Comments on: When Should You Outsource Your Email Marketing?

By: Marek Pronkowski

Marek Pronkowski — Tue, 07 Jun 2016 10:45:00 +0000

I’m in position that I’m looking for contractors. We can be helpful in described above “Combined Approach” as we usually work with marketing teams making technical stuff for them so: graphic design, HMTL coding (including responsiveness), data administration, analysing performance metrics (open-rates, click-through rates, etc.) and A/B testing. W are small company based in Cracow in Poland which allows to cut costs a bit but not losing any bit of quality. Mostly working with companies from UK and US for more information please go to http://luvemails.com We will be happy to help you grow 🙂

By: Neil Berman

Neil Berman — Mon, 01 Feb 2016 14:28:00 +0000

QAing your content is a given and it is surprising how often problems are overlooked Bower House. Having a process or checklist handy is helpful.

By: Bower House Digitial

Bower House Digitial — Mon, 25 Jan 2016 11:17:00 +0000

I think in regards to the skills your team need to succeed – you also need to include:
Campaign Deployment – Actually setting up the campaign and getting the ‘send sweats’ when it is time to deploy.
QA – Making sure all permutations of the content are correct, links work, render fine etc

By: Bower House Digitial

Bower House Digitial — Mon, 25 Jan 2016 02:17:00 +0000

By: Neil Berman

Neil Berman — Thu, 14 Jan 2016 13:35:00 +0000

Absolutely Stephan! We find that our mid-market prospects rarely have the in house talent to effectively implement automation. And as importantly analyze results and adjust accordingly.

By: Stephan Hovnanian

Stephan Hovnanian — Wed, 13 Jan 2016 13:40:00 +0000

Don’t forget automation as an important skill for your marketing team. It’s one thing to analyze campaign performance, send emails, design, write, etc., but those are all basically one-off components of a successful email marketing program. Adding in the automation, and how subscriber behavior informs your ability to nurture them, takes things to a whole new level of performance and even profitability. That’s actually where I feel consultants are the best fit for companies who are already managing their own emails. Great piece, Neil.