<\/span>Summary of Benchmark Email software review<\/span><\/h2>\nBenchmark email marketing is email software that small to medium businesses will love.<\/p>\n
\n- Creating a first email newsletter is delightfully easy.<\/li>\n
- They have a free software plan<\/a>, and the paid plans offer a lot of value for money.<\/li>\n
- Beginners will appreciate the cleanness of the interface & help articles.<\/li>\n
- Automations aren’t super advanced, but autoresponders and triggered emails get the job done.<\/li>\n
- Support is personal and quick to respond if you have any questions.<\/li>\n<\/ul>\n
\ud83d\udc49 It’s like they promise: Quick to start and easy to use – if you are planning to do mostly newsletters and promotional emails you should give Benchmark Email a try.<\/a><\/p>\n<\/div>\n\n\n\nGet started with Benchmark Email for free here<\/a><\/p>\n\n\n\nBenchmark Email’s most important features<\/h2>\n\n\n\n
Most marketers will use Benchmark email to send newsletters. But you can also automate triggered campaigns, build your email list, send welcome emails, and much more. What are the most important features of Benchmark email marketing software?<\/p>\n\n\n
\n![\"Top](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/benchmark-email-feature-highlight-image-min-1.png\")
<\/figure><\/div>\n\n\n\n- Drag and drop editor: <\/strong>really easy to use. Intuitive block design and email previews<\/li>\n\n\n\n
- Email templates: <\/strong>200+ templates available. Smart categorization, including templates in multiple languages.<\/li>\n\n\n\n
- Marketing Automation: <\/strong>Benchmark is great for automations to send emails and manage contacts. They offer a smart visual builder too.<\/li>\n\n\n\n
- A\/B Testing: <\/strong>Test your subject line, copy, CTAs, and send times to see what works best for your email campaigns.<\/li>\n\n\n\n
- Landing page builder: <\/strong>As an added bonus there is a simple landing page builder. It has a lot of content options, not so many templates though.<\/li>\n\n\n\n
- Integrations: <\/strong>Benchmark has 1500+ integrations to all the popular technologies.<\/li>\n\n\n\n
- Customer support: <\/strong>Reach out to benchmark through phone, email, and live chat. They\u2019re responsive and very helpful.<\/li>\n<\/ol>\n\n\n\n
Try Benchmark today<\/a><\/p>\n\n\n\n\u200b\u200bBenchmark Email Review<\/h2>\n\n\n\n![\"featured](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/benchmark-review-email-marketing-software-automation-tool-CRM-sales.png\")
<\/figure>\n\n\n\nWhen you sign up for Benchmark\u2019s free platform<\/a>, they say you can send your first email in under 15 minutes. That is quite a promise! I don’t know about that speed, but it does feel super easy. \u00a0When you open Benchmark for the first time, you are greeted by a getting-started dashboard.\u00a0<\/p>\n\n\n\n![\"benchmark](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/first-dashboard.png\")
<\/figure>\n\n\n\nThere are smart wizard prompts everywhere in Benchmark that help you with every step. You can get started right away and “start building” all the way up to start drafting your first email. <\/p>\n\n\n\n
<\/span>Benchmark Email Marketing: sending emails.<\/span><\/h2>\n\n\n\nNow let’s begin with sending an email. Benchmark is a pure email marketing tool, with Benchmark you can create:<\/p>\n\n\n\n
\n- Newsletters<\/li>\n\n\n\n
- RSS\/blog emails<\/li>\n\n\n\n
- Autoresponders<\/li>\n\n\n\n
- Recurring emails<\/li>\n\n\n\n
- Date-triggered emails<\/li>\n\n\n\n
- and automated email campaigns.<\/li>\n<\/ul>\n\n\n\n
Its email editor is simple and easy to use. To get a better feel for Benchmark yourself, just jump in and try the email editor.<\/a> <\/p>\n\n\n\nEmail Templates<\/h3>\n\n\n\n
When you create a new email, you select a template and jump right into the action. Benchmark has 221 free email templates<\/strong> so there is always a good one to start with. Select an email template by type, occasion, or industry.<\/p>\n\n\n\n![\"free](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Benchmark-Email-template-gallery-min.png\")
<\/figure>\n\n\n\nYou can quickly preview any email template in detail by hovering over it, handy. A nice surprise is the templates for specific tools like eBay, Etsy, and Surveymonkey. Once you connect any of them with Benchmark these email templates instantly become available.<\/p>\n\n\n\n
If you didn’t want to use templates, you can also use the code editor and import any HTML design you made. <\/p>\n\n\n\n
There are templates in many foreign languages like Chinese, Japanese, Portuguese, and Spanish. Well done, Benchmark!<\/p>\n\n\n\n
Benchmark Email Editor<\/h3>\n\n\n\n
Now that we have the template\/layout, we go directly into the email editor. The first thing you\u2019ll notice is that you can edit all the text and images in place. So you see directly how your email will turn out as you edit it. <\/p>\n\n\n\n![\"email](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Benchmark-Email-editor-min.png\")
<\/figure>\n\n\n\nThe drag and drop editor<\/strong> is the most common way of designing marketing emails. Benchmark does a smart thing with their email designer.<\/p>\n\n\n\nYou can drag-and-drop pre-made blocks<\/strong> like \u2018image card\u2019, \u2018image groups\u2019, from the left side of the screen into your email. It will make the combo of elements for you, so you don’t need think about how to put these together.
The drag and drop editor works well and is a quicker, simpler way of designing an email. Especially for beginners, you can skip a few design steps and directly work on the content of your emails.<\/p>\n\n\n\nThe email editor lets you edit and preview your whole email on one canvas. This way you can move or delete blocks right there. Handy is the duplicate block function<\/strong>. Instead of building a whole new block, just copy one you already made and update the text \/ images.<\/p>\n\n\n\nSpam check and send tests<\/strong>
One of my favorite features of the Benchmark email editor is the pre-send and spam checks to make sure your email gets delivered and looks good. They are in the little “test” roll-up menu at the bottom.<\/p>\n\n\n\nYou can send test emails to up to five contacts to review your emails. A spam check gives your email a spam score and recommendations to decrease your email spammy-ness.
For instance when I tried to send a very ugly email: Benchmark pointed out how my colors were low contrast and may affect my spam rating.<\/p>\n\n\n\n
Try the Benchmark Email editor for free here<\/a><\/p>\n\n\n\nInbox Checker and previews<\/strong>
Email previews are available in desktop, mobile, and plain text. Inbox Checker will show you how your email campaign will look in different email clients. <\/p>\n\n\n\n![\"Inbox](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/benchmark-email-inbox-checker-previews-min.png\")
<\/figure><\/div>\n\n\nInbox Checker is powered by Litmus, one of the best tools to do render checking<\/a>. The tests cost a bit extra, but super affordable at $14 for 100 tests. Or sign up here<\/a> and you’ll get 100 inbox checkers for free. Plus a 15% discount on the annual plan<\/strong> and a free list verification for your list.<\/p>\n\n\n\n<\/span>Benchmark Email Marketing Automation Tools<\/span><\/h2>\n\n\n\n![\"Screenshot](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/benchmark-email-cart-abandonement-automation-min.png\")
<\/figure>\n\n\n\nNow let’s get into marketing automation. Benchmark has two marketing automation tiers. Automation Lite is free for all plans. With it, you can do basic trigger-based emails.<\/p>\n\n\n\n
Three types of triggers:<\/strong><\/p>\n\n\n\n\n- List triggers<\/strong>, send an email when someone signs up<\/li>\n\n\n\n
- Timed emails <\/strong>like birthday\/anniversary emails<\/li>\n\n\n\n
- Drip campaigns <\/strong>for follow-ups, membership renewals, or marketing campaigns<\/li>\n<\/ul>\n\n\n\n
Timing is important in automations. Time the delivery of your email by adding delays and picking a day of the week or timezone specific, to make sure your email goes at the right time and day.<\/p>\n\n\n\n
Automation lite is a good way to get started with simple email marketing automation. If you\u2019re looking for more control and options, I\u2019d suggest using Benchmark Emails\u2019 Automation Pro.<\/p>\n\n\n\n
With Automation Pro, you can:<\/strong><\/p>\n\n\n\n\n- Customize your subscriber\u2019s experience based on their behavior on your site and emails.<\/li>\n\n\n\n
- Target contacts from many lists or segments in one single automation.<\/li>\n\n\n\n
- See how your customers are interacting and converting along their journey. Then make adjustments to improve.<\/li>\n<\/ul>\n\n\n\n
Benchmark gives you a bunch of handy automation templates.<\/strong>
Automation Pro has 11 pre-made automation templates. Think abandoned cart campaigns to retargeting campaigns.<\/p>\n\n\n\nI picked the \u2018Promote and Target Opens, Clicks and Website Engagement\u2019 <\/em>template.<\/p>\n\n\n\n![\"automation](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/automation-template.png\")
<\/figure>\n\n\n\nBenchmark does a good job explaining what the automation templates<\/a> do. They show what you can expect, how the automation works, what you\u2019ll need, and a video to explain all the steps. I got it immediately, it just saves so much time.<\/p>\n\n\n\nOnce you load your template, you land in the automation builder. It looks sleek, easy to understand and navigate.<\/p>\n\n\n\n![\"automation](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/automation-builder.png\")
<\/figure>\n\n\n\nThis automation starts when a contact joins my list and immediately sends the first email. Then I added a delay and sort the contacts based on opens, clicks, and website visits. Depending on how they behave, I am adding them to different email lists.<\/p>\n\n\n\n
The visual automation builder is delightful<\/strong>. With automations, you can trigger emails, add contacts to different lists, send SMS, and more. Other automation-focused email software, like ActiveCampaign<\/a>, will let you go all out with dynamic emails and complex flows. Benchmark keeps it simple and to the point. But how do we get the people onto your list? <\/p>\n\n\n\n<\/span>Lead Generation in Benchmark<\/span><\/h2>\n\n\n\nThere are several ways to generate leads and capture emails built right into Benchmark email. I consider these bonus features, as you may have email list building tools<\/a> or a landing page builder already. Super-handy if you don’t have them yet. <\/p>\n\n\n\nBenchmark Email opt-in forms<\/strong><\/p>\n\n\n\nBenchmark offers embedded forms, pop-ups, and third-party form integration. <\/p>\n\n\n\n![\"embedded](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/embedded-form-builder.png\")
<\/figure>\n\n\n\nThe embedded form builder has a few options. You can change the title, image, and styling options. And add as many fields as you like \/ need.
The form sends a standard autoresponder<\/a>, or you can automate triggered follow-up or nurture emails. Select the contact list as a trigger in an automation and add all the follow-up emails. Presto! <\/p>\n\n\n\nDesigning a pop-up is similar, with some extra global settings. Control how your pop-up appears and grabs your visitors\u2019 attention.<\/p>\n\n\n\n![\"benchmark](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/popup-test.png\")
<\/figure>\n\n\n\nThe form builder needs no explanation. One thing I\u2019d suggest is Benchmark to add some more form templates. They\u2019ve done a good job with email templates. If they can add some form templates, it would make their customer\u2019s job that much easier. For now, if you want to use customized forms, you can always integrate with third-party apps to connect them.<\/p>\n\n\n\n
Benchmark Landing Page Builder<\/h3>\n\n\n\n
As with their other features, Benchmark has kept the landing page builder easy to use. You start off by choosing one of three layouts, or one out of seven templates.<\/p>\n\n\n\n![\"benchmark](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/lp-templates.png\")
<\/figure>\n\n\n\nThe landing page builder has a drag and drop editor. Give your design shape with different layouts and content blocks. Even with just a few templates, the editing experience is good compared to other landing page builders<\/a>.
Add elements like:<\/p>\n\n\n\n\n- Columns<\/li>\n\n\n\n
- Images<\/li>\n\n\n\n
- Videos<\/li>\n\n\n\n
- Text<\/li>\n\n\n\n
- Buttons<\/li>\n\n\n\n
- Navigation bars<\/li>\n\n\n\n
- Forms<\/li>\n\n\n\n
- Social media widgets and more<\/li>\n<\/ul>\n\n\n\n
Toggle between desktop and mobile views, to make sure your landing page looks perfect across devices.<\/p>\n\n\n\n![\"Screenshot](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/benchmark-email-landing-page-builder.png\")
<\/figure>\n\n\n\nDon’t forget to measure your landing page\u2019s performance with tracking in Google Analytics, Tag Manager and Facebook Pixel.<\/p>\n\n\n\n
Landing pages can be shown on your own domain. This way your landing pages look like they are a part of your own website.<\/p>\n\n\n\n
Get started with Benchmark Email for free here<\/a><\/p>\n\n\n\n<\/span>List Management<\/span><\/h2>\n\n\n\nI tried to import contact lists to Benchmark Email. The process is straightforward. When you upload a CSV, Benchmark asks you which fields you want to keep and import.<\/p>\n\n\n\n
Benchmark checks all your contacts and points out if any email addresses are Invalid, Risky (high chance they will bounce) or Unresponsive.<\/p>\n\n\n\n
This is a great way to keep your email list clean and engagement rates high.<\/p>\n\n\n\n![\"Screenshot](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/segmention-in-benchmark-email.png\")
<\/figure>\n\n\n\nSpeaking of segmentation<\/a>, you can create segments based on any data <\/strong>you have of your contacts. And you can create targeted lists based on interactions like opens and clicks. <\/p>\n\n\n\nThe list view shows contacts’ email addresses, names, and the contact\u2019s engagement ratings. You can search by all fields and criteria in the search bar.<\/p>\n\n\n\n![\"active](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Benchmark-Email-list-management-min.png\")
<\/figure>\n\n\n\nWith the list clean-up tool,<\/strong> you can add people to your suppression list. No need to send emails to contacts who\u2019ve unsubscribed, bounced, or haven\u2019t interacted with your emails for some time.<\/p>\n\n\n\n<\/span>Reporting and Analytics<\/span><\/h2>\n\n\n\nTo measure and improve your email campaigns, you need to see the results. Benchmark shows you standard email stats on open rates, click rates, and unsubscribe rates.<\/p>\n\n\n\n![\"Screenshot](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/benchmark-email-marketing-statistics.jpg\")
<\/figure>\n\n\n\nA cool reporting feature is the geolocation graph. It breaks down opens by country. <\/p>\n\n\n\n
If you want to see how each link in an email performs, there is an overview for that called link performance stats. Benchmark also gives you an hourly performance graph and an email heatmap<\/strong>.
If you want detailed stats you can integrate with tools like Google Analytics for a deeper performance review.<\/p>\n\n\n\nOther useful reports included in the Benchmark dashboard are:<\/p>\n\n\n\n
\n- Automation reports<\/li>\n\n\n\n
- A\/B test reports<\/li>\n\n\n\n
- Complain reports<\/li>\n\n\n\n
- Survey and poll reports<\/li>\n<\/ul>\n\n\n\n
For landing pages, you’ll get statistics on:<\/p>\n\n\n\n
\n- Visitors<\/li>\n\n\n\n
- Conversions<\/li>\n\n\n\n
- And conversion rates<\/li>\n<\/ul>\n\n\n\n
There is no direct view to get the sign-up numbers available. Those numbers are found by cross-checking the email list that they signed up for.<\/p>\n\n\n\n
The way these KPIs and stats are presented makes it easy to interpret and act on data. You can export most data into CSV or XLS files for custom data handling.<\/p>\n\n\n\n
Get started with Benchmark Email for free here<\/a><\/p>\n\n\n\nIntegrations<\/h2>\n\n\n\n
Benchmark does well compared to other email service providers<\/a> when it comes to integrations. It offers 1500+ integrations to email verification tools<\/a>, text marketing platforms<\/a>, CRMs<\/a>, ecommerce tools<\/a>, and project management platforms<\/a>. These include popular integrations like Google, Facebook, Zapier, Shopify, WordPress, Paypal, Zendesk, and more.<\/p>\n\n\n\nIf you want other applications to access your API key, you\u2019ll find it in your Account > Settings > Integrations>API Key. If there is somehow an integration that isn’t available, reach out to Benchmark and they\u2019ll help you make the connection. <\/p>\n\n\n\n
Benchmark Customer Support<\/h2>\n\n\n\n
Benchmark\u2019s customer support is responsive and friendly. They have phone support for the UK, US, and an international hotline.<\/p>\n\n\n\n
Even with a free plan, Benchmark encourages you to get in touch with them for setup. Reach out through email, live chat, or a call. Support is available 24\/7.<\/p>\n\n\n
\n![\"customer](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/customer-support-1.png\")
<\/figure><\/div>\n\n\nThere is a library of ebooks, webinars, and videos on different topics available. <\/p>\n\n\n\n
Looking at sites like G2 and Trustpilot, user reviews are positive and they like the support they are getting,<\/p>\n\n\n\n
<\/span>Benchmark Email pricing and plans<\/span><\/h2>\n\n\n\nBenchmark has Free, Lite, Pro, and Enterprise plans. Start for free today<\/a> and upgrade to paid when you feel ready. The Lite plan starts from $9.99 USD and goes up as your contacts increase.<\/p>\n\n\n\n![\"Benchmark](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Benchmark-Email-Marketing-Pricing-Plans.png\")
<\/figure>\n\n\n\nThe enterprise plan starts if you have more than 25,000 contacts. If you have more than 2 million contacts you can get a quote on custom pricing.<\/p>\n\n\n\n
Benchmark Email Discount<\/h3>\n\n\n\n
If you\u2019re looking for a sweet deal with Benchmark Email, we\u2019ve got you covered. Sign up for free today and get a 15% discount with the annual plan<\/strong>. Also, you’ll get free list verification for your list, plus 100 inbox checkers powered by Litmus for free. Sign up today for Benchmark Email<\/a>.<\/p>\n\n\n\n<\/span>Benchmark Email Pros and Cons<\/span><\/h2>\n\n\n\n<\/figure>\n\n\n\n\n\nWhat we like the most<\/strong><\/p>\n\n\n\n\n- Benchmark has a free plan<\/a> with 500 contacts and 3500 emails per month<\/li>\n\n\n\n
- 1500+ integrations to choose from and the option to create your own integrations<\/li>\n\n\n\n
- Large collection of templates for emails for any industry<\/li>\n\n\n\n
- Super easy to create email campaigns<\/li>\n\n\n\n
- Strong list cleaning options<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n
What can be improved<\/strong><\/p>\n\n\n\n\n- Extra media storage is a paid option.<\/li>\n\n\n\n
- We’d love to see more templates for the pop-up forms.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
Get started with Benchmark Email for free here<\/a><\/p>\n\n\n\n<\/span>Benchmark Email verdict: Is it the right newsletter service for you?<\/span><\/h2>\n\n\n\nWe promised to review Benchmark as a tool for budding businesses and agencies. It\u2019s an excellent tool to start out with, providing flexible templates and no-fuzz dashboards. Here\u2019s how we score Benchmark Email:<\/p>\n\n\n\n
Ease of Use: 5 \/ 5
Value for Money: 4 \/ 5
Email editor and templates: 4.5 \/ 5
Functionalities: 4 \/ 5
Email Automation: 4 \/ 5
Customer service: 4.8 \/ 5<\/p>\n\n\n\n
Total score: 4.4 \/ 5<\/strong><\/p>\n\n\n\nBenchmark Email gets the highest scores for the user interface, templates, and customer support. Overall it is a great tool to send simple email newsletters. Beginners will find it easy to start and use. <\/p>\n\n\n\n
Get started using Benchmark email here.<\/a><\/p>\n\n\n\n<\/span>Frequently Asked Questions (FAQ)<\/span><\/h2>\n\n\n\n\n\nBenchmark Email Alternatives<\/h2>\n\n\n\n
We\u2019ve included some competitors in this Benchmark Email review. If you\u2019re looking for similar email marketing services<\/a> or just want a \u2018benchmark\u2019 for Benchmark Email, here are the best alternatives.<\/p>\n\n\n\nBrevo<\/h3>\n\n\n\n
Brevo<\/a> has a great free plan and even on paid plans, it is one of the cheapest email software you can find. The email editor lives up to expectations, it is fun to click a newsletter together.<\/p>\n\n\n\nMailerLite<\/h3>\n\n\n\n
MailerLite<\/a> is a simple, effective, email newsletter software that does the job. They have an excellent free plan. And even on paid plans, it is cheaper than competitors like Mailchimp<\/a> and Constant Contact<\/a>.<\/p>\n\n\n\nIt’s easy to manage contact lists, and it comes with a free plan. Its advanced features include A\/B testing and a basic website builder. It\u2019s easy to create a responsive email and you can switch to a plain text editor for simpler emails.<\/p>\n\n\n\n
GetResponse<\/h3>\n\n\n\n
\ud83d\udc49 It’s like they promise: Quick to start and easy to use – if you are planning to do mostly newsletters and promotional emails you should give Benchmark Email a try.<\/a><\/p>\n<\/div>\n\n\n\n Get started with Benchmark Email for free here<\/a><\/p>\n\n\n\n Most marketers will use Benchmark email to send newsletters. But you can also automate triggered campaigns, build your email list, send welcome emails, and much more. What are the most important features of Benchmark email marketing software?<\/p>\n\n\n Try Benchmark today<\/a><\/p>\n\n\n\n When you sign up for Benchmark\u2019s free platform<\/a>, they say you can send your first email in under 15 minutes. That is quite a promise! I don’t know about that speed, but it does feel super easy. \u00a0When you open Benchmark for the first time, you are greeted by a getting-started dashboard.\u00a0<\/p>\n\n\n\n There are smart wizard prompts everywhere in Benchmark that help you with every step. You can get started right away and “start building” all the way up to start drafting your first email. <\/p>\n\n\n\n Now let’s begin with sending an email. Benchmark is a pure email marketing tool, with Benchmark you can create:<\/p>\n\n\n\n Its email editor is simple and easy to use. To get a better feel for Benchmark yourself, just jump in and try the email editor.<\/a> <\/p>\n\n\n\n When you create a new email, you select a template and jump right into the action. Benchmark has 221 free email templates<\/strong> so there is always a good one to start with. Select an email template by type, occasion, or industry.<\/p>\n\n\n\n You can quickly preview any email template in detail by hovering over it, handy. A nice surprise is the templates for specific tools like eBay, Etsy, and Surveymonkey. Once you connect any of them with Benchmark these email templates instantly become available.<\/p>\n\n\n\n If you didn’t want to use templates, you can also use the code editor and import any HTML design you made. <\/p>\n\n\n\n There are templates in many foreign languages like Chinese, Japanese, Portuguese, and Spanish. Well done, Benchmark!<\/p>\n\n\n\n Now that we have the template\/layout, we go directly into the email editor. The first thing you\u2019ll notice is that you can edit all the text and images in place. So you see directly how your email will turn out as you edit it. <\/p>\n\n\n\n The drag and drop editor<\/strong> is the most common way of designing marketing emails. Benchmark does a smart thing with their email designer.<\/p>\n\n\n\n You can drag-and-drop pre-made blocks<\/strong> like \u2018image card\u2019, \u2018image groups\u2019, from the left side of the screen into your email. It will make the combo of elements for you, so you don’t need think about how to put these together. The email editor lets you edit and preview your whole email on one canvas. This way you can move or delete blocks right there. Handy is the duplicate block function<\/strong>. Instead of building a whole new block, just copy one you already made and update the text \/ images.<\/p>\n\n\n\n Spam check and send tests<\/strong> You can send test emails to up to five contacts to review your emails. A spam check gives your email a spam score and recommendations to decrease your email spammy-ness. Try the Benchmark Email editor for free here<\/a><\/p>\n\n\n\n Inbox Checker and previews<\/strong> Inbox Checker is powered by Litmus, one of the best tools to do render checking<\/a>. The tests cost a bit extra, but super affordable at $14 for 100 tests. Or sign up here<\/a> and you’ll get 100 inbox checkers for free. Plus a 15% discount on the annual plan<\/strong> and a free list verification for your list.<\/p>\n\n\n\n Now let’s get into marketing automation. Benchmark has two marketing automation tiers. Automation Lite is free for all plans. With it, you can do basic trigger-based emails.<\/p>\n\n\n\n Three types of triggers:<\/strong><\/p>\n\n\n\n Timing is important in automations. Time the delivery of your email by adding delays and picking a day of the week or timezone specific, to make sure your email goes at the right time and day.<\/p>\n\n\n\n Automation lite is a good way to get started with simple email marketing automation. If you\u2019re looking for more control and options, I\u2019d suggest using Benchmark Emails\u2019 Automation Pro.<\/p>\n\n\n\n With Automation Pro, you can:<\/strong><\/p>\n\n\n\n Benchmark gives you a bunch of handy automation templates.<\/strong> I picked the \u2018Promote and Target Opens, Clicks and Website Engagement\u2019 <\/em>template.<\/p>\n\n\n\n Benchmark does a good job explaining what the automation templates<\/a> do. They show what you can expect, how the automation works, what you\u2019ll need, and a video to explain all the steps. I got it immediately, it just saves so much time.<\/p>\n\n\n\n Once you load your template, you land in the automation builder. It looks sleek, easy to understand and navigate.<\/p>\n\n\n\n This automation starts when a contact joins my list and immediately sends the first email. Then I added a delay and sort the contacts based on opens, clicks, and website visits. Depending on how they behave, I am adding them to different email lists.<\/p>\n\n\n\n The visual automation builder is delightful<\/strong>. With automations, you can trigger emails, add contacts to different lists, send SMS, and more. Other automation-focused email software, like ActiveCampaign<\/a>, will let you go all out with dynamic emails and complex flows. Benchmark keeps it simple and to the point. But how do we get the people onto your list? <\/p>\n\n\n\n There are several ways to generate leads and capture emails built right into Benchmark email. I consider these bonus features, as you may have email list building tools<\/a> or a landing page builder already. Super-handy if you don’t have them yet. <\/p>\n\n\n\n Benchmark Email opt-in forms<\/strong><\/p>\n\n\n\n Benchmark offers embedded forms, pop-ups, and third-party form integration. <\/p>\n\n\n\n The embedded form builder has a few options. You can change the title, image, and styling options. And add as many fields as you like \/ need. Designing a pop-up is similar, with some extra global settings. Control how your pop-up appears and grabs your visitors\u2019 attention.<\/p>\n\n\n\n The form builder needs no explanation. One thing I\u2019d suggest is Benchmark to add some more form templates. They\u2019ve done a good job with email templates. If they can add some form templates, it would make their customer\u2019s job that much easier. For now, if you want to use customized forms, you can always integrate with third-party apps to connect them.<\/p>\n\n\n\n As with their other features, Benchmark has kept the landing page builder easy to use. You start off by choosing one of three layouts, or one out of seven templates.<\/p>\n\n\n\n The landing page builder has a drag and drop editor. Give your design shape with different layouts and content blocks. Even with just a few templates, the editing experience is good compared to other landing page builders<\/a>. Toggle between desktop and mobile views, to make sure your landing page looks perfect across devices.<\/p>\n\n\n\n Don’t forget to measure your landing page\u2019s performance with tracking in Google Analytics, Tag Manager and Facebook Pixel.<\/p>\n\n\n\n Landing pages can be shown on your own domain. This way your landing pages look like they are a part of your own website.<\/p>\n\n\n\n Get started with Benchmark Email for free here<\/a><\/p>\n\n\n\n I tried to import contact lists to Benchmark Email. The process is straightforward. When you upload a CSV, Benchmark asks you which fields you want to keep and import.<\/p>\n\n\n\n Benchmark checks all your contacts and points out if any email addresses are Invalid, Risky (high chance they will bounce) or Unresponsive.<\/p>\n\n\n\n This is a great way to keep your email list clean and engagement rates high.<\/p>\n\n\n\n Speaking of segmentation<\/a>, you can create segments based on any data <\/strong>you have of your contacts. And you can create targeted lists based on interactions like opens and clicks. <\/p>\n\n\n\n The list view shows contacts’ email addresses, names, and the contact\u2019s engagement ratings. You can search by all fields and criteria in the search bar.<\/p>\n\n\n\n With the list clean-up tool,<\/strong> you can add people to your suppression list. No need to send emails to contacts who\u2019ve unsubscribed, bounced, or haven\u2019t interacted with your emails for some time.<\/p>\n\n\n\n To measure and improve your email campaigns, you need to see the results. Benchmark shows you standard email stats on open rates, click rates, and unsubscribe rates.<\/p>\n\n\n\n A cool reporting feature is the geolocation graph. It breaks down opens by country. <\/p>\n\n\n\n If you want to see how each link in an email performs, there is an overview for that called link performance stats. Benchmark also gives you an hourly performance graph and an email heatmap<\/strong>. Other useful reports included in the Benchmark dashboard are:<\/p>\n\n\n\n For landing pages, you’ll get statistics on:<\/p>\n\n\n\n There is no direct view to get the sign-up numbers available. Those numbers are found by cross-checking the email list that they signed up for.<\/p>\n\n\n\n The way these KPIs and stats are presented makes it easy to interpret and act on data. You can export most data into CSV or XLS files for custom data handling.<\/p>\n\n\n\n Get started with Benchmark Email for free here<\/a><\/p>\n\n\n\n Benchmark does well compared to other email service providers<\/a> when it comes to integrations. It offers 1500+ integrations to email verification tools<\/a>, text marketing platforms<\/a>, CRMs<\/a>, ecommerce tools<\/a>, and project management platforms<\/a>. These include popular integrations like Google, Facebook, Zapier, Shopify, WordPress, Paypal, Zendesk, and more.<\/p>\n\n\n\n If you want other applications to access your API key, you\u2019ll find it in your Account > Settings > Integrations>API Key. If there is somehow an integration that isn’t available, reach out to Benchmark and they\u2019ll help you make the connection. <\/p>\n\n\n\n Benchmark\u2019s customer support is responsive and friendly. They have phone support for the UK, US, and an international hotline.<\/p>\n\n\n\n Even with a free plan, Benchmark encourages you to get in touch with them for setup. Reach out through email, live chat, or a call. Support is available 24\/7.<\/p>\n\n\n There is a library of ebooks, webinars, and videos on different topics available. <\/p>\n\n\n\n Looking at sites like G2 and Trustpilot, user reviews are positive and they like the support they are getting,<\/p>\n\n\n\n Benchmark has Free, Lite, Pro, and Enterprise plans. Start for free today<\/a> and upgrade to paid when you feel ready. The Lite plan starts from $9.99 USD and goes up as your contacts increase.<\/p>\n\n\n\n The enterprise plan starts if you have more than 25,000 contacts. If you have more than 2 million contacts you can get a quote on custom pricing.<\/p>\n\n\n\n If you\u2019re looking for a sweet deal with Benchmark Email, we\u2019ve got you covered. Sign up for free today and get a 15% discount with the annual plan<\/strong>. Also, you’ll get free list verification for your list, plus 100 inbox checkers powered by Litmus for free. Sign up today for Benchmark Email<\/a>.<\/p>\n\n\n\n What we like the most<\/strong><\/p>\n\n\n\n What can be improved<\/strong><\/p>\n\n\n\n Get started with Benchmark Email for free here<\/a><\/p>\n\n\n\n We promised to review Benchmark as a tool for budding businesses and agencies. It\u2019s an excellent tool to start out with, providing flexible templates and no-fuzz dashboards. Here\u2019s how we score Benchmark Email:<\/p>\n\n\n\n Ease of Use: 5 \/ 5 Total score: 4.4 \/ 5<\/strong><\/p>\n\n\n\n Benchmark Email gets the highest scores for the user interface, templates, and customer support. Overall it is a great tool to send simple email newsletters. Beginners will find it easy to start and use. <\/p>\n\n\n\n Get started using Benchmark email here.<\/a><\/p>\n\n\n\n We\u2019ve included some competitors in this Benchmark Email review. If you\u2019re looking for similar email marketing services<\/a> or just want a \u2018benchmark\u2019 for Benchmark Email, here are the best alternatives.<\/p>\n\n\n\n Brevo<\/a> has a great free plan and even on paid plans, it is one of the cheapest email software you can find. The email editor lives up to expectations, it is fun to click a newsletter together.<\/p>\n\n\n\n MailerLite<\/a> is a simple, effective, email newsletter software that does the job. They have an excellent free plan. And even on paid plans, it is cheaper than competitors like Mailchimp<\/a> and Constant Contact<\/a>.<\/p>\n\n\n\n It’s easy to manage contact lists, and it comes with a free plan. Its advanced features include A\/B testing and a basic website builder. It\u2019s easy to create a responsive email and you can switch to a plain text editor for simpler emails.<\/p>\n\n\n\nBenchmark Email’s most important features<\/h2>\n\n\n\n
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\u200b\u200bBenchmark Email Review<\/h2>\n\n\n\n
<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/span>Benchmark Email Marketing: sending emails.<\/span><\/h2>\n\n\n\n
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Email Templates<\/h3>\n\n\n\n
<\/figure>\n\n\n\nBenchmark Email Editor<\/h3>\n\n\n\n
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The drag and drop editor works well and is a quicker, simpler way of designing an email. Especially for beginners, you can skip a few design steps and directly work on the content of your emails.<\/p>\n\n\n\n
One of my favorite features of the Benchmark email editor is the pre-send and spam checks to make sure your email gets delivered and looks good. They are in the little “test” roll-up menu at the bottom.<\/p>\n\n\n\n
For instance when I tried to send a very ugly email: Benchmark pointed out how my colors were low contrast and may affect my spam rating.<\/p>\n\n\n\n
Email previews are available in desktop, mobile, and plain text. Inbox Checker will show you how your email campaign will look in different email clients. <\/p>\n\n\n<\/figure><\/div>\n\n\n<\/span>Benchmark Email Marketing Automation Tools<\/span><\/h2>\n\n\n\n
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Automation Pro has 11 pre-made automation templates. Think abandoned cart campaigns to retargeting campaigns.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/span>Lead Generation in Benchmark<\/span><\/h2>\n\n\n\n
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The form sends a standard autoresponder<\/a>, or you can automate triggered follow-up or nurture emails. Select the contact list as a trigger in an automation and add all the follow-up emails. Presto! <\/p>\n\n\n\n<\/figure>\n\n\n\nBenchmark Landing Page Builder<\/h3>\n\n\n\n
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Add elements like:<\/p>\n\n\n\n\n
<\/figure>\n\n\n\n<\/span>List Management<\/span><\/h2>\n\n\n\n
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If you want detailed stats you can integrate with tools like Google Analytics for a deeper performance review.<\/p>\n\n\n\n\n
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Integrations<\/h2>\n\n\n\n
Benchmark Customer Support<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n<\/span>Benchmark Email pricing and plans<\/span><\/h2>\n\n\n\n
<\/figure>\n\n\n\nBenchmark Email Discount<\/h3>\n\n\n\n
<\/span>Benchmark Email Pros and Cons<\/span><\/h2>\n\n\n\n
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<\/span>Benchmark Email verdict: Is it the right newsletter service for you?<\/span><\/h2>\n\n\n\n
Value for Money: 4 \/ 5
Email editor and templates: 4.5 \/ 5
Functionalities: 4 \/ 5
Email Automation: 4 \/ 5
Customer service: 4.8 \/ 5<\/p>\n\n\n\n<\/span>Frequently Asked Questions (FAQ)<\/span><\/h2>\n\n\n\n\n\n
Benchmark Email Alternatives<\/h2>\n\n\n\n
Brevo<\/h3>\n\n\n\n
MailerLite<\/h3>\n\n\n\n
GetResponse<\/h3>\n\n\n\n