{"id":24338,"date":"2024-04-19T14:15:00","date_gmt":"2024-04-19T12:15:00","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=24338"},"modified":"2026-02-05T11:18:01","modified_gmt":"2026-02-05T10:18:01","slug":"sell-digital-products-downloads-online","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/sell-digital-products-downloads-online\/","title":{"rendered":"How to sell digital products and downloads online (+ ideas for your products)"},"content":{"rendered":"\n<p>Are you looking to sell digital products? Great idea! Digital products\u2014like eBooks, courses, and downloadables\u2014have become immensely popular, and for a good reason. Online competition can be fierce, but digital products are easier and less time-consuming to create and sell. Creating and launching an online course <a href=\"https:\/\/www.emailvendorselection.com\/online-learning-statistics\/\" target=\"_blank\" aria-label=\"consumes 90% less energy (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">consumes 90% less energy<\/a> than face-to-face training.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this article, you\u2019ll learn the most popular types of digital products to sell and why digital is (often) better than selling physical goods. Plus, we\u2019ll teach you how to sell your products and which marketing tools to use!<\/span><\/p>\n\n\n\n<p>Let&#8217;s dig in.<\/p>\n\n\n\n<p><strong>Jump to:<\/strong> <br><a href=\"#whataredigitalproducts\">What are digital products?<\/a> <br><a href=\"#digitalvs\" class=\"ek-link\">Digital vs. Physical products<\/a><br><a href=\"#bestproducts\" class=\"ek-link\">How to decide which products to sell<\/a><br><a href=\"#digitalprod\" class=\"ek-link\">Popular products to sell online <\/a><br><a href=\"#selldigitalproducts\" class=\"ek-link\">13 ways to sell with success!<\/a> <br><a href=\"#tools\">The best tools to get that sale<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whataredigitalproducts\"><span class=\"ez-toc-section\" id=\"What_are_digital_products\"><\/span>What are digital products?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Digital products are items that can be sold and distributed digitally. Examples include eBooks, software programs, online courses, and audio.<\/p>\n\n\n\n<p>Nowadays, many freelancers and entrepreneurs take their (side)business online. You see photographers selling online courses, writers offering their eBooks, developers creating mobile apps, and designers offering logos and custom fonts. <br><br><span style=\"font-weight: 400;\">The business opportunities for selling digital products seem endless, and anyone (you included) can create a successful business entirely online.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"digitalvs\"><span class=\"ez-toc-section\" id=\"Digital_products_vs_physical_products_and_why_digital_is_better\"><\/span>Digital products vs. physical products (and why digital is better)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s much easier to get started selling digital products than it is to sell physical items\u2014and it usually has much higher margins.<\/p>\n\n\n\n<p>With physical products, there are a lot of upfront costs. You need to deal with inventory, packaging, shipping, taxes, import, and many other factors that can become roadblocks. Setting up your own brick-and-mortar shop? That is a big, time-consuming undertaking that can get you overwhelmed before you\u2019ve even started.<\/p>\n\n\n\n<p>With digital products and online stores, none of those troubles apply.<\/p>\n\n\n\n<p>Digital goods are also easy to create and distribute. Since you\u2019re selling virtual products online, it is also more scalable. With the right skills, you can create your digital product from A to Z, all by yourself\u2014no staff, middleman, or partners needed.&nbsp;<\/p>\n\n\n\n<p><strong>In short, the digital products benefit from:<\/strong><\/p>\n\n\n\n<ul>\n<li>Easier creation process than physical products<\/li>\n\n\n\n<li>Profitable products with often a high-profit margin<\/li>\n\n\n\n<li>Recurring revenue<\/li>\n\n\n\n<li>More flexibility in product range and pricing options<\/li>\n\n\n\n<li>Potential for evergreen content<\/li>\n\n\n\n<li>No shipping costs and restrictions (more sustainable)<\/li>\n\n\n\n<li>No storage space<\/li>\n\n\n\n<li>No international taxes and import challenges<\/li>\n\n\n\n<li>Better scalability<\/li>\n\n\n\n<li>Often fewer people needed<\/li>\n<\/ul>\n\n\n\n<p>The question is: \u201cWhat is the best digital product to sell?\u201d Let\u2019s list the most popular digital goods ideas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bestproducts\"><span class=\"ez-toc-section\" id=\"How_to_decide_which_digital_product_to_sell\"><\/span>How to decide which digital product to sell<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Deciding which digital product to create and sell is a process. Unless you already have a clearly defined product or service, like photography or marketing tips, it takes time to identify the right niche for you.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By investing your time and putting in the research, you can develop a valuable product that the right audience will want to buy.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Start with these four steps:<\/span><\/p>\n\n\n\n<ol>\n<li><b>Pinpoint a problem that you could solve with a digital product:<\/b><span style=\"font-weight: 400;\"> Will your solution save your customers time or money? Will it teach them a valuable skill? Consider pain points in your own life that could be solved with a digital product.<br><\/span><\/li>\n\n\n\n<li><b>Do research to define your target market: <\/b><span style=\"font-weight: 400;\">Develop a persona for your ideal customer, so you can niche down and personalize your future marketing efforts to the people who will resonate the most.<br><\/span><\/li>\n\n\n\n<li><b>Validate your idea:<\/b><span style=\"font-weight: 400;\"> Use a <\/span><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/intl\/en_us\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\"><span style=\"font-weight: 400;\">keyword tool<\/span><\/a><span style=\"font-weight: 400;\"> to see how often people search for topics related to your product. Ask for feedback from friends, family and customers.<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">The key to developing a winning idea is authenticity. Consider a product in an industry that you\u2019re truly passionate about. If you\u2019re stuck for ideas, try looking for product ideas in one of these places:<\/span><\/p>\n\n\n\n<ul>\n<li><b>Online communities<\/b><span style=\"font-weight: 400;\">. Search for a topic you\u2019re interested in and search for pain points (e.g digital nomads or working moms)<\/span><\/li>\n\n\n\n<li><b>Existing brick and mortar businesses.<\/b><span style=\"font-weight: 400;\"> Is there a business you like that could be reimagined for eCommerce?<\/span><\/li>\n\n\n\n<li><b>Your competitors.<\/b><span style=\"font-weight: 400;\"> Find someone that is successful in your chosen industry and look into which products performed well and why.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">You might not get it totally right the first time around, but by starting small, and asking for feedback and continuing your research you can tweak your idea so it improves with every iteration.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Start your search for the perfect niche right now by discovering popular digital products people are already selling. \u2192<\/span><\/p>\n\n\n\n<h2 id=\"digitalprod\"><span class=\"ez-toc-section\" id=\"Popular_digital_products_to_sell_online\"><\/span><strong>Popular digital products to sell online<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_eBooks\"><\/span>1. eBooks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"380\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/ebooks-sell-digital-products-online.jpg\" alt=\"\" class=\"wp-image-24356\"\/><\/figure>\n\n\n\n<p>Do you know a lot about a topic and are you great at putting down words on paper? Capture your readers with eBooks. eBooks are a great digital product to sell. They\u2019re relatively easy to create\u2014just add your words to an <a href=\"https:\/\/www.emailvendorselection.com\/best-ebook-creation-software\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">eBook creation software<\/a> and save your text as PDF!&nbsp;<\/p>\n\n\n\n<p>You can make your eBook as visually appealing as you want, either designing just the cover page or going all-in with custom-designed pages and illustrations throughout.<\/p>\n\n\n\n<p>eBooks can fit into many different business models, because they\u2019re easy to promote. For example you can share or sell them as a whitepaper lead magnet, through marketplaces, or even social media or <a href=\"https:\/\/www.emailvendorselection.com\/solo-ads\/\" target=\"_blank\" aria-label=\"email solo ads (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">email solo ads<\/a>. Some say: I want to sell digital downloads on my website.&nbsp;<\/p>\n\n\n\n<p>Customers enjoy eBooks as they can read them on their e-reader, tablets, kindle, laptop, or any other device.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">eBooks aren\u2019t just for novelists. Many people successfully sell eBooks covering a wide range of topics like health, self-help, finance, interior design\u2026 You name it!<\/span> If you need help with writing, <a href=\"https:\/\/www.emailvendorselection.com\/freelance-marketing-websites\/\" target=\"_blank\" aria-label=\"check out our guide with the best freelance marketing websites (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">check out our guide with the best freelance marketing websites<\/a> to hire writers and marketers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Online_courses\"><\/span>2. Online courses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"306\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/online-course-platform-building-thinkific-1.jpg\" alt=\"sell-digital-products-online-courses\" class=\"wp-image-24358\"\/><\/figure>\n\n\n\n<p>The e-learning industry is consistently growing, with platforms like Podia, Udemy, and Skillshare giving people the opportunity to share their knowledge via online courses.&nbsp;<\/p>\n\n\n\n<p>Digital courses give you the flexibility to market in a way that fits your strategy.&nbsp;<\/p>\n\n\n\n<ul>\n<li>Ask a price for one-off course,&nbsp;<\/li>\n\n\n\n<li>Bundle courses together or add them as part of a product, or<\/li>\n\n\n\n<li>Create a membership model with ongoing subscriptions<\/li>\n<\/ul>\n\n\n\n<p>With an online course as key to a membership, your subscribers pay for courses, the community, and ongoing access to content.&nbsp;<\/p>\n\n\n\n<p>If you are serious about giving your own training course and marketing it by yourself, you might want to use a <a rel=\"noreferrer noopener\" aria-label=\"professional online course platform (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/best-online-course-platforms\/\" target=\"_blank\" class=\"ek-link\">professional online course platform<\/a> or Learning Management System (LMS).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"269\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/online-course-platforms-overview-1.jpg\" alt=\"\" class=\"wp-image-24359\"\/><\/figure>\n\n\n\n<p>As a trainer you determine how interactive a course is. You can offer the course as an on demand training, or go the extra mile by making it an interactive experience for students.<br><br>Live lectures, exclusive webinars, Q&amp;As, feedback, or coaching can make your course more valuable and allow you to add a higher price tag.<br><br>Many courses include some type of assessment and certificate at the end.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Audio_and_music\"><\/span>3. Audio and music<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you think of audio, you might think of artists selling their albums and songs online, but there\u2019s a lot more than music tracks that fall under this category.&nbsp;<\/p>\n\n\n\n<p>Selling audio and music as a digital product also contains jingles, sound effects, instrumentals for karaoke, background music for working, meditation or tutorial videos, lectures, audiobooks, ringtones, samples, language lessons &#8211; the list is endless. <br><br>If you have an affinity with recording and editing, and you can find the right target group, you can sell any type of audio product online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Paid_newsletters\"><\/span>4. Paid newsletters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ever thought of monetizing your newsletter? Another way to earn money online is by running a premium <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mailerlite.com\/blog\/paid-newsletters\" target=\"_blank\" class=\"ek-link\">paid newsletter service<\/a>. <br><br>Especially when you&#8217;ve already grown your email list, it&#8217;ll be easy to pitch your newsletter membership to readers and convince them to sign up. <br><br>It&#8217;ll take effort to come up with and deliver a concept that&#8217;s valuable enough to monetize, but the reward is having a recurring income that&#8217;s easily scalable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Podcasts\"><\/span>5. Podcasts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podcasts are also audio products but they deserve a paragraph of their own. Podcasts have been on the rise for a while now. Many entrepreneurs have changed from blogging to starting their own podcasts, where they\u2019ll talk solo or invite guests (expanding each other\u2019s reach).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"310\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/podcasts-sell-digital-downloads.jpg\" alt=\"\" class=\"wp-image-24360\"\/><\/figure>\n\n\n\n<p>With platforms like Patreon\u2014a subscription service made for artists and creators\u2014you can make your podcast (or any other digital product) profitable. Your members, also called \u201cPatrons\u201d, can sign up for different subscription tiers, and get different perks depending on their tier. There are multiple Podcast platforms that host and take care of most of the technical bits.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Photography\"><\/span>6. Photography<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"391\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/digital-products-sell-images-videos.jpg\" alt=\"\" class=\"wp-image-24355\"\/><\/figure>\n\n\n\n<p>Photographers have a lot of options when it comes to selling digital products and services. During the pandemic, virtual photoshoots became way more popular\u2014with celebrities like Demi Lovato posting pictures from her virtual video chat photoshoot.<\/p>\n\n\n\n<p>Apart from this service, you can also sell digital photography products. Think high-quality stock photos, presets for Lightroom, and filters for apps. You can sell your photographs through platforms like Etsy, JUNIQE, Zazzle, or Big Cartel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Software_SaaS_products\"><\/span>7. Software (SaaS products)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Though a SaaS (Software as a Service) product takes time to develop and launch, it can offer the biggest ROI from all the digital product ideas mentioned. These products can be anything from apps, plugins, snippets, etc. <br><br>Think of email software tools like <a aria-label=\"MailerLite (opens in a new tab)\" rel=\"noreferrer nofollow noopener\" href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\" target=\"_blank\" class=\"ek-link\">MailerLite<\/a>, project management tools, and file storage services like Dropbox or whitelable marketing software (saas).<br><br>You\u2019ll need to be able to code yourself or work with a team on this project. It\u2019s the most challenging and time-consuming idea of this list, but also the one that can generate serious cash and long-time success when executed well. Alternatively you could rebrand and <a href=\"https:\/\/www.emailvendorselection.com\/best-white-label-saas-software-services\/\" class=\"ek-link\">find white label software products to sell<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Memberships_and_subscriptions\"><\/span>8. Memberships and subscriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Memberships and subscriptions are a great way to scale up your business. It also allows you to maintain an ongoing relationship with your customers.<\/p>\n\n\n\n<p>If you have a website, you might consider offering additional, high-value content for a small monthly fee. For example, a job board could adopt a membership model by offering new job opportunities to paid members first\u2014before advertising them on their main website.<\/p>\n\n\n\n<p>Many one-time purchases, like e-books, can be converted into a subscription service by offering exclusive digital content to members. Consider offering free trials to allow users to test out the service, or adopt a \u201cfreemium\u201d model that sees paid members receiving additional features, downloads or content.<\/p>\n\n\n\n<p>One-off purchases that can be converted into memberships or subscriptions include:<\/p>\n\n\n\n<ul>\n<li>Fitness and meal plans<\/li>\n\n\n\n<li>Online guides and courses<\/li>\n\n\n\n<li>Access to online communities<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_best_digital_downloads_to_sell\"><\/span>The best digital downloads to sell<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Downloadables\"><\/span>9. Downloadables<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"338\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/selling-digital-downloads.jpg\" alt=\"\" class=\"wp-image-24375\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Downloadables are digital products that can be downloaded and printed, such as:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Infographics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Checklists<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Printables (journal questions, calendars, invitations, etc)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Patterns<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Mock-ups<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Bundles<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Art<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Meal plans<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Excel spreadsheets<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Workout plans<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Downloadables are also an excellent way to entice potential customers to sign up for your email list. If you offer a free download when subscribers sign up, you can then market your paid products to subscribers who have already shown a genuine interest in what you have to offer.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Themes_and_templates_for_websites\"><\/span>10. Themes and templates for websites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you know how to design and code, website templates and themes are a great thing to digitally sell. <span style=\"font-weight: 400;\">There is already a lot of interest in WordPress themes or templates for website builders and <\/span><a href=\"https:\/\/www.emailvendorselection.com\/best-ecommerce-platforms-review\/\" class=\"ek-link\"><span style=\"font-weight: 400;\">ecommerce platforms<\/span><\/a><span style=\"font-weight: 400;\"> like <\/span><a href=\"https:\/\/www.emailvendorselection.com\/magento-commerce-review\" class=\"ek-link\"><span style=\"font-weight: 400;\">Magento Commerce<\/span><\/a><span style=\"font-weight: 400;\">, Shopify, and so on.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Custom_fonts_and_logos\"><\/span>11. Custom fonts and logos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With so many websites and landing pages created daily, there is always a need for new exciting fonts to make an online business stand out from the crowd. Custom fonts can both be used for website content, logos, and other digital marketing materials.<\/p>\n\n\n\n<p>If you\u2019re a graphic designer, you can also design logos and sell these. If you need to build a client base, you can use creative platforms like 99designs to get your first gigs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Photoshop_and_Lightroom_presets\"><\/span>12. Photoshop and Lightroom presets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Presets are customizable filters that can be used in Adobe Lightroom and Photoshop. People use them to give their photos a coherent style. They\u2019re particularly popular among social media users and photographers. <br><br>If you have an eye for detail, or trending aesthetics on social platforms like Instagram, you can create your own presets and sell them on your website or platforms like Etsy, Sellfy, FilterGrade, or Creative Market.<\/span> <a href=\"https:\/\/www.emailvendorselection.com\/sellfy-review\/\" target=\"_blank\" aria-label=\"Read our full Sellfy review (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Read our full Sellfy review<\/a> to see if it&#8217;s right ecommerce platform for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_sell_digital_products_downloads_and_expertise_online\"><\/span>How to sell digital products, downloads and expertise online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"376\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/how-to-sell-digital-products-downloads.jpg\" alt=\"\" class=\"wp-image-24345\"\/><\/figure>\n\n\n\n<p>Now we have a great product idea, the quest becomes how to sell digital products.<br><br>As with each promotion, you need to start making noise. Where can you talk about your business? Start with friends and family, your immediate network and then move to your online channels. <br><br>The more often someone sees your brand and products, the higher your chances of converting. Research has shown that on average, it takes 6-8 interactions before people purchase a product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"selldigitalproducts\"><span class=\"ez-toc-section\" id=\"13_ways_to_sell_digital_products_and_downloads\"><\/span>13 ways to sell digital products and downloads&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_website_or_landing_page\"><\/span>1. Create a website or landing page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A website or <\/span><a href=\"https:\/\/www.emailvendorselection.com\/best-landing-page-builders\/\" class=\"ek-link\"><span style=\"font-weight: 400;\">landing page<\/span><\/a><span style=\"font-weight: 400;\"> is like your virtual storefront. It gives you an opportunity for organic traffic, much like foot traffic. If someone is searching for a product or service like the one you\u2019re offering, having a website gives credibility to your brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You don\u2019t need to be an expert designer to create a beautiful website. No-code or low-code website builders like Squarespace, Wix, and WordPress come with multiple free templates that you can use to build a well-designed website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also use integrations and WordPress plugins to integrate payment platforms like Stripe so you can quickly and easily start selling your digital products.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Engage_in_online_forums_and_ask_for_advice_about_your_product\"><\/span>2. Engage in online forums and ask for advice about your product<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There\u2019s <a rel=\"noreferrer nofollow noopener\" aria-label=\"Quora (opens in a new tab)\" href=\"https:\/\/www.quora.com\" target=\"_blank\" class=\"ek-link\">Quora<\/a>, Reddit, Yahoo and then there\u2019s an entire world of online communities, like Facebook groups. Wherever people get together to virtually chat is a great destination to ask for advice on your product.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"287\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/digital-product-sales-community-quora.png\" alt=\"\" class=\"wp-image-24363\"\/><\/figure>\n\n\n\n<p>This way you collect feedback, and raise awareness for your product. You can narrow down which communities to target by looking for specific niches or topics. For instance you will often see people asking for input on what would be the best eBook cover.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Build_hype_on_social_media\"><\/span>3. Build hype on social media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Building a following on social media gives you a captive audience, already interested in your topic, ready to pounce when your product finally drops.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With new social media formats like TikTok and Instagram reels, it\u2019s easier than ever to build a loyal audience fast. Tiktoks and reels are automatically promoted to users who view similar content. If you follow trends and post consistently, you\u2019ll find yourself gaining a steady stream of new followers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Engage with these followers, invite them to join your email list for exclusive content, drive traffic to your website and build hype around your upcoming product.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"281\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/sell-products.jpeg\" alt=\"man using his mobile phone\" class=\"wp-image-29556\"\/><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Invest_in_paid_advertisements\"><\/span>4. Invest in paid advertisements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Paid advertisements require a small investment, but they\u2019re a great tool to spread awareness fast. Opt for long-tail keywords without too much competition to avoid burning your money all at once.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"383\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/paid-owned-earned-channels-to-sell-dgital-products-online.png\" alt=\"\" class=\"wp-image-24364\"\/><figcaption class=\"wp-element-caption\">\n<p><span style=\"font-weight: 400;\">Paid ads are an important part of your sales mix.<\/span><\/p>\n<\/figcaption><\/figure>\n\n\n\n<p>The better targeted your ads, the more chance of success. You will see that SEA, banners and social ads to promote your product all have their own pros and cons.&nbsp; Re-targeting is an option as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Guest_blog_on_a_website_with_the_same_target_audience\"><\/span>5. Guest blog on a website with the same target audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you don\u2019t have an audience of your own yet, a good strategy to raise awareness about your brand is by guest blogging on a website that does have a following. Especially when these followers are people that could be interested in the digital products you sell on your website. <br><br>We recommend doing research on blogger outreach and investing in building authentic relationships before you ask for a guest blog spot (unless the website offers this service on their page, of course). See <a href=\"https:\/\/www.emailvendorselection.com\/email-outreach-tools\/\" target=\"_blank\" aria-label=\"our complete review of the best email outreach tools (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">our complete review of the best email outreach tools<\/a> to find a tool to send your cold emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Use_influencers_to_promote_your_product_with_their_fan_base\"><\/span>6. Use influencers to promote your product with their fan base<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just like guest blogging, influencers can also be a good tool to raise awareness within a specific target group. Nowadays there are many influencers for many different niches. Though this is good (more options to choose from), make sure to check their engagement stats so you can make a realistic evaluation of your return on investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Promote_your_digital_downloads_with_email_marketing\"><\/span>7. Promote your digital downloads with email marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you use your own landing page or website to register\/purchase and deliver your digital file via email, you need <\/span><a href=\"https:\/\/www.emailvendorselection.com\/free-cheap-email-marketing-software-comparison\/\" class=\"ek-link\"><span style=\"font-weight: 400;\">an email tool to automate<\/span><\/a><span style=\"font-weight: 400;\"> this process. By allowing customers to opt-in to receive newsletters when providing their email addresses, you can build and nurture long-term relationships with your customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Email is also beneficial when you\u2019re selling via a platform like Etsy. In this scenario, you can automatically trigger a follow-up email after someone completes their purchase, using <\/span><a href=\"https:\/\/www.mailerlite.com\/ultimate-guide-to-email-marketing\/automation\/a\/cqsh8en3vw\" class=\"ek-link\"><span style=\"font-weight: 400;\">email automation<\/span><\/a><span style=\"font-weight: 400;\">. By nurturing the relationship between you and the new client, you can build trust and upsell other products.<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"281\" class=\"alignnone size-full wp-image-29560\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/newsletter.jpeg\" alt=\"smiling man using laptop\"><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Give_away_lead_magnets_to_get_people_to_sign_up_for_your_email_list\"><\/span>8. Give away lead magnets to get people to sign up for your email list<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>People love freebies and discounts. When you can offer value, it\u2019s much easier to convince visitors to leave their email address with you. Make sure your lead magnet resonates with your audience, is valuable and gets them excited about receiving more content from you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Host_a_contest\"><\/span>9. Host a contest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Who doesn\u2019t love a contest? Setting up one can be challenging, after all: You want as many people to join! Good tactics are to team up with another brand, or an influencer, and to ask participants to tag a friend or share the contest to higher their chances of winning. And of course, make sure the prize is worthwhile!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Offer_your_product_for_free_or_lower-priced_for_a_limited_time\"><\/span>10. Offer your product for free or lower-priced for a limited time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Remember Harry\u2019s? This razor blade manufacturer created all the hype with their pre-launch marketing campaign, where they sent out free products to everyone who would promote their product with friends. You can create a snowball effect and collect many new leads by offering your product or service for free, or for a small price.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Create_a_launch_event_either_virtually_or_in_real_life\"><\/span>11. Create a launch event, either virtually or in real life<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nowadays everyone knows how to handle Zoom, and virtual events have become very popular. So why not host an event of your own to promote your product? Event invitations can be sent via email and via channels like Facebook and LinkedIn you can easily invite people to join the party.<\/p>\n\n\n\n<p>The launch event can easily be named a webinar where you talk about the topic of your digital products. During the event you can promote your digital products. <br><br>Especially <a href=\"https:\/\/www.emailvendorselection.com\/create-evergreen-webinar-automated-webinars\/\" class=\"ek-link\">evergreen webinars<\/a> are a great way to promote your online courses. Automate the follow up to to your on-demand session and you have yourself a lead funnel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Send_out_press_releases\"><\/span>12. Send out press releases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s an old trick, but one that can still work and help you to get more exposure. Look for online directories that can help you find the right destinations and distribute your press release en masse to save time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_List_your_product_on_review_websites\"><\/span>13. List your product on review websites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Reviews are an essential part of selling digital products online. <\/span><a href=\"https:\/\/financesonline.com\/social-proof-statistics\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\"><span style=\"font-weight: 400;\">93.4% <\/span><\/a><span style=\"font-weight: 400;\">of potential customers rely on customer reviews when buying a new product or dealing with an unfamiliar retailer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On review websites like TrustPilot, it\u2019s free to create a product page and start collecting reviews. You can also encourage existing customers to leave reviews on your Facebook page, Instagram or on product pages on e-commerce sites like Etsy and Amazon.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tools\"><span class=\"ez-toc-section\" id=\"The_best_tools_to_sell_your_digital_goods\"><\/span>The best tools to sell your digital goods<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you\u2019ve selected and created the best digital product for your target group, it\u2019s time to sell and promote your goods. What platform you pick depends on your product. If your product is a downloadable list, you can quickly create your own website or landing page. If you\u2019re creating a course, one of the online course platforms in our list might be right for you.<\/p>\n\n\n\n<p>Here\u2019s a variety of tools to advertise your digital products.<\/p>\n\n\n\n<p><strong>E-commerce<\/strong><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.etsy.com\/people\/Craftcount\" target=\"_blank\" class=\"ek-link\">Craftcount<\/a> is great for inspiration and to find the most popular products and sellers on <a rel=\"noreferrer noopener\" aria-label=\"Etsy (opens in a new tab)\" href=\"https:\/\/www.etsy.com\" target=\"_blank\" class=\"ek-link\">Etsy<\/a>.<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.emailvendorselection.com\/go\/shopify\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Shopify<\/a><\/li>\n\n\n\n<li>Big Cartel<\/li>\n\n\n\n<li>WooCommerce<\/li>\n\n\n\n<li>PayPal<\/li>\n\n\n\n<li>Gumroad<\/li>\n\n\n\n<li>Amazon<\/li>\n\n\n\n<li>Etsy<\/li>\n\n\n\n<li>Blurb and Aerio for eBooks<\/li>\n<\/ul>\n\n\n\n<p>See our complete <a rel=\"noreferrer noopener\" href=\"https:\/\/www.emailvendorselection.com\/best-ecommerce-platforms-review\/\" target=\"_blank\" class=\"ek-link\">review of ecommerce platforms here<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Website and landing page creation<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.emailvendorselection.com\/go\/unbounce\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Unbounce<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer nofollow noopener\" aria-label=\"Wix (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/wix\" target=\"_blank\" class=\"ek-link\">Wix<\/a><\/li>\n\n\n\n<li><a rel=\"nofollow noopener\" href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\" target=\"_blank\" class=\"ek-link\">MailerLite<\/a> \ud83d\ude09<\/li>\n<\/ul>\n\n\n\n<p>See our complete overview of the <a href=\"https:\/\/www.emailvendorselection.com\/best-landing-page-builders\/\" class=\"ek-link\">best landing page builder here<\/a>.<\/p>\n\n\n\n<p><strong>Online course\/membership site<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"269\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/online-course-platforms-overview-1.jpg\" alt=\"\" class=\"wp-image-24359\"\/><\/figure>\n\n\n\n<ul>\n<li><a aria-label=\"Teachable (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/teachable\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" class=\"ek-link\">Teachable<\/a> (<a href=\"https:\/\/www.emailvendorselection.com\/teachable-review\/\" target=\"_blank\" aria-label=\"full review (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">full review<\/a>)<\/li>\n\n\n\n<li><a rel=\"noreferrer nofollow noopener\" aria-label=\"LearnWorlds (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/learnworlds\" target=\"_blank\" class=\"ek-link\">LearnWorlds<\/a>&nbsp;<\/li>\n\n\n\n<li><a aria-label=\"Thinkific (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/thinkific\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" class=\"ek-link\">Thinkific<\/a> (<a href=\"https:\/\/www.emailvendorselection.com\/thinkific-review\/\" class=\"ek-link\">full review<\/a>)<\/li>\n\n\n\n<li><a rel=\"noreferrer nofollow noopener\" aria-label=\"Podia (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/podia\" target=\"_blank\" class=\"ek-link\">Podia<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer nofollow noopener\" aria-label=\"Udemy (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/udemy\" target=\"_blank\" class=\"ek-link\">Udemy<\/a><\/li>\n<\/ul>\n\n\n\n<p>See our complete <a href=\"https:\/\/www.emailvendorselection.com\/best-online-course-platforms\/\" class=\"ek-link\">review of online course platforms here<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_How_to_sell_digital_products_and_downloads_online\"><\/span>Conclusion: How to sell digital products and downloads online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As you can see, there are many options to sell digital products from your website or other channels and create a passive income stream. The key is to find a product that fits with your existing audience or target a new market with a valuable product.<\/p>\n\n\n\n<p>Once you\u2019ve found that winning formula, it\u2019s relatively easy to create digital downloads to sell and get started with your new online business. All the tools and platforms are available, it\u2019s up to you to take advantage of them! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking to sell digital products? Great idea!<br \/>\nDigital products\u2014like eBooks, courses, and downloadables\u2014have become immensely popular, and for good reason.: They are  easier to create and sell. <\/p>\n<p>Here are the 9 best digital product ideas and how to create and sell them.<\/p>\n","protected":false},"author":150,"featured_media":24341,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":14,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2],"tags":[],"dealstore":[],"coauthors":[612],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/24338"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/150"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=24338"}],"version-history":[{"count":12,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/24338\/revisions"}],"predecessor-version":[{"id":95105,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/24338\/revisions\/95105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/24341"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=24338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=24338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=24338"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=24338"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=24338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}