Comments on: Migrating to a new ESP: what to move and how https://www.emailvendorselection.com/migrating-to-a-new-esp-what-to-move-and-how/ Select and evaluate email service providers [tips tools and guides] evaluate email marketing software Thu, 08 May 2014 15:56:00 +0000 hourly 1 By: Marco Marini https://www.emailvendorselection.com/migrating-to-a-new-esp-what-to-move-and-how/#comment-2000 Thu, 08 May 2014 15:56:00 +0000 https://www.emailvendorselection.com/?p=6625#comment-2000 In reply to Steve Henderson.

Thanks, Steve, that’s a good addition to this
content, and being able to benchmark before and after the migration is very
important.

]]> By: Steve Henderson https://www.emailvendorselection.com/migrating-to-a-new-esp-what-to-move-and-how/#comment-1999 Tue, 06 May 2014 14:19:00 +0000 https://www.emailvendorselection.com/?p=6625#comment-1999 I would also add in a summary of email behavioural/activity data into the mailing list (number of emails opened, clicked and last opened date, last purchase date, for example). Not only will this, help segment and target in those first few weeks and months; but should there be any initial delivery issues you can use this information to help identify and solve those problems.

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