{"id":4809,"date":"2013-04-25T09:30:04","date_gmt":"2013-04-25T07:30:04","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=4809"},"modified":"2025-06-15T00:48:52","modified_gmt":"2025-06-14T22:48:52","slug":"starting-with-a-new-esp-make-sure-you-are-in-the-feedback-loop","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/starting-with-a-new-esp-make-sure-you-are-in-the-feedback-loop\/","title":{"rendered":"Starting with a new ESP? Make sure you are in the feedback loop"},"content":{"rendered":"

One of the key factors ISPs use to determine your email reputation is the number of spam complaints your emails receive.
\nReceiving a few complaints is no big deal, but if recipients keep marking your emailings as spam, this is disastrous for your email deliverability<\/a>. That\u2019s why, when selecting an email service provider, you always have to make sure it supports feedback loops.<\/p>\n

<\/span>What\u2019s a feedback loop?<\/span><\/h2>\n

Feedback loops are programs that enable senders of large amounts of emails to directly process spam complaints as opt-outs<\/a> in their database. Email clients like Hotmail\/Outlook and Yahoo! offer this service for legitimate businesses, where they send\u00a0 back a message to the email sender whenever the message is marked as spam by the recipient.<\/p>\n

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Of course, signing up for a feedback loop won\u2019t prevent a spam complaint from being registered in the first place. It will, however, ensure that you stop sending emails to someone who has marked them as spam.<\/p>\n

<\/span>Where do I sign up for feedback loops?<\/span><\/h2>\n

The following ISPs offer the possibility to sign up for feedback loops:<\/p>\n