Comments on: Should Relational Database Support Be One of Your Criteria When Choosing an ESP? https://www.emailvendorselection.com/should-relational-database-support-be-one-of-your-criteria-when-choosing-an-esp/ Select and evaluate email service providers [tips tools and guides] evaluate email marketing software Fri, 14 Jun 2019 05:09:29 +0000 hourly 1 By: David Addison https://www.emailvendorselection.com/should-relational-database-support-be-one-of-your-criteria-when-choosing-an-esp/#comment-2005 Tue, 01 Aug 2017 21:41:00 +0000 https://www.emailvendorselection.com/?p=6890#comment-2005 I’ve spent almost 3 years engineering a new ESP which has just come online. Open and flexible use of custom relational data was one of the objectives. Our lead developer spent 11 years with his past employer building another ESP that sends about 6 billion messages a year for thousands of clients. His new platform is vastly superior. I’ll looking for folks that want to beta our platform and provide feedback as we continue to extent the platform.

]]> By: Marco Marini https://www.emailvendorselection.com/should-relational-database-support-be-one-of-your-criteria-when-choosing-an-esp/#comment-2004 Thu, 18 Feb 2016 08:49:00 +0000 https://www.emailvendorselection.com/?p=6890#comment-2004 In reply to Saul Gowens.

Hello Saul, thank you for your comment, I completely agree! The secret is setting up the data in the most appropriate way based on what you’re trying to accomplish!

]]> By: Saul Gowens https://www.emailvendorselection.com/should-relational-database-support-be-one-of-your-criteria-when-choosing-an-esp/#comment-2003 Wed, 17 Feb 2016 19:25:00 +0000 https://www.emailvendorselection.com/?p=6890#comment-2003 Hi Marco,
I totally agree with the concept of a relational database to support your email marketing. After all the majority of data within ‘lists’ originate from a relational database.
In fact, we’ve built our business ‘Websand’ around that very fact – making relational databases for marketing automation to feed our preferred ESP.
We’ve found one of the main problems is that relational databases can be complicated and difficult for non technical marketers to get their head around.
However, if you are looking to do some behaviour driven data driven marketing, then you need to link to a relational database – otherwise it’s simply too much work!
All of this increases the importance of planning your marketing activity. Marketing automation needs a plan. It’s not an adhoc newsletter activity.
Of course, you always have the option to keep things ‘traditional’ and simple. In that case, as you say. A flat file is just fine.

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