Comments on: The death of Email Marketing CPM and why that is great for you https://www.emailvendorselection.com/the-death-of-email-marketing-cpm-and-why-that-is-great-for-you/ Select and evaluate email service providers [tips tools and guides] evaluate email marketing software Sun, 04 Oct 2020 06:14:01 +0000 hourly 1 By: svfoxhotmail https://www.emailvendorselection.com/the-death-of-email-marketing-cpm-and-why-that-is-great-for-you/#comment-1936 Thu, 22 Oct 2015 09:56:00 +0000 https://www.emailvendorselection.com/?p=4402#comment-1936 Good article that after 3 years it is still on page 1.
sam
http://www.wordunscrambler.com

]]> By: Chris Marriott https://www.emailvendorselection.com/the-death-of-email-marketing-cpm-and-why-that-is-great-for-you/#comment-1935 Thu, 07 Feb 2013 19:28:00 +0000 https://www.emailvendorselection.com/?p=4402#comment-1935 In reply to Dori.

You’re right to call it “shooting from the hip”

]]> By: Dori https://www.emailvendorselection.com/the-death-of-email-marketing-cpm-and-why-that-is-great-for-you/#comment-1934 Thu, 07 Feb 2013 19:18:00 +0000 https://www.emailvendorselection.com/?p=4402#comment-1934 Yes, a new article!  Bundled services can be beneficial on both ends, but as you point out, the cost of switching an embedded ESP… that is one area where this topic resides… If I have an integration specialist who is helping to work with API configurations and analytics, and an SLA agreement for Client Services or an escalation path, or Account Management and Deliverability services in one price – how do you escape when you don’t know the base costs  – including vendor CODB?  If a vendor can clearly define the line-items against said cpm, then that’s good.  If they can’t, seems they’re shooting at the hip.  Yes?  No? 

]]> By: Chris Marriott https://www.emailvendorselection.com/the-death-of-email-marketing-cpm-and-why-that-is-great-for-you/#comment-1933 Thu, 07 Feb 2013 18:40:00 +0000 https://www.emailvendorselection.com/?p=4402#comment-1933 Hi Dori, thanks for your nice coments!  You raise a great question regarding the bundled prices some ESPs and even some clients push for.  Clients often like the “all in” CPM which includes any and all services.  ESPs like to do it because–as you imply–it makes it very hard to discern what you are paying for as a client.  Jordie, this sounds like the subject for another article!

]]> By: Jordie van Rijn https://www.emailvendorselection.com/the-death-of-email-marketing-cpm-and-why-that-is-great-for-you/#comment-1932 Thu, 07 Feb 2013 18:06:00 +0000 https://www.emailvendorselection.com/?p=4402#comment-1932 In reply to Dori.

That is a great question Dori. In previous selections, I have asked for a certain price model. Like the breakdown you mentioned. Would be great to offer a template or example for that on the site. 

]]> By: Dori https://www.emailvendorselection.com/the-death-of-email-marketing-cpm-and-why-that-is-great-for-you/#comment-1931 Thu, 07 Feb 2013 17:56:00 +0000 https://www.emailvendorselection.com/?p=4402#comment-1931 Chris, this is a great article.  I have found the trickier areas to be in ESP “bundled” prices that affect mere CPM rates.  I would love to hear your thoughts on the “bundling” of services and cpm and how companies can decipher how to deconstruct that.   Or how to tell companies how to instruct ESP candidates to break down simple pricing models so they know what true and delineated costs they will be facing over time.  Because you know your stuff.
Best regards, Dori Thompson
information era marketing + consulting

]]> By: Chris Marroitt https://www.emailvendorselection.com/the-death-of-email-marketing-cpm-and-why-that-is-great-for-you/#comment-1930 Thu, 07 Feb 2013 13:14:00 +0000 https://www.emailvendorselection.com/?p=4402#comment-1930 Thank you, Dennis!

]]> By: Dennis, ListsUK https://www.emailvendorselection.com/the-death-of-email-marketing-cpm-and-why-that-is-great-for-you/#comment-1929 Thu, 07 Feb 2013 12:42:00 +0000 https://www.emailvendorselection.com/?p=4402#comment-1929 Thanks Chris, good article and very, very true.

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