When selecting an ESP, many brands get excited about the latest features that a vendor has to offer. But brands should not just consider the supplier\u2019s platform.<\/p>\n\n\n\n
Examining an ESP\u2019s services is really important because having a good service provider can help you achieve your specific strategic goals.<\/p>\n\n\n\n\n\n\n\n
When shopping for an email service provider, many brands get excited about the latest ESP features that they have to offer. By the same token, suppliers are happy to show off their new bells and whistles because everyone in a pitch meeting is wowed by how that new mobile tool works.<\/p>\n\n\n\n
While new features are definitely exciting to observe, it\u2019s important not to let an impressive demo of a fancy new tool overwhelm an important decision for your company. Yes, features are important, but it is imperative for brands to keep focused on what their goals are and how a partner can help them achieve those goals and not get sidetracked by shiny new tools<\/a>.<\/p>\n\n\n\n With a new ESP, brands should not just consider the supplier\u2019s platform, but also their services. Examining an ESP\u2019s services is really important because having a good service provider can help you achieve your specific strategic goals. After all, a cool new mobile feature is only beneficial if it makes sense for your company\u2019s marketing agenda and if you have guidance on how to use it strategically. Enter the need for a sound services offering.<\/p>\n\n\n\n According to the most recent Forrester Wave<\/a> on Email Marketing Vendors, marketers rank good account managers as the second most important aspect to a vendor’s offering<\/strong>. The focus on email marketing services, specifically, allows for brands to specialize and increase email related results.<\/p>\n\n\n\n While most ESPs offer standard features on their platform, the level of service available in the market can vary wildly. It\u2019s important to ask questions about services during an RFP<\/a> because you might find yourself needing help working with the platform.<\/p>\n\n\n\n There are a number of reasons that you might engage with an ESP\u2019s services. Many marketers, for example, have a lack of resources and simply don\u2019t have the bandwidth for campaign management. These brands will use an ESP\u2019s services division to help with things like design, copy and campaign management.<\/p>\n\n\n\n<\/span>Considering ESP servcies<\/span><\/h2>\n\n\n\n
<\/span>Reasons to engage with ESP services<\/span><\/h2>\n\n\n\n
<\/span>Launching large scope email marketing programs<\/span><\/h2>\n\n\n\n