Comments on: Is your email marketing solution measuring up? https://www.emailvendorselection.com/email-marketing-solution-measurement/ Select and evaluate email service providers [tips tools and guides] evaluate email marketing software Wed, 08 Jun 2022 08:28:10 +0000 hourly 1 By: Jordie van Rijn https://www.emailvendorselection.com/email-marketing-solution-measurement/#comment-1868 Mon, 22 Aug 2011 10:04:00 +0000 https://www.emailvendorselection.com/?p=2629#comment-1868 In reply to MarketingXD.

Thanks for the comment MarketingXD.
I agree, metrics should always be seen together with method and subject of measurement, otherwise the wrong interpretation is around the corner.
Very well spotted on the organisation / marketer one, I changed that line in the article. The stat came from the 2011 Email Marketing Benchmark Report. Which is a paid report, but the executive summary is here on scribd: http://www.scribd.com/doc/47092440 Page 8 also shows the stat included in the article.

]]> By: MarketingXD https://www.emailvendorselection.com/email-marketing-solution-measurement/#comment-1867 Mon, 22 Aug 2011 09:10:00 +0000 https://www.emailvendorselection.com/?p=2629#comment-1867 Measurement is dangerous if you forget what your results apply to.
For example, this post says, “A recent report by Marketingsherpa showed that only 51% of emailmarketers are actively tracking clicks in email.”
The post doesn’t seem to link to this report, but if you read the very tiny picture, you’ll see it’s headed “percentage of organizations”. That is a very different thing from percentage of marketers. It’s plausible that most mainstream organizations (who employ many marketers) do track, but long tail ones (who do marketing part-time) don’t, making the situation much better than the raw 51% suggests.

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