Cost cutting is top of mind for many companies and one way to easily cut costs in an organization is to stop sending paper.
\nThis means getting customers to opt-in to going paperless and interact with you electronically.<\/p>\n
However, the mission to protect customers from phishing attacks, while going paperless seems to be at odds. <\/p>\n
We don\u2019t want to look like phishers and tell our customers to login from an email. But, if they are paperless via a portal, sending an email to login is usually the method used to get them to view their bills or statements. And if there is an amount due, these emails often ask our customers to go online to pay their bills.<\/p>\n
Of course that\u2019s not to say customers won\u2019t be phished if you don\u2019t send these types of emails. However, making customers familiar with the process of logging in to view a bill or statement from an email or text notification just gets them far more accustomed to the notion.<\/p>\n
If you\u2019re on the hunt for an Email Service Provider (ESP) and you send these sorts of emails, you should ask how they can help you with your notification emails<\/a> so you can ultimately protect your customers.<\/p>\n Applying best practice based on their expertise is crucial to ensuring your emails pass this test.<\/p>\n 1. Can they help verify that your emails are the real deal?<\/strong><\/p>\n Phishing attacks are usually mass emails sent in hopes that someone will click a link, without noticing that it has gone to a different URL (as the site looks the same) and \u2018login\u2019. This action gives phishers the information they need to gain access to their account. It\u2019s not that they know these victims; it\u2019s just a matter of chance as to who will fall for their scam.<\/p>\n<\/span>Measure their ability! 3 Questions to ask your prospective ESP<\/span><\/h2>\n