Comments on: ESP and Agency Hybrid: The best of both worlds or an organizational nightmare? https://www.emailvendorselection.com/esp-and-agency-hybrid-the-best-of-both-worlds-or-an-organizational-nightmare/ Select and evaluate email service providers [tips tools and guides] evaluate email marketing software Wed, 02 Aug 2023 07:39:50 +0000 hourly 1 By: Derek Harding https://www.emailvendorselection.com/esp-and-agency-hybrid-the-best-of-both-worlds-or-an-organizational-nightmare/#comment-2010 Wed, 16 Jul 2014 07:03:00 +0000 https://www.emailvendorselection.com/?p=6981#comment-2010 In reply to Alchemy Worx.

Thanks Abigail. Obviously I’m speaking in generalities, it’s not possible to address every variant. However as an agency CEO who has worked for an ISP and run an ESP I know for sure that agencies can never have the same insider knowledge and backend access that an ESP’s own teams can.
I also know that many agencies claim they’re platform experts while also claiming to be platform agnostic. Similarly there are ESPs who claim their creative and agency services match those of true agencies. These two claims are… optimistic.

]]> By: Alchemy Worx https://www.emailvendorselection.com/esp-and-agency-hybrid-the-best-of-both-worlds-or-an-organizational-nightmare/#comment-2009 Tue, 15 Jul 2014 16:34:00 +0000 https://www.emailvendorselection.com/?p=6981#comment-2009 Hi Derek,
Agree with your central point that resourcing email with both an ESP and an agency gives the benefits of both. However we’d beg to differ on your overview of the weaknesses of agencies – there is an exception: specialist email marketing agencies make platform knowledge, channel expertise and efficient execution as much a part of their core business as account management, creative and strategy. This is certainly our approach at Alchemy Worx and we have a team of expert users of ESPs such as Cheetahmail, ExactTarget, Responsys and Silverpop.
Abigail Boswell, on behalf of Alchemy Worx

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