Let’s find out in our Brevo Review.<\/p>\n\n\n\n
<\/span>Brevo (formerly Sendinblue) software summary<\/span><\/h2>\nIn a hurry? Here\u2019s a summary of my Brevo review:<\/p>\n\n
\n- Brevo is an effective email software for small & medium businesses.<\/li>\n
- They have a great free plan<\/a>, and even on paid plans<\/a>, it\u2019s one of the best-priced email tools out there.<\/li>\n
- I found it easy to get started.<\/li>\n
- Brevo lets you send emails, SMS, WhatsApp messages and web push notifications.<\/li>\n
- The simple CRM makes it a good combo for marketing to sales. <\/li>\n
- The email editor lives up to expectations, it\u2019s enjoyable to put a newsletter together.<\/li>\n
- Automation isn\u2019t as elaborate as for instance ActiveCampaign, but very effective.<\/li>\n
- Help is there. Email support on all plans. Phone and live chat on the Business plan.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
Use Brevo for free<\/a><\/p>\n\n\n\n<\/span>Brevo\u2019s Core Features<\/span><\/h2>\n\n\n\n![\"Brevo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Brevo-review-most-important-features-email-marketing-crm-platform.png\")
<\/figure>\n\n\n\nBrevo has lots to like. Here are the best bits:<\/p>\n\n\n\n
\n- Drag-and-drop editor: <\/strong>It\u2019s very easy to use. I\u2019m a big fan of the new image editor especially. It\u2019s a great way to make interesting visuals for your emails. Even if you\u2019re a complete beginner.<\/li>\n\n\n\n
- Brand Library<\/strong>: lets you apply your own brand style to all templates. This makes it easier to deliver consistent designs across your email campaigns.<\/li>\n\n\n\n
- Automation builder: <\/strong>Very user-friendly. You can build quite sophisticated workflows using if\/else conditions and track contact behaviour. <\/li>\n\n\n\n
- Sales CRM:<\/strong> Monitor how deals progress and automate tasks. Great for sales-oriented teams. And best of all, it\u2019s free.<\/li>\n<\/ul>\n\n\n\n
Get started with Brevo for free<\/a><\/p>\n\n\n\n<\/span>Brevo Pros and Cons<\/span><\/h2>\n\n\n\n![\"featured](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Brevo-Review-2023-Should-You-Give-Brevo-a-Go.png\")
<\/figure>\n\n\n\nSo what do real-life users think of Brevo? We interviewed longtime users to get to the nitty-gritty of their experiences with Brevo. Here are the pros and cons I picked up from user reviews. <\/p>\n\n\n\n
\n\nPros<\/strong><\/p>\n\n\n\n\n- People love<\/em> the free forever plan. It\u2019s what attracts lots of people to Brevo in the first place.<\/li>\n\n\n\n
- Most users agree that the platform is very easy to use.<\/li>\n\n\n\n
- The drag-and-drop email editor and automation workflow builder regularly get thumbs up.<\/li>\n\n\n\n
- A lot of users like the website integration and tracking tools. The WordPress plug-in is very popular.<\/li>\n\n\n\n
- Segmentation in Brevo is quite impressive. Combine contact attributes with campaign and transactional email engagement in your filters with AND\/OR operators.<\/li>\n\n\n\n
- It also gets kudos for its multi-channel campaign options<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n
Cons<\/strong><\/p>\n\n\n\n\n- A few point out that Brevo is less good value for bigger teams. You have to subscribe to the Business plan to add more than one user per account. And even then you pay for each user.<\/li>\n\n\n\n
- In a similar vein, you have to be on the Business plan to unlock features like A\/B testing and landing pages.<\/li>\n\n\n\n
- There are 48+ pre-made email templates, which is less than how much other providers have.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
Use Brevo for free<\/a><\/p>\n\n\n\n<\/span>Is Brevo for you?<\/span><\/h2>\n\n\n\nRecommended if:<\/strong><\/p>\n\n\n\n\n- You are a small or medium-sized business on a budget.<\/strong> Brevo offers generous free and affordable plans, 72% cheaper than Mailchimp, with unlimited contacts. It\u2019s email volume-based pricing (not contact-based), so you can store unlimited contacts without price spikes.<\/li>\n\n\n\n
- You want multi-channel marketing or CRM in one platform. <\/strong>Brevo has most of the tools a small business needs for marketing and sales, including a sales CRM. <\/li>\n\n\n\n
- You\u2019re getting started with email marketing. <\/strong>It\u2019s simple to find your way around Brevo, even for beginners. It has an easy drag-and-drop email builder, the interface is consistent and guides you through all the steps.<\/li>\n\n\n\n
- You\u2019re running a small ecommerce store. <\/strong>Brevo has integrations with the most popular ecommerce platforms, like Shopify and WooCommerce. And having email campaigns, Facebook Ads, SMS, and WhatsApp covers most of the channels small ecommerce stores need. Larger ecommerce stores should look at ecommerce email marketing tools, like Omnisend<\/a>.<\/li>\n<\/ul>\n\n\n\n
Not recommended if:<\/strong><\/p>\n\n\n\n\n- You\u2019re looking for an affordable email marketing tool with landing pages and A\/B testing. <\/strong>Landing pages and A\/B testing in Brevo are only available on Business and Enterprise plans, starting at $18\/month. You can publish 10 landing pages for free in MailerLite. And both MailerLite<\/a> and Moosend<\/a> offer unlimited landing pages with plans starting at $9\/month.<\/li>\n\n\n\n
- You\u2019re looking for advanced marketing automation. <\/strong>Brevo\u2019s automation features are enough for most small businesses. If you\u2019re looking for more advanced automation, check out ActiveCampaign<\/a>.<\/li>\n<\/ul>\n\n\n\n
<\/span>Brevo Review Rating Details<\/span><\/h2>\n\n\n\nEase of Use
![\"4.5](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4.5-star.-white-BGpng.png\")
<\/td> Brevo makes creating and sending email marketing campaigns easy. The interface is consistent and guides you through all the steps. <\/td><\/tr> Email Editor
![\"4.5](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4.5-stars-rating-grey-BG.png\")
<\/td> Creating and sending newsletters is refreshingly simple with Brevo. The drag-and-drop editor is easy to use, with 12 content blocks and plenty of styling choices. You can personalize emails, edit images inside the editor, and access 8,000+ stock photos. A\/B testing is available from the Business plan.<\/td><\/tr> Email Templates
![\"4](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4-stars-white-BG.png\")
<\/td> Brevo has 48+ professionally designed templates and 4 clean layout templates. While the selection isn\u2019t huge compared to others, the available designs are polished and easy to work with. A standout feature is the Brand Library, which lets you pull your website\u2019s fonts, colors, and logo into your email templates.<\/td><\/tr> Email Types
![\"4](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/4-stars-grey-BG.png\")
<\/td> Brevo has 4 email types: standard campaign, A\/B testing, autoresponders, and automated workflows.<\/td><\/tr> Marketing Automation
<\/td> Brevo\u2019s email automation tools are easy to get started with, even for beginners. There are 12 ready-made automation templates for common workflows like welcome, abandoned cart emails, and product page views. You can customize these or build your own from scratch using the visual workflow editor. You can add multiple entry points, send emails, SMS, or push notifications, and use time delays or if\/else paths to guide contacts through journeys. And website tracking allows Brevo to send targeted emails based on website visits.<\/td><\/tr> List Management
<\/td> Import and list management in Brevo is straightforward and powerful. 8 filter options for actions. Combine email, SMS campaigns, and transactional email actions in your filters with AND\/OR operators.<\/td><\/tr> Personalisation
<\/td> Setting up conditional blocks and inserting contact fields is straightforward in Brevo. Personalize any text block in emails with any contact field. In block visibility, you can easily set conditions to display dynamic content for a segment.<\/td><\/tr> Landing Pages & Forms
<\/td> Creating forms and landing pages in Brevo is smooth and beginner-friendly. The drag-and-drop editor lets you easily add fields and content blocks, with styling for colors, fonts, and spacing. You can use pre-set attributes or customize your own form fields. Brevo recommends double opt-in for better compliance. In the landing page builder, you can edit text, tweak layouts, and use the built-in image editor to create polished, professional pages for capturing leads. Landing pages are available from the Business plan.<\/td><\/tr> Reporting & Analytics
<\/td> Brevo\u2019s reporting and analytics tools are clear. You can choose a date range and view totals for key metrics like sends, opens, clicks, and unsubscribes. You also get percentage breakdowns and separate stats for email and SMS. For individual campaigns, Brevo shows performance metrics and A\/B test results, including open and click rates for each version, plus subject lines and test summaries. More advanced features, like click heat maps, are available on the Business plan.<\/td><\/tr> Customer Service
<\/td> Brevo has a help link at the top right of every page. We could quickly find answers in the help center during testing. The help center is filled with articles covering all aspects of using the platform. Access to the knowledge base and email support is available on all plans. Live chat and phone support are available on Business plans.<\/td><\/tr> Deliverability
<\/td> Brevo fully supports SPF, DKIM, and DMARC. It automatically inserts one-click List-Unsubscribe headers and manages bounce and spam complaint handling via feedback loops. It supports double opt-in and enforces domain authentication in line with Gmail\/Yahoo requirements. Throttling isn\u2019t user-configurable but is handled internally.<\/td><\/tr> Spam and Design Check \u274c<\/td> Brevo\u2019s previews help you spot design issues across devices, which is great for catching problems early. It doesn\u2019t offer a built-in spam score or inbox placement test. You can easily send fully personalised test emails to yourself, but there is no automated link checking or HTML formatting issues.<\/td><\/tr> AI Writing \u2714\ufe0f<\/td> Brevo has a built-in AI writing assistant (Aura) integrated right into its email editor. It can suggest subject lines, generate email copy, and even polish your text. You can have it rewrite, shorten, expand, or change your content\u2019s tone. And it even translates content into other languages.<\/td><\/tr> Integrations & API \u2714\ufe0f<\/td> Brevo has integrations with 64 third-party apps. These include ecommerce tools, CRM platforms, email verification services, CMS software, and landing page editors. You\u2019ll find integrations for popular services like WordPress, Shopify, WooCommerce, Pipedrive, and Salesforce. Brevo\u2019s WordPress plug-in simplifies on-site tracking and embedding forms.
I\u2019ve seen more integrations in other email tools, and the Brevo team told me they\u2019re working on adding more integrations this year. Until then, you can use Zapier to integrate Brevo with 5000+ apps or the API for custom integrations.<\/td><\/tr> User Permissions \u2714\ufe0f<\/td> Set custom user permissions for email campaigns, contact management, SMTP, templates, SMS campaigns, Facebook Ads, and much more. Predefined user roles are available for marketing, deals, and campaigns on the Enterprise plan.<\/td><\/tr> GDRP & Legal Compliance \u2714\ufe0f<\/td> Brevo takes data protection seriously, so you can use it with confidence and peace of mind knowing your customers\u2019 personal information is secure. Brevo\u2019s consent checkboxes and easy unsubscribe options make it simple to stay on the right side of GDPR. They follow major privacy laws worldwide. Your data stays safe in European data centers and isn\u2019t ever shared without your say-so.<\/td><\/tr> Interface Languages<\/td> Brevo is available in 6 languages: English, French, Italian, Spanish, Portuguese, and German.<\/td><\/tr> Customer Satisfaction
<\/td> Brevo gets lots of positive reviews from customers. It has 4.6 on Capterra and 4.5 stars on G2 during our research.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
Use Brevo for free<\/a><\/p>\n\n\n\n Brevo has lots to like. Here are the best bits:<\/p>\n\n\n\n Get started with Brevo for free<\/a><\/p>\n\n\n\n So what do real-life users think of Brevo? We interviewed longtime users to get to the nitty-gritty of their experiences with Brevo. Here are the pros and cons I picked up from user reviews. <\/p>\n\n\n\n Pros<\/strong><\/p>\n\n\n\n Cons<\/strong><\/p>\n\n\n\n Use Brevo for free<\/a><\/p>\n\n\n\n Recommended if:<\/strong><\/p>\n\n\n\n Not recommended if:<\/strong><\/p>\n\n\n\n<\/span>Brevo\u2019s Core Features<\/span><\/h2>\n\n\n\n
<\/figure>\n\n\n\n\n
<\/span>Brevo Pros and Cons<\/span><\/h2>\n\n\n\n
<\/figure>\n\n\n\n\n
\n
<\/span>Is Brevo for you?<\/span><\/h2>\n\n\n\n
\n
\n
<\/span>Brevo Review Rating Details<\/span><\/h2>\n\n\n\n
Ease of Use <\/td>Brevo makes creating and sending email marketing campaigns easy. The interface is consistent and guides you through all the steps. <\/td><\/tr> Email Editor <\/td>Creating and sending newsletters is refreshingly simple with Brevo. The drag-and-drop editor is easy to use, with 12 content blocks and plenty of styling choices. You can personalize emails, edit images inside the editor, and access 8,000+ stock photos. A\/B testing is available from the Business plan.<\/td><\/tr> Email Templates <\/td>Brevo has 48+ professionally designed templates and 4 clean layout templates. While the selection isn\u2019t huge compared to others, the available designs are polished and easy to work with. A standout feature is the Brand Library, which lets you pull your website\u2019s fonts, colors, and logo into your email templates.<\/td><\/tr> Email Types <\/td>Brevo has 4 email types: standard campaign, A\/B testing, autoresponders, and automated workflows.<\/td><\/tr> Marketing Automation <\/td>Brevo\u2019s email automation tools are easy to get started with, even for beginners. There are 12 ready-made automation templates for common workflows like welcome, abandoned cart emails, and product page views. You can customize these or build your own from scratch using the visual workflow editor. You can add multiple entry points, send emails, SMS, or push notifications, and use time delays or if\/else paths to guide contacts through journeys. And website tracking allows Brevo to send targeted emails based on website visits.<\/td><\/tr> List Management <\/td>Import and list management in Brevo is straightforward and powerful. 8 filter options for actions. Combine email, SMS campaigns, and transactional email actions in your filters with AND\/OR operators.<\/td><\/tr> Personalisation <\/td>Setting up conditional blocks and inserting contact fields is straightforward in Brevo. Personalize any text block in emails with any contact field. In block visibility, you can easily set conditions to display dynamic content for a segment.<\/td><\/tr> Landing Pages & Forms <\/td>Creating forms and landing pages in Brevo is smooth and beginner-friendly. The drag-and-drop editor lets you easily add fields and content blocks, with styling for colors, fonts, and spacing. You can use pre-set attributes or customize your own form fields. Brevo recommends double opt-in for better compliance. In the landing page builder, you can edit text, tweak layouts, and use the built-in image editor to create polished, professional pages for capturing leads. Landing pages are available from the Business plan.<\/td><\/tr> Reporting & Analytics <\/td>Brevo\u2019s reporting and analytics tools are clear. You can choose a date range and view totals for key metrics like sends, opens, clicks, and unsubscribes. You also get percentage breakdowns and separate stats for email and SMS. For individual campaigns, Brevo shows performance metrics and A\/B test results, including open and click rates for each version, plus subject lines and test summaries. More advanced features, like click heat maps, are available on the Business plan.<\/td><\/tr> Customer Service <\/td>Brevo has a help link at the top right of every page. We could quickly find answers in the help center during testing. The help center is filled with articles covering all aspects of using the platform. Access to the knowledge base and email support is available on all plans. Live chat and phone support are available on Business plans.<\/td><\/tr> Deliverability <\/td>Brevo fully supports SPF, DKIM, and DMARC. It automatically inserts one-click List-Unsubscribe headers and manages bounce and spam complaint handling via feedback loops. It supports double opt-in and enforces domain authentication in line with Gmail\/Yahoo requirements. Throttling isn\u2019t user-configurable but is handled internally.<\/td><\/tr> Spam and Design Check \u274c<\/td> Brevo\u2019s previews help you spot design issues across devices, which is great for catching problems early. It doesn\u2019t offer a built-in spam score or inbox placement test. You can easily send fully personalised test emails to yourself, but there is no automated link checking or HTML formatting issues.<\/td><\/tr> AI Writing \u2714\ufe0f<\/td> Brevo has a built-in AI writing assistant (Aura) integrated right into its email editor. It can suggest subject lines, generate email copy, and even polish your text. You can have it rewrite, shorten, expand, or change your content\u2019s tone. And it even translates content into other languages.<\/td><\/tr> Integrations & API \u2714\ufe0f<\/td> Brevo has integrations with 64 third-party apps. These include ecommerce tools, CRM platforms, email verification services, CMS software, and landing page editors. You\u2019ll find integrations for popular services like WordPress, Shopify, WooCommerce, Pipedrive, and Salesforce. Brevo\u2019s WordPress plug-in simplifies on-site tracking and embedding forms.
I\u2019ve seen more integrations in other email tools, and the Brevo team told me they\u2019re working on adding more integrations this year. Until then, you can use Zapier to integrate Brevo with 5000+ apps or the API for custom integrations.<\/td><\/tr>User Permissions \u2714\ufe0f<\/td> Set custom user permissions for email campaigns, contact management, SMTP, templates, SMS campaigns, Facebook Ads, and much more. Predefined user roles are available for marketing, deals, and campaigns on the Enterprise plan.<\/td><\/tr> GDRP & Legal Compliance \u2714\ufe0f<\/td> Brevo takes data protection seriously, so you can use it with confidence and peace of mind knowing your customers\u2019 personal information is secure. Brevo\u2019s consent checkboxes and easy unsubscribe options make it simple to stay on the right side of GDPR. They follow major privacy laws worldwide. Your data stays safe in European data centers and isn\u2019t ever shared without your say-so.<\/td><\/tr> Interface Languages<\/td> Brevo is available in 6 languages: English, French, Italian, Spanish, Portuguese, and German.<\/td><\/tr> Customer Satisfaction <\/td>Brevo gets lots of positive reviews from customers. It has 4.6 on Capterra and 4.5 stars on G2 during our research.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n