Comments on: The Iceberg Effect – How to compare ESP pricing https://www.emailvendorselection.com/the-iceberg-effect-how-to-compare-esp-pricing/ Select and evaluate email service providers [tips tools and guides] evaluate email marketing software Fri, 07 Mar 2014 14:10:00 +0000 hourly 1 By: Kim Rotheram https://www.emailvendorselection.com/the-iceberg-effect-how-to-compare-esp-pricing/#comment-1975 Fri, 07 Mar 2014 14:10:00 +0000 https://www.emailvendorselection.com/?p=5824#comment-1975 ‘The proof is in the pudding’ as they say. One of the biggest things I’ve learnt is that you outgrow an email service provider quickly, because email should be just part of your communications strategy. I needed a platform that did email, SMS, social, connected with various CRM and e-commerce platforms, so an enterprise company that offers a full solution is the only way forward. For me going to a small provider wasn’t and isn’t an option.
The first thing I’ll look at is what customers they already have on board. That’s a massive idea as to their capabilities and overall package.

]]> By: Lisa https://www.emailvendorselection.com/the-iceberg-effect-how-to-compare-esp-pricing/#comment-1974 Tue, 17 Dec 2013 09:52:00 +0000 https://www.emailvendorselection.com/?p=5824#comment-1974 In reply to JN.

Very true. I’ll admit I got stung before but it was in the contract. As long as you know what you’re signing nothing is hidden. Never again will I pay for a cheap, half-hearted platform – they don’t work!

]]> By: Mehdi https://www.emailvendorselection.com/the-iceberg-effect-how-to-compare-esp-pricing/#comment-1973 Wed, 20 Nov 2013 19:44:00 +0000 https://www.emailvendorselection.com/?p=5824#comment-1973 In reply to Mandy.

It wasn’t that impressive to me, there were typos everywhere!

]]> By: Lisa Coombes https://www.emailvendorselection.com/the-iceberg-effect-how-to-compare-esp-pricing/#comment-1972 Wed, 20 Nov 2013 10:46:00 +0000 https://www.emailvendorselection.com/?p=5824#comment-1972 In reply to Mandy.

Hi Mandy,
Thank you for your kind feedback.
I’m glad that you enjoyed our website. Did you check out our other articles in the blog section? http://www.variant4.com/home/blogs Might be worth a read if you’re after more info 🙂

]]> By: JN https://www.emailvendorselection.com/the-iceberg-effect-how-to-compare-esp-pricing/#comment-1971 Tue, 19 Nov 2013 14:54:00 +0000 https://www.emailvendorselection.com/?p=5824#comment-1971 As with anything, you pay for what you get. If you want a quality service, naturally you will pay more. It all depends on whether you want to pay more for a reliable SOLUTION, or pay less for a system that could turn out to be a PROBLEM. Cheaper certainly doesn’t mean it’s as good! We have always gone for platforms that are tried and tested and that I have done my research on. THEY ARE ONLY ‘HIDDEN COSTS’ iF YOU A) DON’T ASK AND B) DON’T READ YOUR CONTRACT! The market is split nowadays, between companies that are just Email Service Providers and then companies that offer a whole solution. They both do different things, they both charge different things and one is a lot more beneficial to a company than the other. Moral of the story – for me, if they’re cheap it rings alarm bells. I would rather pay more for more and ensure I am dealing with a PROFESSIONAL company.

]]> By: Mandy https://www.emailvendorselection.com/the-iceberg-effect-how-to-compare-esp-pricing/#comment-1970 Tue, 19 Nov 2013 11:02:00 +0000 https://www.emailvendorselection.com/?p=5824#comment-1970 That’s a great article.
I just visited your website http://www.variant4.com which also has some useful info.

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