{"id":454,"date":"2017-08-22T07:55:12","date_gmt":"2017-08-22T05:55:12","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=454"},"modified":"2017-08-22T07:55:12","modified_gmt":"2017-08-22T05:55:12","slug":"business-case","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/business-case\/","title":{"rendered":"Business case"},"content":{"rendered":"

A business case<\/strong> explains the reasons for undertaking a project or task. It’s usually tied in to the bottom line – how the project will help an organization achieve its underlying goals. A business case justifies the expenditure of resources and capital, showing how the project meets specific business needs.<\/p>\n

A business case can be a lengthy and highly formal document, or it can be a simple short memo or a verbal presentation.<\/p>\n

<\/span>Why make a business case?<\/span><\/h2>\n

A full business case provides managers with the information for deciding<\/strong> whether a project should be initiated. The project team also can use the business case to measure<\/strong> success<\/strong> as the project progresses and monitor the process<\/strong> to ensure that promised benefits\/features are being delivered.<\/p>\n

<\/span>Business cases for email marketers<\/strong><\/span><\/h2>\n

Business cases are very common in email marketing. A financial officer and the management team require due diligence – they must know the reasoning behind selecting a certain email marketing software<\/a>. A business case might be presented to explain why the email marketing function should be in-house or outsourced, budget for a particular email campaign, infrastructure expenses, automation of event-driven campaigns, or costs associated with gathering extra profile information or email addresses.<\/p>\n

<\/span>Information included in a formal business case <\/strong><\/span><\/h2>\n

(depending on information available and size of project)<\/p>\n