{"id":2274,"date":"2011-06-27T12:41:05","date_gmt":"2011-06-27T10:41:05","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=2274"},"modified":"2011-06-27T12:41:05","modified_gmt":"2011-06-27T10:41:05","slug":"email-marketing-solutions-small-mid-market-enterprise","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/email-marketing-solutions-small-mid-market-enterprise\/","title":{"rendered":"Email marketing solutions \u2013 the difference between small, mid-market and enterprise"},"content":{"rendered":"<p>If you&#8217;re searching for a right-fit email marketing solution, it is good to know what area of the market you need to look. <\/p>\n<p>The earlier you know where to look, the better. Dividing the market is a great way to quickly go from a long to a short list of potential email marketing solutions. It will enable you to search way more efficiently.<!--more--><\/p>\n<p>So how can we divide the market? What are the <a href=\"https:\/\/www.emailvendorselection.com\/evaluating-your-email-vendor\/\">differences between email vendors<\/a>? And how to quickly assess in what segment an email vendor is in?<!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Small_market_email_marketing_solutions\"><\/span>Small market email marketing solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The small market email marketing solutions are perfectly fit for the organisations that have little (feature) requirements. You are basically looking for a way to send your simple emails, no fuss. The companies that use these email marketing solution don\u2019t have a big need for personal service or consultancy from their ESP.<\/p>\n<p>While some of the email tools in this market are only fit for sending small amounts of email, don\u2019t be fooled, other simple solutions are perfectly capable of handling the largest amounts of email.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_spot_a_small_market_email_marketing_solution\"><\/span>How to spot a small market email marketing solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A small market email marketing solution has some of the following characteristics:<\/p>\n<ul>\n<li>Usually put pricing on their website, might offer a <a href=\"https:\/\/www.emailvendorselection.com\/cheap-email-service-provider\/\">forever free email marketing plan or a free trial<\/a><\/li>\n<li>Most user support is self-service<\/li>\n<li>The end user support staff is much bigger than the implementation and consulting staff<\/li>\n<li>One size fits all contracts (if any)<\/li>\n<li>Reporting is usually very basic<\/li>\n<li>They don\u2019t offer a campaigner for planning event driven mailings, at most an auto responder<\/li>\n<li>Openly offering affiliate programs is a much used sales tactic<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Mid-market_email_marketing_solutions\"><\/span>Mid-market email marketing solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2312\" title=\"email_marketing_market\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/2011\/06\/email_marketing_market.png\" alt=\"\" width=\"200\" height=\"155\" \/><br \/>\nThe mid market is the most blurred piece of the market. ESPs have specific strong points, but might lack in others, so it is very important to know what your requirements are and <a href=\"https:\/\/www.emailvendorselection.com\/expect-email-service-provide\/\">what you are expecting them to deliver<\/a>. Things get a bit more serious in the mid-market.<\/p>\n<p>It is a good fit for businesses that are more ambitious and are in need for a more extensive email program. Some of the email vendors here will offer full service email marketing. Others will not, but will help you get set-up.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_spot_a_mid-market_email_marketing_solution\"><\/span>How to spot a mid-market email marketing solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the mid market, email marketing solution often have the following characteristics:<\/p>\n<ul>\n<li>They can handle large amounts of email<\/li>\n<li>Can present a client case of a sophisticated email program<\/li>\n<li>Have at least a couple of big brand brand clients<\/li>\n<li>Have staff looking over your account or a fixed account manager<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Enterprise_market_email_marketing_solutions\"><\/span>Enterprise market email marketing solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The enterprise market is where companies go when they need a sophisticated or high level solution. Data, integration, deliverability and automation are key when things get serious. Of course pricing is even so serious and these suppliers as a rule of the thumb will not take on small clients.<br \/>\nIt is a good fit for businesses with scale (either in size or depth) that that are in need of a sparring partner od that is on the same level. Enterprise market email marketing solutions will still have their strong points, but have all the basics covered.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_spot_an_enterprise_market_email_marketing_solution\"><\/span>How to spot an enterprise market email marketing solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the enterprise segment, email marketing solution often have the following characteristics:<\/p>\n<ul>\n<li>Have many clients that do email marketing globally<\/li>\n<li>Often have high profile CEO and consultants on board<\/li>\n<li>Will offer a dedicated \u2018success team\u2019 if needed<\/li>\n<li>Will be able to complete the most complex data, automation and integration projects<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Let_us_know\"><\/span>Let us know<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So what are your experiences? What kind of email marketing solutions do you use? And does a first impression always match the market segment of the email vendor?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re searching for a right-fit email marketing solution, it is good to know what area of the market you need to look. The earlier you know where to look, the better. Dividing the market is a great way to quickly go from a long to a short list of potential email marketing solutions. It [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[4,2],"tags":[74,75,85,162,217],"dealstore":[],"coauthors":[527],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/2274"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=2274"}],"version-history":[{"count":0,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/2274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/2308"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=2274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=2274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=2274"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=2274"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=2274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}