{"id":12825,"date":"2016-09-20T07:26:16","date_gmt":"2016-09-20T05:26:16","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=12825"},"modified":"2019-03-27T12:42:56","modified_gmt":"2019-03-27T11:42:56","slug":"10-things-hate-about-rfp","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/10-things-hate-about-rfp\/","title":{"rendered":"10 Things I Hate About the RFP Process"},"content":{"rendered":"

Some businesses prefer to use RFPs (Requests for Proposals) when selecting a new ESP or Marketing Automation vendor, because it standardizes the process of evaluating a supplier. Though it sounds like a great idea, I will tell you why I hate<\/em> RFPs!<\/p>\n

And as it turns out, we were just asked once again to do an Request for Proposal (RFP), and once again the whole process made me want to vomit\u2026 or drink. <\/p>\n

<\/span>Here\u2019s the first issue with RFPs:<\/span><\/h2>\n

Company XYZ calls us up and says \u201cwe would love to work with you. We need help with our email marketing.\u201d We say great, tell us about the problem. They begin to tell us about their RFP, to which they add the caveat at the end of the sentence \u2013 \u201cby the way, this is being handled by our procurement department.\u201d <\/p>\n

To which I ask\u2026the same procurement department that purchases toilet paper and coffee filters? And of course, there response was \u201cyes, that\u2019s the one and the same\u201d.<\/p>\n

At that moment my heart sunk. I thought to myself, what the hell does a procurement department know about purchasing marketing services?? But wanting to work with this company, I expressed an interest to look at the RFP and get back to them. <\/p>\n

<\/span>Here\u2019s where the disconnect comes in:<\/span><\/h2>\n

The marketing manager who called me neglected to tell me some very important details which would have validated our interest in participating. <\/p>\n

Despite this, we\u2019re still going through the motions but have an awful taste in our mouth and feel whatever effort we put into this RFP will be wasted because of the lack of flexibility that the procurement department has outlined as part of the requirements.<\/p>\n

Thus bringing me back to my original article<\/a> \u2013 \u201810 Things I Hate About The RFP Process\u2019 I wrote some years back. Please make sure to pay close attention to point number 9. <\/p>\n

<\/span>Here\u2019s the new net takeaway<\/span><\/h2>\n

If you are really looking to work with a partner, build a relationship with them. Invite them in for a sit down and learn who they are versus sending them16 pages that outline business requirements that were never communicated, to begin with.<\/p>\n

<\/span>10 Things I Hate About the RFP Process<\/span><\/h2>\n

Some businesses like to use RFPs (Requests for Proposals<\/a>) because it standardizes the process of evaluating a supplier. Many purchasing decisions are based on complex requirements that need to be addressed. RFPs are the quickest way to understand if the vendor is capable of servicing your needs.<\/p>\n

Though it sounds like a great idea, I will tell you why I hate RFPs!<\/p>\n

    \n
  1. Companies don\u2019t tell all about their RFP process.<\/b> They typically do not disclose to whom and how many providers they have sent the RFP. In many cases, they do not send it to their top three or four prospective suppliers, which they\u2019ve already selected (at least unofficially).
     <\/li>\n
  2. Who the hell can read 100 RFPs?<\/b> In many situations, we have been in an RFP battle with over 100 companies. At the end of the day, no one can properly evaluate 100 RFPs. There are not enough hours in the week to even begin to review that many dead trees. And if there were, the person evaluating 100 RFPs could never give enough time to do each one justice.
     <\/li>\n
  3. The RFP process removes the human element.<\/b> In order to establish relationships between requesting companies and submitting businesses, it is best to meet, talk, and take the time to see if values and goals align. There is very little communication, and in some cases it is even prohibited, in the RFP process.\n

    Consider this: Would you hire someone to work with you that you never met?<\/li>\n

  4. There is no feedback after rejection.<\/b>
    \nIf I could learn from past errors, it would improve my chances in the future. In many instances companies will not let me know how I stacked up in the RFP process. Even though I spend 30 hours, 50 hours, or more on preparing the required documentation, when I fail to be hired the requesting companies will not tell me why.<\/p>\n<\/li>\n
  5. RFPs can stifle a company\u2019s creative side.<\/b>
    \nOften the RFP process is a checklist of requirements and does not allow for a company\u2019s creativity to shine through. Companies may even get penalized for going outside the boundaries of the RFP structure. Digital marketing is not an assembly line of ho-hum interchangeable parts; it\u2019s a skillful and dynamically creative process honed to produce each customer\u2019s ideal solution.
     <\/li>\n
  6. The quality of RFPs varies widely.<\/b>
    \nOkay, I am being way too kind. Some of them totally suck! They appear to have been put together at a moment\u2019s notice by someone who hasn\u2019t the first clue what to ask for. Or they seem to have a little of everything from every individual who has a stake in the matter. Poor quality RFPs make it hard on the vendor to properly respond.
     <\/li>\n
  7. Inadequate turn-around time is common.<\/b>
    \nThe RFP request-to-submission process is often restricted to two weeks or less, and this eliminates many prospects from participating or putting forth their best effort in preparation. Sometimes the best providers are busy with ongoing projects that are a greater priority when the RFP comes along. Too bad, so sad if they can\u2019t wait for me.
     <\/li>\n
  8. Some RFPs ask for trade secrets.<\/b>
    \nGive me a break! They want to know exactly how I do what I do (my special talent). They want me to break it all down into a granular formula with each separate item priced by time spent and expected results obtained. They ask me to compare and contrast that detailed information with their current campaign (with which I am not even familiar!). <\/p>\n

    All this work and divulging of trade secrets for a mere chance at this one job? Not likely. How do I know they won\u2019t just take all my strategic tricks and tactics and use them going forward with their own personnel? All that work for no pay makes Jeff a dull boy \u2013 that\u2019s what I say.<\/li>\n

  9. Procurement departments should stay away from the RFP process.<\/b>
    \nRFPs are often executed by those in the procurement department, and in many cases they have no idea about online digital or email marketing. Procurement departments are ideal for buying reams of paper, cardboard boxes, and pencils by the truckload.
    \nWhy would you ask your procurement department to step outside their comfort zone and make decisions when it comes to evaluating marketing technology?
     <\/li>\n
  10. RFP responses are too often requested on paper.<\/b>
    \nWho does that anymore? Why are we printing anything that we don\u2019t need to print? They want multiple copies? What about those trees? Am I not being evaluated as a digital supplier? Why can\u2019t we just get that pattern set up from the get-go? Why do I have to ask these obvious questions? Why do I hate the RFP process? Why, indeed?!<\/li>\n<\/ol>\n

    So, now you know a few of the reasons why I hate the RFP process. Don\u2019t even ask me to fill out your form or answer all your questions on paper. If you want to understand what I can do for your company, please invite me in for a coffee, let\u2019s have a conversation, and see if we can build a relationship.<\/p>\n

    <\/span>Takeaway<\/span><\/h2>\n

    As a technology vendor or service provider, if your clients put you through the hoops and hurdles of an RFP, then be prepared to fight an uphill battle. RFPs are unfair, time-consuming, and in many cases the best provider does not win.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Some businesses prefer to use RFPs (Requests for Proposals) when selecting a new ESP or Marketing Automation vendor, because it standardizes the process of evaluating a supplier. Though it sounds like a great idea, I will tell you why I hate RFPs! And as it turns out, we were just asked once again to do […]<\/p>\n","protected":false},"author":93,"featured_media":18657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2],"tags":[199],"dealstore":[],"coauthors":[1310],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/12825"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=12825"}],"version-history":[{"count":0,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/12825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/18657"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=12825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=12825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=12825"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=12825"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=12825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}