Services like campaign monitor, moosend, mailup etc have developed such a feature for sub-account management, but so many other services seem to neglect the needs of an agency, don’t you think?