From a buyer\u2019s perspective, the most interesting stat from the EU CDP industry report<\/a>, may be the absolute number of local vendors available. We found 25 Europe-based CDP vendors, nearly one-third of the worldwide total. Marketers in UK, France, or The Netherlands can each pick from a half dozen vendors based in their country. <\/p>\n This matters because markets still have considerable national differences. I suspect that many buyers prefer to work with a local firm, especially for customer-facing functions such as personalization where knowledge of local buyers is important. <\/p>\n Buyers may also be interested in the market growth rate: <\/p>\n The total revenue among these vendors is estimated at \u20ac150 million in 2018. Revenue in Europe for non-European vendors is probably about equal to this.<\/p>\n It might be good to first illustrate the three categories of CDPs we differenciate in the report. The image below shows the incremental scope of Data Access, Analytics and Campaign CDPs. Note that there are even great variations among vendors within each category. <\/p>\n Here is a list of the european CDP vendors included in the report. With the country of origin and CDP type. <\/p>\n\n\n
![\"\"](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/CDP-companies.png\")
<\/p>\n<\/span>What are the different CDP types?<\/span><\/h2>\n
![\"customer](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/customer-data-platform-CDP-types-analytics-data-campaign.jpg\")
<\/p>\n\n
\nThese systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP. Systems in this category often employ specialized technologies for data management and access. Many began as tag management or Web analytics vendors and have considerable legacy business in those areas.<\/li>\n
\nThese systems provide data assembly plus analytical applications. The applications usually include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.<\/li>\n
\nThese systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts. What distinguishes them from segmentation is they also specify the message to be delivered.<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/revenue-cdp.png\")
<\/p>\n![\"\"](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/employment-per-cdp-type.png\")
<\/p>\n![\"\"](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/european-cdp-industry-concentration.png\")
<\/p>\n