{"id":383,"date":"2016-01-11T15:05:03","date_gmt":"2016-01-11T14:05:03","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=383"},"modified":"2020-02-21T11:00:24","modified_gmt":"2020-02-21T10:00:24","slug":"email-service-provider-esp","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/email-service-provider-esp\/","title":{"rendered":"Email service provider (ESP)"},"content":{"rendered":"

<\/span>What is an Email Service Provider (ESP)?<\/span><\/h2>\n

To marketers, an email service provider (ESP)<\/strong> is a company that offers email services. Because email (marketing) services come in shapes and sizes, that is a pretty broad definition. Luckily, we can break this down into several categories.<\/p>\n

<\/span>Email marketing platform<\/span><\/h2>\n

An ESP is a company that helps you send email marketing messages by offering an email marketing platform or email tool. Many companies offer email software as self-service. Meaning you can send create and send emails, newsletters, and email promotions by yourself without help. <\/p>\n

Many of these ESPs will also offer a free version of the email software to use and get to know the platform. Here is an overview of free and cheap email marketing services compared<\/a>. <\/p>\n

<\/span>What is the most well-known Email Service Provider (ESP)?<\/span><\/h2>\n

The most well-known email marketing services is Mailchimp. Mailchimp is mostly used in smaller and mid-sized email marketing senders who don’t ask a lot from their email marketing service.
\nAs such, there are a lot of Mailchimp competitors, some cheaper, some more advanced or with more customer service. We have reviewed the best Mailchimp alternatives<\/a> here.<\/p>\n

<\/span>Complete list of Email service providers<\/span><\/h2>\n

There are well over 450 email service providers. Each with there own way of doing things, this is one of the reasons why it can be so hard to do a proper selection.<\/p>\n

We keep a complete and updated list of email marketing platforms<\/a>. So if you are looking for a good ESP, look no further. One way of <\/p>\n

<\/span>Functionalities of an email marketing platform<\/span><\/h2>\n

Basic functionalities of an email marketing platform include:<\/p>\n