{"id":10896,"date":"2015-08-04T09:30:17","date_gmt":"2015-08-04T07:30:17","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=10896"},"modified":"2019-03-18T16:01:45","modified_gmt":"2019-03-18T15:01:45","slug":"warming-up-your-dedicated-ip-address-with-a-new-esp","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/warming-up-your-dedicated-ip-address-with-a-new-esp\/","title":{"rendered":"Warming Up Your Dedicated IP Address With a New ESP"},"content":{"rendered":"

Choosing to have a dedicated IP address<\/strong> is often preferred by businesses who want full control of their brand send reputation. By choosing a dedicated IP with your (new) Email Service provider, you can ensure the reputation and delivery of your emails are not impacted by the actions of other marketers, which could happen if you share ESPs mailing IPs.<\/p>\n

<\/span>Shared or dedicated IP address ?<\/span><\/h2>\n

The difference between shared and dedicated mailing IP addresses is quite simple. A shared IP address is used by multiple ESP customers at the same time. Having a Dedicated IP address means that your company has its very own IP address.<\/p>\n

<\/span>Warming Your Dedicated IPs<\/span><\/h2>\n

If you\u2019ve invested in a dedicated IP address, warming that IP address is critical. If you begin sending emails from a new or \u201ccold\u201d IP address. Steep increases in email marketing volume to major ISPs can damage your new mailing IP\u2019s reputation<\/a>. That defeats the purpose. So you need to warm your IP address gradually over time to establish your new IP address as a legitimate email sender among the major Internet Service Providers (ISPs). Properly warming up your IP address is a crucial step in building your email sending reputation and improving email delivery performance.<\/p>\n

<\/span>How do ESPs help with Dedicated IP Addresses and IP Address Warming?<\/span><\/h2>\n

Most credible ESPs can provide dedicated IP addresses, mostly for an additional fee. The configuration typically requires up to two days. ESPs should also be prepared to assist you with the IP warming process with a combination of guidance, platform features and professional services.<\/p>\n

The following guide provides the steps involved to warm up your IP address and establish a positive reputation. Note that you cannot shortcut the process! It will take a minimum of 4 weeks to build towards your targeted volume.<\/p>\n

If your database has less than 10,000 prospects you do not need to warm your IP address. And if you are conducting B2B email marketing the warming is less of an issue because your emails are distributed over multiple ISPs, but is still advised.<\/p>\n

Process To Warm Up Your IP Address For B2C Email Marketing To Major ISPs:<\/p>\n