{"id":23594,"date":"2020-07-10T07:10:53","date_gmt":"2020-07-10T05:10:53","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=23594"},"modified":"2025-08-19T13:24:49","modified_gmt":"2025-08-19T11:24:49","slug":"email-attachments-transactional-email","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/email-attachments-transactional-email\/","title":{"rendered":"Sending Attachments with Transactional Emails (Ultimate guide)"},"content":{"rendered":"\n

You want to send an attachment with your marketing or transactional email<\/strong> and information so far didn’t get you anywhere, really. Now, this guide will help answer all the questions you might have about sending attachments in commercial and transactional emails.

Attachments in emails have technical limitations, but using them can increase the value and the usefulness of your emails<\/strong>. <\/p>\n\n\n\n\n\n\n\n

In this guide:<\/strong>
The advantages of email attachments <\/a>
When not to send attachments with your email<\/a>
6 Use Cases for PDF attachments and email<\/a>

Pre-rendered versus dynamic PDF attachments<\/a>
How to create effective dynamic email attachments<\/a>
ESPs that allow you to send PDF attachments<\/a>
FAQ<\/a><\/p>\n\n\n\n

In some cases, you send attachments, in other cases that isn’t the smartest to help customers. This article provides insight into the ‘why’ and ‘how’ of attachments.<\/p>\n\n\n\n

<\/span>4 advantages of attachments in transactional email<\/span><\/h3>\n\n\n\n

Transactional emails are always a direct result of conversion (hence \u2018transaction\u2019). For instance, you send password reset emails when your customers forget their login details, or you send order confirmations so your customers know their orders are being handled. etc.  <\/p>\n\n\n\n

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Sending transactional emails relies on the relationship between your recipients and your brand. These emails help your recipients, and so should your attachments. There are a few major advantages to attachments for your recipient. It allows them to for instance:<\/p>\n\n\n\n

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  1. Save content for later;<\/li>\n\n\n\n
  2. Import data into other systems (especially .csv format);<\/li>\n\n\n\n
  3. Edit\/review\/sign files in some cases;<\/li>\n\n\n\n
  4. Share files with others.<\/li>\n<\/ol>\n\n\n\n

    Transactional emails are known to have the highest open rates in the email industry. The way customers engage with these emails differs from marketing emails. Whereas marketing emails aim to sell, transactional emails<\/a> are vital to your client’s journey. This type of email aims to help your customer.

    Let’s look into a particular type of attachment: PDF files. <\/p>\n\n\n\n

    <\/span>Why PDF is so useful for attachments <\/span><\/h3>\n\n\n\n

    Attachments come in shapes and sizes. Most popular email attachments are Office documents, HTML, calendar items, and PDF files. (but there are about 550 types of file extensions<\/a>). PDFs have some extra advantages which make them the industry standard for email attachments:<\/p>\n\n\n\n

    PDF attachments<\/strong>:<\/p>\n\n\n\n