<\/p>\n
- \n
- Understand how to select the best email marketing software for your eCommerce shop.<\/li>\n
- Know the Success-factors of eCommerce email marketing to apply to your own business.<\/li>\n
- 8 eCommerce email campaign examples you can steal today with email design tips and ideas.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
But firstly, dive into why and how email marketing is key to eCommerce success.<\/p>\n\n\n\n
Lets dive into why and how email marketing is key to eCommerce success.<\/p>\n\n\n\n
Chapters:<\/b>
Email marketing is key to eCommerce success<\/a>
1. How to choose the best eCommerce email marketing software<\/a><\/b>
Must-haves for email marketing software<\/a>
2. The 8 Success-factors for eCommerce Email Strategy and Tools<\/a><\/b>
1. Grow your email list faster<\/a><\/span>
2. Target with dynamic and real-time email personalisation<\/a><\/span>
3. Recover lost revenue with abandoned basket <\/a><\/span>
4. Automate Product recommendations <\/a><\/span>
5. Smooth email A\/B testing and optimization<\/a><\/span>
6. Automate throughout the whole shopper journey<\/a><\/span>
7. Integrate and use social proof <\/a><\/span>
8. Make eCommerce site and platform work together<\/a><\/span>
3. eCommerce emails not to miss in your strategy<\/a><\/b>
1. Pre-purchase welcome email series<\/a><\/span>
2. Increase AOV with a first purchase Program<\/a><\/span>
3. Replenishment email campaigns<\/a><\/span>
4. eCommerce promotion emails and newsletters<\/a><\/span>
5. Black Friday; Special shopping days and events<\/a><\/span>
6. Abandoned cart recovery emails<\/a><\/span>
7. Back in stock \/ out of stock messages<\/a><\/span>
8. Price drop emails<\/a><\/span>
Conclusion: eCommerce email marketing success<\/a><\/span><\/span><\/p>\n\n\n\n<\/a><\/p>\n\n\n\n
<\/span>Why and How email marketing is key to eCommerce success<\/span><\/h2>\n\n\n\n
Email will help you grow your eCommerce revenue, the average 42:1 ROI of email marketing is hard to beat.<\/p>\n\n\n\n
The beauty of email is that it works across all stages of the customer lifecycle:<\/p>\n\n\n
\n![\"customer](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/life-cycle-marketing-model-600px-emailmonday.jpg\")
<\/figure><\/div>\n\n\nAcquire<\/b> new contacts and subscribers,
Nurture<\/b> contacts while they are windowshopping,
Convert<\/b> convert leads into paying customers, and
Retain<\/b> existing customers and turn them into second time and loyal shoppers,
WinBack<\/b> lost customers and make them active again.<\/p>\n\n\n\nYour email marketing strategy will be your roadmap to success. eCommerce email is easy to start, simple to do right, but incredibly challenging to master. \ud83d\ude00 Luckily the combination of right tools and strategy helps to stay on track. Let’s review what the pillars of a sound eCommerce email strategy are:<\/p>\n\n\n\n
1. Acquire: Get new customers, and lots of them!<\/b>
Your email list today is your marketing success of tomorrow. You own your email list, making it one of the most dependable ways to reach customers. In contrast to search and social media platforms, who have shown to steadily give you less and less organic reach.<\/p>\n\n\n\n2. Convert: Drive direct sales with sales promotions<\/b>
Email is incredibly effective at driving eCommerce sales. Sales promotions, flash sales, cross and upselling, and offers you can rely on to increase revenue. If you had to choose an online marketing channel based on its ROI only, then we have a clear winner. According to the DMA, email generates an average of \u00a342 in return for every \u00a31 invested.<\/p>\n\n\n\n3. Retain: Turn one time shoppers into loyal customers<\/b>
According to a recent Nielsen study, 66% of online shoppers rather buy new products from known brands they built a relationship with. And that customer relationship is key.<\/p>\n\n\n\nEmail plays an all-important role in carrying a customer to its second purchase and beyond. Having loyal shoppers is important for business because it keeps average acquisition cost down. <\/a><\/p>\n\n\n\n
<\/span>Chapter 1: How to pick the best eCommerce email marketing automation software<\/span><\/h2>\n\n\n\n
The first thing to get in order is to choose the best email marketing software for your eCommerce store. All email marketing tools can send a basic newsletter. While at face value, email software might seem similar, they aren\u2019t. Especially when compared to specialised email marketing software for eCommerce<\/a>, with a little digging differences quickly start to show.<\/p>\n\n\n\n
So what makes the best eCommerce email tool for you? That depends on what you want to do with it. Let’s start with the must-haves every business needs and zoom into the features that make the best eCommerce email marketing service.<\/p>\n\n\n\n
Download this 5.000+ word guide now \u2192<\/a><\/p>\n\n\n\n
<\/span>Top 9 essentials you need from your email marketing software<\/span><\/h2>\n\n\n\n
<\/p>\n\n\n\n
- \n
- A powerful drag-and-drop email builder<\/b> that makes it simple to create responsive email newsletters.<\/span><\/li>\n\n\n\n
- Ready-made email templates<\/a><\/b> you can customise to suit your needs.<\/span><\/li>\n\n\n\n
- Detailed email statistics<\/b> and reporting to analyse and improve the newsletters you send.<\/span><\/li>\n\n\n\n
- Structured subscriber administration<\/b> that allows you to manage your subscriber lists easily.<\/span><\/li>\n\n\n\n
- Advanced segmentation and personalisation<\/b> features to send the right message and make it a personal.<\/span><\/li>\n\n\n\n
- First-class deliverability<\/b> the infrastructure and expertise to ensure your emails reach the inbox.<\/span><\/li>\n<\/ol>\n\n\n\n
Obviously, it is not just about finding the best email marketing software, the ideal ESP should also have:<\/p>\n\n\n\n
- \n
- References<\/b> and other clients in eCommerce industry.<\/span><\/li>\n\n\n\n
- Industry knowledge<\/b> and eCommerce email marketing best practices in eCommerce to share.<\/span><\/li>\n\n\n\n
- Customer support<\/b> and account management at the level you require.<\/span><\/li>\n<\/ol>\n\n\n\n
But what about the eCommerce specific features to look for in your software? Let\u2019s list them mixed with some expert insights:<\/a><\/a><\/p>\n\n\n\n
<\/span>Chapter 2: 8 success-factors for the best eCommerce Email Marketing Software and Strategy<\/span><\/h2>\n\n\n\n
<\/span>1. Grow your email list faster with smart sign-ups<\/span><\/h3>\n\n\n\n
An active email list is extra interesting at scale, so we want to grow our list. Get an opt-in from all new customers during check out and registration, but also get site visitors to sign up to your list.<\/p>\n\n\n\n
There are three very basic rules to faster list growth: Ask in more places, present the right incentive and make them more effective. That means asking for opt-ins where your (potential) clients are and giving them a solid sign up reason. As well as using all your email marketing software has to offer.<\/p>\n\n\n
\n![\"kitchenaid](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/kitchen-aid-ecommerce-opt-in.jpg\")
<\/figure><\/div>\n\n\nIn the post-GDPR marketing landscape, consumers expect value from brands that they give their data to. So think about what that value is to them. Research shows that most people sign up in order to receive future promotions, but incentives like free shipping or discounts can help.<\/p>\n\n\n\n
Alternatively, you can double down on your brand voice and try to charm them in. (with a waving bear for instance).<\/p>\n\n\n
\n![\"ecommerce](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/ecommerce-email-opt-in-bear-subscribe.jpg\")
<\/figure><\/div>\n\n\nThe essentials:<\/b> To choose the top eCommerce email marketing software, you are looking for:
* Opt-in forms that can be embedded on your website or integrated with your eCommerce store.
* Different options to show pop-ups, slide-in, forms, incentives.
* A\/B split testing on forms for sign-ups and incentives.
* Real-time email validation, to check if people enter correct, valid, email addresses.
* Target opt-in blocks to show on specific pages, after X time on page, or based on traffic sources.
* Collect the data in accordance with GDPR.
* Collect additional information about your audience through progressive profiling.
<\/a><\/p>\n\n\n\n<\/span>2. Target with dynamic and real-time email personalisation<\/span><\/h3>\n\n\n\n
Personalised emails perform better. So we must synchronise our email data with the eCommerce platform<\/a> so it is up to date. While it\u2019s so important for personalisation data to be correct and up to date, many webshops and email systems already fail to do better than overnight or batched.<\/p>\n\n\n\n
But how about delivering engaging email each time they open the email? For that added value, look for real-time dynamic emails.<\/p>\n\n\n\n
With real-time dynamic emails, you can show personalised banners, countdown timers, and live social feeds. They can even be dynamic email based on type of device, weather, time, and geo-location. It works based on images that are generated and updated when loaded.<\/p>\n\n\n\n
For example, the images below are based on local weather forecast together with recent browse behavior.<\/p>\n\n\n
\n![\"ecommerce](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/ecommerce-email-dynamic-content.jpg\")
<\/figure><\/div>\n\n\nThe essentials:<\/b> What does the best real-time personalisation and dynamic email software need to offer:<\/p>\n\n\n\n
- \n
- Data is synchronised with your eCommerce database.<\/li>\n\n\n\n
- Ability to use external data (like product feeds, weather, etc)<\/li>\n\n\n\n
- Options for brand customisation and fallbacks.<\/li>\n\n\n\n
- Ideally include personalisation blocks in email AND website.<\/li>\n<\/ul>\n\n\n\n
<\/a><\/p>\n\n\n\n
<\/span>3. Recover lost revenue with Abandoned Basket & Abandoned Browse<\/span><\/h3>\n\n\n\n
If a shopper visited your website, checked out a product, and maybe even put interesting products in their cart, they are at the bottom of your funnel. They\u2019re ready to buy, and just need a little nudge.<\/p>\n\n\n\n
Hopefully, as an eCommerce marketer, you\u2019re already sending these for your webshop. (If not, you\u2019re losing 3% – 7% or more of your store\u2019s total shopping cart revenue.) Now all email providers say they do basic abandoned basket, but there is lots of difference in how well they do it – and in what revenue boost you can expect.<\/b><\/p>\n\n\n\n
Case in point:<\/b> Luke 1977\u2019s already sent out a simple abandoned cart mail. But after switching ESPs, they could do much more with their new platform, Pure360, optimising their cart abandonment email campaigns on the new platform. Luke 1977\u2019s purchases increased from 5% to 8%\u2014a 60% increase.<\/p>\n\n\n\n
These results are the result of added email personalisation capabilities. The improved emails have product recommendations based on browsing behaviour and purchase history. And with better insights based on clear reporting to show which types worked best.<\/p>\n\n\n
\n![\"ecommerce](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/ecommerce-abandonned-cart-ivory-ella.jpg\")
<\/figure><\/div>\n\n\nHere is a great example of eCommerce marketing automation. The abandoned cart series by retailer Ivory Ella. A big header with the main CTA back to the cart and a temporary discount on the item in emails 2 and 3 to drive urgency. It is debated if giving discounts here is an eCommerce email best practice, because you are reducing cart value and profit margins.<\/p>\n\n\n\n
The essentials:<\/b> So what does the best eCommerce email automation software need to offer?<\/p>\n\n\n\n
- \n
- A high identification rate<\/b> (identifying the visitor when they abandon their cart, even if they haven\u2019t logged in.) Some eCommerce platforms can only send an abandonment email if the consumer is logged in. But people often don\u2019t log in until the checkout stage, so make sure you can use cookies with a longer expiration date.<\/li>\n\n\n\n
- Get direct control over the content<\/b> that is delivered in cart abandonment and re-engagement emails to align the content with your marketing automation strategy and campaigns.<\/li>\n\n\n\n
- Gain insight into your real email KPIs<\/b> through reporting. You want dashboards with email volumes, conversion rates, revenue, and recovered carts. See the items and the value of the products that have been abandoned. Report on revenue generated from cart abandonment and re-engagement campaigns.<\/li>\n\n\n\n
- And you want to automatically pull in the right products and content<\/b> to personalise the abandoned cart emails – Freeing up your time to focus on strategy and results!<\/li>\n<\/ul>\n\n\n\n
<\/a><\/p>\n\n\n\n
<\/span>4. Automated product recommendations AI and Machine Learning<\/span><\/h3>\n\n\n\n
Product recommendations are a no-brainer for an eCommerce business. Amazon pioneered product recommendations algorithms like \u201cothers also viewed\u201d, \u201coften bought together\u201d, \u201cpopular in this category\u201d.<\/p>\n\n\n\n
These days marketing automation goes way beyond if-this-then-that logic. AI and smart recommendations can recommendations faster and better than the smartest marketer ever could on gut.<\/p>\n\n\n\n
Zalando, for example, has their \u201cAlgorithmic Fashion Companion\u201d<\/b>. This is a digital outfit recommendation tool, based on machine learning and AI, providing customers with unlimited outfit suggestions.
The tool makes it possible to automatically generate a \u2018complete the look\u2019 feature on product pages.<\/p>\n\n\n\n![\"zalando](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/zalando-recommendations-ecommerce-email-marketing.jpg\")
<\/figure><\/div>\n\n\nCrowdsourced and Personalised recommendations<\/b>
On-site product recommendations are often limited to page-level logic (looking at this page, others also viewed\u2026). Mature product recommendation tools for website and email newsletters are smarter than that. They can offer Crowdsourced and Personalised recommendations.<\/p>\n\n\n\n![\"Recommendation](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Smart-blocks-email-automation-example-2.png\")
<\/figure><\/div>\n\n\nPersonalised product recommendations perform even better than a general offer. This goes double for product recommendations in email marketing. So we want an email recommendation engine that can handle that for you.<\/p>\n\n\n\n
Product recommendations should be based on business logic with personal behaviour, purchases, location, product info included. In other words: the best matching product for that person at that time.<\/p>\n\n\n\n
You also don’t want to recommend the same products to the same customer over-and-over in every mail. So the algorithm has to learn customer preferences, but also give enough variation to keep the emails interesting.<\/p>\n\n\n\n
The essentials:<\/b> Your email and best web personalisation software should offer:<\/p>\n\n\n\n
- \n
- Drag and drop \u201cout of the box\u201d product recommendation block to include in your eCommerce newsletters and general mails.<\/li>\n\n\n\n
- Dedicated product recommendation emails, trigger them as automated email campaigns or use them to follow up or upsell recent purchases.<\/li>\n\n\n\n
- Include all types of data: behavior, location, products, and fall-back data sets to use if there is not enough data collected yet.<\/li>\n<\/ul>\n\n\n\n
<\/a><\/p>\n\n\n\n
<\/span>5. Smooth email A\/B Testing and optimisation<\/span><\/h3>\n\n\n\n
A\/B testing is the world’s worst-kept secret of rapid eCommerce email improvement, but yet often forgotten in reality. By testing different versions of your email, you will know which content works best and boost conversion rates. Marketers don\u2019t always do this, because it means extra effort and time – so it should be as smooth and least time consuming as possible.<\/p>\n\n\n
\n![\"ecommerce](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/ecommerce-ab-split-testing.jpg\")
<\/figure><\/div>\n\n\nSmooth A\/B testing means your eCommerce email automation lets you:<\/b><\/p>\n\n\n\n
- \n
- Use as many test versions and variants as you like.<\/li>\n\n\n\n
- Customise split rules to test content with just a few clicks.<\/li>\n\n\n\n
- Track & report on tests results and automatically roll-out the winning version.<\/li>\n\n\n\n
- Customize all parts of the mails in one test: subject line, from name, content designs, offers and combinations of those.<\/li>\n<\/ul>\n\n\n\n
<\/a><\/p>\n\n\n\n
<\/span>6. eCommerce email automation throughout the whole shopper journey<\/span><\/h3>\n\n\n\n
Naturally, you want the complete customer lifecycle and shopper journey supported by marketing automation<\/p>\n\n\n\n
eCommerce email automation increases the scale and relevance of campaigns, without running out of time. A welcome program, profile enrichment, a re-engagement and, win-back campaigns are mainstays in automation for every business.<\/p>\n\n\n\n
eCommerce personalisation emails that will deliver results throughout the customer journey, these include product mailers:<\/p>\n\n\n\n
Think about product mailers like<\/b>
Cross and upsell campaigns
Price drop emails
Product replenishment
Back in stock emails<\/p>\n\n\n\nThe essentials:<\/b> The best eCommerce email automation solution must include:<\/p>\n\n\n\n
- \n
- Deep product data<\/b> integration that includes product data in the shopper journey mails.<\/li>\n\n\n\n
- Customer journey builder<\/b> that makes it easy to draw and manage campaigns on a canvas.<\/li>\n<\/ul>\n\n\n\n
<\/a><\/p>\n\n\n\n
<\/span>7. Social proof integration<\/span><\/h3>\n\n\n\n
Reviews and other kinds of social proof are very persuasive even if subconscious. You see these everywhere across eCommerce stores. If you don\u2019t have them, worst case scenario people leave your site to search for reviews elsewhere (your competitors!).<\/p>\n\n\n\n
According to Forbes, online reviews impact 67.7% of purchasing decisions. 84% of people trust online reviews as much as a personal recommendation.<\/p>\n\n\n\n
Social proof works similar in email: Highlight how often a product has been purchased, viewed in the last 24hrs to create urgency, and popular \/ trending items.<\/p>\n\n\n\n
Tea Pigs use the classic star rating approach which projects a simple and effective message.<\/p>\n\n\n
\n![\"reviews](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/teapigs-reviews-emailmarketing-ecommerce.jpg\")
<\/figure><\/div>\n\n\n
The essentials:<\/b> These features you will only find in specialised eCommerce email software:
* Blending of personalised and crowdsourced recommendations with business rules.
* An integration with review sites – pulling in ratings and reviews
* Integrated user-generated content in real-time in emails and web pages
<\/a><\/p>\n\n\n\n<\/span>8. Get eCommerce site and email platform working together<\/span><\/h3>\n\n\n\n
There shouldn\u2019t be a wall between email, website and other channels in the customer experience. How different this often is for marketers! Depending on your software stack look for the integration<\/b> and additional functionality<\/b>.<\/p>\n\n\n\n
Avoid custom integration if possible<\/h4>\n\n\n\n
A lot of integrations can be custom-made or configured via API\u2019s and such. So everybody will say they can do it. But why not be a bit more practical and look for out-of-the-box integration<\/b> with a simple setup. And the possibility for Managed onboarding<\/b>. So an onboarding team will take you through the steps and quicker implementation. The key here is speed and cost. No need for extensive I.T. implementation.<\/p>\n\n\n\n
It doesn\u2019t matter how many<\/b> integrations an eCommerce email marketing solution has, but you DO want to have some other customers with the same eCommerce platform also using the email \/ automation software, this means they have an expertise in your sector and will understand your business better.<\/p>\n\n\n
\n![\"ecommerce](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/ecommerce-platforms-email-marketing-integration.png\")
<\/figure><\/div>\n\n\nEven with the best eCommerce platforms<\/a> like WooCommerce, Shopify<\/a>, Magento Commerce<\/a>, BigCommerce, Prestashop, Opencart, etc, the depth of the integration<\/b> can differ greatly. Check out our review of the best Shopify apps for email marketing<\/a>. And find a tool with a good Shopify integration and the ecommerce features you need.<\/p>\n\n\n\n
What you want at the least is:
Collect behavioural data from the site<\/b> – track visitors on your site and create rich segments and unique shopper profiles. Use the behaviour from the very first visit. and understand more about each customer allows you to optimise their shopping experience each time.<\/p>\n\n\n\nTriggered emails based off of site events<\/b>. To re-target based on interest and continue the dialogue once a shopper has left the site.<\/p>\n\n\n\n
Two way, near-time data synchronisation<\/b>. Have data to be up to date is a basic requirement many ESPs still struggle with.<\/p>\n\n\n\n
Personalisation and recommendations blocks<\/b> shown on the eCommerce platform and landing pages to give one unified experience.<\/p>\n\n\n\n
Each ESP sets up his features a bit different so how they do it<\/b> is something to evaluate in your email software selection. To make it clearer, we\u2019ll show you the emails you must include in you strategy (and what you need to get them done).
<\/a><\/p>\n\n\n\n<\/span>Chapter 3: The 8 eCommerce email marketing automation campaigns you should be using today<\/span><\/h2>\n\n\n\n
You might be wondering, what you\u2019ve said is totally true for choosing the best eCommerce marketing tool, but how do I put it into practice?
That\u2019s where examples come in. In every selection and strategy, it is much clearer to ask for the type of campaigns you\u2019d like to do. We have some great eCommerce email marketing examples and ideas you can use as building blocks for your strategy.<\/p>\n\n\n\nEach example comes with a description of what was done and the kind of email marketing software you need to pull it off. <\/a><\/p>\n\n\n\n
<\/span>1. Greet new subscribers with a pre-purchase welcome email series<\/span><\/h3>\n\n\n\n
When a new subscriber joins your list, they expect to get a welcome email. That is why brands who send out welcome emails typically see 3x higher engagement on these types of emails.<\/p>\n\n\n\n
A new subscriber welcome email triggers immediately when someone that isn\u2019t a customer yet, subscribes to your list. The pre-purchase welcome email is the perfect place to introduce your product and brand, use a online course to educate them on products and use<\/a>. Let them know what you are all about. Continue the conversation with the shopper to find out what makes them tick, and encourage them to make their first purchase.<\/p>\n\n\n\n
eCommerce brands can send a welcome email series to let them know what they can expect in our emails. Also allow them to pick their preferences and enrich their profile so you can send more targeted emails later, that are more likely to interest them.<\/p>\n\n\n\n
Example of a pre-purchase welcome email<\/h4>\n\n\n\n
Here is a simple email automation example from the fun, friendly online department store very.co.uk. They send out two of the welcome emails you can implement today.<\/p>\n\n\n\n
1: Thank you for signing up
2: Here is an offer to get you started.<\/p>\n\n\n\n![\"ecommerce](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/welcome-email-flow-example-side-by-side-ecommerce.jpg\")
<\/figure><\/div>\n\n\n
What you want from your eCommerce email automation software to do this?<\/b>
* Send out your emails immediately after sign up (no delay)
* Integration with pop-up \/ sign-up tools
* Ability to work with coupon codes \/ or direct discounts in your cart
* Email Automation and list management
* Dynamic or adjustable product category images. <\/a><\/p>\n\n\n\n<\/span>2. Increase AOV with a First purchase Program<\/span><\/h3>\n\n\n\n
The welcome should be very different if someone enters your database through a first purchase. In this situation we want to trigger a post-purchase flow. Cross and upsell are a vital part of your ecommerce email marketing strategy. Post-purchase emails let you thank the new customer. and increase the average order value<\/b> and get a second purchase.<\/p>\n\n\n
\n![\"jo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/jo-malone-ecommerce-first-purchase-email.jpg\")
<\/figure><\/div>\n\n\nPost-purchase email automation example<\/b>
<\/p>\n\n\n\nHere is an example of a first purchase email by Jo Malone. This automated trigger email does a few things very well:<\/p>\n\n\n\n
Thanking for the recent purchase, giving additional (automated) product recommendations and listing the additional points that make it a special experience. The extra buying reasons you can find under \u201cwith our compliments\u201d. The nature of this product is that it is often a gift. So you can choose an additional sample and get it in a gift box.<\/p>\n\n\n\n
What you want from your tech to do email automated post-purchase well:<\/b>
* Keep full shopper profiles and enrich with purchase behavior.
* Product integration and ideally product recommendation engine.
* Manage maximum email frequency and offers sent to the individual.<\/a><\/p>\n\n\n\n<\/span>3. Replenishment email campaigns<\/span><\/h3>\n\n\n\n
Loyal customers can make all the difference in eCommerce. Emotional loyalty is driven by brand and experiences, but practical loyalty is driven by transaction and repurchases.
A replenishment campaign is just that, a nudge for people to re-order products. It goes with everything that is a recurring purchase or could be a subscription.<\/p>\n\n\n\n![\"ecommerce](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/ecommerce-replenishment-petsafe-example.jpg\")
<\/figure><\/div>\n\n\nHere is a great eCommerce replenishment example from Petsafe. Dogs are our favorite loyal companions! It stimulates dog-owners to stick with the brand with a small saving and other emails to \u201ctop-up\u201d their supply. It is important to frame it as a \u201ctop up\u201d, because ideally, you\u2019d send these emails just before someone is thinking of buying new product (so they don\u2019t get tempted to buy it somewhere else) and they might have a bit left.<\/p>\n\n\n\n
What you need from your eCommerce software to do replenishment emails well:<\/b>
* Average product use duration, and later personalise it.
* Ability to trigger emails on purchase date + x days.
* Recognise and switch if there would be a natural change in habits (eg baby diaper sizes)
* Recognise individual purchase patterns and adjust accordingly<\/a><\/p>\n\n\n\n<\/span>4. eCommerce promotion emails and newsletters<\/span><\/h3>\n\n\n\n
Everybody loves a good deal. Sales promotions are the bread and butter of most eCommerce shops. Whether you sell digital products<\/a> or sales is offline, these are made to stimulate sales and increase revenue. Promotion emails bring a specific offer to your customer\u2019s attention.<\/p>\n\n\n\n
Specific email promotions in eCommerce:<\/b>
* Catalogue emails<\/b>, showing assortment or selected product category.
* Flash sales<\/b> and last-minute promotions because of stock levels and inventory.
* Seasonal promotions<\/b>, the complete series from product introduction to last chance.
* Engaging content<\/b>, such as blog posts, social campaigns or shopping guides.<\/p>\n\n\n\nA 30 day eCommerce challenge: <\/b>
Not all emails have to be sell, sell, sell. Here is an example of an engaging 30-day challenge. Once people sign up for the Fibre-fit challenge they get tips and recipes and learn more about the \u201cwhy they should care\u201d from the brand.<\/p>\n\n\n - Customer journey builder<\/b> that makes it easy to draw and manage campaigns on a canvas.<\/li>\n<\/ul>\n\n\n\n
- Deep product data<\/b> integration that includes product data in the shopper journey mails.<\/li>\n\n\n\n
- Get direct control over the content<\/b> that is delivered in cart abandonment and re-engagement emails to align the content with your marketing automation strategy and campaigns.<\/li>\n\n\n\n
- A high identification rate<\/b> (identifying the visitor when they abandon their cart, even if they haven\u2019t logged in.) Some eCommerce platforms can only send an abandonment email if the consumer is logged in. But people often don\u2019t log in until the checkout stage, so make sure you can use cookies with a longer expiration date.<\/li>\n\n\n\n
- Industry knowledge<\/b> and eCommerce email marketing best practices in eCommerce to share.<\/span><\/li>\n\n\n\n
- Ready-made email templates<\/a><\/b> you can customise to suit your needs.<\/span><\/li>\n\n\n\n
- A powerful drag-and-drop email builder<\/b> that makes it simple to create responsive email newsletters.<\/span><\/li>\n\n\n\n
![\"Ryvita](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Ryvita-ecommerce-engagement-email-automation.jpg\")
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