{"id":19383,"date":"2019-11-04T10:11:08","date_gmt":"2019-11-04T09:11:08","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=19383"},"modified":"2022-08-18T07:57:25","modified_gmt":"2022-08-18T05:57:25","slug":"crm-vs-marketing-automation-what-are-the-differences","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/crm-vs-marketing-automation-what-are-the-differences\/","title":{"rendered":"CRM vs Marketing Automation: Differences &#038; Which One Is Right for You"},"content":{"rendered":"\n<div align=\"center\">\n<div class=\"mw650\">\n\n\n\n<p>Keeping a stable relationship with your customers is an essential aspect of your success. However, with the multiple marketing channels and sales processes, customer relationship became quite complex to manage. If you don\u2019t use customer relationship management (CRM) and marketing tools, you\u2019re leaving money on the table.<\/p>\n\n\n\n<p>To help you out, I\u2019ll outline what the difference is between CRM and marketing automation and the benefits of each.<\/p>\n\n\n\n<p><b>This guide includes:<\/b><\/p>\n\n\n\n<ul><li><a href=\"#crmautomation\">The differences between CRM and marketing automation<\/a><\/li><li><a href=\"#MarketingAutomation\">4 Reasons why you need marketing automation<\/a><\/li><li><a href=\"#CRMreasons\">3 Reasons why you need customer relationship management<\/a><\/li><li><a href=\"#CRMFAQs\">7 FAQs about CRM and marketing automation<\/a><\/li><\/ul>\n\n\n\n<p>Let\u2019s get started!<a name=\"crmautomation\"><\/a><\/p>\n\n\n\n<\/div>\n<\/div>\n\n\n<style>\r\nh5 {\r\n    text-align: center;\r\n    padding-top: 10px;\r\n    font-size: 20px;\r\n    font-weight: 600;\r\n \t}\r\n\r\n.sponsortext {\r\n    text-align: center;\r\n    color: gray;\r\nfont-size:12px;\r\n    margin-bottom: 5px !important;\r\n\r\n \t}\r\n\r\n.featuredcardtext {\r\n    font-size: 13px;\r\n    text-align: center;\r\n    margin-bottom: 5px !important;\r\n \t}\r\n    \r\n.cardBox {\r\n    max-width: 880px;\r\n    background-color: #f5eae2;\r\n    margin: auto;\r\n    padding: 10px 20px 20px 20px;\r\n    display: table;\r\n    align: center;\r\n\r\n  }\r\n\r\n\r\n.sw-logo {\r\n\tmargin-top: 10px;\r\n\tdisplay: block;\r\n\tmargin-left: auto;\r\n\tmargin-right: auto;\r\n\twidth:60px;\r\n\theight:60px;\r\n  border-radius: 100px;\r\n     }\r\n    \r\n.fullCard {\r\n    max-width: 200px;\r\n    min-height: 320px;\r\n    background-color: #fff;\r\n    border-radius: 10px;\r\n    margin: 5px 5px;\r\n    padding: 5px;\r\n    float: left;\r\n  }\r\n  \r\n.cardContent {\r\n    padding: 5px;\r\n  }\r\n  \r\n.buttonCTAfeaturedcard {\r\n    background: #ff3f33;\r\n    border-top-left-radius: 10px;\r\n    border-top-right-radius: 10px;\r\n    border-bottom-right-radius: 10px;\r\n    border-bottom-left-radius: 10px;\r\n    text-indent: 0;\r\n    display: block;\r\n    margin: 10px;\r\n    padding: 0 15px;\r\n    font-family: Arial;\r\n    font-size: 15px;\r\n    font-weight: 700;\r\n    font-style: normal;\r\n    color: white;\r\n    height: 43px;\r\n    line-height: 43px;\r\n    text-decoration: none;\r\n    text-align: center;\r\n}\r\n\r\n.buttonCTAfeaturedcard:hover {\r\n    background: #ff6f66;\r\n    color: white;\r\n}\r\n\r\n.reviewURLfeaturedcard {\r\n    text-indent: 0;\r\n    display: block;\r\n    font-family: Arial;\r\n    color: gray;\r\n    font-size: 13px;\r\n    font-weight: 500;\r\n    font-style: normal;\r\n    text-decoration: none;\r\n    text-align: center;\r\n \t}  \r\n<\/style>\r\n\r\n<div class=\"cardBox\">\r\n<p class=\"sponsortext\">Featured CRM sponsors for your business<\/p>\r\n\r\n<div class=\"fullCard\">\r\n<div class=\"cardContent\">\r\n\r\n<a class=\"linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/monday-3\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" class=\"sw-logo\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/monday.png\" alt=\"Hubspot logo\"><\/a>\r\n<h5>monday.com<\/h5>\r\n<p class=\"featuredcardtext\">Work OS with a lightweight CRM built-in. Manage everything from sales and marketing to IT and software development.<\/p>\r\n<a class=\"buttonCTAfeaturedcard linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/monday-3\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Go to site<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"fullCard\">\r\n<div class=\"cardContent\">\r\n\r\n<a class=\"linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/pipedrive-aw-us\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" class=\"sw-logo\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/pipedrive.jpeg\" alt=\"Hubspot logo\"><\/a>\r\n<h5>Pipedrive<\/h5>\r\n<p class=\"featuredcardtext\">Sales CRM that's easy to set up and use. With powerful sales automation, task management, lead qualification and tracking.<\/p>\r\n<a class=\"buttonCTAfeaturedcard linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/pipedrive-aw-us\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Go to site<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n  \r\n    <div class=\"fullCard\">\r\n<div class=\"cardContent\">\r\n\r\n<a class=\"linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/engagebay\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" class=\"sw-logo\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/engagebay.jpeg\" alt=\"EngageBay logo\"><\/a>\r\n<h5>EngageBay<\/h5>\r\n<p class=\"featuredcardtext\">All-in-one CRM platform with marketing, sales, and service tools including automation at affordable prices. Free for up to 15 users.<\/p>\r\n<a class=\"buttonCTAfeaturedcard linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/engagebay\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Go to site<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"fullCard\">\r\n<div class=\"cardContent\">\r\n\r\n<a class=\"linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/benchmarkone\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" class=\"sw-logo\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/benchmarkONE.png\" alt=\"Hubspot logo\"><\/a>\r\n<h5>BenchmarkONE<\/h5>\r\n<p class=\"featuredcardtext\">Convenient all-in-one sales CRM and marketing software. It\u2019s great value and has an impressive \u2018free forever\u2019 plan with 250 contacts. <\/p>\r\n<a class=\"buttonCTAfeaturedcard linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/benchmarkone\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Go to site<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"fullCard\">\r\n<div class=\"cardContent\">\r\n\r\n<a class=\"linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/salesforce\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" class=\"sw-logo\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/salesforce-logo.png\" alt=\"Salesforce logo\"><\/a>\r\n<h5>Salesforce<\/h5>\r\n<p class=\"featuredcardtext\">Sales CRM platform for small business to enterprise with pipelines and automation. 30-day free trial available.<\/p>\r\n<a class=\"buttonCTAfeaturedcard linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/salesforce\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Go to site<\/a>\r\n\r\n\r\n<\/div>\r\n<\/div>  \r\n  \r\n<\/div>\n\n\n\n<div align=\"center\">\n<div class=\"mw650\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Differences_Between_CRM_and_Marketing_Automation\"><\/span><br>The Differences Between CRM and Marketing Automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/automation-crm-together.png\" alt=\"automation crm together\"\/><\/figure><\/div>\n\n\n\n<p><b>Marketing automation<\/b> is software used to perform repetitive marketing tasks, measure and enhance your overall conversion rates.<\/p>\n\n\n\n<p>Doing all your marketing tasks by hand is becoming more complex, if not impossible. It is a challenging business ecosystem.<\/p>\n\n\n\n<p>Marketing automation executes your campaigns and repetitive tasks such as scheduling and sending email marketing, social media updates and lots of list management on autopilot.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Marketing-automation-CRM.png\" alt=\"Marketing automation CRM\"\/><\/figure><\/div>\n\n\n\n<p>The marketing automation technology makes these tasks easier to manage and execute. Even though it is automated, it still can be highly personalized.<\/p>\n\n\n\n<p><strong>Marketing automation<\/strong> is best used for lead nurturing, email autoresponders and leads qualification to advance prospects through a predefined customer journey.<\/p>\n\n\n\n<p>What differentiates marketing automation from CRM, is that you can track your engaged leads&#8217; behavior and monitor their data to automate personalized lead nurturing campaigns.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"508\" height=\"356\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/marketing-automation-CRM-differences-funnel.png\" alt=\"marketing automation CRM differences funnel\" class=\"wp-image-19397\"\/><\/figure><\/div>\n\n\n\n<p>Mainly Marketing automation is most used at the top of the funnel, while CRM is stronger at the bottom of your funnel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_CRM_tool\"><\/span>What is a CRM tool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><b>CRM<\/b> is short for Customer Relationship Management. The term CRM marketing is synonymous with the CRM system, software that is used for contact management, sales management, customer relationships, and interactions with existing and potential ones.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/CRM-tool.png\" alt=\"CRM tool \"\/><\/figure><\/div>\n\n\n\n<p>The goal of a CRM system is to:<\/p>\n\n\n\n<ul><li>Enhance ability to target profitable customers<\/li><li>Enhance sales force efficiency and effectiveness<\/li><li>Improve pricing<\/li><li>Improve customer service<\/li><li>Create customer-centric products and services<\/li><li>Connect customers and all channels on a single platform<\/li><\/ul>\n\n\n\n<p>The CRM software organizes and creates customer profiles to keep a record of both your customers and partners. it records contact information such as:<\/p>\n\n\n\n<ul><li>Email addresses<\/li><li>Phone numbers<\/li><li>Websites<\/li><li>Social media profiles, etc.<\/li><\/ul>\n\n\n\n<p>All these contacts&#8217; information helps you to create better customer profiles. This allows marketers to have a clear view of the customer journey.<\/p>\n\n\n\n<p><i>\u201cThe purpose of a business is to create a customer.\u201d<\/i><br>\u2013 Peter Drucker, management expert<\/p>\n\n\n\n<p>You can see which company your prospects are from, where they are based, if you already contacted them and what they\u2019ve said.<\/p>\n\n\n\n<p>You are capturing interactions, using the information to personalize your sales process, and ensuring a better relationship with your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_Marketing_Automation_and_CRM\"><\/span>What is the difference between Marketing Automation and CRM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing Automation allows automating your marketing campaigns using predefined conditions and triggers.<\/p>\n\n\n\n<p>Marketing automation is mostly used for short purchase cycles. When a B2C business doesn&#8217;t need to extensively contact customers or move them through a complicated sales funnel.<\/p>\n\n\n\n<p>CRM helps you manage your sales processes and keeps your sales team organized using a database.<\/p>\n\n\n\n<p>It automatically assigns tasks to sales reps as leads move through the sales funnel.<\/p>\n\n\n\n<p>CRM benefits businesses with long purchase cycles. B2B and SaaS companies are known for complicated sales funnels. Their sales funnel involves sales reps to convince buyers to move to the next stage of the funnel and convert.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"253\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/marketing-automation-crm-goals-and-features.png\" alt=\"marketing automation crm goals features\" class=\"wp-image-19405\"\/><\/figure><\/div>\n\n\n\n<p>Let\u2019s dive further into the reasons why you need CRM and marketing automation software.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Reasons_You_Need_Marketing_Automation_Software\"><\/span>4 Reasons You Need Marketing Automation Software<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_List_management_and_segmentation\"><\/span>1. List management and segmentation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing automation software such as email marketing tools allows you to <a href=\"https:\/\/automizy.com\/blog\/email-list-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">manage your contact database<\/a> in lists and segments.<\/p>\n\n\n\n<p>It somehow works as a &#8216;mini CRM&#8217; to keep your contacts organized based on their engagement and who they are:<\/p>\n\n\n\n<ul><li>Customers<\/li><li>Blog subscribers<\/li><li>Trial users<\/li><li>Lead magnet downloaders<\/li><li>Etc.<\/li><\/ul>\n\n\n\n<p>Through email marketing automation you can manage your contacts based on their behavior and interests. This way you\u2019ll be able to send personalized content that resonates with their interests.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/customer-knowledge.png\" alt=\"Customer Relationship Management Customer Knowledge\"\/><\/figure>\n\n\n\n<p>Using your contacts&#8217; data you could segment your emails based on contacts information:<\/p>\n\n\n\n<ul><li>Age<\/li><li>Specific ebook downloaders<\/li><li>Paying customers<\/li><li>Subscription date<\/li><li>Contacts\u2019 function<\/li><li>Gender<\/li><li>Geo-Location<\/li><\/ul>\n\n\n\n<p>By the end, you won&#8217;t have to communicate the same message and content to your whole contact list. You can send relevant offers based on contacts\u2019 life-cycle stage, interest, geo-location and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Triggered_email_autoresponders\"><\/span>2. Triggered email autoresponders<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Managing email marketing on a large scale is not something that could be managed manually. You\u2019d struggle with just ten customers.<\/p>\n\n\n\n<p>Email marketing automation and workflows allow you to create <a href=\"https:\/\/www.emailvendorselection.com\/best-triggered-email-provider\/\">triggered emails<\/a> to be sent on specific customer actions.<\/p>\n\n\n\n<ul><li>Website visitor filling a contact form<\/li><li>Placing an order<\/li><li>Booking an appointment<\/li><li>Sign up for a product demo<\/li><li>Registering for a webinar<\/li><li>Subscribing for an email newsletter, etc.<\/li><\/ul>\n\n\n\n<p>Email autoresponders would help you automate your confirmation emails and respond to customers\u2019 actions instantly and when they are most interested in you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Nurture_your_leads\"><\/span>3. Nurture your leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing automation is your medium to communicate with leads once they are generated, with an objective to qualify them to sales-ready leads.<\/p>\n\n\n\n<p>You&#8217;ve spent money and energy on your lead generation process, now use lead nurturing to not let your leads go to waste.<\/p>\n\n\n\n<p>Lead nurturing lets you have your most qualified leads at the bottom of your sales funnel ready to convert to paying customers.<\/p>\n\n\n\n<p>During the lead nurturing phase, you&#8217;ll be able to:<\/p>\n\n\n\n<ul><li>Introduce yourself to your leads<\/li><li>Share content that resonates with their interests<\/li><li>Duide them to the next stage of your funnel.<\/li><\/ul>\n\n\n\n<p>You can&#8217;t just say &#8220;Hi, buy my product&#8221;, nurture your leads to establish trust and authority first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Access_your_marketing_analytics\"><\/span>4. Access your marketing analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In one dashboard, marketing automation tools generate analytics and reporting to show how successful your campaigns are.<\/p>\n\n\n\n<p>Marketing automation helps you focus on the most important KPIs by making it easily accessible for you. Mostly it puts your numbers in context, so all marketers can understand it even if you aren&#8217;t a business analyst.<\/p>\n\n\n\n<p>Understanding your most important KPIs helps you identify what is working for your business, or where exactly on your funnel revenue is leaking.<\/p>\n\n\n\n<p>This will help you reduce guesswork and make your marketing processes data-based.<\/p>\n\n\n\n<p>An airplane pilot doesn&#8217;t take off without looking at his dashboard. Same applies to you. Your business can&#8217;t stand losing customers.<br><a name=\"CRMreasons\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Reasons_You_Need_Customer_Relationship_Management\"><\/span>3 Reasons You Need Customer Relationship Management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Have_a_clear_overview_of_your_customer_journey\"><\/span>1. Have a clear overview of your customer journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sales personnel can see where a customer is in the sales funnel and help close the deal with customer journey mapping. Which a CRM tool can provide you with.<\/p>\n\n\n\n<p>Customer journey mapping is the process of visualizing how every interaction and contact made between your business and the customer is delivered.<\/p>\n\n\n\n<p><i>\u201cGet closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.\u201d<\/i><br>\u2013 Steve Jobs, Co-Founder, and CEO of Apple<\/p>\n\n\n\n<p>To paint a perfect customer journey you&#8217;ll need CRM that\u2019s connected across multiple marketing and sales channels.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/modern-customer-journey-crm-automation-1.png\" alt=\"modern customer journey crm automation\"\/><\/figure><\/div>\n\n\n\n<p>CRM gives you the insights required around each customer you have. So proper <a href=\"https:\/\/www.jotform.com\/what-is-crm\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Relationship Management<\/a> includes the transactions that happen from sales, marketing, and customer support.<\/p>\n\n\n\n<p>By having a visual overview of your customer journey you\u2019ll understand:<\/p>\n\n\n\n<ul><li>What is their experience like<\/li><li>Detect downfalls of their journey<\/li><li>What step did convert leads to customers<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Integrates_with_different_marketing_channels\"><\/span>2. Integrates with different marketing channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to Salesforce, 94% of companies use a business website, 83% use email marketing, and 79% use social media marketing. To make a bold statement, I suggest you are using all those three, if not more.<\/p>\n\n\n\n<p>CRM tools help you fully coordinate and integrate all your marketing channels by syncing your customer journey in one place. From the moment a lead likes your Facebook page, visit your website, sign up for a product, etc.<\/p>\n\n\n\n<p>Every interaction your customer makes on any channel you are managing is recorded and synced in your CRM tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Automate_your_repetitive_marketing_taskss\"><\/span>3. Automate your repetitive marketing taskss<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Completing a sale is not only about convincing a customer to buy, and you get paid.<\/p>\n\n\n\n<p>Alongside a sale, many other tasks that must be performed in order for everything to function properly.<\/p>\n\n\n\n<ul><li>Forms to be filled<\/li><li>Reports need to be sent<\/li><li>Legal documents and invoices to be issued.<\/li><\/ul>\n\n\n\n<p>These tasks a time consuming, and repetitive for each new sale.<\/p>\n\n\n\n<p>The best CRM systems are designed to take care of these repetitive dull tasks.<\/p>\n\n\n\n<p>This way you will be able to focus more on closing leads and resolving customer pain points, while CRM automation takes care of the details.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_CRM_vs_Marketing_Automation_what_to_choose\"><\/span>Conclusion: CRM vs Marketing Automation what to choose?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Between CRM and marketing automation you don\u2019t have to choose one or the other. Know <a href=\"https:\/\/www.emailvendorselection.com\/guide-choosing-right-crm\/\">how to select the best CRM<\/a> of course, and what you want to use in terms of automated email campaigns. CRM and Marketing Automation tools complement each other and serve a shared purpose.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/marketing-automation-differences-CRM.jpg\" alt=\"marketing automation differences CRM\"\/><\/figure><\/div>\n\n\n\n<p>Moving leads from the top to the bottom of your funnel, converting more leads into paying customers.<\/p>\n\n\n\n<p>Letting your automated tools handle the dull repetitive tasks saves you time. Time you can spend on optimizing and scaling processes, developing new products or features, or just more free time for yourself.<br><a name=\"CRMFAQs\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_FAQs_on_CRM_and_Marketing_Automation\"><\/span>7 FAQs on CRM and Marketing Automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_part_of_my_marketing_can_I_automate\"><\/span>1. What part of my marketing can I automate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can automate a very big piece of your marketing actions. Think to use automation for social media marketing, email marketing, lead generation, and nurturing. But also think about to follow-ups of physical events, or automating pieces though your <a href=\"https:\/\/www.emailvendorselection.com\/best-online-course-platforms\/\" target=\"_blank\" rel=\"noopener noreferrer\">online course and e-learning platform<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_How_can_I_use_marketing_automation_for_an_eCommerce_store\"><\/span>2. How can I use marketing automation for an eCommerce store?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing automation can support eCommerce stores:<\/p>\n\n\n\n<ul><li>Rescuing abandoned carts<\/li><li>Re-engage past customers<\/li><li>Run segmentation fitting store product mix<\/li><li>Display recommendations in using dynamic content boxes on the web and in the messages<\/li><li>Send anniversary promo codes e.g. for birthdays<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_How_can_marketing_automation_improve_my_business\"><\/span>3. How can marketing automation improve my business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Benefits of Marketing Automation are to boosted sales-readiness of your leads. You can improve the marketing and sales productivity and efficiency of your business.<\/p>\n\n\n\n<p>Using marketing automation you can increase sales revenues and customer engagement through enhanced targeting.<\/p>\n\n\n\n<p>It helps you to see which marketing campaigns bring in the most sales. You can see how each person is interacting with your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_How_can_CRM_help_me_increase_my_sales\"><\/span>3. How can CRM help me increase my sales?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The right CRM solution is considered a sales force. At the first level, CRM means putting account and contact information in a central and accessible place, so you accelerate and streamline the sales process.<\/p>\n\n\n\n<p>On the second level, instead of having tons of yellow sticky notes around your laptop and spreadsheets to remind you whom to call, you can move leads through your sales team quickly and easily, as a team. You&#8217;ll know who to call, when and why.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Do_I_need_a_CRM_for_a_small_business_or_a_startup\"><\/span>5. Do I need a CRM for a small business or a startup?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yes. If you have customers, you can benefit from CRM. Even if your customer base is small, no one can keep every present and future interaction memorized and organized. It would give you valuable business insights, and virtually connects employees at your company so they can collaborate as a team, without wasting much time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Does_CRM_help_with_saving_time\"><\/span>6. Does CRM help with saving time?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A CRM for sales team will help you prioritize your tasks, highlight clients that require your attention and will help you analyze your activity and efforts. Yes, CRM saves time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Does_CRM_solution_help_with_teamwork\"><\/span>7. Does CRM solution help with teamwork?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You might think that because you&#8217;re a part of or running a sales team of 2-4 reps, it means that you&#8217;d want to know who&#8217;s doing what and with what results.<br>It&#8217;s impossible to keep track of such things even if there&#8217;s just two of you in a team. A CRM for sales team allows you to know if somebody is working with a client and to stay updated as to the state of current affairs without mingling with the workflow of your colleagues.<\/p>\n\n\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you don\u2019t use customer relationship management (CRM) and marketing automation tools, you\u2019re leaving money on the table. But do you need both? Learn what you can expect from them and what the differences are. <\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":8,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2],"tags":[38,156],"dealstore":[],"coauthors":[543],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/19383"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=19383"}],"version-history":[{"count":24,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/19383\/revisions"}],"predecessor-version":[{"id":61634,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/19383\/revisions\/61634"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=19383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=19383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=19383"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=19383"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=19383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}