{"id":89063,"date":"2025-12-02T09:58:00","date_gmt":"2025-12-02T08:58:00","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=89063"},"modified":"2026-03-17T16:53:40","modified_gmt":"2026-03-17T15:53:40","slug":"crm-with-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/crm-with-marketing-automation\/","title":{"rendered":"10 Best CRM with Marketing Automation Tools in 2026"},"content":{"rendered":"\n

CRM and marketing automation are two of the most searched-for types of small business software. And that makes perfect sense. Who doesn\u2019t want to build better relationships with customers? Who doesn\u2019t want to speed up and simplify marketing tasks through automation?<\/p>\n\n\n\n

The great news is, that many CRM platforms also have marketing automation. And many marketing automation tools are also adding CRM.<\/p>\n\n\n\n

I\u2019ve worked with a lot of marketing automation and CRM services. And those that do both right are some of the most effective SaaS products I\u2019ve come across. So in this article, I\u2019ve reviewed the best CRM with marketing automation software out there.<\/p>\n\n\n\n

<\/span>10 Best CRM with Marketing Automation Overview<\/span><\/h2>\n\n\n\n

Short on time? Here\u2019s a quick summary of how I rated the platforms in this guide.<\/p>\n\n\n\n

<\/td>Best For<\/strong><\/td>Free Plan\/Trial<\/strong><\/td>Starting Price<\/strong><\/td>Score<\/strong><\/td><\/tr>
ActiveCampaign<\/a><\/td>Sales & Marketing Automation<\/td>Yes, 30 days<\/td>$15\/mo<\/td>\"5<\/td><\/tr>
HubSpot<\/a><\/td>Full CRM Platform<\/td>Yes<\/td>$20\/mo<\/td>\"4.5<\/td><\/tr>
Engagebay<\/a><\/td>SME CRM Platform<\/td>Yes<\/td>$12.74\/mo<\/td>\"4<\/td><\/tr>
GetResponse<\/a><\/td>eCommerce SMEs<\/td>Yes<\/td>$13.30\/mo<\/td>\"3.5<\/td><\/tr>
Brevo<\/a><\/td>SME Marketing Automation<\/td>Yes<\/td>$12\/mo<\/td>\"4<\/td><\/tr>
Pipedrive<\/a><\/td>Sales Teams<\/td>Yes, 14 days<\/td>$14\/mo<\/td>\"4<\/td><\/tr>
Freshsales<\/a><\/td>Small Business CRM <\/td>Yes<\/td>$9\/mo<\/td>\"4.5<\/td><\/tr>
Zoho CRM<\/a><\/td>Choice of Features<\/td>Yes<\/td>$14\/mo<\/td>\"4<\/td><\/tr>
Monday.com<\/a><\/td>CRM & Workflow Automation<\/td>Yes<\/td>$24\/mo<\/td>\"4.5<\/td><\/tr>
Keap<\/a><\/td>B2B Sales Funnels<\/td>Yes, 14 days<\/td>$249\/mo<\/td>\"3.5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

What is CRM?<\/h2>\n\n\n\n

CRM<\/a> is short for customer relationship management. Its main focus is how businesses can unlock more value from customers. This is done by tracking interactions and capturing data about customers. <\/p>\n\n\n\n

CRM tools capture customer data. This is then fed into sales, marketing and customer service processes. You\u2019ll often find CRM platforms that specialize in one of the three.<\/p>\n\n\n\n

With its focus on data, CRM leads to better decision-making. And that in turn helps to make customer-facing processes more efficient and effective. CRM is very effective in identifying new sales opportunities and increasing revenues. A better understanding of customers\u2019 needs and preferences also leads to greater satisfaction.<\/p>\n\n\n\n

What is Marketing Automation?<\/h2>\n\n\n\n

Marketing automation is the process of automating repetitive marketing tasks. The most obvious example is automating how and when messages get sent. Or content gets published.<\/p>\n\n\n\n

Marketing automation can also help with customer relationship management. This can cover updating customer records. Segmenting audiences to help target emails, SMS, and ads. Or \u2018lead scoring\u2019, which involves tracking customer engagement. These scores are then used to decide who to focus attention on.<\/p>\n\n\n\n

The benefits of marketing automation include saving time and increasing accuracy. All the repetitive tasks involved in running marketing campaigns don\u2019t just eat up time. They can be hard to keep track of. Automation makes sure everything is done without fail, quickly and efficiently. 45% of companies<\/a> say automation is the main thing they want in a CRM tool.<\/p>\n\n\n\n

<\/span>What are the differences between CRM and Marketing Automation?<\/span><\/h2>\n\n\n\n

CRM is designed to help you manage customer relationships and interactions. Marketing automation is designed to save time and improve efficiency. <\/p>\n\n\n\n

You can use marketing automation software for CRM tasks. But this highlights another difference. CRM focuses on the full customer lifecycle. Everything from initial lead generation and nurturing through to sales and service. Marketing automation focuses on the early stages. Companies use sales and service automation for nurturing, closing, and retaining customers.<\/p>\n\n\n\n

The 10 Best CRM with Marketing Automation in 2026<\/h2>\n\n\n\n

Different purposes mean CRM and marketing automation can complement each other. It makes sense for CRM platforms to automate tasks. Automation speeds everything up and makes life easier. It also makes sense for marketing automation software to include CRM features. Understanding your customers leads to better-targeted, more conversion-focused campaigns.<\/p>\n\n\n\n

The 10 platforms picked out below fall into 2 categories. Either CRM platforms with marketing automation tools<\/a> or marketing automation software that has branched out into CRM.<\/p>\n\n\n\n

<\/span>1. ActiveCampaign: Best Sales and Marketing All-Rounder<\/span><\/h2>\n\n\n\n
\"ActiveCampaign<\/figure>\n\n\n\n

ActiveCampaign<\/a> is one of the most popular marketing automation platforms on the market. Its popularity has a lot to do with its versatility. Originally launched as email marketing software, its feature list has grown and grown. Today, it\u2019s a full sales and marketing automation platform with a sales CRM.<\/p>\n\n\n\n

ActiveCampaign is hard to beat for marketing automation. It hits the right balance of advanced features and ease of use. There are more than 900 fully customizable workflow templates. Its automation workflow builder is one of the best I\u2019ve used. The drag-and-drop interface takes no time at all to get used to. But the choice of triggers, conditions and actions is huge.<\/p>\n\n\n\n

Marketing automation workflows<\/a> in ActiveCampaign can mix and match email, SMS and social. Dynamic content lets you personalize what every recipient sees. And you can get content creation help from AI.<\/p>\n\n\n\n

\"ActiveCampaign<\/figure>\n\n\n\n

With the sales CRM add-on, you can link marketing automation into sales pipelines. This is especially useful for B2B sales teams. Sales engagement workflows help sales teams identify the best leads to focus on. And then automate follow-up tasks.<\/p>\n\n\n\n

The sales CRM also has win probability calculations. So you\u2019re not just rating your best leads. You\u2019re making revenue forecasts from them. Find out more in our full ActiveCampaign CRM review<\/a>.<\/p>\n\n\n\n

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ActiveCampaign Pros<\/strong><\/p>\n\n\n\n