{"id":4493,"date":"2013-03-07T13:32:44","date_gmt":"2013-03-07T12:32:44","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=4493"},"modified":"2013-03-07T13:32:44","modified_gmt":"2013-03-07T12:32:44","slug":"will-it-be-email-marketing-or-do-you-just-want-to-get-the-email-out","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/will-it-be-email-marketing-or-do-you-just-want-to-get-the-email-out\/","title":{"rendered":"Will it be email marketing or do you just want to get the email out?"},"content":{"rendered":"

What all Email Service Providers (ESPs) have in common is that they deliver email<\/a>. Wonderful, I can choose any ESP and get the same result. Wrong!<\/p>\n

Email marketing has been the online marketing workhorse for a while, but with the ever expanding digital channels you need to make sure your ESP is staying ahead of the technology and services curve. <\/p>\n

<\/span>If ESPs are not all the same, how do they differ?<\/span><\/h2>\n

There are big difference between ESPs, even if we are just looking at their functions, features and services. Some e-mail marketers might start out and try to find a very basic email marketing software, while their needs actually reach beyond that. However selecting the right email marketing software and partner from the start makes more sense; That way you don\u2019t find yourself restricted in your communications later on. <\/p>\n

To know that, we need to answer the following question: Are you just using the ESP for sending email or do you need more from your Email service provider?<\/em><\/p>\n

<\/span>Four categories of Email service providers<\/span><\/h2>\n

I\u2019ve tried to simplify the difference between the ESPs by grouping them into 4 categories:
\n1. Send only<\/strong> – The SMTP service to send email
\n2. Packages services<\/strong> – Standards templates, tracking and deliverability but no real personalised services
\n3. Comprehensive eMarketing<\/strong> – A fully featured service that focuses mainly on eMarketing type messages only – not able to expand into other message types
\n4. Solutions Partner<\/strong> – A product that offers all the possible technical features plus the professional services to support the use of the technology<\/p>\n

<\/span>Quick Email requirements Checklist<\/span><\/h2>\n

The definition of “Service” in Email service provider is pretty broad<\/a>. We all send emails for different reasons. From the very basic newsletters to more advanced secure electronic documents with transpromo marketing<\/a> included.
\n Use this checklist to determine if your requirements are simply sending email or if you require advanced email strategy and solutions. <\/p>\n

Send eMarketing messages as well as one of the following:<\/strong>
\no\tNotifications
\no\tTriggered emails
\no\tTransactional messages
\no\tTime critical messages
\no\tSecure documents<\/p>\n

Require strategic marketing and professional services:<\/strong>
\no\tCreative
\no\tUsability design skills
\no\tTemplate creation
\no\tIndustry best practice knowledge
\no\tDeliverability expertise<\/p>\n

Require email marketing consultancy:<\/strong>
\no\tROI or revenue focus
\no\tAssistance in email adoption strategies & growing your list
\no\tA\/B testing & evaluation of results
\no\tInsight into reporting results
\no\tRequire constant innovations to keep up with competitors<\/p>\n

Require marketing automation and advanced features:<\/b>
\no\tSend cross-channel communications
\no\tRequire automation
\no\tDynamic segmentation and content<\/p>\n

If you have checked more than two items above, then consider moving to an ESP that has a more robust and diverse offering.<\/p>\n

<\/span>Which ESP is right for me?<\/span><\/h2>\n

1. Send only<\/strong> (The SMTP service to send email)
\nBest suited to: Companies that really just need the technology (Bulk MTA<\/a>) because they have all the expertise in-house (Strategy, industry best practice, creative, deliverability etc.)<\/p>\n

2. Packages services<\/strong> (Standards features and services)
\nBest suited to: Companies that require basic email messaging and don\u2019t need to have customized templates, branding or services. <\/p>\n

3. Comprehensive eMarketing<\/strong> (Full customized feature set for Marketing type messages)
\nBest suited to: Companies that require specialized email messaging services that meet their individual needs. Message types are limited to Marketing activities and are seen as a Marketing expenditure.<\/p>\n

4. Solutions Partner<\/strong> (Feature set for all message types and professional services)
\nBest suited to: Companies that have embraced \u201cpaperless\u201d and electronic communications across multiple channels, including Mobile. They send (or plan to send) a range of electronic messages and would like one view of all communications. Sending email is not just for Marketing, it is a customer service, it saves the company money and ROI is important<\/a>.<\/p>\n

<\/span>Discovering what you require<\/span><\/h2>\n

If you are just looking for an engine to effectively distribute your email and you have all the other skills in-house, then a \u201csend only\u201d ESP is good enough. If your requirements go beyond the basic newsletters, then be sure to select a relevant ESP.<\/p>\n

It seems pretty simple: There is no wrong ESP; you just need to select one that suits your needs. That can be a digital partner that will help grow your email strategies. You might even discover that there are more email possibilities you are missing out on.<\/p>\n","protected":false},"excerpt":{"rendered":"

What all Email Service Providers (ESPs) have in common is that they deliver email. Wonderful, I can choose any ESP and get the same result. Wrong! Email marketing has been the online marketing workhorse for a while, but with the ever expanding digital channels you need to make sure your ESP is staying ahead of […]<\/p>\n","protected":false},"author":20,"featured_media":4601,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2],"tags":[74,82,186,209,219],"dealstore":[],"coauthors":[813],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/4493"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=4493"}],"version-history":[{"count":0,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/4493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/4601"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=4493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=4493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=4493"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=4493"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=4493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}