Comments on: 10 Marketing Experts share the future transformations of MarTech https://www.emailvendorselection.com/future-martech/ Select and evaluate email service providers [tips tools and guides] evaluate email marketing software Mon, 18 Mar 2024 13:57:22 +0000 hourly 1 By: Rikke Thomsen https://www.emailvendorselection.com/future-martech/#comment-2192 Tue, 08 May 2018 08:18:00 +0000 https://www.emailvendorselection.com/?p=14350#comment-2192 In reply to Courtenay.

Hi Courtenay. Thanks for the insights. I agree that Scrum isn’t for everyone, and it depends very much on how you work as a team and what type of work you do. Also, thanks for sharing the article. The more we know about how we work, the more effective we can be.

]]> By: Courtenay https://www.emailvendorselection.com/future-martech/#comment-2191 Tue, 08 May 2018 05:25:00 +0000 https://www.emailvendorselection.com/?p=14350#comment-2191 @Rikke Thomsen – Being Agile and applying scrum methodologies to the approach of your marketing efforts would be a viable approach. Id caution though with Scrum. As an experienced Scum master, scrum is a very rigid framework which can be applied relatively rigidly to the application of software development. Though multiple retros and demo sessions may help, sprinting towards the finish in a marketing department often means that things don’t get done properly. Id suggest using a “lean approach” instead of scrum – ill let you take a look at https://www.smartsheet.com/agile-vs-scrum-vs-waterfall-vs-kanban and let me know your thoughts. Lean focusses on the principles – eliminating waste and optimising the whole whereas scrum is very ceremony and commitment driven. There is a fine difference.

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