Comments on: Speed Up With These Advanced Analytics For Your ESP https://www.emailvendorselection.com/advanced-analytics-consider-choosing-esp/ Select and evaluate email service providers [tips tools and guides] evaluate email marketing software Mon, 13 Jun 2022 04:43:09 +0000 hourly 1 By: Rúben Alvim https://www.emailvendorselection.com/advanced-analytics-consider-choosing-esp/#comment-2032 Wed, 19 Nov 2014 20:35:00 +0000 https://www.emailvendorselection.com/?p=9037#comment-2032 In reply to Mallory Mongeon.

A nice, elegant way of doing it. Thanks for the explanation! Will surely take a closer look at Email on Acid’s analytics roster – seems impressive 🙂 Cheers!

]]> By: Mallory Mongeon https://www.emailvendorselection.com/advanced-analytics-consider-choosing-esp/#comment-2031 Wed, 19 Nov 2014 19:27:00 +0000 https://www.emailvendorselection.com/?p=9037#comment-2031 Hey Ruben, without giving away too much behind the scenes information on our analytics, we are able to keep an open communication with the IP address when an email is opened. We communicate to the IP address every second to calculate the read time. Once the connection is closed, we know they are no longer viewing it and stop counting it as “opened.”
I’m glad you like the post 🙂 If you want to check out our engagement reporting some more, take a gander at our advanced analytics here: https://www.emailonacid.com/email-preview/analytics

]]> By: Rúben Alvim https://www.emailvendorselection.com/advanced-analytics-consider-choosing-esp/#comment-2030 Wed, 19 Nov 2014 19:06:00 +0000 https://www.emailvendorselection.com/?p=9037#comment-2030 Terrific sum-up, Mallory! Engagement reporting definitely caught my eye (and is clearly the way to go to improve your deliverability). How exactly would you fetch those reading times? A pinging beacon? An ISP feedback loop? Something else entirely?

]]>