{"id":23319,"date":"2025-11-23T08:45:00","date_gmt":"2025-11-23T07:45:00","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=23319"},"modified":"2026-02-05T08:40:03","modified_gmt":"2026-02-05T07:40:03","slug":"mailerlite-review","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/mailerlite-review\/","title":{"rendered":"MailerLite Review: Tried &#038; Tested Features, Cost, Comparison (2026)"},"content":{"rendered":"\n<p>MailerLite is an affordable email marketing software. The company was founded in 2005 and has grown impressively. Over 1,000,000 companies use MailerLite each month. So they are very popular, but is MailerLite the best email marketing service for you?<\/p>\n\n\n\n<p>I signed up for a new account for this MailerLite review. And tested the features as a new user. Get ready for a run-through with all the features, pros, cons, and MailerLite pricing using our review methodology and scoring.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"background: #f5f8fa; padding: 20px; border-radius: 6px;    margin:10px auto 10px auto;\"><h2><span class=\"ez-toc-section\" id=\"MailerLite_Review_Summary\"><\/span>MailerLite Review Summary:<span class=\"ez-toc-section-end\"><\/span><\/h2><p><\/p><ul style=\" padding-top:1em;padding-left:10px\"><li><a rel=\"noreferrer nofollow noopener\" aria-label=\"MailerLite (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\" target=\"_blank\" style=\"border-bottom: 2px solid #57bae5;color:#000000;\">MailerLite<\/a> is a simple, effective, free email newsletter software that does the job.&nbsp;<\/li><li>They have an excellent free plan and even on paid plans, it is cheaper than competitors like Mailchimp. <\/li>\n  <li>Automation isn&#8217;t as elaborate as for instance <a rel=\"noreferrer nofollow noopener\" aria-label=\"ActiveCampaign(opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaign\" target=\"_blank\" style=\"border-bottom: 2px solid #57bae5;color:#000000;\">ActiveCampaign<\/a>, but very effective.<\/li>\n  <li>We found this email tool easy to use and easy to set up.<\/li>\n  <li>With all the features you expect, MailerLite is certainly worth its salt.<\/li>\n    \n  <\/ul> <\/div>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlitetrial\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\"><strong>Try MailerLite for free here<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailerLites_Core_Features\"><\/span>MailerLite\u2019s Core Features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You might be wondering: <em>\u201cMailerLite email marketing, what does it do?\u201d<\/em><br><br>Well, for an easy email marketing service, it does a lot. MailerLite has some cool functionality up its sleeve. Here are the most notable MailerLite features:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"337\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/mailerlite-review-email-marketing-software-features.png\" alt=\"mailerlite review email marketing software features\" class=\"wp-image-92317\"\/><\/figure>\n\n\n\n<ol>\n<li><strong>Send email campaigns.<\/strong> Create email newsletters with MailerLite, send your email promotions, or use RSS to automatically send digests from your blog content.<\/li>\n\n\n\n<li><strong>A\/B split testing.<\/strong> Email campaign optimization with A\/B split testing of subject lines, email content, and more.<\/li>\n\n\n\n<li><strong>Grow your audience.<\/strong> Create forms and targeted pop-ups from MailerLite on your site as email list builders and get more subscribers.<\/li>\n\n\n\n<li><strong>Segment your subscribers.<\/strong> \u201cMarie Kondo\u201d your subscribers to deliver the most relevant messages. You can group by their characteristics (for example, age, gender, country), by their activities (emails clicked, opened) and make lists.<\/li>\n\n\n\n<li><strong>Build your website and landing pages.<\/strong> With MailerLite, you can not only build emails, but also landing pages, opt-in forms and (mini) sites. They\u2019ll even host it for you.<\/li>\n\n\n\n<li><strong>Marketing automation.<\/strong> Start with a simple automatic welcome email flow. Or, build a ten-stage, multi-flow-step onboarding process for new customers. Powerful.<\/li>\n\n\n\n<li><strong>AI Writing.<\/strong> MailerLite\u2019s AI writes headlines, product descriptions, and even full newsletters. And it can suggest ideas to make your content more engaging.<\/li>\n\n\n\n<li><strong>Great pricing and value for money.<\/strong> MailerLite is very cheap compared to its competitors. You get a lot of value for money.<\/li>\n\n\n\n<li><strong>Solid support.<\/strong> 24\/7 live chat support to troubleshoot any issues you might have on all paid plans. MailerLite\u2019s support team was quick and responsive during testing.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailerLite_Pros_Cons\"><\/span>MailerLite Pros &amp; Cons<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"337\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/mailerlite-review-email-marketing-software-tool-automation-lead-generation-websites-1.png\" alt=\"mailerlite review email marketing software tool automation lead generation websites\" class=\"wp-image-92314\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Pros:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>It\u2019s an affordable email marketing tool.<\/strong> MailerLite is cheaper than almost anyone else with a similar feature set. It stacks up well against the market leader, Mailchimp. And it\u2019s 76% cheaper.<\/li>\n\n\n\n<li><strong>Solid landing page and website builder. <\/strong>This part is where MailerLite is especially strong. You won\u2019t find many other email marketing platforms that have a website builder.<\/li>\n\n\n\n<li><strong>No-nonsense automation editor. <\/strong>MailerLite has triggers like someone joins a group, fills out a form, or clicks a link. Workflow steps include emails, delays, conditions, and actions to guide subscribers through the journey.<\/li>\n\n\n\n<li><strong>Simple, clean interface. <\/strong>MailerLite keeps things easy without holding you back from doing sophisticated email marketing.<\/li>\n\n\n\n<li><strong>Strong email editor with great pre-made modules. <\/strong>Having lots of predesigned layouts make it very quick to create and customize templates.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Cons:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Doesn\u2019t have website tracking.<\/strong> ActiveCampaign and others have automation that can trigger directly from website visits.<\/li>\n\n\n\n<li><strong>The free version doesn\u2019t have any templates. <\/strong>We\u2019d love to see some templates in MailerLite\u2019s free plan. But you can quickly create your own from scratch with the predesigned layouts.<\/li>\n\n\n\n<li><strong>Missing some advanced features. <\/strong>MailerLite lacks a built-in CRM, more detailed reporting, and spam testing tools. Even some similarly priced alternatives like Brevo have an integrated CRM.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" class=\"ek-link buttonCTA\" href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlitetrial\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Get MailerLite for free<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_MailerLite_for_you\"><\/span>Is MailerLite for you?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Recommended if:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>You\u2019re a small business, solopreneur, or freelancer. <\/strong>MailerLite is easy to use and has more than enough features to handle regular newsletters, automations, landing pages, and forms without a steep learning curve.<\/li>\n\n\n\n<li><strong>You\u2019re looking for a budget email marketing tool with premium features. <\/strong>MailerLite is 76% cheaper compared to Mailchimp. <a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerliteprice\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">MailerLite\u2019s plans<\/a> start from $9\/month. And you get similar features and more email sends on MailerLite.&nbsp;<\/li>\n\n\n\n<li><strong>You\u2019re a smaller ecommerce store. <\/strong>MailerLite has Shopify and WooCommerce integrations. Add products to your emails, automate ecommerce campaigns, and track purchases.&nbsp;<\/li>\n\n\n\n<li><strong>You\u2019re looking for a free tool to get started with email marketing. <\/strong>MailerLite is one of <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/free-cheap-email-marketing-software-comparison\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">the best free email marketing tools<\/a>. You get most of the features, 500 subscribers, and 12,000 emails a month. We\u2019d like to see some email templates on the free plan.<\/li>\n<\/ul>\n\n\n\n<p><strong>Not recommended if:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>You\u2019re looking for advanced marketing automation. <\/strong>MailerLite\u2019s automation builder can power quite sophisticated workflows. It\u2019s better than Mailchimp\u2019s automation, but it isn\u2019t as advanced as <a href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaign\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">ActiveCampaign\u2019s<\/a>.<\/li>\n\n\n\n<li><strong>You\u2019re looking for an integrated sales CRM. <\/strong>If you\u2019re looking for marketing and sales tools in one platform, MailerLite isn\u2019t for you. Check out our overview of the <a href=\"https:\/\/www.emailvendorselection.com\/crm-with-email-marketing\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">best CRMs with email marketing<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlitetrial\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Sign up to MailerLite for free<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailerLite_Review_Rating_Details\"><\/span>MailerLite Review Rating Details<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Ease of Use<br><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"30\" class=\"wp-image-88225\" style=\"width: 100px;\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4.5-star.-white-BGpng.png\" alt=\"4.5 star. white BG\">&nbsp;<\/td><td>MailerLite is very easy to use, and at the same time, you can do quite advanced things.<\/td><\/tr><tr><td>Email Editor<br><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"30\" class=\"wp-image-88533\" style=\"width: 100px;\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4.5-stars-rating-grey-BG.png\" alt=\"4.5 stars rating grey BG\"><\/td><td>MailerLite makes creating email campaigns simple. You can build your emails with the drag-and-drop editor or import custom HTML. The editor has 12 modules like video blocks, product features, countdown timers, and surveys. The AI assistant can help write and translate your content.<\/td><\/tr><tr><td>Email Templates<br><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"30\" class=\"wp-image-88225\" style=\"width: 100px;\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4.5-star.-white-BGpng.png\" alt=\"4.5 star. white BG\"><\/td><td>90+ email templates. There\u2019s a lot of variety, and MailerLite\u2019s templates have modern and mobile-responsive designs. I\u2019d love to see some email templates in the free plan.<\/td><\/tr><tr><td>Email Types<br><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"30\" class=\"wp-image-88223\" style=\"width: 100px;\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4-stars-grey-BG.png\" alt=\"4 stars grey BG\"><\/td><td>MailerLite has 5 different types: newsletters, AB testing, auto-resend, RSS triggered, and automated.<\/td><\/tr><tr><td>Marketing Automation<br><img decoding=\"async\" style=\"width: 100px;\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4-stars-white-BG.png\" alt=\"4 stars white BG\"><\/td><td>MailerLite\u2019s automation can power quite sophisticated workflows. It\u2019s better than Mailchimp&#8217;s automation, but it isn\u2019t as advanced as ActiveCampaign&#8217;s. You can easily build workflows using triggers like when someone joins a group, fills out a form, or clicks a link. Add emails, delays, conditions, and actions to guide subscribers through the journey. Multiple triggers are available in the Advanced plan.<\/td><\/tr><tr><td>List Management<br><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"30\" class=\"wp-image-88223\" style=\"width: 100px;\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4-stars-grey-BG.png\" alt=\"4 stars grey BG\"><\/td><td>The subscriber and list management features in MailerLite are solid without being overwhelming. You can build segments based on fields, behavior, and purchases.&nbsp; Save these filtered groups as segments to use in campaigns. Import subscribers with file uploads or directly from Mailchimp. MailerLite gives you the tools to keep your list well-organized.<\/td><\/tr><tr><td>Personalisation<br><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"30\" class=\"wp-image-88225\" style=\"width: 100px;\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4.5-star.-white-BGpng.png\" alt=\"4.5 star. white BG\"><\/td><td>Personalize with any contact field and dynamic content. A caveat with dynamic content is that if you want to show one block for men and one for women, you need to use two blocks. You can\u2019t have variations of the same block without duplicating them.<\/td><\/tr><tr><td>Landing Pages &amp; Forms<br><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"30\" class=\"wp-image-88533\" style=\"width: 100px;\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4.5-stars-rating-grey-BG.png\" alt=\"4.5 stars rating grey BG\"><\/td><td>Landing page and website builder to create smaller sites and take payments. 30+ landing page templates. Inline forms and popups. The pop-up forms have several triggers to automate virtually anything after a form is filled. You can host pages on MailerLite or your custom domain.<\/td><\/tr><tr><td>Reporting &amp; Analytics<br><img loading=\"lazy\" decoding=\"async\" width=\"135\" height=\"40\" class=\"wp-image-91558\" style=\"width: 100px;\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/3.5-stars-white-BG-1.png\" alt=\"3.5 stars white BG\"><\/td><td>Email stats show list growth, open rate, click rate, unsubscribe rate. You can also check top domains and email clients.<\/td><\/tr><tr><td>Customer Service<br><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"30\" class=\"wp-image-88223\" style=\"width: 100px;\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4-stars-grey-BG.png\" alt=\"4 stars grey BG\"><\/td><td>24\/7 live chat support on the Advanced plan. 24\/7 email support on the Growing Business plan. Well-organized knowledge base with tons of articles and videos. It was easy to find answers during our testing.<\/td><\/tr><tr><td>Deliverability<br><img decoding=\"async\" style=\"width: 100px;\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4-stars-white-BG.png\" alt=\"4 stars white BG\"><\/td><td>MailerLite has full support for SPF, DKIM, and DMARC authentication. Domain verification is required for sending to make sure your emails are properly authenticated. It automatically includes List-Unsubscribe headers for easy opt-outs, reducing spam complaints. MailerLite doesn\u2019t support custom tracking or return-path domains, meaning full domain alignment isn\u2019t possible. Throttling controls aren\u2019t available, but MailerLite\u2019s internal systems manage sending speeds effectively.<\/td><\/tr><tr><td>Spam and Design Check \u274c<\/td><td>MailerLite\u2019s spam and design checks are bare-bones. It lets you preview your newsletter on desktop and mobile and send yourself a test email. But it won\u2019t show you how emails render in various clients or catch broken links and HTML formatting issues.&nbsp;<\/td><\/tr><tr><td>AI Writing \u2714\ufe0f<\/td><td>MailerLite\u2019s AI can write headlines, product descriptions, and even full newsletters. It can also help to translate your email content. And if you\u2019ve hit writer\u2019s block, it can suggest ideas to make more engaging content. AI writing is available in the email editor and landing page builder. And it can suggest subject lines for your campaign.<\/td><\/tr><tr><td>Integrations &amp; API \u2714\ufe0f<\/td><td>130+ native integrations, including ecommerce platforms, email verification services, landing page builders, and CRM platforms. If you can\u2019t find an integration, you can use Zapier to integrate MailerLite with 5000+ apps or the API for custom integrations.<\/td><\/tr><tr><td>User Permissions \u2714\ufe0f<\/td><td>Assign custom user permissions for campaigns, subscribers, forms, landing pages, websites, automation, billing, settings, and templates.&nbsp; 4 default user permissions are available for administrator, manager, viewer, and accountant.<\/td><\/tr><tr><td>GDRP &amp; Legal Compliance \u2714\ufe0f<\/td><td>MailerLite has your back, protecting your subscribers\u2019 data so you can focus on your business. Data stays fully within EU servers. Consent collection is clean: you can add GDPR fields to forms, and the system automatically logs consent timestamps, IPs, and sources. Subscriber data exports or deletions take just a few clicks.<\/td><\/tr><tr><td>Interface Languages<\/td><td>MailerLite is available in 3 languages: English, Spanish, and Polish.<\/td><\/tr><tr><td>Customer Satisfaction<br><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"30\" class=\"wp-image-88533\" style=\"width: 100px;\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4.5-stars-rating-grey-BG.png\" alt=\"4.5 stars rating grey BG\"><\/td><td>MailerLite gets lots of positive reviews from customers. It has 4.7 on Capterra and 4.6 stars on G2 during our research.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<style>\n.scorecard {\n    width: 100%;\n    background: #f5f8fa; \n    padding: 20px; \n    border-radius: 6px; \n    margin: 0px auto 5px auto;\n    }\n\n.container-top {\n    width: auto; \n    height: auto;\n    }\n\n.container-left { \n    width: 31%; \n    height: auto;\n    padding-right: 30px;\n    align-content: center;\n    }\n\n.outer-container{\n    display: flex;  \n    flex-direction: row;\n    \n}\n\n.container-right {\n    width: 66%; \n    height: auto;\n    }\n\n<\/style>\n\n<div class=\"scorecard\">\n <div class=\"container-top\"><h2>Overall Score<\/h2><\/div>\n\n  <div class=\"outer-container\">\n\n  <div class=\"container-left\"><img decoding=\"async\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/MailerLite-rating-for-scorecard.png\" width=\"230px\" alt=\"Mailerlite review scorecard rating\"><\/div>\n  <div class=\"container-right\">  <p> MailerLite is a strong pick for small and mid-size businesses looking for an easy-to-use email marketing tool with room to grow. Its drag-and-drop editor, solid automation, and 90 email templates make building campaigns simple. With the website builder, helpful AI tools, and good support, MailerLite is a well-rounded, budget-friendly choice for most email marketers.\n<\/p><\/div>\n  <\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlitetrial\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\"><strong>Get started with MailerLite for free here<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_started_with_MailerLite\"><\/span>Getting started with MailerLite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Starting a MailerLite account takes 1 minute. You just need to fill in your company, name, email, and a password. After you <a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlitetrial\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">sign up to MailerLite<\/a>, you\u2019re asked to verify your email and complete your profile. Both take about 5 minutes to complete, and then you can start exploring the platform.&nbsp;<\/p>\n\n\n\n<p>Creating your first email list and adding contacts is a walk in the park. I was done in 5 minutes. MailerLite will automatically remove duplicate and role-based emails during import.<\/p>\n\n\n\n<p>MailerLite has a clever authentication setup that does the heavy lifting for you. It will detect your DNS provider, so you can just log in and set it up in 2 minutes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"352\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-authentication-setup-to-connect-DNS-server.png\" alt=\"Mailerlite authentication setup to connect DNS server\" class=\"wp-image-92316\"\/><\/figure>\n\n\n\n<p>I could set all this up in less than 30 minutes and start creating campaigns and pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailerLite_Review_Email_Marketing_Software\"><\/span>MailerLite Review: Email Marketing Software<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can use MailerLite to send emails, promotions, and newsletters to your subscribers. But it can host web pages, automate emails, and more. So let\u2019s get into the details.<\/p>\n\n\n\n<p>For this MailerLite review, I tested:<\/p>\n\n\n\n<ol>\n<li><a href=\"#Sending-email-campaigns\" class=\"ek-link\">Sending email campaigns<\/a><\/li>\n\n\n\n<li><a href=\"#building-sign-up-forms\" class=\"ek-link\">Building sign-up forms<\/a><\/li>\n\n\n\n<li><a href=\"#creating-websites-and-landing-pages\" class=\"ek-link\">Creating websites and landing pages<\/a><\/li>\n\n\n\n<li><a href=\"#segmenting-email-lists\" class=\"ek-link\">Segmenting email lists<\/a><\/li>\n\n\n\n<li><a href=\"#automating-emails\" class=\"ek-link\">Automating emails<\/a><\/li>\n<\/ol>\n\n\n\n<p>Read our full platform walkthrough to find out how MailerLite performs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Sending-email-campaigns\"><span class=\"ez-toc-section\" id=\"MailerLite_review_Sending_email_campaigns\"><\/span>MailerLite review: Sending email campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"402\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-review-sending-emails-campaign-types.png\" alt=\"Mailerlite review sending emails campaign types\" class=\"wp-image-92315\"\/><\/figure>\n\n\n\n<p>Of course, MailerLite can send regular email campaigns, but more advanced functionality is available as well. Let\u2019s walk through the 4 types of email campaigns you can send:<\/p>\n\n\n\n<ul>\n<li><strong>Email campaigns:<\/strong> Your standard email send. Give the campaign a name, target a group of subscribers, and create an email to send them.<\/li>\n\n\n\n<li><strong>A\/B split campaigns:<\/strong> Optimise your emails. Test one email against another \u2013 whether it\u2019s the subject lines, content, or From name for email campaign optimization.<\/li>\n\n\n\n<li><strong>Auto resend campaigns:<\/strong> Similar to a regular campaign, but now the campaign is resent to those who didn\u2019t react to your first send. Handy to increase opens and clicks.<\/li>\n\n\n\n<li><strong>RSS campaign:<\/strong> Have a blog? Automate new campaigns going out as you publish your new content on your website. Ideal for bloggers and low-maintenance email newsletters.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_templates_in_MailerLite\"><\/span>Email templates in MailerLite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To quickly start your campaign, you can use one of the <strong>more than 90 free email newsletter templates<\/strong> that MailerLite gives you in the paid plan. There is a lot of variety, and templates have modern and mobile-responsive designs. It\u2019s easy to quickly build a beautiful email.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"422\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-email-campaign-templates-email-marketing-platform.png\" alt=\"Mailerlite email campaign templates email marketing platform\" class=\"wp-image-92309\"\/><\/figure>\n\n\n\n<p>If you want to create your own template, no problem. Your business is unique, dammit! \ud83d\ude00 Most will start with the drag-and-drop email editor, but you can also import HTML and edit it with the custom HTML editor. Once made, you can reuse previous emails as an email template for your next campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailerLite_Email_Editor\"><\/span>MailerLite Email Editor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">MailerLite email editor<\/a> is the main playground. There are over 20 pre-built modules. You can drag them from the left onto the canvas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"446\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-review-email-campaign-editor.png\" alt=\"Mailerlite review email campaign editor\" class=\"wp-image-92311\"\/><\/figure>\n\n\n\n<p><strong>Dynamic content blocks<\/strong><br>Now that we have our email template, on to the fun stuff. In MailerLite you can make the content dynamic. Show a block only to one group for instant personalization. A caveat is that if you want to show one block for men and one for women, you need to use two blocks \u2013 you can\u2019t have \u201cvariations\u201d of the same block without duplicating them. No deal-breaker.<\/p>\n\n\n\n<p><strong>Special drag-and-drop blocks include:<\/strong><\/p>\n\n\n\n<ul>\n<li>Video blocks with animated GIFs<\/li>\n\n\n\n<li>Product feature blocks<\/li>\n\n\n\n<li>Social media posts<\/li>\n\n\n\n<li>Countdown timers<\/li>\n\n\n\n<li>RSS templates<\/li>\n\n\n\n<li>Survey blocks<\/li>\n<\/ul>\n\n\n\n<p>Your header, footer, and global styles can be easily standardized across all emails. So you don\u2019t have to change all of those individually every time you update them.<\/p>\n\n\n\n<p><strong>AI writing assistant<\/strong><br>A standout feature of MailerLite\u2019s drag-and-drop email editor is the AI writing assistant. Write headlines, product descriptions, and even full newsletters. It can also help to localize your email content with translations. And if you\u2019ve hit writer\u2019s block, it can suggest ideas to make more engaging content.<\/p>\n\n\n\n<p><strong>YouTube email embeds<\/strong><br>Video in email is hot. MailerLite makes it easy to embed a video from YouTube. You enter the URL and the email editor will turn the video into an animated GIF for you. This is pretty cool, I wish I had that functionality in Marketo.<\/p>\n\n\n\n<p><strong>Send preview<\/strong><br>Once your email is done, share it with colleagues with a preview send, to let them check it before sending your email. Or you can share a link, or download a PDF. Email reviews are in desktop mode and mobile. Personalization isn\u2019t included in those previews though.<\/p>\n\n\n\n<p><strong>Schedule sending<\/strong><br>Now we can go on to select our email subscribers. MailerLite has advanced logic for targeting your email to exactly the right segments. You can schedule a send at a static time, or based on subscriber time zone (so all subscribers get the email at the same local time).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">MailerLite Review: What do we think of the Email Campaigns?<\/h4>\n\n\n\n<p>Most time in email marketing software is spent in email creation, so it needs to be good. MailerLite doesn\u2019t disappoint.<\/p>\n\n\n\n<ul>\n<li>Solid email marketing platform with many features<\/li>\n\n\n\n<li>Strong email editor with 90+ modern email templates<\/li>\n\n\n\n<li>Easy to use, and several advanced features (YouTube embeds, yes please!)<\/li>\n<\/ul>\n\n\n\n<p>Overall, I\u2019m impressed by what you get for the price here. The email editor has loads of features. With the email templates, you will have a head start on creating beautiful email campaigns. It\u2019s very easy to use (Mailchimp users will feel right at home) and at the same time, you can do quite advanced things.<\/p>\n\n\n\n<p>There are plenty of large companies that I know are not taking advantage of half this functionality. So it will take you a while to outgrow the platform for email editing and campaign deployment.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Test-drive the MailerLite editor here<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"building-sign-up-forms\"><span class=\"ez-toc-section\" id=\"MailerLite_form_builder_and_pop-ups\"><\/span>MailerLite form builder and pop-ups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"427\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-form-templates-email-marketing-tool.png\" alt=\"Mailerlite form templates email marketing tool\" class=\"wp-image-92313\" srcset=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-form-templates-email-marketing-tool.png 650w, https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-form-templates-email-marketing-tool-220x145.jpg 220w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>With MailerLite Forms, you can design your newsletter subscription forms for site visitors and promotion pop-ups that advertise a sale. There are two types of forms: pop-up forms and embedded forms.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The form and pop-up editor<\/h4>\n\n\n\n<p>When building a website pop-up, templates are the preferred starting point. Or you could jump straight to the editor and build it all exactly as you want. Creating a form or pop-up is pretty straightforward.<\/p>\n\n\n\n<p>You can customize fonts, text, color, and add images. You can add form fields, so you get more than only an email address. Ask for customer preferences, names, addresses, whatever you like.<\/p>\n\n\n\n<p>Forms are simpler than the email newsletter builder. You choose a format (default, horizontal, or card with image) and that is what you get.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Form and pop-up automation<\/h4>\n\n\n\n<p>After building the opt-in form, you add the follow-up flow. Maybe you want new subscribers to confirm their subscription, and then send multiple automated follow-up emails (MailerLite marketing automation).<\/p>\n\n\n\n<p>It\u2019s nice to be able to choose double-opt-in form-by-form. You don\u2019t need to specify it for your whole instance. That\u2019s a nice bit of flexibility. You can build out a Europe form for GDPR legislation, and another for the US, where email laws are a bit more, shall we say\u2026.loose!<\/p>\n\n\n\n<p>Now we set when your pop-up appears, based on time, on the page\/scroll depth down the page or\/ only on certain pages. Very effective are exit intent pop-up, showing a pop-up when someone starts to leave a webpage.<\/p>\n\n\n\n<p>There are Mailerlite WordPress plugins and a Shopify integration, so the form and pop-ups snippet can be added automatically on those platforms.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Forms and Pop-ups in MailerLite: quite advanced<\/h4>\n\n\n\n<p>Forms in MailerLite are included in all of their plans and it\u2019s quite advanced, so you won\u2019t need to have a separate pop-up software. The pop-up forms have several triggers, and you can automate virtually anything after a form is filled.<\/p>\n\n\n\n<p>A marketer can use this functionality to build advanced campaigns where a user fills in a form and goes through a series of emails designed to convert on a particular product. Can\u2019t beat that for this price.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"creating-websites-and-landing-pages\"><span class=\"ez-toc-section\" id=\"MailerLite_Website_and_landing_page_builder\"><\/span>MailerLite Website and landing page builder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"400\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-review-landing-pages-sites-email-marketing-tool.png\" alt=\"Mailerlite review landing pages sites email marketing tool\" class=\"wp-image-92306\"\/><\/figure>\n\n\n\n<p>MailerLite has a website and landing page builder. But are MailerLite\u2019s landing page features competition to a CMS like WordPress?<\/p>\n\n\n\n<p>You can host MailerLite\u2019s landing pages and websites either on their domain (.mailerpage.com) or display it on your site. So if you already have a website set up, you might want to use MailerLite\u2019s landing page creator to add a few extra landing pages.<\/p>\n\n\n\n<p>Alternatively, if you don\u2019t have a website, use the website builder to create a minisite of your own. Quickly get a page up and running with MailerLite\u2019s hosting, and in the future, you could migrate to something else.<\/p>\n\n\n\n<p>Let\u2019s look at the functionality.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">MailerLite\u2019s landing page editor<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"364\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-review-landing-page-templates-email-marketing-service.png\" alt=\"Mailerlite review landing page templates email marketing service\" class=\"wp-image-92307\"\/><\/figure>\n\n\n\n<p>You can create a landing page from scratch, or use one of the 30 MailerLite premade landing page templates. (on the paid plan).<\/p>\n\n\n\n<p>The page editor looks and feels the same as the email editor (as it should!). You can add in modular \u201ccontent blocks\u201d with the drag-and-drop builder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"417\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-review-landing-page-builder-email-marketing-vendor.png\" alt=\"Mailerlite review landing page builder email marketing vendor\" class=\"wp-image-92310\"\/><\/figure>\n\n\n\n<p>On the final page, you can edit the landing page settings. These include:<\/p>\n\n\n\n<ul>\n<li>Page title<\/li>\n\n\n\n<li>The URL of the page<\/li>\n\n\n\n<li>SEO settings such as page metadata<\/li>\n\n\n\n<li>Social sharing descriptions and metadata<\/li>\n\n\n\n<li>Google Analytics tracking codes<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">MailerLite\u2019s website builder<\/h4>\n\n\n\n<p>The <a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">MailerLite website builder<\/a> allows you to create simple websites with multiple pages.<\/p>\n\n\n\n<p>The only quirky thing is when you create a MailerLite site, you have to connect it to a subscriber group. It doesn\u2019t affect anything negatively, but it was a bit confusing at first. Forms can be connected to multiple groups.<\/p>\n\n\n\n<p>The site templates are based on different industries and use cases. For testing, I picked a real estate website: a five-page template with featured properties on the homepage, individual listing pages, and a \u201cmeet the team\u201d page. I haven\u2019t sold a house yet, but who knows :D.<\/p>\n\n\n\n<p>The editor is the same as the landing page editor. The templates are quite good \u2013 you don\u2019t need to change that much.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">MailerLite Reviews: Site builder, what do we think?<\/h4>\n\n\n\n<p>Really great functionality here. You can build out a pretty slick website with a feature included in your email marketing software. Best parts?<\/p>\n\n\n\n<ul>\n<li>Full-featured website builder<\/li>\n\n\n\n<li>Sell digital products and take payments within MailerLite<\/li>\n\n\n\n<li>User-friendly and a range of useful templates included<\/li>\n<\/ul>\n\n\n\n<p>While its email marketing functionality might be similar to MailerLite competitors, its <strong>landing page and website functionality is better<\/strong>. This gives some incentive for users to go to for more than email marketing. Using MailerLite as WordPress for their CMS and hosting. Not everyone will use it but when you do, it will save quite some dollars.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"segmenting-email-lists\"><span class=\"ez-toc-section\" id=\"Segmentation_and_Personalisation_Subscriber_management_in_MailerLite\"><\/span>Segmentation and Personalisation: Subscriber management in MailerLite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"380\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-segmentation-options-email-marketing-software.png\" alt=\"Mailerlite segmentation options email marketing software\" class=\"wp-image-92312\"\/><\/figure>\n\n\n\n<p>Let\u2019s review the \u201cSubscribers\u201d section in MailerLite. This is where you will manage your email list, create segmentation groups, create new fields, and do list reporting. Let\u2019s zoom in on the email list management features.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Start at the all subscribers section<\/h4>\n\n\n\n<p>This is where you will find all of your subscribers. With filters, you can drill into subsets. Filter on any database field or behavioral filters such as a member of campaign\/number of emails sent, and the like.<\/p>\n\n\n\n<p>You can combine filters to get more advanced. After nailing down your selection, save the segment for use in other parts of MailerLite.<\/p>\n\n\n\n<p>Add new subscribers as they sign up. Other options are to upload a CSV\/TXT file, copy and paste from Excel, or import from a linked Mailchimp database. If you are migrating from Mailchimp, that is very handy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Segmenting your subscribers in MailerLite<\/h4>\n\n\n\n<p>Segments and groups are powerful in MailerLite. Here you build automated dynamic or static groups of your subscribers. For Mailchimp users, MailerLite groups are similar to Mailchimp Lists. MailerLite segmentations are similar to\u2026.Mailchimp segments.<\/p>\n\n\n\n<p>So, how would you use segments? You can create a segmentation or group based on:<\/p>\n\n\n\n<ul>\n<li>Existing group membership (static lists)<\/li>\n\n\n\n<li>Any database field<\/li>\n\n\n\n<li>Any other segment<\/li>\n\n\n\n<li>Email campaign membership<\/li>\n\n\n\n<li>Automation membership (see email automation)<\/li>\n\n\n\n<li>Behavioral (number of emails sent, opened or clicked)<\/li>\n\n\n\n<li>Purchases (with an integration to your online store)<\/li>\n<\/ul>\n\n\n\n<p>You can combine all segmentations above. That should take care of\u2026.every crazy segmentation scheme you can come up with.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Email analytics in MailerLite<\/h4>\n\n\n\n<p>In the stats section is where we find the reporting on your list. You can run the stats of either \u201call subscribers\u201d, or a specific group. MailerLite will pull together all the data for this group and give you a drill-down.<\/p>\n\n\n\n<p>Email stats available are: list growth, average open and click rate, and unsubscribe metrics. Additionally, you can see top domains and email clients.<\/p>\n\n\n\n<p><strong>Cool feature: Automatically remove non-engaged subscribers<\/strong><br>The last tab is a cool feature called \u201cClean up inactive\u201d. It quickly finds and unsubscribes people on your list who haven\u2019t opened an email for six months. This will help you keep a clean and engaged list, improving deliverability, and reducing the chance of hitting the spam box. Of course, it\u2019s in everyone\u2019s best interest to get you in the inbox and high email deliverability.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">MailerLite reviews: Subscriber management<\/h4>\n\n\n\n<p>The subscriber and list management features in MailerLite are solid without being overwhelming.<\/p>\n\n\n\n<ul>\n<li>Group subscribers dynamically (via segments) or statically (via groups)<\/li>\n\n\n\n<li>Create your own new fields<\/li>\n\n\n\n<li>Report on email subscribers<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s segmentation features that allow you to do more sophisticated email marketing. Compared to Mailchimp, <a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">MailerLite subscriber management<\/a> and reporting are solid. We\u2019d love to see tag-based segmentation in there soon like you\u2019d have in <a href=\"https:\/\/www.emailvendorselection.com\/brevo-review\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Brevo<\/a> for instance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"automating-emails\"><span class=\"ez-toc-section\" id=\"Email_marketing_automation_in_MailerLite\"><\/span>Email marketing automation in MailerLite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"462\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Mailerlite-review-email-automation-platform-visual-workflow-editor.png\" alt=\"Mailerlite review email automation platform visual workflow editor\" class=\"wp-image-92308\"\/><\/figure>\n\n\n\n<p>MailerLite Automation brings automated email flows to your subscribers. For example, set up a welcome email series using MailerLite autoresponders. Initially, you\u2019ll land on the MailerLite Automations dashboard.<\/p>\n\n\n\n<p>We\u2019ll create a workflow and build out our automated flows in the automation editor. Start with a trigger. What\u2019s starting this workflow?<\/p>\n\n\n\n<p>Available automation triggers in MailerLite:<\/p>\n\n\n\n<ul>\n<li>When a subscriber joins a group<\/li>\n\n\n\n<li>A link gets clicked<\/li>\n\n\n\n<li>When a subscriber completes a form<\/li>\n\n\n\n<li>When a subscriber\u2019s field is updated<\/li>\n\n\n\n<li>The anniversary of a date<\/li>\n\n\n\n<li>The exact match of a particular date from your database<\/li>\n<\/ul>\n\n\n\n<p>This means you can trigger automation workflows on obvious things like form fills and subscribing \u2013 but also the end of a free trial (based on a date), when they join particular groups, and so on. Unfortunately, you can\u2019t trigger based on web page visits.<\/p>\n\n\n\n<p>You use modules to guide people through the flow. There are four options for a module: Email, Delay, Condition, and Action.<\/p>\n\n\n\n<p>By adding conditions in MailerLite, you can build quite advanced automation. lt\u2019s more than enough for those that don\u2019t have super complex needs. And MailerLite has tutorial videos available to help you get started.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">MailerLite\u2019s automation feature: overall thoughts<\/h4>\n\n\n\n<p>The email automation side of MailerLite is great value-for-money. It\u2019s included in every plan. You can use automation to power quite sophisticated setups. In Mailchimp vs MailerLite, MailerLite takes the automation cake \u2013 but isn\u2019t as advanced as for instance ActiveCampaign.<\/p>\n\n\n\n<p>If you are looking to do more triggered email marketing and autoresponders, you will get a lot of value out of <a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerliteautomation\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">MailerLite\u2019s automation<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailerLite_Integrations\"><\/span>MailerLite Integrations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MailerLite 130+ integrations, including connections for eCommerce and CMS systems. Like the Mailerlite Shopify, Woocommerce, and WordPress integration. Next to those, you can integrate 5000+ tools through Zapier, or you can use the MailerLite API.<\/p>\n\n\n\n<p>These integrations will save you lots of time, since you can avoid manual imports of subscribers, trigger an abandoned cart email, pull your products from Shopify into the email editor\u2026 you get the idea.<\/p>\n\n\n\n<p>Don\u2019t forget that MailerLite has a lot of the functionality of these external tools anyway. For example, MailerLite does list growth pop-ups, as does, for instance, NinjaPopups. The beauty is now, you can use the tool that works best for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailerLite_pricing_How_much_does_MailerLite_cost\"><\/span>MailerLite pricing: How much does MailerLite cost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MailerLite pricing is based on the number of subscribers. You get unlimited monthly emails and all platform functions.<\/p>\n\n\n\n<p>If you want to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlitetrial\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">try out the software<\/a>, Mailerlite is free for up to 500 subscribers and 12,000 emails a month. You get most of the features on the free plan.<\/p>\n\n\n\n<p>Once you get started with MailerLite, you will also get access to 24\/7 live chat support, email templates, auto-resend emails, and up to three users.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Free<\/td><td>&#8211; 500 contacts<br>&#8211; 12,000 email sends<\/td><\/tr><tr><td>$10<\/td><td>&#8211; 500 contacts<br>&#8211; Growing Business plan with unlimited email sends.<\/td><\/tr><tr><td>$15<\/td><td>&#8211; 1,000 contacts<br>&#8211; Growing Business plan with unlimited email sends.<\/td><\/tr><tr><td>$25<\/td><td>&#8211; 2,500 contacts<br>&#8211; Growing Business plan with unlimited email sends.<\/td><\/tr><tr><td>$39<\/td><td>&#8211; 5,000 contacts<br>&#8211; Growing Business plan with unlimited email sends.<\/td><\/tr><tr><td>$73<\/td><td>&#8211; 10,000 contacts<br>&#8211; Growing Business plan with unlimited email sends.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>MailerLite pricing &amp; packages are extremely cheap for what you get. It\u2019s worth <a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlitetrial\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">hopping on the free plan<\/a> and having a look at their email marketing, forms, site builder, and marketing automation tools. <a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerliteprice\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">See full pricing and discount here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MailerLite Discount<\/h3>\n\n\n\n<p>If you are ready to try out MailerLite, we have an extra discount for you. Because when we spoke to the MailerLite team, they wanted you to get started on your favorite plan, basically totally free.<\/p>\n\n\n\n<p>If you register for a new account, start your <a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlitetrial\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">free trial via this page<\/a> you get\u2026<\/p>\n\n\n\n<ul>\n<li>Full free plan with all features<\/li>\n\n\n\n<li>Another 10% discount if you pay for the year<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlitetrial\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\"><strong>Try MailerLite for free &gt; (Extras included)<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MailerLite vs Mailchimp \u2013 Email services compared<\/h2>\n\n\n\n<p>Looking for an email service like Mailchimp? This is the comparison many people will be making: Mailchimp vs MailerLite.<\/p>\n\n\n\n<p>Quickly breaking it down:<\/p>\n\n\n\n<ul>\n<li>Email editor. MailerLite versus MailChimp email editing experience is close. Both are very easy to use.<\/li>\n\n\n\n<li>Pricing: MailerLite is almost 50% cheaper for 5K contacts and 26% cheaper for 10K contacts than Mailchimp. how much cheaper depends on the number of subscribers.<\/li>\n\n\n\n<li>Send postcards. Mailchimp allows you to send postcards as you would email campaigns to 27 countries. MailerLite doesn\u2019t.<\/li>\n\n\n\n<li>Web building functionality. MailerLite\u2019s webpage builder is stronger, and they provide more templates to get started.<\/li>\n\n\n\n<li>Automation functionality. This isn\u2019t very close \u2013 you can do much more automation with MailerLite compared to Mailchimp<\/li>\n\n\n\n<li>Ad functionality. Mailchimp allows you to create Google Adwords and Facebook \/ Instagram ads from within their platform. You\u2019d do it directly in the ad platform if you are using MailerLite.<\/li>\n<\/ul>\n\n\n\n<p>The rest of it likely comes down to personal preference. Both platforms are very good at what they do and offer an impressive range of features for a very reasonable price. Check out <a href=\"https:\/\/www.emailvendorselection.com\/mailerlite-vs-mailchimp\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">this MailerLite vs Mailchimp comparison guide<\/a> and <a href=\"https:\/\/www.emailvendorselection.com\/mailchimp-review\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">our full Mailchimp review<\/a> for details.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailerLite_Review_Conclusion_and_Scoring\"><\/span>MailerLite Review: Conclusion and Scoring<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">MailerLite<\/a> is an email marketing service with much more punch than just email blast software. For $10\/month, you can create email campaigns, automate a new subscriber onboarding process, and build and host your landing page. Can\u2019t beat that.<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">MailerLite<\/a> is simple and effective. It is newsletter software that does the job.<\/li>\n\n\n\n<li>The MailerLite email editor is easy to use, and the whole system is easy to set up.<\/li>\n\n\n\n<li>They have an <strong>excellent free plan<\/strong> and paid plans are cheaper than competitors like Mailchimp.<\/li>\n\n\n\n<li>Automation is effective, yet not as elaborate as full marketing automation tools.<\/li>\n\n\n\n<li>With all the features you expect, MailerLite is certainly worth its salt.<\/li>\n<\/ul>\n\n\n\n<p>And if you\u2019re just starting, they have a <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">free plan<\/a> for up to 500 subscribers and 12.000 emails.<\/p>\n\n\n\n<p>I can say it MailerLite one of the best choices for bloggers, small businesses, and senders that like a clean email interface. In addition, everyone who was thinking about Mailchimp can find a great home at MailerLite.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\"><strong>Try MailerLite for free &gt; (Extras included)<\/strong><\/a><\/p>\n\n\n\n<p><strong>Expert reviewed 2026 status and recognitions<\/strong><br>Mailerlite is expert reviewed and recognised in the following categories.<br>* Expert reviewed<br>* Best small business<br>* Top Mailchimp alternative<br>* Best Value<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailerLite_Frequently_Asked_Questions\"><\/span>MailerLite Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n","protected":false},"excerpt":{"rendered":"<p>In this MailerLite review, we\u2019ll look at MailerLite key features, and help understand how well MailerLite meets your email marketing needs. Discover Pros and Cons, Costs, Alternatives and get a Discount in our MailerLite review.<\/p>\n","protected":false},"author":143,"featured_media":82538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":14,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[5,2],"tags":[],"dealstore":[],"coauthors":[593],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/23319"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/143"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=23319"}],"version-history":[{"count":20,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/23319\/revisions"}],"predecessor-version":[{"id":95092,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/23319\/revisions\/95092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/82538"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=23319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=23319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=23319"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=23319"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=23319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}