{"id":85848,"date":"2025-11-20T04:16:00","date_gmt":"2025-11-20T03:16:00","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=85848"},"modified":"2026-02-20T09:15:44","modified_gmt":"2026-02-20T08:15:44","slug":"hubspot-review","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/hubspot-review\/","title":{"rendered":"HubSpot Review 2026: Is It Really The Best All-In-One CRM?"},"content":{"rendered":"\n<p>HubSpot is a genuine heavyweight of CRM software. Catering to businesses large and small, it\u2019s known for its all-in-one business software with a focus on marketing and CRM.<br><br>If you think inbound marketing and CRM software, HubSpot is the name that pops up the most. Brian Halligan and Dharmesh Shah founded HubSpot in 2006. It\u2019s now one of the biggest CRM platforms with over 200.000 customers worldwide.<\/p>\n\n\n\n<p>For this HubSpot review, I am testing the sales, marketing and service hubs. I\u2019ll cover its contact management, automation, email marketing and lead generation features. I also cover topics like usability, customer support, and price. Including explaining exactly what you can do for free.<\/p>\n\n\n\n<div style=\"background: #f5f8fa; padding: 20px; border-radius: 6px;    margin:10px auto 10px auto;\"><h2 style=\"padding-bottom: 10px;\"><span class=\"ez-toc-section\" id=\"HubSpot_CRM_Platform_Review_Summary\"><\/span>HubSpot CRM Platform Review Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Short on time? Here\u2019s a quick overview:<\/p>\n<ul style=\" padding-top:1em;padding-left:10px\"><li>HubSpot has much to offer. It scales for every size of business. And the parts are connected making it an all-in-one CRM.<\/li><li>You can <a rel=\"noreferrer nofollow noopener\" aria-label=\"do a lot for free on HubSpot (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotgetstarted\/\" target=\"_blank\" style=\"border-bottom: 2px solid #57bae5;color:#000000;\">do a lot for free on HubSpot<\/a>. There\u2019s a free CRM, <a rel=\"noreferrer nofollow noopener\" aria-label=\"sales (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotsalestrial\/\" target=\"_blank\" style=\"border-bottom: 2px solid #57bae5;color:#000000;\">sales<\/a>, marketing, customer service, and content tools.<\/li><li>HubSpot has a great interface. Most parts are very user-friendly and the experience is slick.<\/li><li>It\u2019s quick and easy to <a rel=\"noreferrer nofollow noopener\" aria-label=\"get started (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotgetstarted\/\" target=\"_blank\" style=\"border-bottom: 2px solid #57bae5;color:#000000;\"> get started<\/a>. All features have on-screen tutorials for beginners.<\/li><li>HubSpot CRM is highly customizable. And you can choose from 1500+ integrations to add the tools you want.<\/li><\/ul>\n<p>HubSpot is a great starting point as a free CRM tool for small businesses. And it scales as your business grows. <a rel=\"noreferrer nofollow noopener\" aria-label=\"Sign up for a free account here (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotgetstarted\/\" target=\"_blank\" style=\"border-bottom: 2px solid #57bae5;color:#000000;\">Sign up for a free account here<\/a>.<\/p>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotgetstarted\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Get started with HubSpot for free<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">HubSpot\u2019s Most Important Features<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"337\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-important-features.png\" alt=\"Hubspot important features\" class=\"wp-image-85995\"\/><\/figure>\n\n\n\n<p>As a genuine all-in-one CRM, HubSpot offers a huge range of tools. These are some of the highlights:<\/p>\n\n\n\n<ul>\n<li><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotsalestrial\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\"><strong>Sales CRM<\/strong><\/a><strong>: <\/strong>It\u2019s at the core of all HubSpot tools with in-depth, customizable contact management and deal tracking.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotmarketinghub\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\"><strong>Marketing Hub<\/strong><\/a><strong>: <\/strong>Including email marketing, <a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotlandingpages\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">landing pages<\/a>, websites, SEO, social media marketing, and analytics. There are <a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotaitools\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">AI tools<\/a> for generating content.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotservicehub\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\"><strong>Service Tools<\/strong><\/a><strong>: <\/strong>The Service Hub has live chat automation and ticketing. Automate answers to recurring questions and assign chats to team members based on rules.<\/li>\n\n\n\n<li><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotmarketingautomation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\"><strong>Automation<\/strong><\/a><strong>: <\/strong>HubSpot is packed with automation options across its sales, marketing and service suites. A visual editor makes building sequences easy.<\/li>\n\n\n\n<li><strong>Integrations: <\/strong>With 1500+ integrations, you can connect almost any tool you want.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotgetstarted\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Try HubSpot for free<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">HubSpot Review: CRM, Marketing Automation and Service Platform<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"419\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-customer-platform.png\" alt=\"Hubspot CRM customer platform\" class=\"wp-image-85925\"\/><\/figure>\n\n\n\n<p>The HubSpot product suite is called Customer Platform. It has 6 different Hubs: Marketing, Sales, Service, Content, Operations, and B2B Commerce.<\/p>\n\n\n\n<p>You can mix and match features from Hubs to create your own bundle. There is also a plan with access to all 6 Hubs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HubSpot_CRM_and_Sales_Automation\"><\/span>HubSpot CRM and Sales Automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>All data is kept in the HubSpot CRM. It is what they started with and is the heart of HubSpot. The sales CRM is free with every account.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"391\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-customer-data-records.png\" alt=\"Hubspot CRM customer data records\" class=\"wp-image-85920\"\/><\/figure>\n\n\n\n<p>In the CRM tab, you see a list of your contacts, companies, deals, and customer service tickets.<\/p>\n\n\n\n<p>The main thing is to have all your <strong>Pipeline Data <\/strong>in one place. If you think you have an opportunity to sell to a particular contact, you create a deal so you can see all the info on it and work to keep the deal going forward. You can create deals manually in every contact record.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"490\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/creating-a-sales-pipeline-in-Hubspot-CRM.png\" alt=\"creating a sales pipeline in Hubspot CRM\" class=\"wp-image-85870\"\/><\/figure>\n\n\n\n<p>You can <strong>change the deal stages to reflect your own sales process<\/strong>. And simply drag and drop into a new stage of your sales pipeline.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"426\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-Kanban-board-view-of-a-sales-funnel.png\" alt=\"Hubspot CRM Kanban board view of a sales funnel\" class=\"wp-image-85950\" srcset=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-Kanban-board-view-of-a-sales-funnel.png 650w, https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-Kanban-board-view-of-a-sales-funnel-220x145.jpg 220w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>In HubSpot, all the pipeline info is in one place so the sales team all have the same up-to-date details. The pipelines are shown in a kanban board on the Deals page. Click on a deal to add extra info like attachments, quotes, notes and product details to the record.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/adding-information-to-Deal-records-in-Hubspot-CRM.png\" alt=\"adding information to Deal records in Hubspot CRM\" class=\"wp-image-85850\"\/><\/figure>\n\n\n\n<p>You can create tasks that move deals to the next stage. Then assign them to the right person. In HubSpot, you can create and delegate emails, phone calls and other follow ups. Check the tick box on a deal and click Create Tasks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"417\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/creating-tasks-for-sales-pipeline-management-in-Hubspot-CRM.png\" alt=\"creating tasks for sales pipeline management in Hubspot CRM\" class=\"wp-image-85880\"\/><\/figure>\n\n\n\n<p>The HubSpot Sales Hub connects to your email, Gmail or Outlook account to send emails. There are pre-made sales email templates to speed things up.<\/p>\n\n\n\n<p>As a free sales CRM, this is very impressive. If you&#8217;ve used a CRM before it\u2019s all very logical. So it&#8217;s just getting the hang of the process, which is pretty easy.<\/p>\n\n\n\n<p><strong>Sales Hub\u2019s sales automation<\/strong> is a real time saver. Centralised Deals and pipelines already make sales teams more efficient. Then you can automate more manual tasks, and save even more time.&nbsp;<\/p>\n\n\n\n<p>Set rules to automatically assign and move tasks. You can let someone plan a follow up call,&nbsp; based on updates to deals. And mix it with automated emails to build a personalized follow-up sequence. Nice is the way you can A\/B test different versions to check which gets the best responses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"531\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/creating-workflows-in-the-Hubspot-Sales-Hub.png\" alt=\"creating workflows in the Hubspot Sales Hub\" class=\"wp-image-85885\"\/><\/figure>\n\n\n\n<p>With automation you can build workflows for the entire sales funnel. Act on a prospects action. Like clicking a link in a marketing campaign or browsing a product page to enrol a prospect into a sequence.<\/p>\n\n\n\n<p>Sales automation on this level is the connection between sales and marketing.<br><br>HubSpot adds AI to the mix. Prospecting tools identify the best leads. HubSpot AI will then create relevant outreach content to maximise engagement. They say that sales professionals save over 2 hours each day by using AI tools to automate these manual tasks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"221\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-sales-automation-dashboard.png\" alt=\"Hubspot CRM sales automation dashboard\" class=\"wp-image-85960\"\/><\/figure>\n\n\n\n<p>Data is hard to analyse when it\u2019s in different tools. HubSpot\u2019s analytics, reporting, and dashboards unify your customer data so you can make smarter data-backed decisions. Marketing Hub customers who use reporting close 8X more deals.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotgetstarted\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Try the HubSpot CRM for free<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sending_Emails_with_HubSpot\"><\/span>Sending Emails with HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email marketing is a core part of HubSpot Marketing Hub. To start sending emails, you pick a template and the drag-and-drop editor opens up..<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"452\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-email-marketing-features.png\" alt=\"Hubspot CRM email marketing features\" class=\"wp-image-85930\"\/><\/figure>\n\n\n\n<p>Everything you see in a template is organised into content blocks. You can click and drag blocks to move them around. Or add new ones from the sidebar on the left. Layout blocks structure how your email design looks.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"376\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/uploading-an-image-in-Hubspot-CRMs-email-editor.png\" alt=\"uploading an image in Hubspot CRM\u2019s email editor\" class=\"wp-image-86025\"\/><\/figure>\n\n\n\n<p>Editing content on the page is very easy. Click inside a block and the editing menu opens on the left. I started by adding my own logo. It was just uploading an image and dragging it in. Notice the \u2018Design with Canva\u2019 button to the bottom right. The Canva integration means you can design graphics in the HubSpot editor.<\/p>\n\n\n\n<p>Next, I wanted to add a main image and heading. So I dropped image and text blocks into the email body.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"469\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-AI-tools-and-text-editing-options.png\" alt=\"Hubspot AI tools and text editing options\" class=\"wp-image-85890\"\/><\/figure>\n\n\n\n<p>HubSpot offers lots of support for writing email content. Every text box shows a formatting menu at the top. Highlighting text gives you a lightning icon. This opens HubSpot\u2019s generative AI writing tool. It can reword, expand, shorten, or rewrite text.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"470\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-email-personalization.png\" alt=\"Hubspot CRM email personalization\" class=\"wp-image-85935\"\/><\/figure>\n\n\n\n<p>You can personalize emails with contact data using \u2018tokens\u2019. You can use all data in the CRM to personalize emails. On paid plans, you can also personalize emails so they show different content to different contacts. HubSpot calls this \u2018smart content\u2019, also known as dynamic content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"472\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-email-testing-and-sending-options.png\" alt=\"Hubspot CRM email testing and sending options\" class=\"wp-image-85940\"\/><\/figure>\n\n\n\n<p>In total, my email took under 30 minutes to write and design. It shows how easy HubSpot\u2019s editor is to use.<\/p>\n\n\n\n<p>Onto sending. HubSpot\u2019s email settings, testing and scheduling options are all at the top of the screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"469\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-AI-subject-line-generator.png\" alt=\"Hubspot CRM AI subject line generator\" class=\"wp-image-85900\"\/><\/figure>\n\n\n\n<p><strong>HubSpot\u2019s AI writer<\/strong> is really useful for generating subject line ideas. You can personalize the subject line the same way you can body text. The Settings tab is where you add the subject line. As you know. Tthe subject line has a big influence on open rates.<\/p>\n\n\n\n<p>In the <strong>Send or Schedule<\/strong> tab, you select your recipients. You can send them straight away or schedule for later.<\/p>\n\n\n\n<p>There are 2 testing options. HubSpot\u2019s A\/B testing is very flexible. A lot of email marketing software only lets you test different subject lines. HubSpot lets you experiment with anything you want. You can send a test email to yourself or a teammate to check how your email looks in an inbox.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Templates in HubSpot<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"434\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-Marketing-Hub-email-templates.png\" alt=\"Hubspot Marketing Hub email templates\" class=\"wp-image-86010\"\/><\/figure>\n\n\n\n<p>These are some examples of <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotemailmarketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">email marketing<\/a> templates in HubSpot. The designs are a good starting point and saves time. But these are still pretty basic compared to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/free-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">responsive email templates<\/a> you can find in <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/compare-email-editors-design-responsive-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">the best email template editors<\/a>. And the choice is limited.&nbsp;<\/p>\n\n\n\n<p>In HubSpot\u2019s defence, I found that simple templates work well with the editor. It\u2019s very easy to quickly customize your own templates. If you need more templates, connect <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/stripo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Stripo<\/a> with HubSpot. Stripo has <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/stripotemplates\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">1300+ email templates<\/a> and all of them work with HubSpot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HubSpot_Marketing_Automation\"><\/span>HubSpot Marketing Automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing automation is a real strength of HubSpot\u2019s Marketing Hub. There\u2019s a lot you can automate, including:<\/p>\n\n\n\n<ul>\n<li>Set up drip campaigns to send sequences of emails at fixed times.<\/li>\n\n\n\n<li>Trigger workflows based on subscriber actions.<\/li>\n\n\n\n<li>Combine emails, SMS, and push notifications in the same workflow.<\/li>\n\n\n\n<li>Split workflows with if\/then conditions.<\/li>\n\n\n\n<li>Automate lead scoring and segmentation.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"238\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-AI-based-marketing-tool.png\" alt=\"Hubspot CRM AI-based marketing tool\" class=\"wp-image-85905\"\/><\/figure>\n\n\n\n<p>All of this is done using HubSpot\u2019s visual workflow builder. Each Hub has their own Automations tab for building and managing workflows.&nbsp;<\/p>\n\n\n\n<p>It\u2019s handy that workflows are right there when you need them in the platform. For example, set rules to automate an email campaign from the email builder. Or set subscription follow-up rules directly when you are in the form builder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"476\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-workflow-automation-builder.png\" alt=\"Hubspot CRM workflow automation builder\" class=\"wp-image-85985\"\/><\/figure>\n\n\n\n<p>I like how HubSpot organises the automation building blocks. Workflows start with an \u2018enrollment trigger\u2019. Triggers can be filter-based or action-based<strong>. <\/strong>&nbsp;It&#8217;s a really simple system to get the hang of.<\/p>\n\n\n\n<ul>\n<li><strong>Filter-based triggers<\/strong> are based on an attribute criteria.&nbsp;<\/li>\n\n\n\n<li><strong>Action-based triggers <\/strong>start when a contact takes an action.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>There are dozens of action triggers available in the HubSpot platform. They vary according to the type of automation you are building. For example, you can trigger emails if a contact clicks a link, browses a web page, or fills out a form.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"398\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-automation-action-options.png\" alt=\"Hubspot CRM automation action options\" class=\"wp-image-85910\"\/><\/figure>\n\n\n\n<p>Once you have set your trigger, you piece together <strong>workflow actions<\/strong>. There are 6 types of action you can add to a marketing workflow:<\/p>\n\n\n\n<ul>\n<li><strong>Communication:<\/strong> Send an email, SMS or web push notification.<\/li>\n\n\n\n<li><strong>Delay:<\/strong> Set a waiting time before the next action.<\/li>\n\n\n\n<li><strong>Record management:<\/strong> Create or edit contact data.<\/li>\n\n\n\n<li><strong>List management:<\/strong> Add or remove contacts to and from lists.<\/li>\n\n\n\n<li><strong>Ads management:<\/strong> Add to or remove from an advertising list.<\/li>\n\n\n\n<li><strong>Workflow conditions: <\/strong>Create multiple pathways with if\/then conditions. Or connect to and trigger another workflow.<\/li>\n<\/ul>\n\n\n\n<p>HubSpot automation is simple to get to grips with, if you know what you want to do. On the free and Starter plans, you put up to 10 actions in a single workflow. On higher plans there\u2019s no limit.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotgetstarted\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Try HubSpot for free here<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_in_HubSpot\"><\/span>Lead Generation in HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>HubSpot has a CMS called Content Hub for website building and content management. Creating landing pages starts with templates.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"347\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-review-landing-page-templates.png\" alt=\"Hubspot CRM review landing page templates\" class=\"wp-image-85955\"\/><\/figure>\n\n\n\n<p>I found HubSpot\u2019s web and landing page templates really good. Most are set up so you can drop straight into creating.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"437\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CMS-web-page-editor.png\" alt=\"Hubspot CMS web page editor\" class=\"wp-image-85895\"\/><\/figure>\n\n\n\n<p>The landing page builder&#8217;s look and feel is similar to the email builder. I like this consistency, and it shortens the learning curve across the whole platform. You can even add videos and meeting scheduling to your landing and web pages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"337\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-landing-page-templates.png\" alt=\"Hubspot landing page templates\" class=\"wp-image-86005\"\/><\/figure>\n\n\n\n<p>My landing page template already had a form block in it. To embed a form, you just click on the form block. Then select a pre-made form from the menu to the left. You can also create a new form. This takes you through the form-building steps.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"497\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-software-form-types.png\" alt=\"Hubspot CRM software form types\" class=\"wp-image-85975\"\/><\/figure>\n\n\n\n<p>HubSpot offers 6 form types. The embedded form sits inside your site, ecommerce platform or web page anywhere you want. You can also build a dedicated page with just the form on it. Other popular formats you probably know &#8211; engaging the visitor (when used with moderation). Pop-ups, slide ins and dropdown banners.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"467\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-system-form-templates.png\" alt=\"Hubspot CRM system form templates\" class=\"wp-image-85980\"\/><\/figure>\n\n\n\n<p>Once you have your form type, choose a form template. Templates have pre-formatted fields. I chose a newsletter sign-up form. Other options include registration, e-Book downloads, contact and support forms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"444\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-software-form-builder.png\" alt=\"Hubspot CRM software form builder\" class=\"wp-image-85970\"\/><\/figure>\n\n\n\n<p>All templates are fully customisable. The form editor is based on the same interface as the email editor. You simply drag and drop the data capture fields or \u2018properties\u2019 you want into position. HubSpot also has smart forms. You can use country, device type, source, language, membership, and lifecycle stage on HubSpot landing pages and website to display smart forms for a segment of visitors only.<\/p>\n\n\n\n<p>You can add data consent and ReCAPTCHA to your forms easily. These should be default on every form to keep you privacy-compliant. And stop spam bots from submitting your forms.&nbsp;<\/p>\n\n\n\n<p>The <strong>Options <\/strong>tab lets you set what happens when someone completes a form. Like the thank you page and notifying team members. HubSpot\u2019s strength as a CRM is obvious here.<br><br>Another lead management option is setting a <strong>lifecycle stage<\/strong> for the new contact. Lifecycle stage ranks contacts by the nature of your relationship with them. It\u2019s used for segmentation, triggering automations, and lead tracking.<\/p>\n\n\n\n<p>HubSpot publishes every form on a page. You can share the URL as a link or embed it to a page.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotgetstarted\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Try HubSpot for free here<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contact_Management_in_HubSpot\"><\/span>Contact Management in HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>HubSpot handles segmentation with <strong>lists. <\/strong>Lists are groups of contacts organised by shared properties.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"417\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/creating-lists-in-Hubspot-CRM.png\" alt=\"creating lists in Hubspot CRM\" class=\"wp-image-85875\"\/><\/figure>\n\n\n\n<p>You have a choice of creating static lists or active lists. Static lists don\u2019t change unless you edit them manually. Active lists change as contact properties change. You can use automations to update contact properties. This lets you control how you segment and target contacts based on contact behaviour.<\/p>\n\n\n\n<p>I\u2019ve talked about HubSpot\u2019s CRM several times. You get a feel for how powerful HubSpot\u2019s contact management options are as soon as you open a contact record.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"416\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-contact-record.png\" alt=\"Hubspot CRM contact record\" class=\"wp-image-85915\"\/><\/figure>\n\n\n\n<p>There\u2019s a lot of information packed into one screen. Here\u2019s how it\u2019s all organised.<\/p>\n\n\n\n<ul>\n<li>The <strong>left sidebar <\/strong>is where you find <strong>actions <\/strong>and contact <strong>properties. <\/strong>Actions include communication options, like sending an email or setting up a meeting. Properties are any information you know about a contact. Those shown by default include Lifecycle Stage and Lead Status.&nbsp;<\/li>\n\n\n\n<li>The <strong>main column <\/strong>in the centre shows <strong>activities <\/strong>and <strong>associations. <\/strong>There\u2019s a summary of recent contact activity. And a separate tab for seeing a full history. Associations show all the other records a contact is linked with.<\/li>\n\n\n\n<li>The <strong>right sidebar <\/strong>also shows associated records. It also adds other <strong>objects <\/strong>like subscriptions, payments and invoices.<\/li>\n<\/ul>\n\n\n\n<p>You can access most information you need from one page. Most of what you see is also customizable. HubSpot calls the different record sections cards. Many of them have a settings cog icon in the top right corner. Clicking on this opens up the <strong>card builder.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"428\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/adding-or-removing-properties-in-a-Hubspot-CRM-contact-record.png\" alt=\"adding or removing properties in a Hubspot CRM contact record\" class=\"wp-image-85855\" srcset=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/adding-or-removing-properties-in-a-Hubspot-CRM-contact-record.png 650w, https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/adding-or-removing-properties-in-a-Hubspot-CRM-contact-record-220x145.jpg 220w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<p>The card builder lists all the current cards on the record. Clicking <strong>Edit <\/strong>opens editing options for individual cards. Here you can add or remove the properties displayed in different sections.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"437\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/managing-contact-properties-in-Hubspot-CRM.png\" alt=\"managing contact properties in Hubspot CRM\" class=\"wp-image-86020\"\/><\/figure>\n\n\n\n<p>There are 181 contact properties from personal details to activity logs. You can log web, email, advertising and sales engagement for every contact. This all feeds into properties like lifecycle stage and lead scoring. HubSpot has customizable lead scoring. You can set up positive and negative scoring for contacts and companies\/deals separately. Set the number of points and use AND\/OR criteria to fine-tune your scoring.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"435\" height=\"283\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/contact-properties-in-Hubspot.png\" alt=\"contact properties in Hubspot\" class=\"wp-image-85860\"\/><\/figure>\n\n\n\n<p>In short, you can track relationships with every contact in incredibly fine detail. And use the insights to help turn them into paying customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Support Customers Live with HubSpot<\/h2>\n\n\n\n<p>I mentioned that support tickets are one of the main record types in the HubSpot CRM. Tickets are to the customer service CRM what deals are to sales. They\u2019re key to organising and tracking customer queries and help requests.&nbsp;<\/p>\n\n\n\n<p>In the Service Hub, you can create ticket pipelines for managing tasks across a team. You can build workflows to automate ticket creation, delegation, and updates. You can connect multiple communication channels, including phone, email, and live chat.<\/p>\n\n\n\n<p>Speaking of live chat, you can build live chat widgets in HubSpot. You can embed chat widgets on any web page. Or build them for Facebook Messenger.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"382\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-shatflows.png\" alt=\"Hubspot CRM chatflows\" class=\"wp-image-85965\"\/><\/figure>\n\n\n\n<p>HubSpot calls this chatflows. It\u2019s part of its automations. You don\u2019t use the visual automation builder, but it\u2019s very straightforward.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"490\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/creating-a-chatflow-in-Hubspot-CRM.png\" alt=\"creating a chatflow in Hubspot CRM\" class=\"wp-image-85865\"\/><\/figure>\n\n\n\n<p>A chat \u2018flow\u2019 is all about setting how and when a chat window appears. And what people see when it does. You can assign specific widgets to certain team members. This helps direct help to the best place from different pages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"379\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-CRM-inbox.png\" alt=\"Hubspot CRM inbox\" class=\"wp-image-85945\"\/><\/figure>\n\n\n\n<p>HubSpot logs all live chat messages. You can view all chat history in the Inbox view of the CRM.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotgetstarted\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Get started with HubSpot for free<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HubSpot_Integrations\"><\/span>HubSpot Integrations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"460\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-integrations.png\" alt=\"Hubspot integrations\" class=\"wp-image-86000\"\/><\/figure>\n\n\n\n<p>HubSpot already has a lot to offer. But if you want it to do even more, you can connect 1500 tools. Popular integrations include Gmail, Outlook, WordPress, Facebook and Google Ads, and Zoom.<\/p>\n\n\n\n<p>Most of these are what HubSpot calls \u2018traditional\u2019 integrations. They send data one way, from the external app into HubSpot. They integrate data created only after the connection between the platforms is made.<\/p>\n\n\n\n<p>HubSpot offers a more advanced level of integration in the Operations Hub. These integrations offer two-way, real-time data synchronization. There are 110+ apps available, including Pipedrive, Brevo, Zoho CRM, ActiveCampaign, Shopify and Mailerlite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HubSpot_Pricing_and_Plans\"><\/span>HubSpot Pricing and Plans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>HubSpot has 3 pricing plans for 5 Hubs and the CRM Suite. And you can pick and choose tools to create your own custom bundle.<\/p>\n\n\n\n<p><strong>The Starter Marketing Hub<\/strong> costs $20\/month for 1,000 marketing contacts, 5,000 emails, email marketing automation, blogging, landing pages, ads, live chat, and payments. On the Starter Sales and Service Hub, you can have 2 pipelines per account for $20\/month\/user.&nbsp;<\/p>\n\n\n\n<p>CRM Suite pricing starts at $50\/month for Starter with 1,000 marketing contacts, 2 Sales, and 2 Service Hub users. Read <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/hubspot-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">our full HubSpot pricing guide<\/a> for all the details about how much HubSpot costs.<\/p>\n\n\n\n<p>The free HubSpot CRM tools include 100 marketing contacts, 2,000 emails, 20 landing pages, 1 pipeline, a website, a blog, ads, and live chat.<\/p>\n\n\n\n<p>HubSpot has generously offered <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotdiscount\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">an exclusive 25% discount on the Growth Suite<\/a> for our readers. <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotdiscount\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Get it here today<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotprice\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">See full pricing<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HubSpot_Pros_and_Cons\"><\/span>HubSpot Pros and Cons<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"337\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-review-2024.png\" alt=\"featured image: Hubspot review 2024\" class=\"wp-image-86015\"\/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul>\n<li>All-in-one CRM platform including sales, marketing, customer support, content, and operations tools.<\/li>\n\n\n\n<li>The stacked free plan includes simple tools from all Hubs.<\/li>\n\n\n\n<li>Most parts are user-friendly, it\u2019s easy to find your way around.<\/li>\n\n\n\n<li>HubSpot has lots of advanced features, especially automation.<\/li>\n\n\n\n<li>You\u2019ll connect to almost any software you need with the 1500+ integrations.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul>\n<li>HubSpot\u2019s pricing structure is quite complicated. And it gets expensive quickly on higher plans.<\/li>\n\n\n\n<li>I\u2019d love to see higher send limits and more templates for email marketing.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotgetstarted\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Try HubSpot for free<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HubSpot_Customer_Support\"><\/span>HubSpot Customer Support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"523\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-customer-support.png\" alt=\"Hubspot customer support\" class=\"wp-image-85990\"\/><\/figure>\n\n\n\n<p>HubSpot has great support options across the board. The online knowledge base has user guides available for all the Hubs. When you first sign up, you get on-screen tutorials to walk you through all the features.<\/p>\n\n\n\n<p>Support options are available via a chat window. On paid plans, you can talk to the HubSpot team through this. On the free CRM, it serves more as a search function for the knowledge base. You ask a question, and a bot directs you to relevant resources. You can also contact support via phone and email on paid plans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HubSpot_Is_it_the_CRM_Marketing_Automation_platform_for_you\"><\/span>HubSpot: Is it the CRM &amp; Marketing Automation platform for you?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There\u2019s a reason HubSpot is one of the most popular CRMs. Small businesses and start-ups can grow their business on the free and Starter plans. But HubSpot also scales to a powerful all-in-one platform as your business grows.<\/p>\n\n\n\n<p>Here\u2019s the final scoring for my HubSpot Review.<\/p>\n\n\n\n<p>Ease of Use: 4.5 \/ 5<br>Value for Money: 4.5 \/ 5<br>Editor and templates: 4 \/ 5<br>Functionalities: 5 \/ 5<br>Automation: 4.5 \/ 5<br>Customer service: 4 \/ 5<\/p>\n\n\n\n<p>Overall, I give HubSpot 4.4 out of 5 for the value of its free plan and its incredible range of features.<\/p>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" class=\"ek-link buttonCTA\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspotgetstarted\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Try HubSpot for free<\/a><\/p>\n\n\n\n<p>Most HubSpot user reviews are on the same page. Rating HubSpot around 4.5 out of 5 on popular software review sites, like G2, Capterra, Crozdesk, and Sourceforge:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Software Review Site<\/strong><\/td><td><strong>Rating<\/strong><\/td><\/tr><tr><td>G2<\/td><td>4.4\/5<\/td><\/tr><tr><td>Capterra<\/td><td>4.5\/5<\/td><\/tr><tr><td>Crozdesk<\/td><td>4.4\/5<\/td><\/tr><tr><td>SourceForge<\/td><td>4.6\/5<\/td><\/tr><tr><td>TrustRadius<\/td><td>8.5\/10<\/td><\/tr><tr><td>Trustpilot<\/td><td>2.6\/5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span>Frequently Asked Questions (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">HubSpot Alternatives<\/h2>\n\n\n\n<p>We reviewed the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/hubspot-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">best HubSpot alternatives in our full guide<\/a>. Here\u2019s a quick rundown of good alternatives to HubSpot.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HubSpot vs. Engagebay<\/h3>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/engagebay\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Engagebay<\/a> has a lot of similarities to HubSpot. It also positions itself as a one-stop CRM. Its products are split into separate \u2018bays\u2019 for sales, marketing and customer support. But it also has an all-in-one suite combining them all. It has a free plan with access to tools from all 3 bays. Check out <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/engagebay-review\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">our full Engagebay review<\/a> to find out more about features, pricing, pros and cons.<\/p>\n\n\n\n<p>Engagebay\u2019s biggest difference is pricing. It\u2019s more affordable than HubSpot, especially when above the cheapest tiers. But <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">HubSpot<\/a> offers much more sophisticated features. It includes content marketing, operations, and B2B commerce tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HubSpot vs. Salesforce<\/h3>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Salesforce<\/a> has a reputation as one of the best CRM tools for enterprise sales teams. Its sales and forecasting tools include more advanced automation options than HubSpot. They are more customizable and the reporting tools are better to analyze business metrics.<\/p>\n\n\n\n<p>But <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">HubSpot<\/a> serves better as an all-around CRM. Its marketing tools are superior and it offers a full website CMS in the Content Hub. HubSpot is also easier to use and quicker to learn. It\u2019s got a slicker, more modern interface. And it has an excellent free tier packed full of features. Salesforce has no free plan. Check out <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/crm-software-australia\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">our review of the best CRM tools in Australia<\/a> to see if HubSpot or Salesforce is ranked higher.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HubSpot vs. ActiveCampaign<\/h3>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaign\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">ActiveCampaign<\/a> is a marketing automation platform. It specializes in email marketing. Its automation builder and 900+ workflow templates are highly intuitive, easier to use and more flexible than HubSpot\u2019s. It also has a CRM to build and automate sales funnels. Check out our <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/sales-funnel-software\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">review of the best sales funnel software<\/a> to compare HubSpot and ActiveCampaign.&nbsp;<\/p>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">HubSpot<\/a> is more feature-rich overall than ActiveCampaign. It offers a full suite of service CRM tools. And the Content Hub can be used to create blogs, whole websites, adverts, and social posts. Its contact management tools are much more flexible and open-ended.<\/p>\n\n\n\n<p>ActiveCampaign is more affordable. But HubSpot has a free tier packed full of features. Find out more about features in our <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/activecampaign-review\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">full ActiveCampaign review<\/a> or learn more about how much it costs in our <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/activecampaign-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">ActiveCampaign pricing guide<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HubSpot vs. Pipedrive<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/pipedrive-aw-us\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Pipedrive<\/a> is a specialist sales CRM for small businesses. Its strength is building and managing sales pipelines. Its interface is clean and slick, making it easier to track processes. There are multiple views for seeing different information. There\u2019s very little learning curve. And Pipedrive is also very attractively priced.<\/p>\n\n\n\n<p>Pipedrive does offer paid-for extras for lead generation, email marketing and web tracking. But it can\u2019t match the breadth of HubSpot. <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">HubSpot<\/a> is a genuine all-in-one CRM covering sales, marketing, support, content, and operations. And while its pricing structure is a little complex, its free CRM is a good tool for a business to get started online. Find out how high HubSpot ranks among <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/pipedrive-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">the best Pipedrive alternatives<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HubSpot vs. Zoho CRM<\/h3>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">HubSpot<\/a> vs <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/zoho-crm-aw-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Zoho CRM<\/a> is a battle of two big hitters. Both are packed with features that cover the full CRM spectrum. Zoho CRM is part of an even bigger suite of business apps. It benefits from this with things like its omnichannel communications options. It supports telephone, email, social media, live chat, web conferencing, push notifications and self-service portals. Both sales and marketing campaign options are very flexible. And you can easily automate messages on multiple channels.<\/p>\n\n\n\n<p>Zoho CRM is more attractively priced than HubSpot. HubSpot does benefit from an excellent free tier. HubSpot also offers a superior user experience. Its interface feels modern and user-friendly compared to Zoho\u2019s. Check out <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/crm-canada\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">our review of the best CRMs in Canada<\/a> and find out if Zoho and HubSpot are in it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HubSpot vs. Freshsales<\/h3>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/freshsales-aw-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Freshsales<\/a> is a <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/what-is-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">CRM<\/a> for SME sales and marketing teams. It features sales pipelines, multichannel marketing campaigns and lead generation. It\u2019s very easy to use and great value. Compared to HubSpot, it offers some advanced features at much more affordable prices. The best of these include sales and marketing automation. Plus AI-powered lead scoring.<\/p>\n\n\n\n<p>Both Freshsales and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">HubSpot<\/a> offer free plans that are attractive to beginners. HubSpot edges the number of tools available for free. It\u2019s also the more feature-rich CRM software overall. There\u2019s more flexibility in how you track and log customer interactions. There are customer service, content marketing, and operations tools. And it scales to meet the needs of much larger teams. Find out if Freshsales or HubSpot ranks higher in <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/crm-with-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">our review of the best CRMs with email marketing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you think inbound marketing and CRM software, HubSpot is the name that pops up. It\u2019s one of the biggest CRM platforms with 200K+ customers. Find out if it&#8217;s really the best all-in-one CRM platform in our full review.<\/p>\n","protected":false},"author":168,"featured_media":86015,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[5,2],"tags":[],"dealstore":[],"coauthors":[820],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/85848"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=85848"}],"version-history":[{"count":13,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/85848\/revisions"}],"predecessor-version":[{"id":95337,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/85848\/revisions\/95337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/86015"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=85848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=85848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=85848"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=85848"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=85848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}