{"id":22191,"date":"2025-11-24T17:01:00","date_gmt":"2025-11-24T16:01:00","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=22191"},"modified":"2025-12-04T11:36:35","modified_gmt":"2025-12-04T10:36:35","slug":"email-marketing-cannabis-cbd-esp-software-review","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/email-marketing-cannabis-cbd-esp-software-review\/","title":{"rendered":"Email Marketing for Cannabis and CBD Brands: Esp list and review"},"content":{"rendered":"\n<p><style type=\"text\/css\">\n.highlight { background-image: linear-gradient(to right, #ffe359 0%, #fff2ac 50%, #fff2ac8a 100%); } .greenbuttonCTA { -moz-box-shadow:inset 0px 0px 0px 0px #fed897; -webkit-box-shadow:inset 0px 0px 0px 0px #fed897;     box-shadow:inset 0px 0px 0px 0px #fed897;     background:-webkit-gradient( linear, left top, left bottom, color-stop(0.05, #6dab3c), color-stop(1, #5f9737) );     background:-moz-linear-gradient( center top, #5f9737 5%, #5f9737 100% );     filter:progid:DXImageTransform.Microsoft.gradient(startColorstr='#6dab3c', endColorstr='#5f9737');     background-color:#6dab3c;     -webkit-border-top-left-radius:10px;     -moz-border-radius-topleft:10px;     border-top-left-radius:10px;     -webkit-border-top-right-radius:10px;     -moz-border-radius-topright:10px;     border-top-right-radius:10px;     -webkit-border-bottom-right-radius:10px;     -moz-border-radius-bottomright:10px;     border-bottom-right-radius:10px;     -webkit-border-bottom-left-radius:10px;     -moz-border-radius-bottomleft:10px; border-bottom-left-radius:10px;     text-indent:0;     border:1px solid #5f9737;     display:inline-block; margin:10px; padding:0px 15px 0px 15px;     color:#ffffff;     font-family:Arial; font-size:15px; font-weight:bold;     font-style:normal;     height:43px;     line-height:43px;     text-decoration:none;     text-align:center; } .greenbuttonCTA:hover {     background:-webkit-gradient( linear, left top, left bottom, color-stop(0.05, #5f9737), color-stop(1, #5f9737) );     background:-moz-linear-gradient( center top, #5f9737 5%, #5f9737 100% );     filter:progid:DXImageTransform.Microsoft.gradient(startColorstr='#5f9737', endColorstr='#5f9737');     background-color:#5f9737; }.greenbuttonCTA:active {     position:relative;     top:1px; } .anchor { position:absolute; transform:translateY(-10vh); } .btn-selected { background-color:#91d9ff !important; } <\/style><\/p>\n\n\n\n<p>Email marketing is a growth channel for Cannabis and CBD brands. But finding a cannabis-friendly email service provider is a challenge. Especially if you are looking for one that also fits perfectly with your needs. In this article we will zoom in on the <strong>email marketing software and strategies<\/strong> for your Cannabis or CBD brand.<br>You have to sell your products, and no better place to start than email.<br>So, let&#8217;s light it up!<\/p>\n\n\n\n<p><b>In this article:<\/b><span style=\"line-height: 2;\"><br><b>1. <a style=\"border-bottom-width: 1px; border-bottom-color: #77b21d;\" href=\"#bestemailsoftware\">Email Service Providers for Cannabis and CBD Brands<\/a><\/b><br><span style=\"margin-left: 25px;\">1. <a style=\"border-bottom-width: 1px;\" href=\"#moosend\">Moosend<\/a><\/span><br><span style=\"margin-left: 25px;\">2. <a style=\"border-bottom-width: 1px;\" href=\"#mailerlite\">MailerLite<\/a><\/span><br><span style=\"margin-left: 25px;\">3. <a style=\"border-bottom-width: 1px;\" href=\"#klaviyo\">Klaviyo<\/a><\/span><br><span style=\"margin-left: 25px;\">4. <a style=\"border-bottom-width: 1px;\" href=\"#sendx\">SendX<\/a><\/span><br><span style=\"margin-left: 25px;\">5. <a style=\"border-bottom-width: 1px;\" href=\"#omnisend\">Omnisend<\/a><\/span><br><span style=\"margin-left: 25px;\">6. <a style=\"border-bottom-width: 1px;\" href=\"#ongage\">Ongage<\/a><\/span><br><span style=\"margin-left: 25px;\">7. <a style=\"border-bottom-width: 1px;\" href=\"#dotdigital\">dotdigital<\/a><\/span><br><b>2. <a href=\"#cannabismarketing\">Marketing your Cannabis brand<\/a><\/b><br><span style=\"margin-left: 25px;\">1. <a style=\"border-bottom-width: 1px;\" href=\"#marketingchannels\">What are the restrictions on cannabis marketing?<\/a><\/span><br><span style=\"margin-left: 25px;\">2. <a style=\"border-bottom-width: 1px;\" href=\"#cannabisagency\">Partnering with a Canabis Marketing agency<\/a><br><span style=\"margin-left: 25px;\">3. <a style=\"border-bottom-width: 1px;\" href=\"#marketingstrategies\">4 Powerful cannabis digital marketing strategies <\/a><\/span><br><span style=\"margin-left: 25px;\">4. <a style=\"border-bottom-width: 1px;\" href=\"#emailtips\">6 Email marketing tactics for every cannabusiness<\/a><\/span><br><a href=\"#conclusion\">Conclusion: Email Marketing for Cannabis and CBD Brands<\/a><\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_you_need_a_Cannabis-friendly_Email_Service_Provider\"><\/span>Why you need a Cannabis-friendly Email Service Provider<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email marketing is one of the most effective channels for Cannabis and CBD companies. With email marketing, you can directly talk with your customers. Interact, promote your products, and grow your customer base.<\/p>\n\n\n\n<p>Email is granted media \u2013 it is your channel to grow. At the heart of your email marketing is the <b>email service provider (ESP).<\/b><\/p>\n\n\n\n<p>But you must pick <b>a cannabis-friendly ESP<\/b>. This is to avoid a potential email marketing disaster. Abrupt account cancellation, random suspensions, and marketing restrictions? Nobody wants that.<\/p>\n\n\n\n<p>Don\u2019t use any marketing software provider that has <b>unclear rules and unspoken policies<\/b> about sending Cannabis email. Finding a good ESP in this industry is confusing to say the least.<\/p>\n\n\n\n<p>Luckily, we\u2019ve curated a list of cannapreneur-friendly email service providers (ESPs). No more worries about your hard work going up in smoke. Let\u2019s have a look:<\/p>\n\n\n\n<p><a class=\"anchor\" name=\"moosend\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Moosend_review\"><\/span>1. Moosend review<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/moosend\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Moosend<\/a> is an email marketing service provider that accepts cannabis marketing. They service a broad range of canna-businesses. From startup dispensaries to nationally growing weed brands. They are all welcome. If you want to send newsletters and promotions or any other email messaging, Moosend is a solid choice.<\/p>\n\n\n\n<p>Moosend has an intuitive and clean dashboard that allows you to jump from email campaign creation, email list management to the building out the logic of automated messaging.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/moosend-dashboard-cannabis-marketing-email.jpg\" alt=\"Moosend dashboard cannabis marketing email\"\/><\/figure>\n\n\n\n<p>Right out of the box, Moosend offers a <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.emailvendorselection.com\/go\/moosendtrial\/\" target=\"_blank\" class=\"ek-link\">30-day free trial<\/a> with unlimited email sends and automation workflows. The platform helps with automated email series and pre-made templates for the most important messaging categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moosend_email_marketing_automation_for_Cannabis\"><\/span>Moosend email marketing automation for Cannabis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The platform\u2019s <b>automated email tools<\/b> for cannabis businesses, let you create the logic behind crucial emails.<\/p>\n\n\n\n<p>Here are a few cannabis automations you can do in Moosend:<\/p>\n\n\n\n<ul>\n<li><b>Abandoned cart email sequence<\/b>: Say a customer sauntered around on your site and forgot those sticky pre-rolls in their cart, remind them with an abandoned cart email.<\/li>\n\n\n\n<li><b>Repeat purchase reminder<\/b>: Your customers need an important medicinal grade flower on a recurring basis? Set up a repeat purchase reminder that lets them know their medicine is waiting. You haven\u2019t forgotten how important their health and loyalty is.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/moosend-weed-email-campaign-types.jpg\" alt=\"Moosend weed email campaign types\"\/><\/figure>\n\n\n\n<p>Moosend is a great fit for many different businesses in this competitive industry. It is one of the best email marketing services for new cannabis brands and startups that need a reliable and scalable email service provider. Think about some email marketing applications for the following businesses:<\/p>\n\n\n\n<ul>\n<li>Dispensaries<\/li>\n\n\n\n<li>CBD &amp; Cannabis Cosmetics<\/li>\n\n\n\n<li>Marijuana infused products<\/li>\n<\/ul>\n\n\n\n<p><b>Marijuana dispensaries<\/b> are the ground-floor retail institutions. Often one of the first places new legal weed consumers visit. Moosend offers a lot of out-of-the-box automations that can help a dispensary\u2019s email marketing channel grow and bloom. There are welcome emails and newsletter templates to get you started and forms and integrations to help build your email list. More on automation features, forms, and integrations in our <a aria-label=\"full Moosend review (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/moosend-review\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">full Moosend review<\/a>.<\/p>\n\n\n\n<p><b>Destination smoking spots<\/b> are picking up in some urban locales. Cannabis event planning isn\u2019t far behind either. If you need to send out emails or last-minute notifications for your events, Moosend can help you do it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Moosend_Features\"><\/span>Key Moosend Features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Moosend is a great email service provider for cannabis businesses, you can count on features like:<\/p>\n\n\n\n<ul>\n<li>Email marketing and email automation<\/li>\n\n\n\n<li>Drag and drop responsive email builder<\/li>\n\n\n\n<li>Management dashboard for cannabis marketing agencies<\/li>\n\n\n\n<li>Native integrations with CMS, <a href=\"https:\/\/www.emailvendorselection.com\/crm-with-email-marketing\/\" target=\"_blank\" aria-label=\"CRM (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">CRM<\/a>, <a href=\"https:\/\/www.emailvendorselection.com\/best-ecommerce-platforms-review\/\" target=\"_blank\" aria-label=\"eCommerce (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">eCommerce<\/a>, <a href=\"https:\/\/www.emailvendorselection.com\/email-verification-tools\/\" target=\"_blank\" aria-label=\"email verification (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">email verification<\/a>, and other platforms<\/li>\n\n\n\n<li>Drag and drop landing page creator with built-in tracking, forms, and WordPress plugins.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_Moosend_cost\"><\/span>What does Moosend cost?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Moosend has a 30-day free trial with access to all features and chat support. Moosend\u2019s monthly email marketing plan is based on the number of subscribers. You get an unlimited amount of email campaigns per month. Pay for 6 months or yearly to save an extra 20%.<\/p>\n\n\n\n<p><span class=\"highlight\">If you register for a new account, start your <a href=\"https:\/\/www.emailvendorselection.com\/go\/moosendtrial\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">free trial via this secret page<\/a> you get\u2026<br>* Moosend discount of extra 10% once you hit paid plan (on top of any other discounts for yearly plan).<br>* Extra Moosend T-shirt or Mug if you have &gt; 50K subscribers<br>* Exclusive email List growth Guide + Excel email growth template<\/span><\/p>\n\n\n\n<p><a class=\"greenbuttonCTA linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/moosendtrial\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Try Moosend for free &gt; (Extra\u2019s included) <\/a><br><a class=\"anchor\" name=\"mailerlite\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_MailerLite_review\"><\/span>2. MailerLite review<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\" target=\"_blank\">MailerLite<\/a> is a cannabis friendly email marketing service provider. MailerLite is cheap and great if you\u2019re starting up and need to have the basics covered for cannabis software.<\/p>\n\n\n\n<p>The email tool lets you build pop-ups, landing pages and email newsletters all in one platform. Perfect for brands that want to build out and test a marketing funnel for their new line of CBD products. A fit solution for small business email marketing and <a rel=\"noopener noreferrer\" href=\"https:\/\/www.emailaudience.com\/guide-email-marketing-bloggers\/\" target=\"_blank\">bloggers<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-full-email-marketing-dashboard.jpeg\" alt=\"Mailerlite email marketing dashboard\" class=\"wp-image-34639\"\/><\/figure>\n\n\n\n<p><i>MailerLite dashboard when you first log in <\/i><\/p>\n\n\n\n<p>MailerLite offers a <a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">free account<\/a> with all the premium features in it. You can send up to 500 subscribers and use the landing pages feature, their embedded signup forms and pop-ups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailerLite_for_Cannabis_marketing\"><\/span>MailerLite for Cannabis marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">MailerLite<\/a> is best for cannabis brands that don\u2019t require complex marketing automation, but want to send newsletters and do simple autoresponders. It is a great choice if you have a small to medium-sized subscriber list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_started_with_MailerLite\"><\/span>Getting started with MailerLite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MailerLite allows your cannabis marketing team to get everything you\u2019ll need up and running quickly. They have an easy account verification process. You enter your details during sign-up and an account manager will review before approval.<\/p>\n\n\n\n<p>If you are sending from your own domain it is quite easy to get started. You\u2019ll be sending emails, right away.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Grow_with_pop-ups_and_forms\"><\/span>Grow with pop-ups and forms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In an industry that needs every email it can get, you\u2019d be crazy not to use list growth pop-ups. With just a dab of design and a fresh coat of your branding paint, you can create an overlay pop-up to grow email signups.<\/p>\n\n\n\n<p>With MailerLite you can customize nearly the entire look of the pop-up. Add your own background images, mix and match buttons and add opt-in boxes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"427\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-review-form-template-email-marketing-software.png\" alt=\"Mailerlite form templates cannabis email marketing tool\" class=\"wp-image-34588\" srcset=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-review-form-template-email-marketing-software.png 650w, https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-review-form-template-email-marketing-software-220x145.jpg 220w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p><b>Examples of how a Cannabis brand can use these forms:<\/b><\/p>\n\n\n\n<ul>\n<li>Combine your pop-ups with a <b>templated landing page<\/b>. Perhaps you\u2019re a CBD retailer and you\u2019ve got every combination under the sun. There\u2019s vapes to sell, gummies, infused soft-drinks, and even some hemp bones to throw to your dog.<\/li>\n\n\n\n<li>With MailerLite, you can create an email campaign for your new pet CBD product line and match it with a consistently branded landing page.<\/li>\n<\/ul>\n\n\n\n<p>MailerLite fits all kinds of businesses of course. For example:<\/p>\n\n\n\n<ul>\n<li><b>Cannabis media, blogs &amp; publications<\/b><br>There\u2019s a great deal of Cannabis content produced. Consumers are looking for more ways to stay informed. Weed review sites and marijuana publications are sprouting up all over the web.<\/li>\n\n\n\n<li><b>CBD Nutrition<\/b><br>If you offer a small product line of any CBD-infused nutritional products or supplementation, MailerLite proves up to the task of running simple product-based email campaigns.<\/li>\n\n\n\n<li><b>Cannabis and CBD Vaporizers<\/b><br>Also for the popular vapes. You can comfortably launch your new line of seven delectable smoky\u2026 or rather <i>vaporous<\/i> flavors.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_interesting_features\"><\/span>Other interesting features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>RSS to email feature automatically puts content into an email and sends it out on a set schedule you can create.<\/li>\n\n\n\n<li>Extensive &#8220;click-maps&#8221; for your emails and landing pages, which includes heatmap analytics to see where your customers click.<\/li>\n\n\n\n<li>Drag and drop landing page creator with built-in tracking, built in forms and WordPress plugins.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_MailerLite_cost\"><\/span>What does MailerLite cost?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MailerLite\u2019s pricing is straightforward. They charge a flat rate per month based on your number of subscribers.<br>You can pay yearly and get a 30% discount. Pricing starts with the free version and then up to 2.500 subscribers is the first paid tier for $15 a month.<\/p>\n\n\n\n<p>You can opt to add a few extras, such as dedicated MailerLite support, or a dedicated IP.<\/p>\n\n\n\n<p><a class=\"greenbuttonCTA linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Try Mailerlite for free <\/a><br><a class=\"anchor\" name=\"klaviyo\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Klaviyo_Review\"><\/span>3. Klaviyo Review<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/klaviyotrial\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Klaviyo<\/a> is a marketing automation platform for eCommerce. More eCommerce platforms allow Cannabis and CBD companies to use them: Think Shopify, BigCommerce, Magento and WooCommerce for example. If you sell through a webshop, Klaviyo is able to integrate with it, and use your eCommerce data to run campaigns. Making it a smart <a href=\"https:\/\/www.emailvendorselection.com\/guide-ecommerce-email-marketing\/\">eCommerce email marketing<\/a> choice for businesses in the cannabis and CBD industry.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Klaviyo-cannabis-email-automation-Dashboard.jpg\" alt=\"Klaviyo cannabis email automation Dashboard\"\/><\/figure>\n\n\n\n<p>With the campaigns, flows, and templates features, you have all everything you need to send emails. Klaviyo offers a free email marketing account for up to 500 email sends and 250 contacts. That makes it <a href=\"https:\/\/www.emailvendorselection.com\/go\/klaviyotrial\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">great for a trial<\/a> and to look around on the platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klaviyo_for_Cannabis_eCommerce\"><\/span>Klaviyo for Cannabis eCommerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As you probably already know (or most likely experienced yourself) the many issues and unexpected roadblocks you\u2019ll run into when dealing with payment processing and using other important software in the cannabis and CBD industry.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/klaviyo\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Klaviyo<\/a> makes it easy to connect with your payment processors and POS systems of choice. If you\u2019re not using an already designated Klaviyo integration, no worries. You can feed the information into Klaviyo via their API or manually through a CSV.<\/p>\n\n\n\n<p>Here are a few cannabis eCommerce applications:<\/p>\n\n\n\n<ul>\n<li>Let\u2019s say you decided to run a Black Friday email special on some CBD gummies. You can rest assured that you\u2019re sending to the right customer segment who\u2019s interested in or already purchased CBD and see updated metrics on the revenue those emails accrue.<\/li>\n\n\n\n<li>Klaviyo is considered to be one of the popular choices for cannabis brands running eCommerce. It\u2019s a platform that can handle moderate to large lists with complex automations and integrations.<\/li>\n<\/ul>\n\n\n\n<p>Although Klaviyo is a fit for many types of cannabis companies, it makes sense highlighting:<\/p>\n\n\n\n<ul>\n<li>Marijuana Subscription Box Services<\/li>\n\n\n\n<li>Cannabis Accessories<\/li>\n\n\n\n<li>Cannabis &amp; CBD eCommerce<\/li>\n<\/ul>\n\n\n\n<p>As the marijuana industry becomes more regulated and commonplace, there is room for more business experimentation. The direct to consumer (D2C) marketplace is a great place for weed <b>subscription box services<\/b> to shine and differentiate themselves from other marijuana brands.<\/p>\n\n\n\n<p>Klaviyo helps cannabis marketing for brands with large product catalogs. There is a big ancillary market for recreational weed users. Your customers burn through rolling papers, pipes, grinders and much more. Your eCommerce and email program need to keep up with your customers&#8217; unique and personalized needs. Klaviyo and a non-restricted eCommerce platform are a must have for these types of businesses. Find out more about its features, pros, and cons in our full <a href=\"https:\/\/www.emailvendorselection.com\/klaviyo-review\/\" target=\"_blank\" aria-label=\"Klaviyo review (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Klaviyo review<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Klaviyo_features\"><\/span>Key Klaviyo features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The platform divides up the main features into sections. Everything you need to review your list, sales metrics, and user profiles are found on the toolbar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Klaviyo-email-templates.jpg\" alt=\"Klaviyo email templates\"\/><\/figure>\n\n\n\n<p> <i>Klaviyo email marketing templates<\/i><\/p>\n\n\n\n<ul>\n<li>email marketing and marketing automation<\/li>\n\n\n\n<li>Create your own custom dynamic content blocks and reuse them for multiple email campaigns.<\/li>\n\n\n\n<li>Automatically recommend products from your E-commerce store and advertise them through email.<\/li>\n\n\n\n<li>Specific dashboards for important metrics that review how much revenue and other financial metrics your campaigns make.<\/li>\n<\/ul>\n\n\n\n<p>The integration section is something you should pay special attention to. Klaviyo lets you configure integrations and get all of your data in one place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_Klaviyo_cost\"><\/span>What does Klaviyo cost?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Klaviyo\u2019s pricing is simple. They charge a flat rate per month based on the number of subscribers. There is a free trial for up to 250 contacts, to have a look. 1500 subscribers costs $30 while 100,000 subscribers will be $1,250 per month.<\/p>\n\n\n\n<p><a class=\"ek-link greenbuttonCTA linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/klaviyotrial\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Try Klaviyo for free &gt; <\/a><br><a class=\"anchor\" name=\"sendx\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_SendX_review\"><\/span>4. SendX review<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/sendx\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">SendX<\/a> is an email marketing platform and allows Cannabis and CBD companies to use them. They\u2019re pretty straightforward with their policy: they won\u2019t police you. SendX is a cheap software to get started with and you can start creating email campaigns for your business right away.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"362\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/SendX-getting-started-min.png\" alt=\"SendX CDB email marketing software getting started\" class=\"wp-image-31401\"\/><\/figure>\n\n\n\n<p>Use SendX to send emails, collect subscribers, build landing pages, and more. It&#8217;s a <a href=\"https:\/\/www.emailvendorselection.com\/go\/sendxprice\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">lower-priced ESP<\/a>. Perfect for people in the CBD industry looking to dabble in email marketing, or for bloggers and marketers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SendX_for_Cannabis_Marketing\"><\/span>SendX for Cannabis Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SendX is a great choice for brands that want to use a no-fluff, streamlined email marketing tool. It\u2019ll help you create useful automations, collect subscribers and build relationships with emails. Let\u2019s break down these features a bit more:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_formslanding_pages_and_collect_leads\"><\/span><span style=\"font-weight: 400;\">Create forms\/landing pages and collect leads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">SendX offers popups, embedded forms and landing pages to turn your Cannabis website into a lead collection machine. Choose from 28 popup templates, 20 embedded form templates, and 6 landing page templates to start attracting customers with your value propositions.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"402\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/SendX-form-builder-min.png\" alt=\"SendX CBD email software pop up builder\" class=\"wp-image-31397\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">As an example, if you\u2019re an online CBD seller, create popup forms for new variants you add to your collection. They\u2019re sure to catch your visitors\u2019 attention.<\/span><\/p>\n\n\n\n<p><b>Cannabis lifestyle brands<\/b> range from craft growers to far-out apparel can take advantage of SendX. As partaking in a little bit of the <i>devil\u2019s lettuce<\/i> becomes more mainstream and acceptable in society, weed destinations and even cannabis bed and breakfasts are more commonplace. Making <a href=\"https:\/\/www.emailvendorselection.com\/email-marketing-for-restaurants\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing for restaurants and bars<\/a> interesting for companies that have a piece of Cannabis on the menu. The likes of Tripadvisor and Yelp already have their equals with cannabis companies like Leafly and WeedMaps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Send_emails_and_build_customer_rapport\"><\/span><span style=\"font-weight: 400;\">Send emails and build customer rapport<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating emails with SendX is easy. You can send regular newsletters or send drip campaigns. You have 64 templates to choose from, any of which can be easily rebranded into a Cannabis brand email.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re in the Cannabis media and publication space, send emails with your latest blog posts, announcements and deals. You\u2019ll use SendX\u2019s drag and drop email editor. It\u2019s intuitive and lets you structure an email in a matter of minutes.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Use drip campaigns to strengthen your Cannabis brand\u2019s relations with subscribers. Send them automated emails with offers, growing information, and tips for proper usage and storage. These drip emails are a perfect way to connect with your customers and give them real value.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_automations_and_delight_customers\"><\/span><span style=\"font-weight: 400;\">Create automations and delight customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">SendX comes with a powerful automation builder that includes 25+ built-in automation triggers. You can create campaigns for people when they sign up through a CBD offer form or visit your landing page and buy something.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also create conditions to automatically move subscribers to different segments for smart personalization.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Automations can be used for:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Dispensaries<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">CBD &amp; Cannabis Cosmetics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Marijuana-infused products<\/span><\/li>\n<\/ul>\n\n\n\n<p>Now you can kick back and let your bud sell itself.<\/p>\n\n\n\n<p><b>What does SendX cost?<\/b><br><span style=\"font-weight: 400;\">SendX starts from $9.99 a month for your first 1000 subscribers. As your subscribers grow, you pay more. For example, you\u2019ll pay $19.99 a month for 2500 subscribers. This is the perfect model for a growing business. You\u2019ll only pay for the size of your audience. These price packages include important features such as analytics, integrations support, A\/B testing, and customer support.<\/span><\/p>\n\n\n\n<p><a class=\"greenbuttonCTA linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/sendx\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Try SendX for free<\/a><br><a class=\"anchor\" name=\"omnisend\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Omnisend_review\"><\/span>5. Omnisend review<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Omnisend is your cannabis marketing automation platform for eCommerce. The provider works with all major eCommerce platforms, including Shopify, Bigcommerce, Woocommerce, Magento and many more. It\u2019s a smart email marketing choice for eCommerce focused businesses in the cannabis and CBD industry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"348\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Omnisend-Dashboard-email-CDB-marketing-1.png\" alt=\"Omnisend dashboard email CDB marketing\" class=\"wp-image-91809\"\/><\/figure>\n\n\n\n<p><br>Omnisend has a 14 day trial and an extensive free plan, which includes 500 email sends per month. <a href=\"https:\/\/www.emailvendorselection.com\/go\/omnisendtrial\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Get a free account here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Omnisend_eCommerce_email_for_Cannabis\"><\/span>Omnisend eCommerce email for Cannabis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Connecting your purchase data with your ESP can sometimes be a hassle. Make the mistake of using a restricted email service provider and eCommerce platform and you don\u2019t even have a business, let alone a digital marketing strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"345\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Omnisend-integrations-cannabis-ecommerce-shops.png\" alt=\"Omnisend integrations cannabis ecommerce shops\" class=\"wp-image-91808\"\/><\/figure>\n\n\n\n<p>With a combined setup, you can make more strategic and personalized promotions.<\/p>\n\n\n\n<p>Let\u2019s say you have a limited edition water pipe made for Halloween. Your eager customers are dying to spark a bowl and hit that Jack O&#8217;Lantern (free idea, take it, sure we are not the first to think of it\u2026)<\/p>\n\n\n\n<p>If you know you only have a limited run of 100, you can sync that dynamic information with a live ticker in one of your promotional emails. The possibilities for serving up revenue-driving promotions are endless when you have this fine-grained control over your customer\u2019s data.<\/p>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/omnisend\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Omnisend<\/a> is a mainstay for eCommerce brands and best for cannabis businesses that need to engage their customers on a more personal basis. <a href=\"https:\/\/www.emailvendorselection.com\/omnisend-review\/\" target=\"_blank\" aria-label=\"Read our full Omnisend review (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Read our full Omnisend review<\/a> to learn everything you need to know about its ecommerce features.<\/p>\n\n\n\n<p><b>Great examples for matching ecommerce businesses<\/b><\/p>\n\n\n\n<ul>\n<li>Marijuana Infused Products &amp; Edibles<\/li>\n\n\n\n<li>CBD Oils<\/li>\n\n\n\n<li>CBD for Pets<\/li>\n<\/ul>\n\n\n\n<p><b>Infused Edibles<\/b> are in a category of their own. There\u2019s no limit to the variety of mouthwatering munchies you can sell (just don\u2019t eat too many.) If you run a culinary focused cannabis company, you need the ability to differentiate and get your product out there on a fast and reliable basis. Plug this provider into your eCommerce platform and create relevant messaging around your products.<\/p>\n\n\n\n<p>Omnisend, as its name suggests, does well in creating omnichannel experiences. As the CBD industry relaxes its restrictions, companies need to take advantage of all the cross-channel exposure they can get. If you need the capability to retarget your prospects from your latest CBD for Pets guide, Omnisend can help get all of that data in one place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Remarkable_eCommerce_features\"><\/span>Remarkable eCommerce features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Omnisends&#8217; close alignment with eCommerce platforms really shows through with it\u2019s <b>Live View feature<\/b>. You can watch who&#8217;s visiting your site in real time and differentiate between whether they&#8217;re an existing customer or a new prospect.<\/p>\n\n\n\n<p>Cannabis products do best with unique automated messaging. You\u2019re not going to a templated text for when your customer\u2019s CBD drops run dry, but you will find the replenishment feature.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"337\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/live-view-website-tracking-abandonned-cart.png\" alt=\"live view website tracking abandoned cart\" class=\"wp-image-91807\"\/><\/figure>\n\n\n\n<p>Omnisend\u2019s <b>custom automation workflow<\/b> gives you the ability to set automated emails triggered by your own defined custom events. If your in-house data whiz figures out that most customers need to re-up every three and a half weeks, you can define an email trigger to capitalize on that.<\/p>\n\n\n\n<p><b>What does Omnisend cost?<\/b><\/p>\n\n\n\n<p>Omnisend has a free option and two paid plans:<br>Standard (starts at $16 a month),<br>Pro (starting at $59 a month).<br>Pricing is based on your list size.<\/p>\n\n\n\n<p><a class=\"greenbuttonCTA linktrack\" href=\"https:\/\/www.emailvendorselection.com\/go\/omnisendtrial\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Try Omnisend for free &gt; <\/a><br><a class=\"anchor\" name=\"ongage\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Ongage\"><\/span>6 Ongage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/ongage-email-marketing-provider.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><br>Ongage is an email marketing service provider that accepts cannabis marketing. They have a big number of native integrations with eCommerce platforms and email delivery providers.<br>The provider is unique in that it will let you send through multiple <a href=\"https:\/\/www.emailvendorselection.com\/smtp-relay-deliverability\/\">email relay services<\/a>. So you manage the emails and database from one place, but can manage the best deliverability (and price per send) by hooking up multiple SMTP services.<\/p>\n\n\n\n<p>It\u2019s a good choice for Cannabis and CBD companies that want to have their required transactional messaging and promotional emails in one place.<\/p>\n\n\n\n<p>Ongage has a free 14-day trial where you can test out the complete platform. It\u2019s better suited for medium to large companies that need the ability to send a lot of emails right away.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ongage_for_Cannabis_Marketing\"><\/span>Ongage for Cannabis Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The budding marijuana industry is very competitive. You need to be able to service your customers in an industry rife with restrictions, while also going above and beyond to differentiate your brand. If you\u2019re a direct to consumer cannabis brand, you\u2019ll need an orderly system to both market to and service to your customers.<\/p>\n\n\n\n<p>Ongage is best for cannabis brands that need an extensive multi sender channel platform and strict monitoring on deliverability and costs.<\/p>\n\n\n\n<p>Example weed businesses for instance include:<\/p>\n\n\n\n<ul>\n<li>Weed Delivery Service<\/li>\n\n\n\n<li>Cannabis &amp; CBD eCommerce (Large product catalog)<\/li>\n\n\n\n<li>Weed Restaurants &amp; Events<\/li>\n<\/ul>\n\n\n\n<p><b>Weed delivery services<\/b> have matured in American states that legalized recreational marijuana for a few years. There are a lot of moving parts in a delivery service that Ongage can handle. The ability to connect with SMS and a variety of channels is crucial for sending out important shipping notifications and real-time updates.<\/p>\n\n\n\n<p><b>Marijuana-infused<\/b> products and CBD-based<b> cosmetics<\/b> live at the crossroads of different product types. This is often untouched territory. An infused cannabis product can range from a supplement, foodstuff to a consumable beauty product. You have to get the messaging right for these types of products. But for the rest, they work much like the ordinary in B2C.<\/p>\n\n\n\n<p>Likewise, Ongage has the capability to scale for Enterprise businesses. Making this another good choice for large-scale email-oriented cannabis brands.<\/p>\n\n\n\n<p><b>More about Ongage features<\/b><br>Ongage helps with a number of advanced options for promotional and transactional email messages. They have built-in integrations with SMTP, SMS vendors, and even other ESPs. The technically savvy =Cannapreneur will be able to shoot their customer automated shipping updates, text them reminders and then use that purchase data to plan some additional personalized campaigns later on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_Ongage_cost\"><\/span>What does Ongage cost?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Ongage-cannabis-email-friendly-pricing.jpg\" alt=\"Ongage cannabis -email friendly pricing\"\/><\/figure>\n\n\n\n<p>Ongage has four different plans: Starter ($399 a month), Basic ($949 a month), Premium( $1499 a month) and Ultimate (Custom). Each plan\u2019s offerings vary according to how many emails you can send, contacts list size, and how many vendor integrations you use. <a class=\"anchor\" name=\"dotdigital\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_dotdigital_Review\"><\/span>7. dotdigital Review<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>dotdigital is an omnichannel email marketing automation platform that accepts cannabis marketing. Formerly known as Dotmailer, their Engagement Cloud hosts an impressive onmichannel offering, which includes: Email, SMS, Transactional email, Page builder, Social, Forms, and native eCommerce integrations.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/dotdigital-dotmailer-cannabis-mails.jpg\" alt=\"dotdigital dotmailer cannabis mails\"\/><\/figure>\n\n\n\n<p>dotdigital offers a <a href=\"https:\/\/www.emailvendorselection.com\/go\/dotdigitaltrial\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">free trial account<\/a>, for you to try out the software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"dotdigital_for_Cannabis_Marketing\"><\/span>dotdigital for Cannabis Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There\u2019s no better place to control the conversation with your customer than your own website. DotDigital puts the power in your hands to interact with your customer at multiple touchpoints.<\/p>\n\n\n\n<p>Perhaps you run a grow operation and have written a killer guide on the best hydroponics rig. You hit your visitors with an <b>on-site chat<\/b>, followed by a call-to-action to sign up to your newsletter. This prospect ends up buying some grow lights and they let you know they\u2019re also interested in learning more about your new Cannabis growing guide. All of this was relayed to them and your systems without having to connect any separate platforms together.<\/p>\n\n\n\n<p>DotDigital can work with many different types of businesses. Think about email marketing software for cannabis brands that are established and have a sizable email list that needs to plug into a multichannel strategy.<\/p>\n\n\n\n<p><b>For example the following types of email senders:<\/b><\/p>\n\n\n\n<ul>\n<li>CBD Essential oils<\/li>\n\n\n\n<li>Apps and Saas businesses<\/li>\n\n\n\n<li>Medicinal Cannabis<\/li>\n\n\n\n<li>CBD Supplementation<\/li>\n<\/ul>\n\n\n\n<p>For many, <b>CBD<\/b> has become the miracle cure for a number of ailments. It also comes in just about every form you can imagine from essential oils to multivitamin tablets. That\u2019s a lot of product categories and unique messaging that need to be sent.<\/p>\n\n\n\n<p>There is an exciting amount of <b>Cannabis Apps and Saas businesses<\/b> developing in the industry. Whether it\u2019s logistical software or cannabis-friendly supply chain management, cannapreneurs aren\u2019t at a loss for innovation for cannabis software. dotdigital can handle email marketing, in-app messaging, push notifications, and automation for these new types of vendors.<\/p>\n\n\n\n<p>The dotdigital engagement cloud can be helpful when you need to personalize the pages that your customers land on and the emails you send them. If you need a secure provider to keep your medicinal cannabis patients then DotDigital can help with its quick data integration tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_marketing_features\"><\/span>Key marketing features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>What makes dotdigital blazing?<\/p>\n\n\n\n<ul>\n<li>Email marketing and marketing automation with a drag and drop automation builder.<\/li>\n\n\n\n<li>dotdigital is a Magento Premier Technology, Shopify Plus and BigCommerce partner. They have native integration with CRMs such as SalesForce and MS dynamics.<\/li>\n\n\n\n<li>Lead scoring and visual reporting for customer personas.<\/li>\n\n\n\n<li>Dynamic product recommendations.<\/li>\n\n\n\n<li>Retail dashboard that calculates metrics such as revenue, average order value, customer lifetime value and more.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_dotdigital_cost\"><\/span>What does dotdigital cost?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>dotdigital has multiple packages ranging from Accelerate, which is for small marketing teams, Amplify for marketing teams looking for a multichannel solution and Custom, which is for high volume senders or businesses seeking a customized solution.<\/p>\n\n\n\n<p><a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.emailvendorselection.com\/go\/dotdigitaltrial\" target=\"_blank\" class=\"ek-link\">Have a look at dotdigital<\/a><\/p>\n\n\n\n<p>Now that you know which email service providers are cannabis-friendly, you can choose your ESP and start building out your email program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bestemailsoftware\"><span class=\"ez-toc-section\" id=\"Best_email_service_providers_for_Cannabis_and_CBD_Brands\"><\/span>Best email service providers for Cannabis and CBD Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To recap, we just went through 7 Cannabis friendly email marketing providers, with each their own strengths. Here is a list.<\/p>\n\n\n\n<p>Moosend &#8211; Easy email marketing for newsletters and more. <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.emailvendorselection.com\/go\/moosendtrial\" target=\"_blank\">Start here for free<\/a><br>MailerLite &#8211; Simple and clean email marketing tool. Read our <a href=\"https:\/\/www.emailvendorselection.com\/mailerlite-review\/\">full MailerLite review<\/a> or <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlitetrial\" target=\"_blank\">Get started<\/a><br>Klaviyo &#8211; ecommerce email and automation to grow your green. <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.emailvendorselection.com\/go\/klaviyotrial\" target=\"_blank\">Start here<\/a><br>SendX &#8211; The simple email marketing tool that won&#8217;t police you. <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.emailvendorselection.com\/go\/sendx\/\" target=\"_blank\">Start here<\/a><br>Omnisend &#8211; ecommerce email and automation to grow your green. <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.emailvendorselection.com\/go\/omnisendtrial\" target=\"_blank\">Start here<\/a><br>Ongage &#8211; Send out your mails through multiple SMTPs for maximum deliverability. <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.emailvendorselection.com\/go\/ongage\" target=\"_blank\">Start here<\/a><br>Dotdigital &#8211; Mature email and omnichannel automation platform with advanced features. <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.emailvendorselection.com\/go\/dotdigital\" target=\"_blank\">Start here<\/a><\/p>\n\n\n\n<p><a class=\"anchor\" name=\"cannabismarketing\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_market_your_Cannabis_brand\"><\/span>How to market your Cannabis brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the immortal words of musician Peter Tosh, <i>\u201cLegalize it, don\u2019t criticize it.\u201d<\/i><\/p>\n\n\n\n<p>And to that I say in refrain, <i>\u201cLegalize it and we will advertise it.\u201d<\/i><\/p>\n\n\n\n<p>We\u2019ve come a long way since the marijuana prohibition days and the dubious and crippling \u201cWar on Drugs.\u201d In the past decade, legalization swept over the United States and a young industry has been born.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Map_of_US_state_cannabis_laws.png\" alt=\"Map of US state cannabis laws\"\/><\/figure>\n\n\n\n<p>The regulated cannabis industry is expected to blast past $75 billion by 2030, according to investment banking firm, Cowen and Co.<\/p>\n\n\n\n<p>Not far behind is CBD, the wunderkind cousin of THC, which has seen tremendous growth and societal acceptance. The United States CBD Market is expected to reach $20 billion in sales by 2024 according to BDS Analytics and Arcview Market Research.<\/p>\n\n\n\n<p>Cannabis businesses are making inroads into major stock exchanges, new sectors in health, consumables, lifestyle, technology and so much more.<\/p>\n\n\n\n<p>While the cannabis industry is on fire, marketing cannabis is still stuck in the dark ages on certain reaches of the web. No luck trying to run ads through the triopoly of Google, Facebook, or Amazon.<\/p>\n\n\n\n<p>The cops won\u2019t bust you anymore, but Google will.<\/p>\n\n\n\n<p>We\u2019ve already shown you some of the best email marketing software for Cannabis brands. Now we\u2019re going to take a look into the best ways to market your cannabis business.<\/p>\n\n\n\n<p>But be aware there are some restricted marketing channels and platforms that currently don\u2019t allow cannabis marketing.<br><a class=\"anchor\" name=\"marketingchannels\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_restrictions_on_cannabis_marketing\"><\/span>What are the restrictions on cannabis marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>All major tech giants and social media platforms outright ban paid cannabis advertising and many also exclude CBD Marketing and promotion of hemp-derived products. Here is a quick primer on the restrictions you\u2019ll face on these platforms and their associated terms of use.<\/p>\n\n\n\n<p><b>Amazon:<\/b> The great eCommerce giant Amazon considers cannabis, CBD and hemp to be part of their prohibited category of products and services. Which means you can\u2019t sell anything on Amazon nor advertise through its platform.<\/p>\n\n\n\n<p><b>Google:<\/b> While your organic content isn\u2019t restricted by Google\u2019s search engine, their privacy policy states that you cannot run any Google Ads to promote Cannabis, CBD or related paraphernalia. Your Google Ads account is at risk if you don\u2019t abide by these rules.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Google-Ad-Restrictions.png\" alt=\"Google Ad Restrictions\"\/><\/figure><\/div>\n\n\n<p><b>Twitter:<\/b> You cannot use Twitter ads to advertise any cannabis or CBD products. But you have free reign to tweet anything you\u2019d like about your cannabis business or products.<\/p>\n\n\n\n<p><b>Facebook &amp; Instagram:<\/b> Facebook and Instagram don\u2019t allow paid advertisements for cannabis or cannabis-derived CBD products. But you may advertise if your CBD products are derived from hemp. The same rules do not apply for non-paid Instagram posts or Facebook pages.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Facebook-ad-restrictions.jpg\" alt=\"Facebook ad restrictions\"\/><\/figure>\n\n\n\n<p><b>Banking &amp; Payment Processing:<\/b> A number of banks and payment processors won\u2019t deal with or associate with cannabis or CBD vendors. It\u2019s important to look out at their terms of use before choosing a payment processor or bank.<\/p>\n\n\n\n<p><b>E-commerce platforms &amp; email service providers:<\/b> If your email service provider is not on our list of ESPs, you can&#8217;t be sure they\u2019ll accept Cannabis or CBD related marketing. Likewise, check in with your e-commerce platform before listing your products.<br><a class=\"anchor\" name=\"marketingstrategies\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Powerful_Cannabis_digital_marketing_strategies\"><\/span>4 Powerful Cannabis digital marketing strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As we mentioned earlier, owned digital media channels and traditional advertising methods are strong options for marketing your Cannabusiness. Here are a few unrestricted digital channels and methods you can start with a strong digital marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Drive_Cannabis_traffic_with_SEO_content_marketing\"><\/span>1. Drive Cannabis traffic with SEO &amp; content marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your organic content can still place at the top of search engine results. People are curious about the cannabis industry. If you sell a kickass product or have knowledge that you want to share, the best way to let people know about it is to simply produce content around it.<\/p>\n\n\n\n<p>Here\u2019s just a few types of content you can create:<\/p>\n\n\n\n<ul>\n<li>Blogs<\/li>\n\n\n\n<li>Webinars<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Cannabis Ebooks<\/li>\n\n\n\n<li>Videos<\/li>\n<\/ul>\n\n\n\n<p>We\u2019re learning more and more about the psychoactive and medicinal properties of the cannabis plant each day. This area of research alone provides us with enough fodder to produce content for a lifetime. Not to mention the variety of different product offerings that range from Business-to-business number-crunching vendor software to commercial consumables.<\/p>\n\n\n\n<p>Weed and some of its more exaggerated antics have also been entertaining us for decades\u2026 no centuries man.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/amIdrivingOK.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Don\u2019t lose sight of why the cannabis industry is having such a surge of interest and popularity in the mainstream.<\/p>\n\n\n\n<p>It\u2019s fun for some, it\u2019s medicine for many and it\u2019s been an important worldwide cultural staple for hundreds of millions of diverse people for years.<\/p>\n\n\n\n<p>Create amazing content, optimize, and they will come!<\/p>\n\n\n\n<p>Great content leads your customers to your website, where you can then encourage them to sign up for your email list. After that you can cultivate a relationship through email and turn those curious eyes hungry for content into paying customers.<\/p>\n\n\n\n<p>Your site needs to be optimized for search engines. CBD and Cannabis products may be barred from the ads section, but not from organic search. Marijuana marketing has found an inviting home on the search results page.<\/p>\n\n\n\n<p>Weed dispensaries and the majority of retail and even e-commerce cannabis brands all have geographic constraints. But this can also be an advantage in the short-term.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/San-Diego-Leafly-Listings.jpg\" alt=\"Leafly Listings\"\/><\/figure>\n\n\n\n<p>Local SEO is a great organic marketing tactic. Your local search engine listings are one of the most likely places your customers will find you. At a minimum, make sure to list your business on the following sites:<\/p>\n\n\n\n<ul>\n<li>Google my Business<\/li>\n\n\n\n<li>Leafly<\/li>\n\n\n\n<li>Yelp For Business Owners<\/li>\n\n\n\n<li>TripAdvisor<\/li>\n\n\n\n<li>Weedmaps<\/li>\n<\/ul>\n\n\n\n<p>Seek out as many high-domain authority cannabis websites and directories as you can find and get listed. Local directories also strengthen your brand\u2019s trustworthiness.<\/p>\n\n\n\n<p>If you produce original and unique content that consumers can find, you\u2019ll have a tool for both customer acquisition and retention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Develop_organic_social_media_content\"><\/span>2. Develop organic social media content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>What to do with all of that new content? Easy. Share it organically through social media. You can create lifestyle pages on Instagram and regular business pages on Facebook. Pair this strategy with your content marketing efforts.<\/p>\n\n\n\n<ul>\n<li>Request and ask for product reviews<\/li>\n\n\n\n<li>Grow an engaged social following<\/li>\n\n\n\n<li>Post regularly and stay compliant with the channel<\/li>\n\n\n\n<li>Partner with influencers to market your cannabis brand<\/li>\n<\/ul>\n\n\n\n<p>Authentic reviews from your customers will make your brand more trustworthy and spread word of mouth referrals. CBD marketing for brands especially needs to break through all of the CBD oil network marketing noise and showcase their authenticity. Your social following can interact in a number of ways.<\/p>\n\n\n\n<p>Set up a customer support group to engage with your customers through Facebook Messenger. Launch your video content through Facebook Live and Instagram Stories. Include your content in as many ways as you see fit through different organic social media channels. Intelligent influencer marketing is also another option.<\/p>\n\n\n\n<p>The end goal should always be to bring your prospective customers to your owned media channels and of course, you\u2019ll need the right lead generation tools, to get them to sign up on your email list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Create_your_own_website_and_eCommerce_platform\"><\/span>3. Create your own website and eCommerce platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cannapreneurs are a creative bunch. Faced with repressive governments worldwide and indifferent tech industry leaders, we\u2019ve needed to rely on creative solutions to get basic business done.<\/p>\n\n\n\n<p>Luckily, the internet again has again proven itself to be an inclusive breeding ground for innovation and <b>cannabis commerce<\/b>. A number of E-commerce platforms allow Cannabis and CBD related product listing to some degree. Either seek those platforms out or\u2026 create your own cannabis software.<\/p>\n\n\n\n<p>With the proper licensing and marketing tech stack you can start selling directly from your website. Check out the <b>niche software developed for cannabis brands<\/b> that you can integrate into your website.<\/p>\n\n\n\n<p><b>Some of these specific tools include:<\/b><\/p>\n\n\n\n<ul>\n<li>Seed-to-sale tracking,<\/li>\n\n\n\n<li>Licensing software,<\/li>\n\n\n\n<li><a href=\"https:\/\/www.emailvendorselection.com\/what-is-pos-point-of-sale-systems\/\" target=\"_blank\" rel=\"noopener\">Point of sales systems<\/a>,<\/li>\n\n\n\n<li>Payment processors and so on.<\/li>\n<\/ul>\n\n\n\n<p>As the industry continues to mature you\u2019re going to need to stand out with your branding and valuable offerings.<\/p>\n\n\n\n<p><i>Just slinging flower power won\u2019t cut it anymore.<\/i><\/p>\n\n\n\n<p>Marijuana marketing needs to go past the leaf and get more creative. Well-designed cannabis websites serve a number of purposes. It\u2019s your digital storefront where you can show off what matters to your brand. It\u2019ll include your logo, branding elements, and products or service offerings.<\/p>\n\n\n\n<p>Your site needs to be functional, navigable and look good. This isn\u2019t the 90\u2019s. Clunky design and poor user experience will turn away most of your customers, even if you\u2019re the only dispensary for the next hundred miles.<\/p>\n\n\n\n<p>A few cannabis site and ecommerce best practices:<\/p>\n\n\n\n<ul>\n<li>Have a navigation menu with easy access to your offerings.<\/li>\n\n\n\n<li>Showcase your company\u2019s best products through testimonials.<\/li>\n\n\n\n<li>Simple process to buy products or get in touch through a contact form.<\/li>\n\n\n\n<li>Have visible Calls to Actions fixed on the website.<\/li>\n\n\n\n<li>Responsive designs for both mobile and desktop viewing.<\/li>\n\n\n\n<li>Fast loading speed.<\/li>\n\n\n\n<li>Easy to browse product categories.<\/li>\n\n\n\n<li>Straightforward and secure purchasing methods.<\/li>\n<\/ul>\n\n\n\n<p>Websites can be custom-built or based on a popular CMS platform like <a href=\"https:\/\/www.emailvendorselection.com\/what-is-the-best-wordpress-email-marketing-tool\/\">WordPress<\/a>.<\/p>\n\n\n\n<p>Here are a few other must-haves for your website. Include an age disclosure that states that you must be of legal age to view the website. Secure a domain that either reflects the exact name of your company or get creative in a related name that doesn\u2019t detract from your searchability or brand awareness.<\/p>\n\n\n\n<p>If you\u2019re going to be processing any kind of payments then you need to have a website that can handle sensitive financial data that is secured and encrypted. Basic processes like transactional email receipts, shopping carts, shipping details and so on need to be accounted for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Advertise_on_Cannabis_niche_websites_networks\"><\/span>4. Advertise on Cannabis niche websites &amp; networks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marijuana prohibition did nothing to stop a flourishing underground culture and network that was ready to rise from the ashes when the legal bells rang. And they most certainly have rung.<\/p>\n\n\n\n<p>New blogs and platforms are popping up\u2026 well\u2026. like weeds. There are some standout associations and magazines that Cannapreneurs should definitely look into. For such a young industry, there are already a ton of paid advertising options for marijuana marketing and cbd marketing.<\/p>\n\n\n\n<p><b>High Times<\/b> is still one of the most important cultural staples in the industry. Websites like WeedMaps, Leafly and Marijuana Business Daily offer a number of ways to list and advertise your brand too.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/hightime-weed-blog-marketing.jpg\" alt=\"hightime weed blog marketing\"\/><\/figure>\n\n\n\n<p><b>Cannabis niche networks allow you to:<\/b><\/p>\n\n\n\n<ul>\n<li>Place ads<\/li>\n\n\n\n<li>Send sponsored email<\/li>\n\n\n\n<li>List your business<\/li>\n\n\n\n<li>Form strategic partnerships<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s no need to feel tyrannized by restrictions on platforms and regulations. Things happen quickly in this industry and it\u2019ll only be a matter of time before tech giants and regulatory agencies one day see the light. But for now, we still have a variety of ways to advertise.<br><a class=\"anchor\" name=\"cannabisagency\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Partnering_with_a_Cannabis_Marketing_Agency\"><\/span>Partnering with a Cannabis Marketing Agency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many Cannapreneurs and professionals got into this industry because you\u2019re passionate about your product. In this business it\u2019s crucial you have brand awareness. Or else you won\u2019t be in business for long.<\/p>\n\n\n\n<p>How are consumers going to know what pot to pick (alliteration fun) if they have to wade through a sea of weed leaf logos and other uninspired offerings? You may be a master of your craft or the best budtender around. But many don\u2019t have the myriad of cannabis marketing skills needed to grow. You won\u2019t find a marketer that has all of those skills combined in one person either, but great <b>cannabis marketing agencies<\/b> do.<\/p>\n\n\n\n<p>We still have more than enough cannabis and cbd marketing opportunities than we know what to do with \u2013 here\u2019s a quick recap:<\/p>\n\n\n\n<p><b>Cannabis and cbd marketing opportunities:<\/b><\/p>\n\n\n\n<ul>\n<li>Content for Marijuana Marketing &amp; SEO Development<\/li>\n\n\n\n<li>Organic Social Media &amp; Influencer marketing<\/li>\n\n\n\n<li>Custom Cannabis Website &amp; eCommerce<\/li>\n\n\n\n<li>Cannabis Niche Website Advertising<\/li>\n\n\n\n<li>Traditional &amp; Print Advertising (like Billboards, Direct Mail, Word-of-mouth)<\/li>\n\n\n\n<li>Cannabis Email Marketing<\/li>\n<\/ul>\n\n\n\n<p>To get quality work that converts customers on all these different channels requires a tribe of experts. We\u2019re talking about web developers, copywriters, designers, digital marketing specialists of all varieties and more.<\/p>\n\n\n\n<p>Here are a few questions to keep in mind when hiring a digital marketing agency for your cannabis brand:<\/p>\n\n\n\n<ul>\n<li>Are they knowledgeable about the cannabis and cbd marketplace?<\/li>\n\n\n\n<li>Can they offer expertise in one or more cannabis marketing channels?<\/li>\n\n\n\n<li>Do they offer custom solutions and dedicated teams to work with your brand?<\/li>\n<\/ul>\n\n\n\n<p>Right now <b>email marketing<\/b> is hands down one of the most profitable and unrestricted channels for cannabis marketing. Even as the legal ducks fall in a row and more digital advertising opportunities arise, email marketing will remain one of the best ways to connect to and sell to your customer base.<\/p>\n\n\n\n<p>Here are 6 key tactics and tips to get you started on your email program.<br><a class=\"anchor\" name=\"emailtips\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Email_marketing_tactics_for_Cannabis_and_CBD_marketing\"><\/span>6 Email marketing tactics for Cannabis and CBD marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now you can start building great email campaigns after you\u2019ve cleared the regulatory hurdles. Exciting visuals, compelling calls to action and general best email marketing practices will put your leagues ahead of the competition.<\/p>\n\n\n\n<p>While others are still struggling to find a way to connect to their customers, you can focus on the fulfilling and fun aspects of building a brand. Whether your have an inhouse email marketing or partner with a cannabis marketing agency here are a few email marketing tips for you blooming Cannaprenuers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Combine_sign-up_with_age_overlays_to_get_a_boost_of_new_subscribers\"><\/span>1. Combine sign-up with age overlays to get a boost of new subscribers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your email list is one of the most important assets for your business.<\/p>\n\n\n\n<p>Website traffic will reach you through different channels including: organic search, cannabis-centric ad platforms, word of mouth and offline advertising.<\/p>\n\n\n\n<p>It\u2019s crucial that you get these new prospects on your list when they visit your website for the first time.<\/p>\n\n\n\n<p>Many Cannabis websites require an \u201cAge Gate\u201d to prevent advertising to minors. It also keeps your company compliant with state marketing regulations.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Marley-marijuana-age-gate-example.jpg\" alt=\"Marley marijuana age gate example\"\/><\/figure>\n\n\n\n<p>A few companies have this overlay followed by an email subscription sign-up pop-up.<\/p>\n\n\n\n<p>As you can see from the example above, they include Terms and Privacy Policy links, which makes it a valid sign-up.<\/p>\n\n\n\n<p>Smart Cannabis businesses combine their age gate and initial email overlay to grow their list and capture more info on their fresh prospects, like location and what products they\u2019re interested in.<\/p>\n\n\n\n<p>To bring that even further, smart sites also prompt visitors to sign up at different stages of their visit, using incentives or deals. One of the strongest to recommend is the <b>exit-intent pop-up<\/b>, prompting visitors to sign up as they intend to leave.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Get_the_in-store_signups_at_checkout\"><\/span>2. Get the in-store signups at checkout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dispensaries and cannabis retailers have the advantage of in-person customer interaction. Ask your customers if they&#8217;d like to sign up for your email list after they finish the transaction. Let them know in a creative way what the benefits are when they sign up.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Opt-in-Checkout-Design.jpg\" alt=\"Email Opt in Checkout Design\"\/><\/figure>\n\n\n\n<p>If you want to get more sign-ups in person, you can set up an iPad display with an email registration form. This is a great place to include some extra questions and <a href=\"https:\/\/colagrossimedia.com\/blog\/optimizing-your-email-preference-center-unsubscribe-pages\/\u201d\" target=\"_blank\" rel=\"noopener noreferrer\">nab some important customer preferences<\/a>.<\/p>\n\n\n\n<p>The online equivalent of eCommerce email marketing checkout is just as handy to get that opt-in. Add an opt-in to your email list at the end of every transaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Get_personal_stay_legal_with_location_and_product_offerings\"><\/span>3. Get personal, stay legal with location and product offerings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As mentioned, the \u201cAge Gate\u201d is a necessary component for cannabis websites, but it can also double as a tool for gathering more subscriber data. Recreational sales aren\u2019t legal in the majority of the United States, but CBD, hemp and other assorted paraphernalia are legal in different places throughout the country.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Kiva-confections-age-gate-marketing.jpg\" alt=\"Kiva confections age-gate marketing\"\/><\/figure>\n\n\n\n<p><br>By pinpointing subscribers by state and region, you can figure out right away what types of products they can legally buy and additionally, what type of products you can market to them.<\/p>\n\n\n\n<p>There would be no point in sending information about your latest bud strains if they live in a state where they can only purchase CBD products.<\/p>\n\n\n\n<p>Likewise, some clients may only want to purchase pipes or vape pens and they\u2019re not interested in purchasing any flower. You can figure out right away what your clients are interested in or what their ability is to legally purchase cannabis or related products.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"297\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Segmented-signup.png\" alt=\"Segmented email signup\" class=\"wp-image-22220\"\/><\/figure>\n\n\n\n<p>For the cannabis delivery company, Eaze, gathering location details is a functional component of its core business functions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/eaze-discover-location.jpg\" alt=\"eaze discover location\"\/><\/figure>\n\n\n\n<p>This company uses this information to figure out if there are drivers that can deliver to you in real-time and to ensure that you are in a legal municipality for cannabis consumption.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Segment_your_email_lists\"><\/span>4. Segment your email lists<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Due to the varied amount of regulations and restrictions, both legal and due to forces natural to the cannabis marketplace \u2013 you need to keep email lists segmented by the specific products or offerings you have for sale. Segmentation also just makes sense for any business. An Econsultancy report found that 74% of marketers say targeted personalization increased customer engagement.<\/p>\n\n\n\n<p>The different amount of segments you could create might include:<\/p>\n\n\n\n<ul>\n<li>Recreational customers<\/li>\n\n\n\n<li>Medicinal patients<\/li>\n\n\n\n<li>Accessories (Pipes, bongs, rolling papers, lighters, etc.)<\/li>\n\n\n\n<li>Edibles<\/li>\n\n\n\n<li>Vape<\/li>\n\n\n\n<li>CBD<\/li>\n\n\n\n<li>Hemp<\/li>\n<\/ul>\n\n\n\n<p>There are various creative ways you can slice and dice your customer base to get the best returns and offer them the most relevant deals.<\/p>\n\n\n\n<p>The Pareto Principle states that for events, roughly 80% of effects come from 20% of the list. In terms of sales that usually means that about 20% of your customers are most likely considered your most valuable segment.<\/p>\n\n\n\n<p>They\u2019re more likely to purchase more than most of your customer base and are also a great target segment for a loyalty program. For segmentation to really work, you need to go beyond the standard attributes like age and gender and even go deeper than product persona segmentation.<\/p>\n\n\n\n<p>Now let\u2019s put all of this together for a <b>conceptual super segment<\/b>.<\/p>\n\n\n\n<p>For example, what if we combined your high-value, repeat-purchasers that are also recreational users and interested in edibles. We figure out that they\u2019re buying and sampling a few different types of flavors per month on a regular basis.<\/p>\n\n\n\n<p>There are a few things we could do with this information and newly defined custom segments.<\/p>\n\n\n\n<p>Start a loyalty program that rewards them with an extra free bag of gummies after a certain number of purchases. Incentivize them to recommend their friends for reward points. Or on the non-sales side of things, gift them with a specially crafted culinary ebook. It&#8217;s pretty easy to create one with a good <a href=\"https:\/\/www.emailvendorselection.com\/best-ebook-creation-software\/\" target=\"_blank\" aria-label=\"eBook creator (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">eBook creator<\/a>.<\/p>\n\n\n\n<p>All of this is possible and more when you personalize and segment your list. Forget, (insert first name) gimmicks, this is where the real personalization is at.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Automate_your_welcome_and_lifecycle_messages\"><\/span>5. Automate your welcome and lifecycle messages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s smart email practice to automate and lock down a few key automated sequences. This includes your welcome messages for a variety of customer segments and a number of lifecycle messages.<\/p>\n\n\n\n<p>Your <b>welcome email<\/b> should communicate a special value proposition to your customers. It should be more than just another generic \u201cWelcome to the bland brand\u201d boring message. Let your customers know that they now belong to a special club and more than that, give them some kind of gift, incentive or something else creative that makes them actually feel that way.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Eaze-Welcome-email-example.jpg\" alt=\"Eaze Welcome email example\"\/><\/figure>\n\n\n\n<p>Your welcome email is your first impression of your entire email channel and it needs to demonstrate true value right out of the gate.<\/p>\n\n\n\n<p>Set your welcome emails to send automatically and instantly when a customer or subscriber has converted. Get their attention right away and lead them to other pieces of content and products.<\/p>\n\n\n\n<p>There\u2019s a number of lifecycle emails that every brand needs. We\u2019ve already mentioned throughout this article a few creative cannabis-specific lifecycle messages you could create, such as: repeat purchase reminders to re-up on flower, content to send based on user preference and so on.<\/p>\n\n\n\n<p>Your mainstay behavioral lifecycle emails include:<\/p>\n\n\n\n<ul>\n<li>Welcome series<\/li>\n\n\n\n<li>Cart abandon<\/li>\n\n\n\n<li>Browse abandon<\/li>\n\n\n\n<li>Order and transaction confirmation<\/li>\n\n\n\n<li>Surveys and reviews<\/li>\n\n\n\n<li>Replenishment emails<\/li>\n<\/ul>\n\n\n\n<p>Just because your emails are automated doesn\u2019t mean you should give them any less thought or neglect to optimize them. Test your cannabis lifecycle messages as much as possible. Think of new and clever ones that are unique to only your business. Master behavioral browsing and turn that into a sales tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Combine_email_messaging_with_SMS_text_messaging\"><\/span>6. Combine email messaging with SMS text messaging<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cannabis regulations and acceptance in the overall digital marketplace are going to stay shaky at least for the foreseeable future. The more you can wean yourself off the triopoly of Amazon, Facebook, and Google \u2013 the better.<\/p>\n\n\n\n<p>Another great way to bulk up your marketing strategies is to start collecting customer\u2019s phone numbers for text-based messaging. SMS marketing is a great complement to email marketing.<\/p>\n\n\n\n<p>Once you\u2019ve received your customers&#8217; permission through opt-in, you can send them deals, promotions, and other important information through a text.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Eaze-text2-marketing.jpg\" alt=\"Eaze text2 marketing\"\/><\/figure>\n\n\n\n<p>As you can see in the example above, you can create SMS messaging with a combination of text and an illustration or graphic. Customers can text \u201cSTOP\u201d to unsubscribe at any time they want.<\/p>\n\n\n\n<p>SMS messaging allows you to quickly get in touch with your clients for flash sales and other fast-paced promotions.<br><a class=\"anchor\" name=\"conclusion\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_How_to_get_cannabis_email_marketing_success\"><\/span>Conclusion: How to get cannabis email marketing success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cannabis email marketing is one of the most effective ways to grow your brand and get connected with your customers.<\/p>\n\n\n\n<p>You now have all the tools to find the best email service provider for your cannabis or CBD business.<\/p>\n\n\n\n<ol>\n<li>Choose a marijuana friendly ESP that doesn&#8217;t have restrictions for your industry.<\/li>\n\n\n\n<li>Get creative and advertise on channels by creating unique, valuable content.<\/li>\n\n\n\n<li>Grow your product and your email list.<\/li>\n\n\n\n<li>Deploy emails that directly connect with your customers while the competition flounders around looking for a way to market their cannabusiness.<\/li>\n<\/ol>\n\n\n\n<p>Standout in this new and exciting marketplace by creating <a href=\"https:\/\/www.emailaudience.com\/cannabis-email-marketing-campaigns-examples\/\" target=\"_blank\" rel=\"noopener\">cannabis email marketing campaigns<\/a> that increase revenue, engagement, and exposure for your brand!<\/p>\n\n\n\n<p>Frequently Asked Questions (FAQs)<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is a growth channel for Cannabis and CBD brands, but finding a cannabis-friendly email service provider is a challenge.  So let&#8217;s look at the <b>email marketing software and strategies<\/b> for your Cannabis or CBD brand.  No better place to grow a dynamic Cannabis Marketing strategy than email!<\/p>\n","protected":false},"author":141,"featured_media":72823,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":30,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2],"tags":[],"dealstore":[],"coauthors":[583,527],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/22191"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=22191"}],"version-history":[{"count":17,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/22191\/revisions"}],"predecessor-version":[{"id":93365,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/22191\/revisions\/93365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/72823"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=22191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=22191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=22191"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=22191"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=22191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}