{"id":15664,"date":"2025-11-27T14:57:00","date_gmt":"2025-11-27T13:57:00","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=15664"},"modified":"2025-12-02T13:56:18","modified_gmt":"2025-12-02T12:56:18","slug":"drip-marketing-automation-software-review","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/drip-marketing-automation-software-review\/","title":{"rendered":"Drip Marketing Automation Review (2026)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Drip_all_about\"><\/span>What is Drip all about?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Drip\u2019s main focus is on automation and funnels, and can cover everything your business needs when it comes to email marketing.<\/p>\n\n\n\n<p>But is it a good fit for your business right now? This Drip review should help you make the right decision.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>TL;DR: This review will be pretty detailed \ud83d\ude09 <\/strong><\/p>\n\n\n\n<p>Click <a href=\"#reviewsummary\">here to skip right to the Summary of the Review, with Pros and Cons<\/a>.<\/p>\n\n\n\n<p>Selecting an email marketing platform can be a challenge.<br>Because it plays a very critical role for an online business.<br>And that role is making sales!<\/p>\n\n\n\n<p>So you need something that can reliably send emails to the inbox. But also, something to make your life easier and save you loads of time and money.<\/p>\n\n\n\n<p>How?<\/p>\n\n\n\n<p>Through automation of course!<\/p>\n\n\n\n<p>If you aren\u2019t using automation with your emails, you are seriously lagging behind.<\/p>\n\n\n\n<p>I\u2019ve been using <a href=\"https:\/\/www.emailvendorselection.com\/go\/drip-home\" target=\"_blank\" rel=\"nofollow noopener\">Drip<\/a> to help my clients <b>automate their whole sales funnel<\/b>. This includes, among other cool things:<\/p>\n\n\n\n<ul>\n<li>Doing launches (live and automated)<\/li>\n\n\n\n<li>Onboarding sequences<\/li>\n\n\n\n<li>Creating advanced email courses<\/li>\n\n\n\n<li>Email offers based on user actions<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s head in, see if Drip is a good fit for your business at the point where you are right now.<\/p>\n\n\n\n<p><b>Drip Review:<\/b><span style=\"line-height: 2;\"><br>1. <a href=\"#intro\">What is Drip all about<\/a><br>2. <a href=\"#setup\">Initial Setup<\/a><br>3. Platform functionalities:<br><span style=\"margin-left: 25px;\"><a href=\"#listbuilding\">Forms and list building<\/a><br><span style=\"margin-left: 25px;\"><a href=\"#subscribermanagement\">Subscriber management<\/a><\/span><br><span style=\"margin-left: 25px;\"><a href=\"#emailmarketing\">Sending emails<\/a><\/span><br><span style=\"margin-left: 25px;\"><a href=\"#automation\">Automation workflows<\/a><\/span><br><span style=\"margin-left: 25px;\"><a href=\"#moreautomation\">More on automation<\/a><\/span><br><span style=\"margin-left: 25px;\"><a href=\"#reporting\">Reporting<\/a><br>4. More cool features in Drip<br><span style=\"margin-left: 25px;\"><a href=\"#liquid\">Liquid language and content snippets<\/a><br><span style=\"margin-left: 25px;\"><a href=\"#autoresend\">Auto resend<\/a><br><span style=\"margin-left: 25px;\"><a href=\"#workflowsharing\">Workflow sharing<\/a><br><span style=\"margin-left: 25px;\"><a href=\"#grouping\">Grouping and automation management<\/a><br><span style=\"margin-left: 25px;\"><a href=\"#leadscoring\">Lead scoring<\/a><br>5. <a href=\"#pricing\">Drip pricing and support<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p>6. <a href=\"#reviewsummary\">Drip review summary: Pro&#8217;s, Cons and free trial<\/a><br><a name=\"intro\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Drip_is_about_and_what_youll_learn_in_this_review\"><\/span>What Drip is about and what you\u2019ll learn in this review<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019ve been using an <a href=\"https:\/\/www.emailvendorselection.com\/email-service-provider-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing platform<\/a> before, you\u2019ll find that Drip is pretty similar. So there shouldn\u2019t be a big learning curve to get you started.<\/p>\n\n\n\n<p>The best thing about Drip is their visual Workflow builder. Since it\u2019s visual, it\u2019s very fun and easy to build out your sequences. As Drip supports Liquid, you can do very advanced and personalized funnels. Liquid is a powerful template language developed by Shopify.<\/p>\n\n\n\n<p>Another thing Drip is different from a lot of other email marketing platforms is that there are no lists. It acts as a CRM, where every unique email is treated as a unique contact. And everything is powered from a tagging system. Meaning, you can segment your subscribers like there\u2019s no tomorrow!<\/p>\n\n\n\n<p>Finally, it\u2019s focus is on automations. There are a lot of rules and triggers you can create to make your business run on autopilot (but do stay behind the wheel).<\/p>\n\n\n\n<p>That said, let me guide you through what Drip can (and can\u2019t) do. We\u2019ll go through this as if we just created a new account.<\/p>\n\n\n\n<p><b>Here are some of the things we\u2019ll go through:<\/b><\/p>\n\n\n\n<ul>\n<li>How you can track subscriber actions on your website, and send them triggered emails based of those actions<\/li>\n\n\n\n<li>What segmentation and personalization options are available in Drip<\/li>\n\n\n\n<li>Multiple ways of sending your emails<\/li>\n\n\n\n<li>Powerful visual builder, where you\u2019ll spend most of your fun time<\/li>\n\n\n\n<li>And some other awesome features like liquid language support, auto-resends and lead scoring<\/li>\n<\/ul>\n\n\n\n<p><a name=\"setup\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Initial_setup\"><\/span>Initial setup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are some of the first things that you\u2019ll need to set up initially before you move forward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Installing_Drip_code_to_help_you_track_visitor_stats\"><\/span>Installing Drip code to help you track visitor stats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you create a new Drip account, first thing Drip will ask you to do is to install their snippet code on your website.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"395\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/2-Drip-code-snippet.jpg\" alt=\"2 Drip code snippet\" class=\"wp-image-15670\"\/><\/figure>\n\n\n\n<p>If you want to make use of everything Drip can do for you, this is the step you don\u2019t want to skip. It\u2019s like seasoning to food. Sure, food will taste good without seasoning. But it tastes so much better when you season it!<\/p>\n\n\n\n<p>This makes form widgets to collect subscribers (will get to that later) and tracking website actions possible. And best of all, if they are subscribed to your list, you\u2019ll get that data in your Drip account.<\/p>\n\n\n\n<p>Why is that such a good thing?<\/p>\n\n\n\n<p>It gives you the ability to send triggered emails, based on subscribers actions on your website. Or segment subscribers to specific groups.<\/p>\n\n\n\n<p>For example:<br>I come to your website and read 3 articles about list building. Based on that, you can tag me as interested in list building and send me an automated email about list building or your offer for list building. Of course, taking into account that I\u2019m already subscribed to your emails.<\/p>\n\n\n\n<p>Right message at the right time, very powerful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unsubscribe_options\"><\/span>Unsubscribe options<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s say you are running a specific promotion along with your regular emails.<br>And let\u2019s say someone isn\u2019t really interested in receiving these kind of emails, but they still want to receive your regular emails.<\/p>\n\n\n\n<p>Usually what happens when they click unsubscribe, they get removed from your list.<\/p>\n\n\n\n<p>But, in Drip, you are able to set the unsubscribe link to lead them to their subscription management page. There, they can opt out of a specific campaign, but still receive your regular emails.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"198\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4-unsubscribe-options.jpg\" alt=\"4 unsubscribe options\" class=\"wp-image-15671\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analytics_setup\"><\/span>Analytics setup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you love checking reports in google analytics, you can easily set up all your Drip links with specific UTM codes. So you can see exactly how your campaigns perform in GA.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"449\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/1-analytics-setup.jpg\" alt=\"1 analytics setup\" class=\"wp-image-15668\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sending_domain_and_do_you_even_need_to_set_it_up_to_ensure_good_deliverability\"><\/span>Sending domain and do you even need to set it up to ensure good deliverability?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you would prefer to use your own sending domain for emails, you can set that up as well.<\/p>\n\n\n\n<p><strong>What is this exactly?<\/strong><\/p>\n\n\n\n<p>Have you ever saw that little \u201cvia\u201d next to the email address when you receive a marketing email? That just shows you where exactly the message is coming from. When you set up your own sending domain, this goes away and it\u2019s your email address only.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"337\" height=\"84\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/3-sending-domain-example.jpg\" alt=\"3 sending domain example\" class=\"wp-image-15672\"\/><\/figure>\n\n\n\n<p><strong>Should you use your own sending domain?<\/strong><\/p>\n\n\n\n<p>Drip uses high reputation servers and it is in their interest to provide their clients with the best deliverability possible. I never had deliverability issues with Drip and don\u2019t feel the need to use my own domain. One less thing I have to worry about. But if you have huge lists, it might be a good idea if you want more control over your deliverability.<\/p>\n\n\n\n<p>below is the <a href=\"https:\/\/www.senderscore.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">sender score<\/a> which was assigned to my emails from Drip:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"192\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/5-sender-score.jpg\" alt=\"5 sender score\" class=\"wp-image-15673\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Templates_and_building_emails\"><\/span>Templates and building emails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Drip didn\u2019t have drag &amp; drop builder for a long time. And it was in my opinion one of the biggest deal breakers for people who didn\u2019t know how to code their own emails.<\/p>\n\n\n\n<p>But, they listen to their customers and just recently, they pushed out an update with drag and drop builder.<\/p>\n\n\n\n<p>At first look, it\u2019s pretty flexible. You can drag and drop different sections and create any layout you might need. It also allows you to add background images too (unlike some other email platforms).<\/p>\n\n\n\n<p>Since this is still very fresh, you can\u2019t create a custom design and add Drip\u2019s drag and drop functionalities. But this might change over time. Right now, it\u2019s just limited to one box for editable content if you\u2019d like to use your custom template.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"307\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/6-template-editable.jpg\" alt=\"6 template editable\" class=\"wp-image-15674\"\/><\/figure>\n\n\n\n<p>So email templates with multiple editable columns are a no go.<\/p>\n\n\n\n<p>But, if their new drag and drop builder doesn\u2019t suit your fancy, you can still code out a complete email and import the code (without editable areas in it) and send beautifully designed emails. Alternatively you can use an external responsive email editor. It\u2019s just that you\u2019ll have to code it out manually and import every time you want to use different email.<\/p>\n\n\n\n<p><strong>What if you don\u2019t know how to write code, is there a way to make it work?<\/strong><\/p>\n\n\n\n<p>Yes! You can always use one of the <a href=\"https:\/\/www.emailvendorselection.com\/compare-email-editors-design-responsive-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">free responsive email editors listed here<\/a> &#8211; easily build out your email, grab the code and just paste it in Drip. Done!<\/p>\n\n\n\n<p>But I actually prefer to use more simple text based emails since they usually <a href=\"http:\/\/zoranorak.com\/land-emails-gmail-primary-tab-easily\/\" target=\"_blank\" rel=\"noopener noreferrer\">get better positioning in Gmail\u2019s inbox<\/a>. This was also why Drip team didn\u2019t really push towards HTML emails, since all the data has shown that text based emails usually perform better.<a name=\"listbuilding\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Forms_and_list_building_options\"><\/span>Forms and list building options<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To get people on your list, you usually get them to sign up through an opt-in form.<br>And to create that form, you use Drip\u2019s form builder, which gives a lot more options than some other email platforms.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15675\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/7-form-example.jpg\" alt=\"7 form example\" width=\"550\" height=\"664\"><br>The form editor is pretty simple to use. It allows you to add more custom fields, custom images and set up post sign up actions. Here is also where you enable\/disable the double opt-in (which I recommend to use to keep your list clean).<\/p>\n\n\n\n<p>Once you\u2019ve created your form, grab the code and place it on your website. Or if you use WordPress, you can do it through Drip\u2019s plugin. All the forms are also self hosted, so you can just grab the form link and send people there.<\/p>\n\n\n\n<p>But the best thing I like about the form builder, and what I haven\u2019t really seen on other email platforms, is their widget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"List_building_pop-up_Widget\"><\/span>List building pop-up Widget<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Usually, if you wanted to use a pop-up, you would have to turn to some <a href=\"https:\/\/www.emailvendorselection.com\/email-list-building-tools\/\">other list building tools<\/a> as an external service.<\/p>\n\n\n\n<p>But you have everything you need in Drip with their widget.<br>It even allows you to set up the placement on your website and set up its behavior.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"563\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/8-widget.jpg\" alt=\"drip list building pop up\" class=\"wp-image-15676\"\/><\/figure>\n\n\n\n<p>For example, you can set the widget to appear after a certain time delay, or on exit trigger.<\/p>\n\n\n\n<p>You can make it hidden for mobile devices (very important for SEO \/ google ranking). And you can set it to appear only on specific pages. This way, it\u2019s very easy to have personalized lead magnets for each page, helping you with your conversions.<\/p>\n\n\n\n<p>Quick example, you have two articles, one that talks about cats and one that talks about dogs. You can create two different forms, and set the widgets to appear for each of those pages. That way, people who read your cat article get offered a lead magnet for cat owners, and people who read about dogs get the lead magnet for dog owners.<\/p>\n\n\n\n<p>Sweet stuff if you ask me, and it comes for free with Drip.<\/p>\n\n\n\n<p>You are not able to create full blown screen overlays or choose from loads of layouts. But the current options are usually enough for most of the people to get the job done and build their list.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automation_rules_in_forms\"><\/span>Automation rules in forms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One more cool thing you can do with your forms is to immediately set up automation rules (we will get to these soon). This allows you to do all kind of crazy automated things. And not just within Drip!<\/p>\n\n\n\n<p>Here are just few examples you can do:<\/p>\n\n\n\n<ul>\n<li>When someone signs up through your form, you can tell Drip to add them to your Facebook custom audience. Now you can instantly start targeting them with your ads.<\/li>\n\n\n\n<li>Send your new subscribers to your sales CRM, like Salesforce<\/li>\n\n\n\n<li>Move subscribers from different workflows in Drip, trigger off custom events or add tags for instant segmentation<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"253\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/9-form-rules.jpg\" alt=\"9 form rules\" class=\"wp-image-15677\"\/><\/figure>\n\n\n\n<p><a name=\"subscribermanagement\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Subscriber_management\"><\/span>Subscriber management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CRM_based_and_not_list_based_system\"><\/span>CRM based and not list based system<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is one of the areas where Drip really shines and is different from other popular email platforms, like Mailchimp.<\/p>\n\n\n\n<p>If we take MailChimp for example, you have lists there, and if you have the same email on two different lists, they\u2019ll get counted as two subscribers. And your whole account will get charged more, because it counts the total amount of subscribers you have.<\/p>\n\n\n\n<p><strong>In Drip, one email is one email. There are no multiple lists. Just one database of your emails.<\/strong><\/p>\n\n\n\n<p>Usually, you would use multiple lists for segmentation. Here, you use tags (among other options) to do that. Much easier to manage.<\/p>\n\n\n\n<p>And if you click on a specific subscriber, you\u2019ll be able to see a complete timeline, every action the user has made with your emails and on your website.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15678\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/10-subscriber-example.jpg\" alt=\"10-subscriber-example\" width=\"550\" height=\"432\"><br>You can also see what tags are applied to that user and what events happened, which leads me to the next part.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tags_and_events\"><\/span>Tags and events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I really love this about Drip. Tagging subscribers is like segmentation on steroids.<\/p>\n\n\n\n<p>You are able to tag them for just about any action that happens. And using those tags help you send specific automated emails, add personalized content or you can use them for segmentation.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15679\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/10-tags.jpg\" alt=\"10 tags\" width=\"550\" height=\"145\"><br>I find best use of tags when I want to add some personalized content in emails. Or when I want to create different decision paths in automation workflows. Simple example would be, if user is tagged with A, send him A, if he has tag B, send him B.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"363\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/11-tag-content-example.jpg\" alt=\"11 tag content example\" class=\"wp-image-15680\"\/><\/figure>\n\n\n\n<p><strong>The thing with tags is, they can only be applied once per action.<\/strong><\/p>\n\n\n\n<p>So for example, if someone buys something and you tag them as \u201cbought something\u201d it will be applied just once.<\/p>\n\n\n\n<p><strong>But what if they bought again, wouldn\u2019t you want to know that?<\/strong><\/p>\n\n\n\n<p>This is where <strong>events<\/strong> come in. They record the date and how many times something has happened.<\/p>\n\n\n\n<p>Events are best used as triggers for automations. An example would be if someone bought something, send him thank you email. And if they made a purchase again, the event will fire the automation again and they\u2019ll receive thank you email for that purchase too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Imports_and_bulk_operations\"><\/span>Imports and bulk operations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s say you are switching to Drip from another provider. How easy is it to import your new subscribers in?<\/p>\n\n\n\n<p>Dead easy. Just a few clicks and they\u2019re in.<\/p>\n\n\n\n<p>But you can do way more with these operations, and this is what I use bulk ops the most.<\/p>\n\n\n\n<p>With bulk ops, you can do things like:<\/p>\n\n\n\n<ul>\n<li>Applying\/removing a tag to a group of subscribers<\/li>\n\n\n\n<li>Adding\/removing a group of subscribers to an automation workflow<\/li>\n\n\n\n<li>Manually record event for a group of subscribers<\/li>\n<\/ul>\n\n\n\n<p>This is how it looks like:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"403\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/12-bulk-ops.jpg\" alt=\"Drip subscriber bulk list operation\" class=\"wp-image-15681\"\/><\/figure>\n\n\n\n<p>And these actions are not just limited to actions inside Drip. For example, if you have Facebook account connected, you can filter out a segment of subscribers and add them to a custom audience.<\/p>\n\n\n\n<p>Basically, if anything requires you to do some stuff manually, you can save time with bulk ops, very handy.<a name=\"emailmarketing\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sending_emails_with_Drip\"><\/span>Sending emails with Drip<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For new users, this may be a bit confusing. There are 3 points from where you can send emails to your list: Campaigns, Broadcasts and Workflows.<\/p>\n\n\n\n<p>Let\u2019s go over each one and see when should you use them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Broadcast_emails\"><\/span>Broadcast emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are your one-off emails. It\u2019s what most email marketing platforms have by default for sending emails. You choose your list, create an email and schedule it for send.<\/p>\n\n\n\n<p>Useful when you have an announcement or just write emails as you go. Or when your emails are related to what\u2019s going on right now, for example a daily or weekly digest. I use these for sending email tips to my list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaigns_triggered_email_series\"><\/span>Campaigns (triggered email series)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019ve ever used Mailchimp, this is almost the same like their ongoing emails section.<br>You can create a specific campaign, and inside it, set up a series of emails which will go out periodically.<\/p>\n\n\n\n<p><strong>These are best used if you want some simple automated emails going out. Think onboarding series, cart abandonment series or just a weekend sales campaign.<\/strong><\/p>\n\n\n\n<p>In case you are stuck with ideas, Drip has Blueprints to get your creativity going. Blueprints give you ideas on how your email sequence should look like.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"317\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/13-campaign-blueprints.jpg\" alt=\"Drip marketing automation campaign blueprints\" class=\"wp-image-15682\"\/><\/figure>\n\n\n\n<p>And they also include a template for each email copy &#8211; so you kick that writer\u2019s block ass.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"252\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/14-campaign-copy-template.jpg\" alt=\"Drip campaign copy template\" class=\"wp-image-15683\"\/><\/figure>\n\n\n\n<p>Here are just some of the blueprints you can choose from:<\/p>\n\n\n\n<ul>\n<li>Email mini course<\/li>\n\n\n\n<li>Follow-ups (post-demo, free report, subscription trial)<\/li>\n\n\n\n<li>Cart abandonment series<\/li>\n\n\n\n<li>Flash sales<\/li>\n<\/ul>\n\n\n\n<p><a name=\"automation\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automation_Workflows\"><\/span>Automation Workflows<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ah, automation workflows.<\/p>\n\n\n\n<p>These are in my opinion what makes Drip such a powerful platform for email marketing automation.<\/p>\n\n\n\n<p><strong>With workflows, you are able to automate almost anything in your email marketing. This is the secret behind \u201cmaking money while you sleep\u201d. And you can geek out here for hours.<\/strong><\/p>\n\n\n\n<p>Workflows can be used to make almost anything on autopilot. From simple things like capitalizing first names to full blown evergreen sales funnels.<\/p>\n\n\n\n<p><strong>One thing I\u2019m really missing in the workflows is the ability to A\/B test your emails.<\/strong><\/p>\n\n\n\n<p>Actually, you can set up A\/B testing, but you have to hack your way with liquid language. While this is no problem for really advanced users, 90% of the users won\u2019t know how to do this.<\/p>\n\n\n\n<p>I personally prefer to build everything that is automation related inside workflows. Even simple sequence emails I can do in campaigns, I prefer to do them in workflows. It just depends on how advanced you want to get with automation.<\/p>\n\n\n\n<p><strong>If you want simple email series, without any branching logic (like if user does this, send this), use campaigns. If you want to go more advanced than this, use workflows.<\/strong><\/p>\n\n\n\n<p>Now, those automations can get quite complicated and setting all of that without any visual map would be horror. This leads us to second awesome part of workflows, the visual builder.<a name=\"moreautomation\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_on_automation\"><\/span>More on automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visual_Workflow_builder\"><\/span>Visual Workflow builder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With visual editor, it\u2019s very simple to see how your automation is set up and what path your subscribers will take once they enter it.<\/p>\n\n\n\n<p>There are loads of options you can use here, for more in depth info, <a href=\"https:\/\/help.drip.com\/hc\/en-us\/articles\/115003738292-Getting-Started-with-Workflows\" target=\"_blank\" rel=\"noopener noreferrer\">check this<\/a>.<\/p>\n\n\n\n<p>Here is an example how a workflow may look like:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"272\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/15-workflow.jpg\" alt=\"Automation visual workflow builder\" class=\"wp-image-15684\"\/><\/figure>\n\n\n\n<p>What I also like about it, and is really helpful, are some basic stats which show you how many subscribers have gone through a specific step. And you can also export those subscribers in case you need to do some moving around.<\/p>\n\n\n\n<p><strong>And why you\u2019d need to export subscribers if you want to move stuff around?<\/strong><\/p>\n\n\n\n<p>An example, you have created a cool sales funnel, but you want to add or remove some additional steps. You won\u2019t be able to remove a step if there are subscribers currently in it. That\u2019s how the system works. So it will take some manual work, where you export the subscribers out so you can do the editing. And then you can use bulk ops to get them back to a specific step.<\/p>\n\n\n\n<p>It might get tricky if you don\u2019t know what you are doing, so it\u2019s not really newbie friendly.<\/p>\n\n\n\n<p>Other thing that sucks is that it isn\u2019t drag and drop builder. So if you want to adjust some steps, it will take you a bit more time. For example, if I want to move a specific email to be sent at some different step in workflow, I can\u2019t just drag it and move it there. I have to open that email, copy the contents and then create a new email where I want it to be and paste the contents there.<\/p>\n\n\n\n<p>To sum it up, if you want to do edits in existing workflows, you\u2019ll have to:<\/p>\n\n\n\n<ol>\n<li>Manually get the people out of the workflow<\/li>\n\n\n\n<li>Create new steps<\/li>\n\n\n\n<li>Import people back in the workflow at the steps they were at.<\/li>\n<\/ol>\n\n\n\n<p>Other than that, having everything laid out as a visual map makes creating automations so much easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automation_Rules\"><\/span>Automation Rules<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Rules are part of automation. And they can perform most of the things you can do with workflows.<\/p>\n\n\n\n<p><strong>But while workflows focus more on the actual email funnel, rules focus more on performing actions based on certain triggers.<\/strong><\/p>\n\n\n\n<p>They are awesome if you want to set up some global automations that will apply to everyone in your Drip account.<\/p>\n\n\n\n<p>For example, when I talked about tracking which pages people visit on your site. You can set up a rule to monitor when that happens and then record an event (or tag them). And this will then trigger some other automation you got set up for that specific event.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15685\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/16-rules-example.jpg\" alt=\"Drip rules example\" width=\"550\" height=\"235\"><br>Things might get confusing because when you go into rules, you have to open each rule individually to see what it does. So naming them very specific to what they do is best practice (ignore my Rule #2 name in the picture above, that\u2019s the opposite of how you should do it!).<\/p>\n\n\n\n<p>This will give you a clear overview on what rules you have active because it\u2019s easy to forget when you have bunch of automations and funnels running at the same time.<a name=\"reporting\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reporting\"><\/span>Reporting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As for reporting, it\u2019s one of the rare things I don\u2019t really like about Drip.<\/p>\n\n\n\n<p>When you head into the analytics section, you can choose various reports from the drop down menu. I don\u2019t know why they couldn\u2019t do a better job here, because some of these things should be combined together in a report.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15686\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/17-reporting.jpg\" alt=\"Drip reporting\" width=\"550\" height=\"250\"><br>It\u2019s weird actually, because you can get a basic overview of some stats on both campaigns and broadcasts sections. But the only way to see the workflow email stats, even the most basic ones like opens and clicks is through this reporting section.<\/p>\n\n\n\n<p>And it\u2019s a mess, because you have to find your email from the drop down menu, which is hard to navigate if you have loads of automation emails. My advice here is to always name your emails categorized and specific, so it\u2019s easier to find them, just like you would with rules.<\/p>\n\n\n\n<p>It would be way better if you had a list of emails all on the same page with those basic stats shown, like in campaigns or broadcasts. And then, if you want to know more details, you can click on a specific email and see what\u2019s up.<\/p>\n\n\n\n<p>This is something I hope will improve over time.<\/p>\n\n\n\n<p>You can do a bulk download of all the stats over a specific time period.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"191\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/18-reporting-2.jpg\" alt=\"18 reporting 2\" class=\"wp-image-15687\"\/><\/figure>\n\n\n\n<p>But who wants to download every time they want to see some basic stats? Because that\u2019s what you get in the CSV, same basic stats, because these reports are split up so much. If I already went through the trouble of downloading a report, I would hope for a complete set of stats here. Also, minor thing, but you\u2019ll have to convert numbers to percentages yourself, because nothing is formatted in the report.<\/p>\n\n\n\n<p>Another option to make your life and reporting easier is to connect your analytics tool through integrations. If the integration is not available, use Zapier to get the data from Drip going there and have it all visually laid out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_cool_features\"><\/span>Other cool features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are some of the things that make Drip really special and different from other ESPs.<a name=\"liquid\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Liquid_language\"><\/span>Liquid language<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Drip supports liquid language. And this by itself makes it so much more powerful for automations than other ESPs. It has a learning curve, so if you are unfamiliar with writing code, you\u2019ll have a hard time.<\/p>\n\n\n\n<p>But if you dig in a bit into their liquid reference articles for adding dynamic subscriber data, you\u2019ll find most of the things you need. This includes conditional logic, for showing personalized content based on user tags.<\/p>\n\n\n\n<p>But, liquid can get way more advanced than this, so anyone who wants to geek out over it will be able to do some amazing automations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_snippets\"><\/span>Content snippets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>And I know, a lot of people will be afraid of just the thought of writing liquid code.<\/p>\n\n\n\n<p>Even if you know what\u2019s going on, if you aren\u2019t writing them on a daily basis, it\u2019s easy to forget some details. And if you miss details, they won\u2019t work, because it\u2019s case sensitive.<\/p>\n\n\n\n<p><strong>But remembering all that liquid code is not something to worry about, because you have content snippets.<\/strong><\/p>\n\n\n\n<p>It\u2019s like your own library of all the techy liquid stuff you want to use. Once you have written liquid code for what you need, just throw it in the content snippet and you won\u2019t have to bother typing that code ever again. When you create an email, just hit the \u201cpersonalize\u201d menu and select your content snippet.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"348\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/19-content-snippets.jpg\" alt=\"19 content snippets\" class=\"wp-image-15688\"\/><\/figure>\n\n\n\n<p>And yeah, you can use snippets for any kind of text, not just liquid code. But I find these best suited for saving various liquid code.<\/p>\n\n\n\n<p>Here is a more simple use case for greeting people in email.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"401\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/20-content-snippets.jpg\" alt=\"20 content snippets\" class=\"wp-image-15689\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Drip_Integrations\"><\/span>Drip Integrations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Drip has you covered here. As it integrates well with a lot of popular services. You can see the full list here. And if you\u2019re missing some app, you can always connect it through Zapier, which integrates well with Drip and has a bunch of options for other apps.<a name=\"autoresend\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Auto_resend_broadcast\"><\/span>Auto resend broadcast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is neat. When you send out a broadcast, you have the option to also set up a follow up to non-opens. You get to use different subject line as well.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"281\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/21-resend-feature.jpg\" alt=\"21 resend feature\" class=\"wp-image-15690\"\/><\/figure>\n\n\n\n<p>Remember, <strong>follow ups will always give you a profit boost to your offers<\/strong> (or just more clicks to your article). Because a lot of people just forget to take action or don\u2019t see the first email they received in their inbox.<\/p>\n\n\n\n<p>This little thing can save so much time in the long run! It\u2019s available only with Broadcasts for now though.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expiring_links\"><\/span>Expiring links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Talk about cool stuff. Let\u2019s say you have an offer and you want to set a deadline to it. Expiring links will do that job.<\/p>\n\n\n\n<p>You can set a link to your landing page, and then set the deadline for when it should expire. Then you select the redirect page you want to use once the deadline is over and you\u2019re done.<\/p>\n\n\n\n<p>Anyone who clicks your link in the email after the deadline will get redirected to a different page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/22-expiring-links.jpg\" alt=\"22 expiring links\"\/><\/figure><\/div>\n\n\n<p><a name=\"leadscoring\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_scoring\"><\/span>Lead scoring<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>How do you know who are your top quality subscribers? It would be a pain in the ass to go over each subscriber and then see how many emails they\u2019ve opened and clicked on.<\/p>\n\n\n\n<p>That\u2019s why Drip has integrated lead scoring in it\u2019s system, so you\u2019ll immediately see who are your top quality subscribers and who is getting cold.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15692\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/23-lead-score.jpg\" alt=\"23 lead score\" width=\"201\" height=\"426\"><br>If you go to the settings, you can get a lot more advanced. Like setting lead scoring points when someone visits a specific page on your website or does a certain action.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/24-lead-scoring-settings.jpg\" alt=\"Drip lead scoring settings\"\/><\/figure><\/div>\n\n\n<p><br>And if someone is inactive, Drip will automatically reduce their score every week.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"215\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/25-lead-scoring-inactivity.jpg\" alt=\"25 lead scoring inactivity\" class=\"wp-image-15694\"\/><\/figure>\n\n\n\n<p><a name=\"workflowsharing\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Workflow_sharing\"><\/span>Workflow sharing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yes, you can share your workflows with other people.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15695\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/26-workflow-sharing.jpg\" alt=\"26 workflow sharing\" width=\"550\" height=\"390\"><br>This is a really cool feature and helps out those who are new with automation.<\/p>\n\n\n\n<p>Someone creates a cool workflow, shares it, you grab it and import into your Drip account (really easy with a couple of clicks) and you\u2019re ready to go. All you need to do is adjust the content.<\/p>\n\n\n\n<p>It\u2019s also great for anyone who wants to learn what you can do with Drip workflows from advanced users.<a name=\"grouping\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Grouping_and_Automation_Management\"><\/span>Grouping and Automation Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you go full on automation in Drip, things can get pretty hectic. Because there will be so much going on! If there was no way to sort it, trust me, you\u2019d get lost and forget a lot of things you set up.<\/p>\n\n\n\n<p><strong>Groups are here to help you navigate through everything you create, and you can also use different colors for different groups.<\/strong><\/p>\n\n\n\n<p>You can create groups for just about anything you have in Drip. This includes all the campaigns, broadcasts, forms and automations like workflows and rules.<\/p>\n\n\n\n<p>Awesome when you do a specific promo campaign and you want to have everything organized in one place.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"283\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/27-groups.jpg\" alt=\"27 groups\" class=\"wp-image-15696\"\/><\/figure>\n\n\n\n<p><a name=\"pricing\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_is_Drip_pricing_and_support\"><\/span>How is Drip pricing and support?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_for_Drip\"><\/span>Pricing for Drip<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For everything that Drip offers, pricing is fair in my opinion. Especially when you compare it to other similar platforms. <strong>There is no feature lock in different tiers.<\/strong> Everyone gets to use everything in Drip, no matter what plan they\u2019re on. You\u2019ll only pay more as your subscriber base grows.<\/p>\n\n\n\n<p>The lowest plan starts from $19 a month and supports up to 500 contacts.<\/p>\n\n\n\n<p>Now the limit may be small for anyone serious with their emails, but, it gives you the ability to get in and try everything for cheap. Which should help your decision when you want to commit with a higher number of contacts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Support\"><\/span>Support<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I\u2019ve never had any problems with their support. You get to chat with the support too and they know their stuff (read &#8211; they\u2019ll be able to help you with all the geeky techy things you want to do). Their email support responds usually within 24 hours too.<br><a name=\"reviewsummary\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Drip_Marketing_Automation_review_summary\"><\/span>Drip Marketing Automation review summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To complete this review, here are the things to love (or not) about Drip.<\/p>\n\n\n\n<p><strong>The Good<\/strong><\/p>\n\n\n\n<ul>\n<li>Automation powerhouse for a decent price<\/li>\n\n\n\n<li>Great support and deliverability<\/li>\n\n\n\n<li>Can have multiple domains under one account<\/li>\n\n\n\n<li>Content snippets and groups to keep your sanity<\/li>\n\n\n\n<li>Auto-resend broadcasts<\/li>\n\n\n\n<li>Integrates with a lot of other popular apps<\/li>\n\n\n\n<li>Has built in lead scoring<\/li>\n\n\n\n<li>Easy to import your subscribers and do the segmentation<\/li>\n\n\n\n<li>Subscription management page for unsubscribe link<\/li>\n\n\n\n<li>Drag &amp; drop builder for HTML emails<\/li>\n<\/ul>\n\n\n\n<p><strong>The not so Good<\/strong><\/p>\n\n\n\n<ul>\n<li>Custom email templates can&#8217;t have multiple editable sections<\/li>\n\n\n\n<li>Confusion on where you should send your emails from, since almost everything you do in Campaigns can be done with Workflows<\/li>\n\n\n\n<li>Doing A\/B testing not be easy as it could be<\/li>\n\n\n\n<li>Reporting is a bit difficult to navigate<\/li>\n\n\n\n<li>If writing code is giving you nightmares, you\u2019ll miss out on extra cool features<\/li>\n\n\n\n<li>Visual workflow builder can be more flexible with drag and drop options<\/li>\n<\/ul>\n\n\n\n<p><strong>The Awesome<\/strong><\/p>\n\n\n\n<ul>\n<li>Visual workflow builder &#8211; makes creating email funnels easy<\/li>\n\n\n\n<li>CRM based system &#8211; forget about the lists<\/li>\n\n\n\n<li>Tags and events for advanced segmentation<\/li>\n\n\n\n<li>Ability to track what people do on your website and trigger automations based on that<\/li>\n\n\n\n<li>Campaign blueprints and shareable workflows to help you get started<\/li>\n\n\n\n<li>Liquid language support for awesome dynamic content<\/li>\n\n\n\n<li>Expiring links &#8211; really cool for promotions with deadlines<\/li>\n\n\n\n<li>No need for external pop-up service for list building<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/drip-home\/\" target=\"_blank\" rel=\"nofollow noopener\">You can sign up for a free trial Drip account<\/a> and have a look around<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts_from_this_Drip_review\"><\/span>Final thoughts from this Drip review<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Drip is so much more than just a platform to send your emails from. If used correctly, it can be an automation powerhouse that will run your whole business. But to make use of everything Drip has to offer, you have to go on the geek side of things.<\/p>\n\n\n\n<p><strong>Sending simple emails is easy for anyone who wants to get started, but that\u2019s not what you\u2019ll sign up for when you choose Drip. <\/strong><\/p>\n\n\n\n<p>You\u2019ll sign up for powerful automations.<\/p>\n\n\n\n<p>When I first discovered Drip, my heart was filled with joy. Because I finally found something that will be able to support everything I\u2019ve set my mind to when it comes to creating email automations.<\/p>\n\n\n\n<p>It\u2019s not perfect though. Reports suck, that\u2019s what I don\u2019t like the most about it. That, and no A\/B testing in Broadcasts or Workflows (unless you go liquid hack route, but your average user won\u2019t have any idea how to do that).<\/p>\n\n\n\n<p><strong>Overall, if you\u2019re into automating your email marketing to a whole new level, Drip will be able to support you all the way.<\/strong><\/p>\n\n\n\n<p>If you\u2019ll need help and are willing to do the heavy lifting yourself, support is great and they know their stuff. They are constantly working on improving the platform. And I\u2019m sure, with time, they\u2019ll sort out the confusion with Campaigns-Broadcasts-Workflows triangle and upgrade reporting to make more sense.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drip&#8217;s main focus is on automation and funnels, but can also cover a lot when it comes to email marketing.  Is it a good fit for your business? Marketing Expert and longtime user zoran Orak made an in-depth Drip review with all the feature pros and cons.<\/p>\n","protected":false},"author":115,"featured_media":15769,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":20,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[5,2],"tags":[],"dealstore":[],"coauthors":[554],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/15664"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=15664"}],"version-history":[{"count":4,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/15664\/revisions"}],"predecessor-version":[{"id":94071,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/15664\/revisions\/94071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/15769"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=15664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=15664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=15664"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=15664"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=15664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}