Comments on: Recommendation Engines for Email Marketing

By: László Grad-Gyenge

László Grad-Gyenge — Mon, 02 May 2016 08:52:00 +0000

You can also try PartnerMail (www.partnermail.eu) for presonazlied email remarketing.

By: Jordie van Rijn

Jordie van Rijn — Fri, 05 Jun 2015 04:40:00 +0000

In reply to cboulanger. Yes, well the opportunities are right there.

By: cboulanger

cboulanger — Tue, 02 Jun 2015 17:34:00 +0000

Nice article. I obviously need to catchup on email tech. I’m familiar with a lot of recommendation/personalization tech for websites, but not very well versed in the email opportunities.
Thanks

By: StartupSandy

StartupSandy — Mon, 01 Jun 2015 13:30:00 +0000

In reply to Pete Austin. Thanks for the comments Pete, good to hear from you. Totally agree with you about the real-time data path. That's exactly the system we have at AVARI too. The older methods of using batched data or freezing recommendations at send time will no longer cut it in a consumer-centric real-time world.

By: Pete Austin

Pete Austin — Mon, 01 Jun 2015 13:13:00 +0000

Very good Article that covers the ground well. Just a few comments:
A fully real-time data path is vital for product recommendations. When each customer views a web page or opens/reopens an email, you ideally want recommendations to be based on what they are looking at now – not what they looked at yesterday.
Stock levels are also vital for many organizations. Regardless on how appropriate a product is for a shopper, there is little point in recommending when the stock level is low and you will sell them all anyway. It’s better to push other products that are a slightly worse fit, but which actually need the marketing.
And finally some figures on the effectiveness of personalization:
https://www.freshrelevance.com/blog/personalization-increases-sales-by-14