{"id":90015,"date":"2026-01-07T14:39:54","date_gmt":"2026-01-07T13:39:54","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=90015"},"modified":"2026-02-13T10:31:10","modified_gmt":"2026-02-13T09:31:10","slug":"klaviyo-alternatives","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/klaviyo-alternatives\/","title":{"rendered":"12 Best Klaviyo Alternatives in 2026 (Review & Comparison)"},"content":{"rendered":"\n

Klaviyo is one of the most popular email marketing platforms around for ecommerce businesses. Shop owners love its visual automation builder.<\/p>\n\n\n\n

Despite its popularity, Klaviyo isn\u2019t for everyone. While it\u2019s a great tool, there are some other options. Overall, it\u2019s better suited for larger ecommerce shops than SMEs. It\u2019s got features not everybody needs and is relatively expensive. Klaviyo recently raised their prices by up to 25%. This is the third price increase in 4 years, which leaves many companies searching for the best alternatives.<\/p>\n\n\n\n

This guide helps ecommerce businesses find their ideal Klaviyo alternative. I\u2019ve reviewed dozens of email marketing services over the years. I\u2019ve picked out 12 alternatives that offer something better to small businesses. Be that value, features, ease of use, or ideally, all three!<\/p>\n\n\n\n

<\/span>12 Best Klaviyo Competitors & Alternatives Overview<\/span><\/h2>\n\n\n\n

If you\u2019re pressed for time, here\u2019s a quick overview of the 12 best alternatives to Klaviyo.<\/p>\n\n\n\n

<\/td>Best for<\/strong><\/td>Free Plan\/Trial<\/strong><\/td>Starting Price<\/strong><\/td>Score<\/strong><\/td><\/tr>
Omnisend<\/a><\/td>Ecommerce<\/td>Free Plan<\/td>$16\/mo<\/td>\"4.5<\/td><\/tr>
Maestra<\/a><\/td>DTC Brands<\/td>No<\/td>$2,990\/mo<\/td>\"4<\/td><\/tr>
HubSpot<\/a><\/td>CRM & Sales <\/td>Yes<\/td>$20\/mo<\/td>\"4<\/td><\/tr>
ActiveCampaign<\/a><\/td>Marketing Automation<\/td>14-Day Free Trial<\/td>$15\/mo<\/td>\"4.5<\/td><\/tr>
Brevo<\/a><\/td>Free Email Marketing<\/td>Free Plan<\/td>$8.08\/mo<\/td>\"4<\/td><\/tr>
GetResponse<\/a><\/td>Content Creators<\/td>Free Plan<\/td>$13.30\/mo<\/td>\"4<\/td><\/tr>
MailerLite<\/a><\/td>Deliverability<\/td>Free Plan<\/td>$9\/mo<\/td>\"4<\/td><\/tr>
Moosend<\/a><\/td>Value<\/td>30-Day Free Trial<\/td>$9\/mo<\/td>\"4<\/td><\/tr>
SendX<\/a><\/td>No-Frills Email Marketing<\/td>30-Day Free Trial<\/td>$7.49\/mo<\/td>\"3.5<\/td><\/tr>
Privy<\/a><\/td>Lead Capture & Nurturing<\/td>15-Day Free Trial<\/td>$30\/mo<\/td>\"3.5<\/td><\/tr>
AWeber<\/a><\/td>Email Design<\/td>Free Plan<\/td>$12.50\/mo<\/td>\"4<\/td><\/tr>
Constant Contact<\/a><\/td>Email + Social<\/td>30-Day Free Trial<\/td>$12\/mo<\/td>\"3.5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/span>What\u2019s wrong with Klaviyo?<\/span><\/h2>\n\n\n\n

It\u2019s relatively expensive<\/h3>\n\n\n\n

A common complaint you hear about Klaviyo<\/a> is its pricing. It\u2019s noticeably more expensive than most email marketing services. It starts at $45 per user a month. At that price, you\u2019re capped at 1500 contacts and 15,000 emails. The price goes up if you want to add more contacts, emails, or SMS to campaigns. There is a free tier that lets you send 500 emails a month.<\/p>\n\n\n\n

\"Klaviyo<\/figure>\n\n\n\n

One of the reasons Klaviyo is pricey is because all plans include all features. But if you don\u2019t need them all, that\u2019s just extra cost. Features like portfolio management are aimed at large companies and marketing agencies. Luckily there are many alternatives that are way more affordable. <\/p>\n\n\n\n

Cheaper Klaviyo alternatives: <\/strong>Omnisend<\/a>, Moosend<\/a>, Brevo<\/a>, MailerLite<\/a>, ActiveCampaign<\/a><\/p>\n\n\n\n

Missing or limited features <\/h3>\n\n\n\n

Email, SMS and web push notifications work well in Klaviyo, but that doesn\u2019t really count as \u2018omnichannel\u2019 marketing these days. Customers often ask for landing pages and it\u2019s still not supported. SMS is available in 17 countries, but is missing shortcodes. Klaviyo has a CRM, but without a pipeline view. Many others offer email and web push, but more features in SMS, WhatsApp, chatbots, and advanced analytics.<\/p>\n\n\n\n

Klaviyo alternatives with more channels and features:<\/strong> Maestra<\/a>, HubSpot<\/a>, ActiveCampaign<\/a>, Brevo<\/a><\/p>\n\n\n\n

What to look for in a Klaviyo alternative<\/h2>\n\n\n\n

Here\u2019s what to look for when researching Klaviyo alternatives:<\/p>\n\n\n\n