![\"number-of-email-platforms-used\"\/](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/2016\/04\/number-of-email-platforms-used.png\")
<\/a><\/figure><\/div>\n\n\nThe largest ESPs represented the majority of the specific platforms brands used. For example, the top 10 email service providers used by our respondents claimed almost 56% market share among this group.<\/p>\n\n\n\n However, smaller, more niche ESPs were well-represented too. In total, our respondents used more than 100 ESPs.<\/p>\n\n\n\n Completing the mix, nearly 11% of our respondents used homegrown email platforms. These platforms are developed and maintained in-house and generally trade sophistication for lower costs. Often, companies have had their homegrown platforms in place for many, many years.<\/p>\n\n\n Digging into the data, we found that these three groups\u2014users of 1 ESP, users of multiple ESPs, and users of homegrown platforms\u2014had some interesting differences.<\/p>\n\n\n\n While there are advantages to sending all of your emails via one platform, using two or more ESPs tends to be a marker of a more sophisticated (and more complex) production process.<\/p>\n\n\n\n For instance, brands using multiple ESPs generally have larger email teams, more emails in production at once, and longer production cycles.<\/p>\n\n\n\n Brands using multiple ESPs were slightly more likely to use both email agencies<\/a> and freelancers. They were also a bit more likely to use software tools like Emmet, static site generators<\/a>, task runners, and postprocessors \u2014 although all of those saw relatively little usage among email marketers. Have a look at our review of the best freelance marketing websites<\/a> to hire email marketers.<\/p>\n\n\n\n Users of homegrown email platforms are a bit of a mixed bag. In some ways they seemed less sophisticated, but other ways there were the most sophisticated.<\/p>\n\n\n\n For instance:<\/p>\n\n\n\n Some of this unevenness is likely due to the fact that one-third of these brands rely entirely on their homegrown platform to send all their email, while the remaining two-thirds use theirs in conjunction with at least one other email platform. Based on the ESPs used by this second group, it appears that most of these brands primarily send transactional emails with their homegrown platforms.<\/p>\n\n\n\n There aren\u2019t necessarily any right or wrong approaches, since every brand\u2019s email marketing goals and needs are unique. However, there are undeniable trends among these three groups that can inform your decisions about which email platform \u2014 and how many \u2014 is right for you.<\/p>\n","protected":false},"excerpt":{"rendered":" The number of email service providers a brand uses to send its emails reveals a lot about their email program\u2014how sophisticated it is, the size of their email team, and much more. Whether they use a homegrown email platform is equally revealing.<\/p>\n","protected":false},"author":87,"featured_media":12114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2],"tags":[188],"dealstore":[],"coauthors":[535],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/12093"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=12093"}],"version-history":[{"count":1,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/12093\/revisions"}],"predecessor-version":[{"id":80249,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/12093\/revisions\/80249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/12114"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=12093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=12093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=12093"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=12093"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=12093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
[TWEET THIS CHART<\/a>]<\/p>\n\n\n\n![\"email-service-providers-used-2016\"](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/2016\/04\/email-service-providers-used-2016.png\")
<\/a><\/figure><\/div>\n\n\n
[TWEET THIS CHART<\/a>]<\/p>\n\n\n\n1 ESP vs. multiple ESPs<\/h2>\n\n\n\n
\n
<\/li>\n\n\n\n
<\/li>\n\n\n\nHomegrown Platforms<\/h2>\n\n\n\n
\n
<\/li>\n\n\n\n\n
\n
<\/li>\n\n\n\n