{"id":91849,"date":"2025-12-02T20:05:00","date_gmt":"2025-12-02T19:05:00","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=91849"},"modified":"2025-12-08T13:29:06","modified_gmt":"2025-12-08T12:29:06","slug":"constant-contact-review","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/constant-contact-review\/","title":{"rendered":"My Honest Constant Contact Review 2026: All Pros & Cons"},"content":{"rendered":"\n

Constant Contact has been around as one of the first modern email marketing software. Since 1995, Constant Contact has grew a large customer base to 650,000 users worldwide.<\/p>\n\n\n\n

Look at some of the older published online reviews and you’ll see a lot of positive reviews for the usability. We talked to some customers and ex-customers today, and it\u2019s a mixed bag. Many think it\u2019s ok, but not everyone is a fan.

This may come from a simple place. Over the years, they have introduced an event management feature that other email systems don’t have. The niche market focus of event management <\/strong>makes it very useful for real estate marketing, especially in the US.<\/p>\n\n\n\n

I\u2019ve used more than 30 services as an email marketer. After doing this full review, my take on Constant Contact is simple: it is a fair platform for basic email marketing, but not great. Yet charges a premium<\/strong> for features that other Constant Contact alternatives<\/a> have by default. Even the standard plan is much more expensive. <\/p>\n\n\n\n

Constant Contact Review Summary<\/h2>\n\n\n\n

Constant Contact is built for small to medium-sized businesses, but its pricing doesn\u2019t really match other tools in the SMB market. The plans start at an affordable $12\/month, but that only gets you 500 subscribers. Then the price climbs steeply, even when considering the platform\u2019s feature set isn\u2019t that advanced. In some cases even nearly twice as expensive as alternative email platforms.<\/p>\n\n\n\n

They have found a niche market by adding event management tools,<\/strong> and it\u2019s popular among real estate businesses<\/a> that also like phone support. Yet some features that are now standard in other platforms, like segmentation and automations, come at a premium. <\/p>\n\n\n\n

<\/span>Constant Contact Pricing and Plans: How Much Does It Cost?<\/span><\/h2>\n\n\n\n

Constant Contact has changed its pricing plans in the US in 2023 and rolled them out worldwide in 2025.<\/p>\n\n\n\n

The new pricing tiers come with a few new features. Like simple AI tools, and they add email templates and Stripe integration. But as you’ll see below, the new tiers come at a premium. And more features moved to the more expensive tiers. You\u2019ll end up paying more for tools that have pretty much become industry standard.<\/p>\n\n\n\n

Contacts<\/strong><\/td>Constant Contact Lite<\/strong><\/td>Brevo Starter*<\/strong><\/td>MailerLite Growing Business<\/strong><\/td><\/tr>
Free plan<\/td>No<\/td>Yes<\/a><\/td>Yes<\/a><\/td><\/tr>
500<\/td>$12<\/td>$9<\/td>$10<\/td><\/tr>
1,000<\/td>$30<\/td>$17<\/td>$15<\/td><\/tr>
2,500<\/td>$50<\/td>$29<\/td>$25<\/td><\/tr>
5,000<\/td>$80<\/td>$29<\/td>$39<\/td><\/tr>
10,000<\/td>$120<\/td>$39<\/td>$73<\/td><\/tr>
25,000<\/td>$280<\/td>$69<\/td>$159<\/td><\/tr>
50,000<\/td>$430<\/td>–<\/td>$289<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

*Brevo plans have unlimited contacts, this price is based on 4 emails per contact per month.<\/em><\/p>\n\n\n\n

Constant Contact organizes pricing into three plans. Lite, Standard, and Premium. With each successive tier, you pay more to unlock more features. You also pay more within each plan depending on how many contacts you have. <\/p>\n\n\n\n

With Constant Contact, emails are limited to 10x your contact number on the Lite plan. And 12x on the Standard plan. If you go over these limits, you\u2019ll pay overage fees charged at $0.002 per email.<\/p>\n\n\n\n

Constant Contact is expensive compared to others.<\/strong><\/p>\n\n\n\n

Like Constant Contact, MailerLite<\/a> bases its pricing on subscribers. But you also get unlimited emails on every plan. <\/p>\n\n\n\n

Brevo<\/a> gives you unlimited contacts on all plans. And pricing by the number of emails sent. You can see the difference this makes as your lists get bigger. With 10,000 or more contacts, you can save hundreds of dollars using Brevo instead.<\/p>\n\n\n\n

Constant Contact doesn\u2019t shape up too well on features, either. Its Lite plan is very basic. You get the bare essentials of email building and sending. Plus a couple of extras like social media posts, polls, and event registration forms. But it also misses what by now are industry standard. Things like personalization and A\/B testing for subject lines. You can build a single, very basic segment. And you can\u2019t even schedule emails to send.<\/p>\n\n\n\n

All of these are added to the Standard tier. But you still don\u2019t get custom automations, only three pre-built workflows. For the cost of the Standard plan, this is a glaring omission.<\/p>\n\n\n\n

Both MailerLite<\/a> and Brevo<\/a> have features on their cheapest plans that Constant Contact will ask to upgrade to Premium to access. MailerLite\u2019s Growing Business plan<\/a> has dynamic content to personalize emails. The Brevo Starter plan<\/a> includes syncing campaigns to Google and Facebook Ads. Both also have free plans that let you send thousands of emails a month for free. Their free features are similar to Constant Contact\u2019s Lite tier. Constant Contact has just a 30-day free trial.<\/p>\n\n\n\n

Constant Contact Core Features<\/h2>\n\n\n\n

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