Comments on: Switching ESPs? What to Expect…and What to Deliver

By: Marco Marini

Marco Marini — Thu, 08 May 2014 15:58:00 +0000

In reply to Craig Loynes. Thanks, Craig, for the additional resource. The more a marketer knows before that migration, the better.

By: Marco - ClickMail

Marco - ClickMail — Fri, 26 Jul 2013 22:17:00 +0000

TJ – great point! In a situation where ESPs have input on strategy and execution, one should definitely have minimums, if not goals that both client and vendor agree to
Craig – you post brings some valid considerations. When looking to integrate marketing and transactional emails, we have found that it is better to use an ESP that allows for API calls. This way message(s)
will be tracked and marketing can easily update the HTML that is being
sent. A common complaint we hear is Marketing having to wait for IT to make changes to their programs.

By: TJ Rosenberg

TJ Rosenberg — Wed, 24 Jul 2013 14:23:00 +0000

Great post, Marco. However, what about setting objectives and goals with your new ESP? If it’s a self-serve option, of course that’s mostly up to the company, but in a full-serve or hybrid capacity, clients should hold ESP’s to certain benchmarks – at least industry averages for deliverability and CAN-SPAM and CASL compliance. Vendors should be experts in both these areas, not to mention design and content optimization.

By: Craig Loynes

Craig Loynes — Fri, 14 Jun 2013 11:33:00 +0000

Pretty comprehensive post on ESP migration. Here are a few more things to think about: http://www.emailcenteruk.com/blog/2013/01/5-tips-for-migrating-esp/