An email newsletter is a broadcast email sent out to a list of subscribers regularly. The one-to-many nature makes that you can reach a big audience with a regular email. <\/p>\n\n\n\n
Newsletters can have any type of content. Businesses often share company news, articles, announcements and updates in their newsletters. But they also include products and promotions.<\/p>\n\n\n\n
Most email newsletters have the following characteristics:<\/p>\n\n\n\n
- \n
- Regular, scheduled distribution,<\/strong> for example, weekly or monthly.<\/li>\n\n\n\n
- Clear company branding. <\/strong>The audience should know who the newsletter is from.<\/li>\n\n\n\n
- Varied content <\/strong>designed to encourage interest and engagement.<\/li>\n\n\n\n
- An audience of newsletter subscribers. <\/strong>People must opt-in to receive a newsletter, we don’t want to spam.<\/li>\n<\/ul>\n\n\n\n
<\/span>5 Benefits of Creating a Newsletter<\/span><\/h2>\n\n\n\n
Marketing isn\u2019t all about the hard sell. Newsletters represent a different, softer approach. You can think of it as \u2018let them come to us\u2019 marketing. Newsletters are all about putting yourself out there in front of an audience.<\/p>\n\n\n\n
Here are some of the main benefits email newsletters can bring to your business:<\/p>\n\n\n\n
- \n
- Nurturing engagement: <\/strong>The regular nature of regular newsletters builds familiarity. People are more likely to respond to communications from brands they recognise. <\/li>\n\n\n\n
- Building brand loyalty: <\/strong>After familiarity comes trust. The more people feel they \u2018know\u2019 your brand, the more they trust you. Even better if you can share things people find useful or entertaining. Establish that kind of value, and people will start to look out for your newsletters.<\/li>\n\n\n\n
- Increasing conversions: <\/strong>You\u2019ll never get all of your audience to respond to your calls to action (CTAs). Send out a one-off email, you can expect only a fraction of recipients to click your links. But with regular newsletters, you are repeating the opportunity. Over time, you\u2019ll find more and more subscribers following your CTAs. <\/li>\n\n\n\n
- Driving traffic to other channels: <\/strong>Clicking a link might sound a way short of completing a sale. But sales come from generating interest, engagement and traffic. Newsletters are great for driving traffic to other channels. You can include links to your blog, product pages, event registrations, and social media platforms.<\/li>\n\n\n\n
- Cost-effective marketing:<\/strong> Finally, newsletters are very cost-effective. Email marketing software is available from $9\/month. And you can even start your newsletter journey for free.<\/li>\n<\/ol>\n\n\n\n
<\/span>How to Create a Newsletter in 8 Steps<\/span><\/h2>\n\n\n\n
Now the important part. How to create a newsletter that will give you all the benefits I\u2019ve talked about.<\/p>\n\n\n\n
One thing I\u2019m not going to cover here is getting subscribers for your newsletter. For this article, I\u2019ll assume you already have a list of contacts. Building a subscriber list is a whole other \u2018how to\u2019. If you want to know more, check out our review of the best landing page builders<\/a> and email list building tools<\/a>.<\/p>\n\n\n\n
<\/span>1. Define your goals, audience and email marketing strategy<\/span><\/h2>\n\n\n\n
Success doesn\u2019t just happen. You need to be clear about what you want to achieve, or your goals. And how you\u2019re going to achieve them. Your strategy.<\/p>\n\n\n\n
To this \u2018what\u2019 and \u2018how\u2019, you can add a \u2018who\u2019. As in, who are you sending the newsletters to? There are different ways to target different audiences. And you might have different goals for various groups. <\/p>\n\n\n\n
Newsletter goals<\/h4>\n\n\n\n
There are 2 types of goals to think about, business goals and email marketing goals:<\/p>\n\n\n\n
- \n
- Business goals<\/strong> for newsletters link to the benefits described above. They are what you want a newsletter to do for your business.<\/li>\n\n\n\n
- Email marketing goals<\/strong> are how you measure progress towards your business goals. Say you want newsletters to help drive more website traffic. How do you know if it is doing this? You can measure click-through rates on links in your newsletter. You can set targets for how many click-throughs you\u2019d like per newsletter. If you hit this target, you can say you\u2019ve achieved your email marketing goal. That gives you a good idea of progress towards your business goal.<\/li>\n<\/ul>\n\n\n\n
I\u2019ll talk about other ways to measure email marketing goals<\/a> in more detail later.<\/p>\n\n\n\n
Newsletter strategy<\/h4>\n\n\n\n
With targets and goals in mind, you can plan a strategy for achieving them. Content is a key part of the \u2018how\u2019. The content of your newsletters should always link back to your goals. For example: <\/p>\n\n\n\n
- \n
- Increasing conversions with product promotions. <\/li>\n\n\n\n
- Encouraging people to share thought-provoking or fun content to grow your audience.<\/li>\n\n\n\n
- Building brand trust by sharing useful content on other channels.<\/li>\n<\/ul>\n\n\n\n
Your strategy should also cover things like how often you send out a newsletter. And importantly, the kind of links and CTAs you include. A very obvious example is using newsletters to drive traffic to other channels. If you don\u2019t include the right links, you won\u2019t get any traffic.<\/p>\n\n\n\n
Your digital marketing strategy can get as detailed and sophisticated as you like. But to start with, think in terms of making sure content, audience and outcomes fit. If you have something you want to share, ask who will be interested? What benefit will it bring? And how can I measure success?<\/p>\n\n\n\n
<\/span>2. Select an email newsletter software<\/span><\/h2>\n\n\n\n
With a plan in hand, you can now get down to actually creating a newsletter. And this is where you need email marketing software. Email marketing services have drag-and-drop editors for designing and building HTML emails. And they let you send emails to lots of contacts at once.<\/p>\n\n\n\n
No-code HTML email builders mean you can make your newsletter look great. It\u2019s not all about the quality of the content. Visual design grabs attention. Good designs also make content easier to read. There are lots of great email marketing services for sending newsletters. I\u2019ve picked out 4 to share here. But you can find many more in our review of email newsletter software<\/a>.<\/p>\n\n\n\n
For the rest of this guide, I\u2019m using Brevo. But whatever email marketing platform you choose, the steps are similar. <\/p>\n\n\n\n
Brevo<\/h4>\n\n\n\n
![\"Brevo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Brevo-email-marketing-tool-1.png\")
<\/figure>\n\n\n\nBrevo<\/a> is ideal for starting with newsletters. It\u2019s got a great free plan. You can add up to 100,000 contacts and send 300 emails a day. You also get access to most email marketing tools with a free account.<\/p>\n\n\n\n
As you\u2019ll see, building newsletters in Brevo is easy. The drag-and-drop editor is great for beginners. It\u2019s really simple to create brand styles and customise layouts. Just by dragging and dropping content blocks into position. There are around 50 templates to get started with and you can automate sending.<\/p>\n\n\n\n
Paid plans on Brevo start at $9<\/a> a month for 5,000 emails.<\/p>\n\n\n\n
Try Brevo for free<\/a> or read our full review<\/a><\/p>\n\n\n\n
Moosend<\/h3>\n\n\n\n
![\"Moosend](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Moosend-email-marketing-tool.png\")
<\/figure>\n\n\n\nMoosend<\/a> is great value for getting started with newsletters. It\u2019s one of the cheapest email marketing platforms around. But it\u2019s still packed with great features and very easy to use. It\u2019s got a user-friendly drag-and-drop email builder. And you can choose from 75+ templates to give your design a head start. <\/p>\n\n\n\n
It\u2019s especially good for finding your feet with automations. It has pre-made automation \u2018recipes\u2019, newsletter scheduling, and double opt-in.<\/p>\n\n\n\n
Another strength of Moosend is its ecommerce integrations. Connecting to your web store makes it easy to import product listings into newsletters.<\/p>\n\n\n\n
Moosend pricing starts at $9<\/a> a month for 500 contacts. There\u2019s a 30-day free trial.<\/p>\n\n\n\n
Get started with Moosend for free<\/a> or read our full review<\/a><\/p>\n\n\n\n
MailerLite<\/h3>\n\n\n\n
![\"MailerLite](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/MailerLite-email-campaign-software.png\")
<\/figure>\n\n\n\nMailerLite<\/a> is a beginner-friendly email service provider. It ticks the right boxes for simplicity and value. Like Brevo, it has a packed free plan. You can send 12,000 emails a month to 1,000 contacts. <\/p>\n\n\n\n
It has a drag-and-drop editor and 90+ templates. But its best feature is its pre-formatted content blocks. There are blocks with an article summary, image, and link button already laid out. You can create a basic newsletter layout in 5-10 minutes just by dropping these in position. <\/p>\n\n\n\n
There\u2019s also the option of an RSS feed to automatically turn blog pages into newsletter content. Not sure what to write in your newsletter? An AI writing assistant will fill in the blanks.<\/p>\n\n\n\n
Pricing starts at $9 a month<\/a> for 500 contacts and unlimited emails.<\/p>\n\n\n\n
Try MailerLite for free<\/a> or read our full review<\/a><\/p>\n\n\n\n
ActiveCampaign<\/h3>\n\n\n\n
![\"ActiveCampaign](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/ActiveCampaign-email-service-provider-1.png\")
<\/figure>\n\n\n\nActiveCampaign<\/a> is a great option if you want to get a little more advanced with your newsletters. It\u2019s still user-friendly and offers the email-building tools you need. But ActiveCampaign comes into its own with its automation and contact management tools.<\/p>\n\n\n\n
A lot of this goes way beyond what you need for sending newsletters. But it\u2019s useful if you want to manage newsletters as part of larger campaigns. There are sales and customer relationship management (CRM) tools available, too.<\/p>\n\n\n\n
ActiveCampaign is also great for sending different newsletters to different people. Its segmentation options are detailed but user-friendly.<\/p>\n\n\n\n
Pricing starts at $15 a month<\/a> for 1000 contacts and 10,000 email sends. There\u2019s a 14-day free trial.<\/p>\n\n\n\n
Get started with ActiveCampaign here<\/a> or read our full review<\/a> <\/p>\n\n\n\n
<\/span>3. Choose a template and email layout<\/span><\/h2>\n\n\n\n
All the best email marketing software come with pre-formatted templates. Templates give you a layout and a design to work with. You can fill a template in with your content, and change colors and fonts. Job done.<\/p>\n\n\n\n
Here are some example newsletter templates from Brevo<\/a>:<\/p>\n\n\n\n
![\"Brevo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Brevo-email-templates.png\")
<\/figure>\n\n\n\nIf you want more choices, try email template builders<\/a> like Stripo<\/a>. Stripo has 1600+ pre-made HTML templates<\/a> to choose from. And hundreds just for newsletters.\u00a0<\/p>\n\n\n\n
![\"free](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/free-email-templates-from-stripo.png\")
<\/figure>\n\n\n\nCheck out this collection of over 99 free email templates<\/a> for more options. An email design tool like Stripo doesn\u2019t send your newsletters, but it\u2019s really easy to import templates into your email marketing software.<\/p>\n\n\n\n
<\/span>4. Add your content and customize your design<\/span><\/h2>\n\n\n\n
![\"Brevo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Brevo-newsletter-template.png\")
<\/figure>\n\n\n\nI chose this template because it\u2019s clear and simple. Its 4 main sections work well for any newsletter design:<\/p>\n\n\n\n
- \n
- A header<\/li>\n\n\n\n
- A large image that grabs attention<\/li>\n\n\n\n
- An introduction section with a title<\/li>\n\n\n\n
- 3 columns for story snippets<\/li>\n<\/ul>\n\n\n\n
But it\u2019s also not a newsletter template. It\u2019s a template for a thank you email for signing up for a newsletter. So it\u2019s good for showing how simple edits can make a newsletter.<\/p>\n\n\n\n
![\"create](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/create-a-newsletter-with-the-Brevo-drag-and-drop-tool-.png\")
<\/figure>\n\n\n\nHere\u2019s my template in the Brevo editor. All I\u2019ve done at this point is add my own text and image. But look what a difference it makes. That\u2019s why templates are so great. They help you create a newsletter quickly. <\/p>\n\n\n\n
I\u2019ve highlighted the boxes at the bottom of the page to show the editing options. In Brevo, clicking on a content box opens the editing menu to the left. Most no-code HTML editors work like this. Different content boxes have different options.<\/p>\n\n\n\n
Here, you can see the options for editing the background images. I wanted to remove them. All I had to do was click delete. This reveals the background colour for that box instead. You can see what this looks like in the left-hand box.<\/p>\n\n\n\n
The box highlighted at the very bottom of the page shows more editing options. Notice the cross shaped icon to the left. This is how you move content blocks around the page. <\/p>\n\n\n\n
![\"personalizing](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/personalizing-newsletters-with-email-subscribers-details.png\")
<\/figure>\n\n\n\nHere\u2019s my design with some tweaks to the background colours. I\u2019ve highlighted the text box to show the personalization options. The most basic personalization is dropping the subscriber\u2019s name in. But you can take this much further and personalize email content with any data you have. I clicked on the small person icon in the text editing menu to add personalization. It opens the options in the red box. I selected FIRSTNAME as my attribute. This inserts the first name of every contact I send the newsletter to.<\/p>\n\n\n\n
A more advanced way to personalize newsletters is dynamic content. This changes newsletter content for different recipients. Just like adding a name, it\u2019s based on contact data you have saved. But instead of just adding an attribute, you change content based on an attribute. A simple example is showing prices in different currencies for different countries.<\/p>\n\n\n\n
Send your newsletter for free with Brevo<\/a><\/p>\n\n\n\n
<\/span>5. Decide on a subject line<\/span><\/h2>\n\n\n\n
![\"adding](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/adding-a-subject-line-when-you-create-a-newsletter-in-Brevo.png\")
<\/figure>\n\n\n\nThe subject line is one of the most important parts of your whole email newsletter. It\u2019s not a part of the main newsletter body. But it\u2019s the first thing recipients see in their inbox. It can make all the difference as to whether they open your newsletter at all.<\/p>\n\n\n\n
You want an email subject line that grabs attention. But also tells the reader clearly what the email is about. And quickly! It\u2019s a tricky balancing act. Some good subject line tips are:<\/p>\n\n\n\n
- \n
- Keep it under 50 characters. Most mobile email clients will cut longer subject lines. And anything that can\u2019t be scanned in a second, people will gloss over.<\/li>\n\n\n\n
- Personalize it. People respond to seeing subject lines relevant to them.<\/li>\n\n\n\n
- Sum up the contents. Spell out that it\u2019s a newsletter and who it\u2019s from. Or pick one main story to summarize.<\/li>\n\n\n\n
- Give people a reason to click \u2018open\u2019. There are ways to create curiosity in readers. <\/li>\n<\/ul>\n\n\n\n
Don\u2019t be afraid to get creative. A really useful tool for this is A\/B testing. A\/B testing means sending newsletters with different subject lines to samples of your contacts. And then sending the email with the subject line that got the most opens. You need a big contact list to make A\/B testing work. 1000 at the very least.<\/p>\n\n\n\n
![\"Brevo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Brevo-AI-subject-line-writer.png\")
<\/figure>\n\n\n\nBrevo and other email marketing platforms offers an AI subject line generator. You just describe the topic or add your keywords and the AI will generate subject line suggestions.<\/p>\n\n\n\n
![\"AI](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/AI-suggestions-for-subject-lines-in-Brevo.png\")
<\/figure>\n\n\n\nThis is what Brevo\u2019s AI came up with for my newsletter. Notice the options for changing the suggestion. Again, it\u2019s worth playing around with the AI subject lines. Make a note of several suggestions to compare. And if you can, A\/B test your favourites.<\/p>\n\n\n\n
<\/span>6. Test your newsletter<\/span><\/h2>\n\n\n\n
![\"testing](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/testing-your-newsletter-on-both-desktop-and-mobile-in-different-email-clients-1.png\")
<\/figure>\n\n\n\nThis is different to A\/B testing. This is about checking how your newsletter looks in different inboxes.<\/p>\n\n\n\n
Different email clients interpret HTML in different ways. So you can\u2019t be sure about a design until you have tested it. This is particularly important with mobile. It\u2019s unlikely that you\u2019d design an email on a mobile device. Doing it on a desktop is much easier. And you have the benefit of a larger screen.<\/p>\n\n\n\n
You can check mobile previews of your email design in most email editors. But by sending a test and checking it on a phone you can check how it looks on a smaller screen.<\/p>\n\n\n\n
<\/span>7. Send your newsletter (or export HTML)<\/span><\/h2>\n\n\n\n
One of the benefits of using email marketing software to create a newsletter is that you can also send it. This makes everything easier and faster.<\/p>\n\n\n\n
In Brevo, once you are happy with your newsletter, there are 2 steps to sending. First, add recipients on the email campaign page.<\/p>\n\n\n\n
![\"adding](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/adding-recipients-and-scheduling-sending-of-email-campaigns.png\")
<\/figure>\n\n\n\nThere are 2 options. You can add a full list and send your newsletter to everyone on it. Or you can send it to a segment. Segments let you carefully choose your target audience.<\/p>\n\n\n\n
Next, you schedule sending. Most email marketing software will let you set a time in the future or send straight away. Brevo<\/a> also has a \u2018send at the best time\u2019 feature. This uses tracking data to send when recipients are using their email accounts. People are more likely to open emails that land when they are in their inbox. <\/p>\n\n\n\n
Send your newsletter for free with Brevo<\/a><\/p>\n\n\n\n
If you use an email editor like Stripo<\/a>, you will need to send your newsletter in another platform. Stripo and other editors have export options to copy the HTML code and integrations with email marketing software. Learn how to create and export HTML emails here<\/a>.<\/p>\n\n\n\n
<\/span>8. Track newsletter performance<\/span><\/h2>\n\n\n\n
The final step comes full circle back to those goals I talked about. You set out with a strategy. Some business objectives you want your newsletter to support. And some email marketing targets to measure success.<\/p>\n\n\n\n
So the last part is to do that measuring. <\/p>\n\n\n\n
All email marketing software will report on these basic metrics:<\/p>\n\n\n\n
- \n
- Open rate. <\/strong>This is the percentage of recipients who open your newsletters. You want the open rate to be as high as possible. If it is low, look again at subject lines and sender name. Try more A\/B testing. Or consider whether you\u2019re targeting the right people.<\/li>\n\n\n\n
- Click through rate. <\/strong>This tells you what percentage of readers are clicking the links in your newsletter. The best metrics break down which links are getting the most hits. So you can analyze what works well and do more of that.<\/li>\n\n\n\n
- Unsubscribe rate. <\/strong>This is simply how many people are opting out of receiving your newsletters. A high unsubscribe rate suggests you need to reconsider engagement and targeting.<\/li>\n\n\n\n
- Bounce rate. <\/strong>Tells you how many emails are not making the inbox. This is known as \u2018bouncing\u2019. This is important because there are 2 types of bounce. A \u2018hard\u2019 bounce is down to a permanent account issue. Or even a sign of a fake account. You should remove all contacts that result in hard bounces from your list. \u2018Soft\u2019 bounces are caused by temporary issues, like a full inbox. You can reduce your bounce rate by cleaning your email list with the best email verification tools<\/a>.<\/li>\n\n\n\n
- Conversion and revenue tracking.<\/strong> After clicks, come conversions and revenue. When someone clicks on a link to a page and subscribes to get your ebook, that’s a conversion. When a recipient buys a product on a page they opened from your newsletter, that conversion results in revenue. Some advanced email marketing have conversion and revenue tracking. You can use UTM parameters to track email traffic in your analytics and track conversions there.<\/li>\n<\/ul>\n\n\n\n
<\/span>The 7 Best Email Templates for Newsletters<\/span><\/h2>\n\n\n\n
Templates are your starting point for creating your first newsletter. Even experienced designers use templates to save time.<\/p>\n\n\n\n
But what does a good template look like? The main things to look for are professional quality and a clear layout. With newsletter templates, simple is often better. Designs that try to be too fancy can look cluttered. Especially when you add your touches to them. Clear, simple designs are easier to customize.<\/p>\n\n\n\n
You also want a template that matches your purpose. The \u2018standard\u2019 newsletter format is sharing a summary of several stories. But newsletters can do much more than that. <\/p>\n\n\n\n
Here are 7 great examples from Stripo.<\/p>\n\n\n\n
![\"Stripo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Stripo-template-business-newsletter.png\" "\\"\\"\/")
<\/figure>\n\n\n\nThis is a classic newsletter layout for businesses. It\u2019s simple, it\u2019s clear, it\u2019s easy to customize. The header is uncluttered and offers enough visual interest to grab the eye. Then there\u2019s space below for your text and links to articles.<\/p>\n\n\n\n
Get this template<\/a><\/p>\n\n\n\n
![\"Stripo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Stripo-template-happiness-day.png\")
<\/figure>\n\n\n\nThis is a great image-led template with a professional look and a simple layout. It\u2019s set up as a seasonal template for Happiness Day. But works well as a product or brand-focused newsletter.\u00a0<\/p>\n\n\n\n
Get this template for free<\/a><\/p>\n\n\n\n
![\"Stripo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Stripo-template-self-development-steps.png\" "\\"\\"\/")
<\/figure>\n\n\n\nThis template is all about colour. Notice the contrast between the bright areas and the white background. The layout is also ideal for a newsletter. The boxes can easily be customized with story snippets.<\/p>\n\n\n\n
Get this template for free<\/a><\/strong><\/p>\n\n\n\n
![\"Stripo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Stripo-template-back-to-school-event.png\" "\\"\\"\/")
<\/figure>\n\n\n\nStripo is packed with seasonal newsletter templates. Like this one on a back-to-school theme. They\u2019re great time-savers if you want to give your newsletter a seasonal twist. This is also a really solid event email template. It\u2019s got all the main features, like the time and place. It\u2019s well laid out and easy to customize.<\/p>\n\n\n\n
Get this template for free<\/a><\/strong><\/p>\n\n\n\n
![\"Stripo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Stripo-template-womens-day-colourful-newsletter.png\" "\\"\\"\/")
<\/figure>\n\n\n\nThis is what you might call a long-form newsletter template. You have to be careful about packing so much content into an email. More content means more scrolling. And on mobile devices, how much is squeezed into a narrow screen. This template shows how to do it right. It breaks content into chunks for easier scrolling. And it has a nice balance of text and images.<\/p>\n\n\n\n
Check out the full template here<\/a><\/p>\n\n\n\n
![\"Stripo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Stripo-template-webinar-signup.png\" "\\"\\"\/")
<\/figure>\n\n\n\nThis is another longer template. But it has a different focus. It\u2019s more about promoting webinars and conferences than telling a story. The layouts on this template are excellent. Everything is clean, clear, and professional-looking.<\/p>\n\n\n\n
Check out the full template here<\/a><\/p>\n\n\n\n
![\"Stripo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Stripo-template-higher-ed-celebration.png\" "\\"\\"\/")
<\/figure>\n\n\n\nEducation newsletters don\u2019t have to contain multiple stories. They can zero in on one topic. This is a great template for that. But you can have the main story on the top and add 3 other articles in place of the student highlights below.<\/p>\n\n\n\n
Get this template for free<\/a><\/p>\n\n\n\n
Check out our collections of free Outlook<\/a> and Mailchimp templates<\/a> for more newsletter templates. These work with Brevo, Moosend, MailerLite, and ActiveCampaign, too.<\/p>\n\n\n\n
<\/span>Conclusion: How to create an email newsletter<\/span><\/h2>\n\n\n\n
Email newsletters are a great way to stay in regular contact with a large audience. They help to build engagement and loyalty over time. They are ideal for driving traffic to other channels and steadily increasing conversions. And best of all, they are incredibly cost-effective.<\/p>\n\n\n\n
Newsletters are also an easy win. Even for complete beginners, creating and sending one is very straightforward with email marketing software like Brevo<\/a>, Moosend<\/a>, and MailerLite<\/a>.<\/p>\n\n\n\n
Drag-and-drop email editors make it easy to design and format great-looking newsletters. Templates make it even easier. You get ready-made layouts you can just drop your own content and branding into. Or customize however you like.<\/p>\n\n\n\n
There\u2019s a bit more to getting success from newsletters than that. You also need an audience of email subscribers, a strategy and a plan for measuring success. But follow these basic steps, and you\u2019ll be up and running sending newsletters in no time.<\/p>\n\n\n\n
<\/span>FAQs about creating an email newsletter<\/span><\/h2>\n\n\n","protected":false},"excerpt":{"rendered":"
Newsletters can make all the difference to a successful email marketing strategy. They are simple to create and great for building long-term engagement. Learn how to create a newsletter here.<\/p>\n","protected":false},"author":132,"featured_media":86236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2],"tags":[],"dealstore":[],"coauthors":[543],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/86221"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=86221"}],"version-history":[{"count":20,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/86221\/revisions"}],"predecessor-version":[{"id":94180,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/86221\/revisions\/94180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/86236"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=86221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=86221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=86221"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=86221"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=86221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Click through rate. <\/strong>This tells you what percentage of readers are clicking the links in your newsletter. The best metrics break down which links are getting the most hits. So you can analyze what works well and do more of that.<\/li>\n\n\n\n
- Open rate. <\/strong>This is the percentage of recipients who open your newsletters. You want the open rate to be as high as possible. If it is low, look again at subject lines and sender name. Try more A\/B testing. Or consider whether you\u2019re targeting the right people.<\/li>\n\n\n\n
- Email marketing goals<\/strong> are how you measure progress towards your business goals. Say you want newsletters to help drive more website traffic. How do you know if it is doing this? You can measure click-through rates on links in your newsletter. You can set targets for how many click-throughs you\u2019d like per newsletter. If you hit this target, you can say you\u2019ve achieved your email marketing goal. That gives you a good idea of progress towards your business goal.<\/li>\n<\/ul>\n\n\n\n
- Building brand loyalty: <\/strong>After familiarity comes trust. The more people feel they \u2018know\u2019 your brand, the more they trust you. Even better if you can share things people find useful or entertaining. Establish that kind of value, and people will start to look out for your newsletters.<\/li>\n\n\n\n
- Clear company branding. <\/strong>The audience should know who the newsletter is from.<\/li>\n\n\n\n