ActiveCampaign<\/a> brands itself as \u201cCustomer Experience Automation\u201d. It offers a complete package. There’s email automation, forms and lead scoring, and basic CRM functionality. Why are landing pages so important? They are a vital tool in any marketer\u2019s toolbox. A landing page is a page where a visitor \u2018lands\u2019 after clicking on an ad, link in an email or social media post, for example. Unlike a regular webpage, a landing page has one goal only: get a visitor to take a specific action<\/strong>.<\/p>\n\n\n\n Because of that, most landing pages have a simple layout. There\u2019s usually no site navigation or other outgoing links, and the copy is clear and to the point. Marketers often need to be able to create these landing pages on the fly. <\/p>\n\n\n\n Other landing page builders<\/a> like ClickFunnels and Leadpages capitalized on this. They offer easy to use drag-and-drop editors. Today, marketers can create landing pages without having to write a line of code. Find out how the ActiveCampaign landing page builder stacks up against ClickFunnels in our full ActiveCampaign vs ClickFunnels review<\/a>.<\/p>\n\n\n\n So now ActiveCampaign has added their own landing page tool into the mix. It\u2019s available to everyone on the Plus tier and up<\/a>. Here is our ActiveCampaign pricing and plans guide<\/a>. There are no limits to how many pages you can create. The editor uses the same drag-and-drop principle found in many landing page editors today.<\/p>\n\n\n\n I have to say, they\u2019ve managed to create a solid and refreshing experience.<\/strong> I created a few landing pages, and found almost everything I wanted. Here\u2019s the process to build a landing page using ActiveCampaign Pages:<\/p>\n\n\n\n You build a page by placing sections, which contain rows, which in turn contain columns. You can fill these columns with elements, like text areas, headings and images. There\u2019s also a good selection of widgets like forms, buttons, countdown timers and social follow links. Every element is easy to customize. There are controls for spacing, and visibility toggles for desktop and phone.<\/p>\n\n\n\n Some landing page builders can be quirky, buggy and not very responsive – *cough* looking at you, Eloqua. *cough* But working with Pages in ActiveCampaign is very pleasant and flowy. If you want to create a full blog though, in theory you could do it with ActiveCampaign pages. But that isn’t wat this landing page builder is good at. So best to look at some other options. Obviously WordPress can be a companion, but next to that there is also Dropinblog <\/strong>that has special functions for creating blogs in ActiveCampaign.<\/p>\n\n\n\n Landing pages are included in the Plus subscription tier<\/strong> of the Marketing plan<\/strong>, which starts at $49\/month. ActiveCampaign marketing plan includes features like marketing automation, lead scoring and custom reporting. That\u2019s very competitive when compared to similar software like HubSpot<\/a>. <\/p>\n\n\n\n If you ask me, the ability to quickly create and launch landing pages is essential for any marketing team. Good marketing is all about taking action. Don’t strategize forever, but go out there and execute. This is why I always check in with clients to see if they can quickly get a landing page up and running. Some marketing teams have to request a change from Joe the web developer first, who has to get permission to put it on his roadmap, etc. etc. That takes way too long, so I’ll always recommend a good landing page builder<\/a> that marketing has full ownership of. <\/p>\n\n\n\n Creating a stellar landing page can be daunting. So here are 9 tips to make your next landing page convert like hotcakes.<\/p>\n\n\n\n 1. Don\u2019t get hung up on design details<\/strong>. 2. Work that copy<\/strong> 3. Use the power of one! <\/strong> 5. Make it easy to scan the page <\/strong> 6. Experiment with different lengths.<\/strong> 7. Break up text with video.<\/strong> 8. Introduce yourself for visitors from paid<\/strong> 9. Don’t forget the confirmation page! <\/strong> With Pages, ActiveCampaign has introduced a fantastic and much needed addition to their package, provided they iron out the issue of no connection to the rest of the software. The landing page builder is easy to use, intuitive and robust. It has all the features you\u2019d expect and none too many. <\/p>\n\n\n\n
As of early 2024, it serves over 90,000 clients worldwide. It’s popularity is because of a complete feature set for a competitive price. But one feature that was missing from this package was the ability to create landing pages<\/strong>. Until now.<\/p>\n\n\n\n<\/span>Why you should definitely use landing pages<\/span><\/h3>\n\n\n\n
<\/span>ActiveCampaign Landing pages: is it any good?<\/span><\/h2>\n\n\n\n
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I did run into some issues getting forms to work. This is critical of course, since the main goal of most landing pages is to collect visitor information. I expect ActiveCampaign will fix this shortly.<\/p>\n\n\n\n<\/span>How do you create landing pages in ActiveCampaign?<\/span><\/h2>\n\n\n\n
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Read our full ActiveCampaign review here<\/a><\/strong> or check out our ActiveCampaign CRM review<\/a><\/p>\n\n\n\n<\/span>Creating a blog for ActiveCampaign<\/span><\/h3>\n\n\n\n
<\/span>What I like about ActiveCampaign\u2019s Pages<\/span><\/h2>\n\n\n\n
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It wouldn\u2019t surprise me if the price goes up soon, so grab it while you can<\/a>.<\/p>\n\n\n\n<\/span>What they can improve:<\/span><\/h3>
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I can\u2019t retrieve the submitted data, let alone use the form submit as a trigger in an automation. I suspect AC will fix this pretty fast though, given how critical it is to make the best use of it.<\/li>\n\n\n\n
At first, I thought I was only able to select from a handful of shades of blue, for any element. Turns out, you add colors to your palette – think like an actual painter – that you can then apply to the elements on the page. Handy, but a bit counter-intuitive at first.<\/li>\n\n\n\n<\/span>9 tips for creating stellar landing pages<\/span><\/h2>\n\n\n\n
Come up with an offer – of information, time, education – then build and launch it to see what it does. Every offer is an opportunity to learn about what works for your target audience. Ultimately, the more offers you make, the more sales you’ll make. <\/p>\n\n\n\n
The beauty of these tools is that you can very quickly create <\/strong>and modify landing pages. Trust me, it doesn\u2019t matter if the logo\u2019s position relative to the body copy is exactly according to the brand guide. Or if the margin between two elements is 40px or 50px. Build it and launch, then let data tell the story.<\/p>\n\n\n\n
What is <\/strong>important is the copy. Spend the majority of your time crafting a headline and body copy that clearly describe who the offer is for and what they will get. Be concise and to the point.<\/p>\n\n\n\n
A landing page is about getting the visitor to do that one thing that you want them to do. Sign up for your webinar, download your guide, book a strategy session. Anything on the page that doesn\u2019t directly contribute to making that happen can harm your conversion rate. Minimizing distractions improves landing page conversions by 10%<\/a>.
4. Don’t use leaky links<\/strong>
The power of one goes double for links. If a visitor clicks on a link, they leave the page and you miss a potential conversion. Scrap any link that doesn\u2019t lead to the desired conversion. No site navigation, no links to further reading, blog posts or social media. If it\u2019s relevant to your offer, put it on the page. <\/p>\n\n\n\n
<\/strong>Avoid large clusters of text. Use bullets and sub headers to make it easy to scan the page. If you do have a lot of information to share, divide the page into sections with different background colors. Incorporate playful elements like images, icons and different layouts to break the monotony of text. This is easy to do in builders like ActiveCampaign\u2019s Pages.<\/p>\n\n\n\n
Sometimes a page that fits above the fold is plenty. But others have had great success with giant landing pages that go on forever. They address every question and concern the reader might have about whatever\u2019s on offer.<\/p>\n\n\n\n
A customer testimonial, an explanimation or just you, sharing expertise.<\/p>\n\n\n\n
If your visitors come to the page via paid advertising, there\u2019s a good chance they have never heard of your business before. So devote some real estate to introduce yourself, your business and perhaps your process\/core values. <\/p>\n\n\n\n
Once the conversion is done, you can unleash the links! For example, you can point out blog posts or resources related to the offer they just converted on. Or you can show a next step they might take in their buying journey, like booking a call with you. A quick and personal thank-you video also works wonders.<\/p>\n\n\n\n<\/span>ActiveCampaign Landing Pages, my conclusion<\/span><\/h2>\n\n\n\n