{"id":31046,"date":"2025-11-28T02:16:00","date_gmt":"2025-11-28T01:16:00","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=31046"},"modified":"2025-12-03T08:35:50","modified_gmt":"2025-12-03T07:35:50","slug":"best-landing-page-optimization-tools","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/best-landing-page-optimization-tools\/","title":{"rendered":"13 Best Landing Page Optimization Tools in 2026 (Free &#038; Paid)"},"content":{"rendered":"\n<p>The best landing page optimization tools generate leads and sales for your business. The average conversion rate for a <a href=\"https:\/\/www.emailvendorselection.com\/landing-page-statistics\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">landing page is 26%<\/a>. A landing page optimization tool can lift that even further!<\/p>\n\n\n\n<p>But which optimization tool to use? <\/p>\n\n\n\n<p>There\u2019s no shortage of <a href=\"https:\/\/www.emailvendorselection.com\/best-landing-page-builders\/\" target=\"_blank\" aria-label=\"landing page builders (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">landing page builders<\/a> and optimization tools on the market, each with its own benefits. Today, we\u2019re going to review the 13 best landing page optimization tools you should consider.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are Landing Page Optimization Tools?<\/h2>\n\n\n\n<p>Landing pages are the dedicated pages on your site used to convert customers. When a lead clicks on an ad and they\u2019re redirected to your site, a landing page is where they end up. Used correctly, landing pages can get you new sales. Unfortunately, without testing, it\u2019s hard to figure out what you can do to increase conversions. That\u2019s where optimization tools come in.<\/p>\n\n\n\n<p><strong>Landing page optimization tools<\/strong> help you test landing pages and improve their performance. You can A\/B test different designs, buttons, and headlines, and track conversions. While feature sets vary, they usually include:<\/p>\n\n\n\n<ul>\n<li>A landing page builder<\/li>\n\n\n\n<li>A\/B testing tools<\/li>\n\n\n\n<li>Qualitative insights<\/li>\n\n\n\n<li>Quantitative insights<\/li>\n<\/ul>\n\n\n\n<p>The more comprehensive your optimization tool, the easier it will be to create landing pages that convert.<\/p>\n\n\n\n<p><strong>Here\u2019s our list of the top 13 landing page optimization tools in 2026:<\/strong><br><strong>1. <\/strong><em>\u00a0<\/em><strong><a href=\"#Landingi\" class=\"ek-link\">Landingi<\/a><\/strong> <em>An easy-to-use landing page optimization tool for beginners.<\/em><br><strong>2. <a href=\"#Instapage\" class=\"ek-link\">Instapage<\/a><\/strong> <em>A landing page software with tools to personalize landing pages.<\/em><br><strong>3. <a href=\"#Hotjar\" class=\"ek-link\">Hotjar<\/a><\/strong> <em>Heatmap, session recordings, and tracking of customer journeys.<\/em><br><strong>4. <a href=\"#Wynter\" class=\"ek-link\">Wynter<\/a><\/strong> <em>A landing page optimization tool dedicated to copy testing.<\/em><br><strong>5. <a href=\"#Hubspot\" class=\"ek-link\">Hubspot<\/a><\/strong> <em>An all-in-one platform for marketing, sales, and service.\u00a0<\/em><br><strong>6. <a href=\"#Optimizely\" class=\"ek-link\">Optimizely<\/a><\/strong> <em>A web optimization tool for continued experimentation.<\/em><br><strong>7. <a href=\"#Unbounce\" class=\"ek-link\">Unbounce<\/a> <\/strong><em>A powerful landing page builder with AI and AB testing for landing page optimization.<\/em><br><strong>8. <a href=\"#Popupsmart\" class=\"ek-link\">Popupsmart<\/a><\/strong> <em>An optimization service for pop-ups on landing pages.<\/em><br><strong>9. <a href=\"#CrazyEgg\" class=\"ek-link\">CrazyEgg<\/a><\/strong> <em>One of the best landing page optimization tools for visitor insights.\u00a0<\/em><br><strong>10. <a href=\"#VWO_Visual_Website_Optimizer\" class=\"ek-link\">VWO<\/a><\/strong> <em>A specialized AB testing platform for landing pages, apps and products.<\/em><br><strong>11. <a href=\"#Fullstory\" class=\"ek-link\">Fullstory<\/a><\/strong> <em>A landing page optimization tool with machine learning, heatmaps, event funnels and more.\u00a0<\/em><br><strong>12. <a href=\"#Olark\" class=\"ek-link\">Olark<\/a><\/strong><a href=\"#Olark\" class=\"ek-link\"> <\/a><em>Chat tools to help you connect with customers.<\/em><br><strong>13. <a href=\"#UserTesting\" class=\"ek-link\">UserTesting<\/a><\/strong> <em>Insights into what real visitors think of your landing pages.\u00a0<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Landingi\"><span class=\"ez-toc-section\" id=\"1_Landingi\"><\/span>1. Landingi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>&#8220;Best for ease of use&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"363\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Landingi-landing-page-builder-optimizer-min.png\" alt=\"Landingi landing page builder optimizer homepage\" class=\"wp-image-31072\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/landingi\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Landingi<\/a> is designed to help companies build pop-up forms, lead magnets, landing pages, and more. The service is easy to use. There\u2019s a host of optimization options built into the platform. Website owners can access funnel guidance to improve sales and track user intentions.<\/p>\n\n\n\n<p>Compared to other builder tools, using Landingi is a breeze. With the drag and drop landing page builder, you put components into place in seconds. Hundreds of templates make getting started quicker. For in-depth insights, you\u2019ll be able to integrate with Heap Analytics, Crazy Egg, Google Analytics, and more. This makes it easier to see the full customer journey.<\/p>\n\n\n\n<p>Once you\u2019ve created your landing pages (with no coding), you can work on getting better results for your online business. Duplicate sections of any page to create an A\/B test or try adding pop-ups and other features. You can also add custom code to your pages. <a href=\"https:\/\/www.emailvendorselection.com\/go\/landingi\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Get started with a free trial<\/a> and you\u2019ll have great landing pages in no time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Instapage\"><span class=\"ez-toc-section\" id=\"2_Instapage\"><\/span>2. Instapage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>&#8220;Best personalized landing pages&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"318\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Instapage-landing-page-optimization-tool-homepage-min.png\" alt=\"Instapage landing page optimization tool homepage\" class=\"wp-image-31068\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/instapage\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Instapage<\/a> is a landing page builder and optimizer in one. You can use customizable templates to design your pages, all pre-optimized for conversion. Instablocks mean duplicating pages is easy. And there\u2019s AMP optimization for your mobile responsive landing pages too.<\/p>\n\n\n\n<p>There\u2019s support for targeting keywords, demographics, and firmographics. Instapage has some of the better A\/B testing features on the market. Heatmaps show you where your customers like to click or linger.<\/p>\n\n\n\n<p>You can integrate Instapage with over 120 tools. Connect other optimization tools, like Hotjar or Fullstory. And send contact data to <a aria-label=\"email marketing software (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/email-service-provider-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">email marketing software<\/a>, like <a href=\"https:\/\/www.emailvendorselection.com\/go\/getresponse\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">GetResponse<\/a>, <a href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Mailerlite<\/a>, <a href=\"https:\/\/www.emailvendorselection.com\/go\/benchmarkemail\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Benchmark Email<\/a>, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Hotjar\"><span class=\"ez-toc-section\" id=\"3_Hotjar\"><\/span>3. Hotjar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>&#8220;Best for heatmaps and user recordings&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"459\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hotjar-landing-page-heatmaps-homepage-min.png\" alt=\"Hotjar landing page heatmaps homepage\" class=\"wp-image-31060\"\/><\/figure>\n\n\n\n<p>One of the best ways to optimize landing pages is understanding how users navigate them. Heatmaps in <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Hotjar<\/a> show you:<\/p>\n\n\n\n<ul>\n<li>where your visitors spend the most time on your pages,&nbsp;<\/li>\n\n\n\n<li>where they click,<\/li>\n\n\n\n<li>and how long they scroll.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The service also has real-time recordings of visits to show exactly what\u2019s going on. They\u2019re great for showing points of friction in the user journey.<\/p>\n\n\n\n<p>You\u2019ll get access to feedback and survey tools, for a pulse on how your audience feels. Hotjar\u2019s data analytics are easy to understand and insightful.<\/p>\n\n\n\n<p>If you\u2019re low on funds, there\u2019s a <a href=\"https:\/\/www.hotjar.com\/pricing\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">free plan from Hotjar<\/a>. However, we\u2019d definitely recommend upgrading for more insights. The standard paid plan is still cheaper than other landing page optimization tools at $39 per month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Wynter\"><span class=\"ez-toc-section\" id=\"4_Wynter\"><\/span>4. Wynter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>&#8220;Best for testing and optimizing landing page copy&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"358\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Wynter-landing-page-message-testing-optimization-min.png\" alt=\"Wynter landing page message testing optimization tool\" class=\"wp-image-31100\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/wynter.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Wynter<\/a> focuses on landing page optimization through copy. You\u2019ll use this website optimizer to test how your target audience responds to your messages. Since messages can make or break your sales, copy testing is a key part of landing page optimization.<\/p>\n\n\n\n<p>The Wynter service works by analyzing your website visitors with simple tests. You can get results within 12-48 hours and adjust your wording accordingly. The cool thing about Wynter is you\u2019re testing your messaging with real B2B audiences. You can even target by industry.<\/p>\n\n\n\n<p>Wynter doesn\u2019t offer builders or A\/B testing to check different variations of the same landing page. What it does is give you the insights to enhance your landing page copy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Hubspot\"><span class=\"ez-toc-section\" id=\"5_Hubspot\"><\/span>5. Hubspot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>&#8220;Best for all-in-one marketing&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"469\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-landing-page-building-optimization-min.png\" alt=\"Hubspot landing page building optimization\" class=\"wp-image-31064\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspot\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Hubspot<\/a> doesn\u2019t offer a dedicated landing page optimization tool. However, you can still use this service for real-time user analytics. Hubspot has <a aria-label=\"tools for lead generation (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/best-lead-generation-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">tools for lead generation<\/a>, web pages, pop-ups. There\u2019s also multivariate testing for all the assets you create.<\/p>\n\n\n\n<p>Once you <a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotlandingpages\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">launch a landing page with Hubspot<\/a>, you get useful insights. You\u2019ll be able to A\/B test the components of your pages as often as you like. There are even smart content guidance and personalization tools. Everything integrates really well in Hubspot. If you want to keep track of all your marketing campaigns in one place, go for Hubspot.<\/p>\n\n\n\n<p>HubSpot\u2019s \u201chub\u201d environment even includes tools for sales and service. While this might be a bit too comprehensive for some smaller teams, Hubspot is great for bigger brands. It\u2019ll help you with understanding user behavior throughout the entire customer journey.<br><br><a href=\"https:\/\/www.emailvendorselection.com\/hubspot-review\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Check out our full HubSpot review<\/a> to learn more about building pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Optimizely\"><span class=\"ez-toc-section\" id=\"6_Optimizely\"><\/span>6. Optimizely<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>&#8220;Best for extensive landing page experimentation&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"305\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Optimizely-landing-page-optimization-tool-min.png\" alt=\"Optimizely landing page optimization tool homepage\" class=\"wp-image-31080\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Optimizely<\/a> is a CMS designed for web experimentation. You can use Optimizely to create, test, and optimize content for your target audience. Optimizely offers a number of tools for experience testing, experimentation, and personalization.<\/p>\n\n\n\n<p>There\u2019s a codeless visual editor, where you can build your landing pages. After that, it\u2019s easy to replace elements and see the difference they make. Optimizely gives you extensive insights, for better personalization. If you need help figuring out what to do, there are recommendations.<\/p>\n\n\n\n<p>The sheer volume of features can be a little overwhelming on this tool. However, if you\u2019re looking for in-depth user experience metrics, Optimizely takes the cake. Artificial intelligence helps predict customer behavior in advance. Plus, one-click integrations with other analytics tools make reporting much easier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Unbounce\"><span class=\"ez-toc-section\" id=\"7_Unbounce\"><\/span>7. Unbounce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>&#8220;Best AI insights for landing page optimization&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"402\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Unbounce-landing-page-optimization-tool-min.png\" alt=\"Unbounce landing page optimization tool\" class=\"wp-image-31104\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/unbounce\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Unbounce<\/a> is a popular landing page tool. You can design using 100+ landing page templates or create pages from scratch. It has a great drag-and-drop builder for simplicity. Aside from helping you build landing pages, Unbounce is a landing page optimization tool too.<\/p>\n\n\n\n<p>The smart builder uses AI insights from over 1 billion conversions to help you design better pages. There\u2019s a smart traffic system too. This sends your visitors to the landing page variant most suitable for them. You\u2019ll get smart copy suggestions on Unbounce. That means less time spent laboring over marketing messages.<\/p>\n\n\n\n<p>Like most landing page optimization software, you\u2019ll also get extensive A\/B testing. Add exit-intent pop-ups to your pages to get more signups from hesitant people.<\/p>\n\n\n\n<p><strong>Pro tip:<\/strong> Add a bonus, limited-time offer on your exit-intent popups for higher conversions.<\/p>\n\n\n\n<p>Advanced features include things like automatic conversion mapping. There are integrations with analytics and optimization tools, like Google Analytics, Hotjar, VWO, UsabilityHub, and UserTesting.<\/p>\n\n\n\n<p><strong>We negotiated a 20% discount (35% for yearly)<\/strong> <strong>for you:<\/strong><br><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/unbounce\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Sign up for Unbounce here and grab that discount<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Popupsmart\"><span class=\"ez-toc-section\" id=\"8_Popupsmart\"><\/span>8. Popupsmart<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>&#8220;Best for landing page popups&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"330\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Popupsmart-landing-page-popup-optimization-min.png\" alt=\"Popupsmart landing page popup optimization homepage\" class=\"wp-image-31084\"\/><\/figure>\n\n\n\n<p>Among popup tools, <a href=\"https:\/\/popupsmart.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Popupsmart<\/a> is one of the easiest options to use. You don\u2019t need any coding knowledge to begin. The simple builder can whip up content in seconds, with customization options galore. If you\u2019ve been having trouble with your conversion rates, Popupsmart\u2019s A\/B tests will show you why.<\/p>\n\n\n\n<p>For marketing agencies using both landing pages and popups, this is a must-have service. You\u2019ll be able to see how much your popups are really impacting your landing pages. You can also examine the performance of your assets based on advanced targeting features. Targeting options are exit-intent, geo-location and more.<\/p>\n\n\n\n<p>Popupsmart makes it easy to get started. There\u2019s plenty of advice and guidance on how to optimize your popup in just a few clicks. Instant event and goal tracking are helpful additions too. Connect Popupsmart with <a aria-label=\"email marketing tools like Mailchimp (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/mailchimp-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">email marketing tools like Mailchimp<\/a>, <a href=\"https:\/\/www.emailvendorselection.com\/go\/brevo\/\" class=\"ek-link\">Brevo<\/a>, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaign\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">ActiveCampaign<\/a>, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/mailerlite\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Mailerlite<\/a>, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"CrazyEgg\"><span class=\"ez-toc-section\" id=\"9_CrazyEgg\"><\/span>9. CrazyEgg<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>&#8220;Best for extensive visitor insights&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"323\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Crazy-Egg-Website-Landing-Page-Optimization-min.png\" alt=\"Crazy Egg Website Landing Page Optimization homepage\" class=\"wp-image-31052\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/crazyegg.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">CrazyEgg<\/a> is one of the most popular tools for optimization. You can use CrazyEgg to improve landing page conversion rates, by learning about visitor activity. The heat map feature is particularly useful if you want to get insights into user behavior.<\/p>\n\n\n\n<p>CrazyEgg\u2019s visual approach to examining landing page variations is great for beginners. You can also collect insights for reports. For instance, form analytics show you which words and messages convert customers. There are also insights into how color and content placement influence users.<\/p>\n\n\n\n<p>Similar to Hotjar, CrazyEgg also provides website recordings. You can see how people are interacting in real-time, and track areas of customer frustration. CrazyEgg can even show you details on particular audience segments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"VWO_Visual_Website_Optimizer\"><span class=\"ez-toc-section\" id=\"10_VWO_Visual_Website_Optimizer\"><\/span>10. VWO (Visual Website Optimizer)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>&#8220;Best for easy A\/B testing&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"230\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/VWO-Visual-Website-Optimizer-landing-page-tool-min.png\" alt=\"VWO Visual Website Optimizer landing page tool homepage\" class=\"wp-image-31096\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/vwo.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">VWO (Visual Website Optimizer)<\/a> is a landing page optimization tool with extensive testing accessible in just a few clicks. You can conduct a full-page message test, track visitor behavior using heat maps, and more. A\/B testing is really straightforward with this tool.<\/p>\n\n\n\n<p>You won\u2019t need any IT background knowledge to start creating useful reports. You can even test entire marketing funnels. With session recordings and heatmaps, you\u2019ll be able to track the details of each customer journey.&nbsp;<\/p>\n\n\n\n<p>Aside from helping with landing pages, VWO also offers other ways to boost conversions. You can use your optimization tools to create exit-intent pop-ups and bots. This means you\u2019ll have more ways to reach your customers as they\u2019re leaving your landing page.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Fullstory\"><span class=\"ez-toc-section\" id=\"11_Fullstory\"><\/span>11. Fullstory<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>&#8220;Best for in-depth journey optimization&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"327\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/fullstory-landing-page-optimization-tool-min.png\" alt=\"Fullstory landing page optimization tool homepage\" class=\"wp-image-31056\"\/><\/figure>\n\n\n\n<p>Delighting customers means creating landing pages tailored to your audience. Unfortunately, it\u2019s hard to do that when you don\u2019t know what your customers need. <a href=\"https:\/\/www.fullstory.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Fullstory<\/a> is a comprehensive page optimization tool for UX. It builds on your Google Analytics data, showing you how to drive digital growth.<\/p>\n\n\n\n<p>You can get behind-the-scenes insights into the friction points in your customer\u2019s journey. This means it\u2019s easier to build a high-converting landing page fast.<\/p>\n\n\n\n<p>Like many top landing page optimization tools, Fullstory has a host of features. You can replay visitor sessions and access heatmaps. The more you optimize, the more Fullstory understands your website visitors. This means better suggestions from your landing page tools.<\/p>\n\n\n\n<p>Fullstory has over 50 integrations, including <a href=\"https:\/\/www.emailvendorselection.com\/woocommerce-vs-shopify\/\" target=\"_blank\" aria-label=\"Shopify, Woocommerce (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Shopify, Woocommerce<\/a>, Unbounce, Optimizely, Marketo, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Olark\"><span class=\"ez-toc-section\" id=\"12_Olark\"><\/span>12. Olark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>&#8220;Best for chat insights&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"265\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Olark-live-chat-landing-page-tool-min.png\" alt=\"Olark live chat landing page tool homepage\" class=\"wp-image-31076\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.olark.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Olark<\/a> isn\u2019t a landing page tool in the conventional sense. Rather, this software works with your page optimization tools to improve CX. With Olark, you can go beyond drag-and-drop landing pages to discover what customers really want. The live chat makes it easy to learn directly from your customers. You don\u2019t have to guess what\u2019s keeping people on the fence \u2013 you can ask.<\/p>\n\n\n\n<p>The chat widget integrates with your landing page builder and appears at the bottom of the page. Visitors can use Olark to ask questions and gain confidence for a purchase.<\/p>\n\n\n\n<p>When you use Olark you can collect information on customer conversations. The system tracks common queries from clients. This way, you can adjust your page optimization strategy to address client concerns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"UserTesting\"><span class=\"ez-toc-section\" id=\"13_UserTesting\"><\/span>13. UserTesting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>&#8220;Best for interaction recording&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"266\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/UserTesting-landing-page-optimization-testing-min.png\" alt=\"UserTesting landing page optimization testing homepage\" class=\"wp-image-31092\"\/><\/figure>\n\n\n\n<p>Finally, <a href=\"https:\/\/www.usertesting.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">UserTesting<\/a> is one of the top landing page optimization tools for interaction recordings. With this service, you can collect information about what visitors do when they\u2019re on your pages. Recording interactions shows you where points of friction reduce conversions.<\/p>\n\n\n\n<p>What makes UserTesting unique is you\u2019re not just getting machine insights. You get real feedback from actual human beings. You pay users to visit your landing page and provide their insights. This makes it much easier to make sense of what\u2019s really happening behind the scenes. Combined with tools like Hotjar and Google Analytics, UserTesting is very valuable.<\/p>\n\n\n\n<p>The qualitative insights you\u2019ll get from this service can be incredible for boosting conversions. Some of the biggest companies in the world use the service too. Brands like Facebook, Walmart, and Grammarly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Best Landing Page Optimization Tools Wrap Up<\/h2>\n\n\n\n<p>Succeeding online means more than just creating a few landing pages. You also need a way to ensure your online assets are working the best they can.<\/p>\n\n\n\n<p>When you collect feedback from customers and examine the data, you can increase your conversion rate over time. The more you optimize, the more profitable your business becomes. Plus, you reduce the amount you\u2019re spending on pages that don\u2019t work.<\/p>\n\n\n\n<p>The right landing page optimization tool will depend on what you\u2019re trying to accomplish. Some of these tools allow you to build assets with a drag and drop editor and landing page templates. Others focus exclusively on heatmaps, recordings, reports, and analytics.<\/p>\n\n\n\n<p>The good news is many of these landing page optimization tools have free trials, so you can try before you buy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A landing page optimization tool increases your conversions and boosts your revenue. The challenge is figuring out which optimization tool is right for you. We reviewed the 13 best software, so you don&#8217;t have to.<\/p>\n","protected":false},"author":132,"featured_media":82393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":10,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2],"tags":[791,627],"dealstore":[],"coauthors":[543],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/31046"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=31046"}],"version-history":[{"count":20,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/31046\/revisions"}],"predecessor-version":[{"id":94105,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/31046\/revisions\/94105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/82393"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=31046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=31046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=31046"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=31046"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=31046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}