{"id":544,"date":"2011-01-24T21:14:35","date_gmt":"2011-01-24T21:14:35","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/emailvendors\/acxiom-digital\/"},"modified":"2024-07-30T17:20:33","modified_gmt":"2024-07-30T15:20:33","slug":"acxiom-digital","status":"publish","type":"product","link":"https:\/\/www.emailvendorselection.com\/emailvendors\/acxiom-digital\/","title":{"rendered":"Acxiom Digital and Acxiom AOS"},"content":{"rendered":"<p>Acxiom is a marketing services and technology company focussed on consumer data and database marketing. Acxiom provides marketing technology, decision engines, data and marketing agency services to support multichannel marketing efforts.<\/p>\n<p>Acxiom offers customer data services with their Audience Operating system (AOS), that holds data on household makeup, contact details, financial means, shopping preferences and leisure pursuits of a majority of adults in the United States.<\/p>\n<p>Company executives have said the information in its databases contains about 500 million active consumers worldwide, with about 1,500 data points per person. The Acxiom data enables marketers to manage audiences, personalize consumer experiences and create profitable customer relationships. Acxiom says to have a consultative approach that combines consumer data and analytics, databases, data integration and consulting solutions for multichannel marketing strategies.<\/p>\n<p>Marketers can also make use of the Acxiom data to target in combination with Facebook Custom Audiences Targeting Tool, Acxiom is on of the select third party data providers with which Facebook has allowed to do so.<\/p>\n<h2>Acxiom Company History<\/h2>\n<p>Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. The Digital Impact platform was aquired by acxiom in 2005. In the same year also SmartDM, an integrated direct marketing firm, was added to Acxiom Digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acxiom is a marketing and email services, data and technology company that lets marketers manage audiences and deploy multichannel campaigns.<\/p>\n","protected":false},"featured_media":88023,"template":"","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}"},"product_cat":[469],"product_tag":[98],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/product\/544"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/88023"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=544"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/product_cat?post=544"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/product_tag?post=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}