Comments on: Behavioral email marketing: 4 examples and the tools you need to change your business forever https://www.emailvendorselection.com/behavioral-email-marketing-4-examples-and-the-tools-you-need-to-change-your-business-forever/ Select and evaluate email service providers [tips tools and guides] evaluate email marketing software Wed, 04 Apr 2018 23:07:00 +0000 hourly 1 By: Brad Wages https://www.emailvendorselection.com/behavioral-email-marketing-4-examples-and-the-tools-you-need-to-change-your-business-forever/#comment-2199 Wed, 04 Apr 2018 23:07:00 +0000 https://www.emailvendorselection.com/?p=6039#comment-2199 Great article, Chris. The Amazon “sweepstakes” idea is brilliant.

]]> By: Vik https://www.emailvendorselection.com/behavioral-email-marketing-4-examples-and-the-tools-you-need-to-change-your-business-forever/#comment-2198 Tue, 22 Sep 2015 15:15:00 +0000 https://www.emailvendorselection.com/?p=6039#comment-2198 Insightful article. Thank you Chris.
Was just wondering if you could mention some of your favorite “newer breed” email marketing software.
Thanks!

]]> By: chexton https://www.emailvendorselection.com/behavioral-email-marketing-4-examples-and-the-tools-you-need-to-change-your-business-forever/#comment-2197 Sat, 19 Sep 2015 01:28:00 +0000 https://www.emailvendorselection.com/?p=6039#comment-2197 Hey David! That is testing my memory, shows why I should reference things when writing them :).
Here’s a big study we did though based on a lot of data: http://www.getvero.com/resources/guides/100-million-emails/
Might be interesting?

]]> By: David J. Bradley https://www.emailvendorselection.com/behavioral-email-marketing-4-examples-and-the-tools-you-need-to-change-your-business-forever/#comment-2196 Fri, 18 Sep 2015 14:52:00 +0000 https://www.emailvendorselection.com/?p=6039#comment-2196 Thanks for the article Chris. Where can I find this study?
-David

]]> By: Anonymous https://www.emailvendorselection.com/behavioral-email-marketing-4-examples-and-the-tools-you-need-to-change-your-business-forever/#comment-2195 Tue, 20 May 2014 01:13:00 +0000 https://www.emailvendorselection.com/?p=6039#comment-2195 In reply to Kenny.

Hi Kenny, totally agree and it definitely depends on the situation. For B2B businesses with a high-touch or multiple-touch sales process lead scoring is very powerful.
For other businesses in the B2C space (and even some doing B2B) segmentation can be just as, if not more powerful. That is, segmenting based on combinations of actions and targeting customers once they enter a single segment or set of segments.
It all depends how you team likes to work…at the end of the day lead scoring is just building a score based on conditions, whilst segmentation is building a group based on conditions!

]]> By: Kenny https://www.emailvendorselection.com/behavioral-email-marketing-4-examples-and-the-tools-you-need-to-change-your-business-forever/#comment-2194 Fri, 03 Jan 2014 12:25:00 +0000 https://www.emailvendorselection.com/?p=6039#comment-2194 Great article Chris,
I’m working in marketing automation for a while now. We implement different MAP’s based on the client needs. What I’m missing in your article is “lead scoring” based on demographics and behavioral information. Once a predefined score is achieved this gives you the ability to eg trigger an alert to a call center or a sales team. It then becomes a highly qualified lead.

]]>