If a HubSpot competitor has exactly what you need, they are a great alternative. Luckily we also reviewed them all.<\/p>\n\n\n\n
<\/span>The 12 Best HubSpot Alternatives<\/span><\/h2>\n\n\n\nHere’s a quick overview of the best HubSpot alternatives with ratings:<\/p>\n\n\n\n
\n- Freshsales<\/a>: User-friendly and affordable CRM for growing businesses (4.3\/5)<\/li>\n\n\n\n
- Pipedrive<\/a>: A simple and powerful sales CRM with automation and email marketing (4.2\/5)<\/li>\n\n\n\n
- Maestra<\/a>: A HubSpot alternative for retail and DTC brands with advanced personalization (4.3\/5)<\/li>\n\n\n\n
- EngageBay<\/a>: Excellent and affordable CRM platform for marketing and sales teams (4.4\/5)<\/li>\n\n\n\n
- Brevo<\/a>: The full email marketing and CRM package with automation for a bargain (4.1\/5)<\/li>\n\n\n\n
- ActiveCampaign<\/a>: Best automation and reporting platform for B2B and B2C companies (4.3\/5)<\/li>\n\n\n\n
- Omnisend<\/a>: Best eCommerce alternative to HubSpot with email marketing automation (4\/5)<\/li>\n\n\n\n
- Netcore<\/a>: Best CRM for omnichannel customer engagement for enterprises (4.4\/5)<\/li>\n\n\n\n
- dotdigital<\/a>: A powerful email marketing software with strong integrations with CRMs (4.2\/5)<\/li>\n\n\n\n
- BenchmarkONE<\/a>: Best all-in-one, easy-to-use CRM for small sales teams (4.3\/5)<\/li>\n\n\n\n
- Campaigner<\/a>: An affordable marketing automation platform with email, SMS, and excellent support (4.2\/5)<\/li>\n\n\n\n
- GetResponse<\/a>: A competitively priced platform with smart automation features, easy integrations (4.1\/5)<\/li>\n<\/ol>\n\n\n\n
HubSpot’s Biggest Drawbacks<\/h2>\n\n\n\nPrice<\/h3>\n\n\n\n![\"Hubspot](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-Pricing-and-plans.png\")
<\/figure>\n\n\n\nHubSpot\u2019s paid plans can get costly. The Starter CRM Suite is $50\/month for only 1000 contacts and 2 users on Sales and Service Hubs. That is already more expensive than other tools with similar or better features. And you\u2019ll need a higher plan to get advanced features, like omnichannel automation, lead scoring, dynamic personalization, or blogs. <\/p>\n\n\n\n
The Professional CRM Suite costs $1780\/month for 2000 contacts and 5 users for sales and service. That\u2019s already a hefty sum for small and medium businesses, and there\u2019s a required, one-time onboarding fee of $4500 for Professional plans. <\/p>\n\n\n\n![\"Hubspot](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-pricing-breakdown.png\")
<\/figure>\n\n\n\nCheaper Alternatives: <\/strong>Brevo<\/a>, Freshsales<\/a>, ActiveCampaign<\/a>, Pipedrive<\/a>, GetResponse<\/a>, EngageBay<\/a>, Campaigner<\/a><\/p>\n\n\n\nTemplates<\/h3>\n\n\n\n![\"Hubspot](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Hubspot-templates.png\")
<\/figure>\n\n\n\nHubSpot templates for emails and landing pages aren\u2019t the best. Even the premium email templates available for Starter are pretty basic. You can buy better-looking templates from their Asset Marketplace. But that adds to the already high price tags.<\/p>\n\n\n\n
Alternatives for templates:<\/strong> GetResponse<\/a>, Omnisend<\/a><\/p>\n\n\n\nReporting<\/h3>\n\n\n\n
The free and Starter plans don\u2019t have campaign reporting or custom reports. And dashboards and reports per dashboard are limited to 10 on Starter plans. You can increase these with the reporting add-on for $200\/mo. <\/p>\n\n\n\n
Reporting alternatives: <\/strong>GetResponse<\/a>, ActiveCampaign<\/a><\/p>\n\n\n\nGoogle is in talks with advisors about acquiring HubSpot, according to Reuters. If Google acquired HubSpot, 33% of HubSpot users<\/a> would consider alternatives, and 15% would leave.<\/p>\n\n\n\nReviews of the Best HubSpot Alternatives<\/h2>\n\n\n\n
To give you a better overview of HubSpot competitors. I am going to give a mini-review of each one. All reviews highlight our findings and the considerations of real marketing and sales teams.<\/p>\n\n\n\n
<\/span>Freshsales Review – User-friendly and affordable alternative to HubSpot<\/span><\/h2>\n\n\n\n![\"Freshsales](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Freshsales-affordable-Hubspot-alternative-for-small-to-midsize-businesses.png\")
<\/figure>\n\n\n\n“User-friendly and affordable CRM software for growing businesses”<\/em><\/p>\n\n\n\nFreshsales<\/a> is an affordable HubSpot alternative for small to midsize businesses. It\u2019s a complete CRM platform with an easy-to-use interface.<\/p>\n\n\n\nIt has customizable dashboards, automated workflows, contact, and account management tools, lead scoring, marketing automation, lead capturing, pipelines, lead management, and detailed analytics. <\/p>\n\n\n\n
Track where customers are in their journey with customizable deal pipelines. Freshsales has a drag-and-drop pipeline view to tag customers as \u201cAt Risk\u201d or \u201cWarm Lead\u201d. It also includes 24-hour phone and email support on weekdays. <\/p>\n\n\n\n
The AI-powered contact scoring comes with all paid plans. The contact score helps decide when to get in touch with leads and prospects based on their engagement and demographic data. This saves time compared to setting up lead scoring manually.<\/p>\n\n\n\n
Freshsales also has workflow automation, WhatsApp integration for one-on-one conversations with customers, and AI-powered sales insight. Freshsales wins over HubSpot on price, support, ease of use, and setup.<\/p>\n\n\n\n
A review of Freshsales features:<\/p>\n\n\n\n
\n- Sales and marketing automation<\/li>\n\n\n\n
- AI-powered contact scoring, deal & forecasting insights<\/li>\n\n\n\n
- 36+ integrations, including Zapier<\/li>\n\n\n\n
- Multi-channel campaigns: email, phone, chat, WhatsApp<\/li>\n\n\n\n
- Mobile app to work from anywhere<\/li>\n<\/ul>\n\n\n\n
![\"Freshsales](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Freshsales-sales-forecast-and-deals-pipeline.png\")
<\/figure>\n\n\n\nFreshsales Pricing<\/h3>\n\n\n\n
Freshsales prices start from $11\/user\/month with visual sales pipelines, 20 workflows, AI-powered contact scoring, 2000 bot sessions, and WhatsApp business. HubSpot\u2019s Starter plan is $20\/month. You get similar functionality at Freshsales for half the price. The Freshsales Enterprise plan costs $710\/month for 10 users with 100 workflows, custom fields, 10 custom modules, auto-assign rules, and a dedicated account manager. The Enterprise plan at HubSpot is $4000 for 7 users.<\/p>\n\n\n\n
Who is Freshsales best for?<\/strong>
Freshsales is a great affordable alternative for small to mid-size B2B companies that want to sell on phone calls, chat, and WhatsApp. Or need to save time on lead and deal scoring.<\/p>\n\n\n\nFreshsales free trial<\/strong>
Freshsales has a 21-day free trial with all features. That\u2019s 7 days longer than what most CRMs offer. Enough time to fully test the platform. Sign up here to test Freshsales<\/a>.<\/p>\n\n\n\nTry Freshsales for free here<\/a><\/p>\n\n\n\n<\/span>Pipedrive Review – Specialized sales CRM HubSpot alternative<\/span><\/h2>\n\n\n\n![\"Pipedrive](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Pipedrive-user-friendly-sales-CRM-for-small-businesses.png\")
<\/figure>\n\n\n\n“A simple and powerful sales CRM with automation and email marketing”<\/em><\/p>\n\n\n\nPipedrive<\/a> is a user-friendly sales CRM software for small businesses. Track customer journeys easily, and visualize the sales process. It integrates with 300+ third-party applications like Zapier, Zoom, and Calendly. It\u2019s quick to set up and use. It\u2019s one of the biggest advantages of Pipedrive compared to HubSpot. <\/p>\n\n\n\nPipedrive\u2019s CRM and sales features make it stand out. It\u2019s a better fit for businesses that rely heavily on sales. The sales pipeline is very easy-to-use with a clean layout. Still, it gives you the flexibility to customize pipelines to your sales process. Campaigns by Pipedrive is their email marketing platform, it doesn\u2019t have the advanced features of HubSpot. But still suitable for most small businesses.<\/p>\n\n\n\n
Pipedrive main features:<\/p>\n\n\n\n
\n- Deal, pipeline, and lead management<\/li>\n\n\n\n
- Sales and marketing automation<\/li>\n\n\n\n
- 41 sales automation templates<\/li>\n\n\n\n
- 40+ marketing email templates<\/li>\n\n\n\n
- 24\/7 support and 300+ integrations<\/li>\n<\/ul>\n\n\n\n
![\"Pipedrive](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Pipedrive-sales-automation-template.png\")
<\/figure>\n\n\n\nPipedrive Pricing<\/h3>\n\n\n\n
Plans start from $24\/user\/month and go up to $129\/user\/month for their Enterprise package. The lowest available plan has 3000 active deals, customizable pipelines, 30 custom fields, five reports, contact management, and over 400 integrations. <\/p>\n\n\n\n
Campaigns by Pipedrive is an email marketing add-on starting at $16\/month for 1000 contacts. It\u2019s around a third of the price compared to HubSpot.<\/p>\n\n\n\n
Who is Pipedrive best for?<\/strong>
Pipedrive is the best if you need an affordable and specialized CRM with easy-to-understand analytics. And you don\u2019t mind using other tools for customer service, content, and ad management.<\/p>\n\n\n\nPipedrive free trial<\/strong>
Pipedrive has a 14-day free trial to test all features. Get your free trial here<\/a>.<\/p>\n\n\n\nGet started with Pipedrive for free here<\/a><\/p>\n\n\n\n<\/span>Maestra Review \u2013 a HubSpot alternative for DTC eCommerce<\/span><\/h2>\n\n\n\n![\"Maestra](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Maestra-HubSpot-alternative-DTC-ecommerce-marketing-automation-personalization-CDP-1.png\")
<\/figure>\n\n\n\n\u201cAll-in-one ecommerce marketing platform with advanced personalization and loyalty built-in\u201d<\/p>\n\n\n\n
Maestra<\/a> is a HubSpot alternative for retail and DTC brands. It\u2019s a powerful all-in-one ecommerce marketing platform for mid-market and larger businesses. Unlike HubSpot, which is a broad inbound marketing suite, Maestra focuses on customer retention and personalization. It has features HubSpot lacks out-of-the-box, like a built-in loyalty\/rewards program. Maestra\u2019s client list already includes major brands like Ugg, Crocs, and L\u2019Oreal.<\/p>\n\n\n\nMaestra delivers multi-channel marketing for ecommerce. You can run campaigns via email, SMS, WhatsApp, web, mobile push notifications, and on-site pop-ups. The built-in CDP tracks customer profiles and behavior for precise segmentation. Maestra can personalize what each shopper sees, both in emails and on your site. For example, you can set up dynamic content blocks in emails that change based on the recipient\u2019s purchase history or loyalty status. On your website, Maestra lets you add targeted pop-ups, product recommendation widgets, and even dynamic banners to different customer segments to increase conversions.<\/p>\n\n\n\n![\"Maestra](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Maestra-workflow-builder-HubSpot-alternative-ecommerce-DTC-1.png\")
<\/figure>\n\n\n\nA review of Maestra features:<\/p>\n\n\n\n
\n- Email, SMS, WhatsApp, push notifications, and on-site pop-ups<\/li>\n\n\n\n
- Visual workflow builder with 30+ triggers and conditions<\/li>\n\n\n\n
- Loyalty programs with points, tiers, promo codes, and gift cards<\/li>\n\n\n\n
- Integrations with Shopify, BigCommerce, WooCommerce, Magento<\/li>\n\n\n\n
- Dedicated CSM for each client helps with onboarding, strategy, and campaign setup<\/li>\n<\/ul>\n\n\n\n
Maestra Pricing<\/h3>\n\n\n\n
Maestra pricing starts at $2,990\/month for 150,000 active customer profiles, with all features included. Maestra doesn\u2019t have a free plan or trial, book a demo to get started.<\/p>\n\n\n\n
Who is Maestra best for?<\/strong>
Maestra is an excellent alternative to HubSpot for mid-sized and enterprise ecommerce companies (typically those with over 100,000 customers). <\/p>\n\n\n\nIf your focus is on driving repeat purchases, customer lifetime value, and personalized marketing, Maestra is an all-in-one platform to do it. It\u2019s ideal for DTC retail brands that have outgrown basic email tools and need advanced automation and loyalty features to retain customers.<\/p>\n\n\n\n
Book a Maestra demo here<\/a> or read our full review<\/a><\/p>\n\n\n\n<\/span>EngageBay Review – An All-in-One HubSpot Alternative (4.4)<\/span><\/h2>\n\n\n\n![\"Engagebay](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Engagebay-all-in-one-CRM-Hubspot-alternative.png\")
<\/figure>\n\n\n\n\u201cExcellent and affordable CRM platform for sales and<\/em><\/em> marketing<\/em> teams\u201d<\/em><\/p>\n\n\n\nEngageBay<\/a> is a super affordable alternative to HubSpot. It comes with marketing, sales, LiveChat, and helpdesk features. You can get all these features together or get them separately in what EngageBay calls \u2018Bays\u2019.<\/p>\n\n\n\nEngageBay launched in 2017 and since then they\u2019ve grown to serve over 29,000 customers. The software is for CMOs, marketing managers, sales managers, small-business owners, and SMBs.<\/p>\n\n\n\n
The sales bay comes with features that\u2019ll let you create and manage complete sales pipelines. You can create, edit and manage deals, tasks, and scheduling. Use the sales automation feature to automate follow-ups, prospect tagging, and deal owners.<\/p>\n\n\n\n
The marketing bay comes loaded with forms, landing pages, and email marketing tools. Create and send broadcasts by choosing from 70+ templates. A\/B test your emails, create drip campaigns and automations. Automations come with conditions and actions to create precise workflows.<\/p>\n\n\n\n![\"Engagebay](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Engagebay-Sales-Dashboard-deals-funnel.png\")
<\/figure>\n\n\n\nQuick EngageBay feature overview:<\/strong><\/p>\n\n\n\n\n- Nurture leads and close deals with the Sales Bay<\/li>\n\n\n\n
- Acquire leads with the Marketing Bay<\/li>\n\n\n\n
- The Service Bay with live chat lets you manage and improve customer interactions<\/li>\n\n\n\n
- Drag and drop editing to create landing pages and emails<\/li>\n\n\n\n
- Customer service is available over email, live chat, and phone<\/li>\n\n\n\n
- Social suite: <\/strong>stay on top of social media marketing by monitoring all your accounts<\/li>\n\n\n\n
- Call and SMS logs: <\/strong>Keep track of phone communication, measure call length and effectiveness. <\/li>\n<\/ul>\n\n\n\n
EngageBay pricing<\/h3>\n\n\n\n
EngageBay starts for free.<\/a> You can get the whole all-in-one stack or you can opt for Marketing or CRM & Sales Bay if you don’t need both. The Service Bay including the help desk and live chat is fully free. The cheapest paid plan starts at $12.74, and the most expensive one will cost you $101.99\/seat.<\/p>\n\n\n\nEngageBay has generously offered a 20% discount for Email Vendor Selection readers. You can start here to get a free trial and the discount<\/a>.<\/span><\/p>\n\n\n\nWho is EngageBay for?<\/h3>\n\n\n\n
EngageBay is a strong alternative for anyone looking for a cheaper alternative to HubSpot. It’s super affordable, all-in-one CRM software. If you’re looking for sales, marketing, live chat, and helpdesk features in a single suite, EngageBay is the way to go. <\/p>\n\n\n\n
This HubSpot alternative is great for CEOs, CMOs, marketing managers, sales managers, and small business owners. That may seem like a wide audience, but it fits due to the number of features on offer and attractive pricing.<\/p>\n\n\n\n
Try EngageBay today<\/a> or read our full Engagebay Review<\/a><\/p>\n\n\n\n<\/span>Brevo Review – Affordable email marketing CRM alternative (4.1)<\/span><\/h2>\n\n\n\n![\"Brevo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Brevo-affordable-email-marketing-crm-Hubspot-alternative.png\")
<\/figure>\n\n\n\n“The full email marketing and CRM package with automation for a bargain”<\/em><\/p>\n\n\n\nBrevo<\/a> is an email marketing platform with CRM software. It has email and SMS marketing, WhatApp campaigns, live chat, landing pages, marketing automation, and Facebook Ads. The CRM includes deal pipelines, inboxes, and meetings.<\/p>\n\n\n\nThe drag-and-drop email builder with 42+ templates makes it easy to create a campaign for any occasion. The CRM has tasks for emails, phone calls, todos, meetings, and deadlines. Delegate tasks and set up notifications to stay on track. You can organize your contacts based on any data into lists or segments.<\/p>\n\n\n\n
Brevo\u2019s support is fantastic. You can reach them on live chat, email, and phone. And they also have a knowledge base with helpful articles, videos, and FAQs.<\/p>\n\n\n\n
HubSpot’s CRM features are better than Brevo. But, Brevo beats HubSpot in value for money. It\u2019s a great option for small and medium businesses looking for a full email marketing and CRM software with automation.<\/p>\n\n\n\n![\"Brevo](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Brevo-automation-workflow-editor-1.png\")
<\/figure>\n\n\n\nBrevo features:<\/p>\n\n\n\n
\n- Unlimited contacts<\/li>\n\n\n\n
- Drag and drop editor<\/li>\n\n\n\n
- 42+ ready-made email templates<\/li>\n\n\n\n
- Transactional emails<\/li>\n\n\n\n
- A\/B testing<\/li>\n\n\n\n
- Marketing automation<\/li>\n\n\n\n
- Reporting and analytics<\/li>\n\n\n\n
- Chat, email, and phone support<\/li>\n\n\n\n
- Deal pipeline management<\/li>\n<\/ul>\n\n\n\n
Brevo Pricing<\/h3>\n\n\n\n
Brevo prices<\/a> are based on the number of emails sent in a month. The Starter plan costs $9\/month for 500 contacts, 5K emails, automation for 2000 contacts, and transactional emails. The sales CRM is free with some features included. Brevo is the clear winner on pricing. <\/p>\n\n\n\nWho is Brevo best for?<\/strong>
Brevo is for SMBs with large email lists that want affordable email marketing. And manage SMS, WhatsApp, Facebook Ads, and chat from a single tool. The completely free sales CRM is the cherry on top. Brevo is the best bang for your buck.<\/p>\n\n\n\nThe free plan has 100,000 contacts, 300 emails\/day, transactional emails, automation, CRM, chat, and web tracking. It\u2019s among the most packed free tools out there. Start for free here<\/a>.<\/p>\n\n\n\nGet started with Brevo for free here <\/a>or read our full Brevo review<\/a>
<\/a><\/p>\n\n\n\n<\/span>ActiveCampaign Review – the automation HubSpot alternative (4.3)<\/span><\/h2>\n\n\n\n![\"Active](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Active-Campaign-free-trial-homepage.png\")
<\/figure><\/div>\n\n\n\u201cBest automation and reporting platform for B2B and B2C companies\u201d<\/em><\/p>\n\n\n\nActiveCampaign<\/a> is a very popular marketing automation service built for creating funnels and email drip campaigns. Activecampaign comes with list segmentation options, tagging, reporting, analytics, but also a deals<\/b> and CRM<\/b> functionality – which makes it interesting as a HubSpot competitor for B2B and B2C.<\/p>\n\n\n\nThe visual automation canvas allows you to drag and drop together an automated campaign. There isn\u2019t much training required once you get the hang of it. For businesses looking for marketing automation and CRM<\/b> on a budget, ActiveCampaign is a smooth start and pretty easy to set up. Especially if you have your website already.<\/p>\n\n\n\n![\"ActiveCampaign](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/ActiveCampaign-CRM-Dashboard.png\")
<\/figure><\/div>\n\n\n
Dashboard on your first login at ActiveCampaign<\/i><\/p>\n\n\n\n
ActiveCampaign in short<\/b><\/p>\n\n\n\n\n- Many options for email marketing, segmentation, personalization<\/li>\n\n\n\n
- Easy-to-use marketing automation system, create sales funnels and triggered email.<\/li>\n\n\n\n
- CRM, site chat, SMS, and many more channels<\/li>\n\n\n\n
- Very interesting price compared to HubSpot and enterprise systems<\/li>\n\n\n\n
- User-friendly, almost no training needed to understand.<\/li>\n<\/ul>\n\n\n\n
ActiveCampaign Pricing<\/h3>\n\n\n\n
Starting at just $49, the Plus plan shows that ActiveCampaign is a great place for a marketing automation tool with functionality that holds up to much higher-priced competitors like HubSpot, Keap (InfusionSoft), Marketo, and Eloqua. Full pricing here<\/a>.<\/p>\n\n\n\nWho is ActiveCampaign best for?<\/b>
ActiveCampaign is a great alternative to HubSpot for more budget-aware, small to medium businesses and consultants that want to do marketing automation. It is best in automation and drip campaigns. It doesn\u2019t include blogging or ad management like HubSpot does.<\/p>\n\n\n\n
Free ActiveCampaign trial<\/b>
ActiveCampaign offers a free trial for 14 days to test out the software. You can start the free trial here<\/a>.<\/p>\n\n\n\nFree ActiveCampaign trial here<\/a> or read our full ActiveCampaign review<\/a>
<\/a><\/a><\/p>\n\n\n\n<\/span>Omnisend Review – a HubSpot alternative for eCommerce businesses with marketing automation (4)<\/span><\/h2>\n\n\n\n![\"omnisend](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/omnisend-hubspot-alternative-ecommerce.png\")
<\/figure><\/div>\n\n\n\u201cBest alternative<\/em><\/em> to HubSpot for eCommerce businesses with email marketing automation features\u201d<\/em><\/p>\n\n\n\nOmnisend<\/a> is an interesting alternative to HubSpot. Especially for ecommerce email marketing and automation.<\/b> Omnisend offers marketing to several channels in its omnichannel marketing tool. We find the email and automation part well-rounded, allowing you to use multiple channels in all your automated campaigns.<\/p>\n\n\n\nToday, over 50.000 brands are actively using Omnisend.<\/b><\/p>\n\n\n\n
With a drag-and-drop visual email builder and pre-built templates, it’s simple to create and customize all your email marketing campaigns.<\/p>\n\n\n\n
Email list growth<\/b> is essential for all ecommerce businesses. The options are attractive in Omnisend. As an alternative to HubSpot, Omnisend offers solid landing pages, pop-ups, and lead generation forms that you can use to capture leads and build your email list.<\/p>\n\n\n\n
Omnisend email marketing automation<\/b> comes complete with templates that make complex automation simple to set up. Advanced segmentation allows you to target customers based on profile data, campaign engagement, and shopping behavior.<\/p>\n\n\n\n
Quick Omnisend feature overview:<\/b><\/p>\n\n\n\n\n- Use Email, SMS, Facebook, Web push, WhatsApp – all in one automation workflow.<\/li>\n\n\n\n
- Smooth visual email campaign builder<\/li>\n\n\n\n
- Advanced segmentation for precise targeting<\/li>\n\n\n\n
- Email capture using popups, landing pages, static and gamified sign-up forms<\/li>\n\n\n\n
- Live web tracking for behavioral data and A\/B testing<\/li>\n\n\n\n
- 24\/7 customer service<\/li>\n<\/ul>\n\n\n\n
![\"picking](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/picking-products-from-your-Shopify-store-in-Omnisend-1.png\")
<\/figure><\/div>\n\n\neCommerce specific functionality<\/b><\/p>\n\n\n\n\n- Browse and Cart Abandonment automated workflows<\/li>\n\n\n\n
- Product picker for automatic importation into your campaigns<\/li>\n\n\n\n
- Ecommerce-ready elements like discount codes and customer rewards<\/li>\n<\/ul>\n\n\n\n
Omnisend Pricing<\/h3>\n\n\n\n
Omnisend is free marketing automation for up to 500 emails per month<\/b>. Like other marketing automation tools, Omnisend offers plans based on the number of subscribers you’re sending to. Omnisend’s Standard plan starts at $16 per month and costs $81 per month for 60,000 emails.
An eCommerce business that wants to do more with marketing automation can add modules to customize the plan. The Pro plan starts from $59 per month for unlimited emails.<\/p>\n\n\n\n
Omnisend has generously offered an exclusive 30% discount for the first 3 months<\/b> for Email Vendor Selection readers. Use Omnisend discount code “EVS30”. You can start and register for a free trial<\/a>. <\/span><\/p>\n\n\n\nGet a free Omnisend trial<\/a> or read our full review<\/a><\/p>\n\n\n\n<\/span>Netcore Cloud – The Alternative for Customer Engagement (4.4)<\/span><\/h2>\n\n\n\n![\"Netcore](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Netcore-Cloud-homepage-min.png\")
<\/a><\/figure><\/div>\n\n\n\u201cBest CRM for omnichannel customer engagement for enterprises\u201d<\/em><\/p>\n\n\n\nNetcore Cloud is a great HubSpot Marketing automation alternative.<\/a><\/p>\n\n\n\nBuilt on the power of artificial intelligence and machine learning, Netcore Cloud<\/a> is a customer engagement and experience platform. They have 20+ years of experience in the industry, serving 5000 plus customers across 18 countries.<\/p>\n\n\n\nIt\u2019s a great tool for marketers and product managers in complex, fast-paced environments. Use Netcore Cloud to collect all your customer data on a single platform. Connect your marketing channels and simplify your workflows.<\/p>\n\n\n\n
Netcore Cloud\u2019s marketing automation<\/strong> is just as good as HubSpot’s. You can create automation workflows with Journey Builder to automate email and SMS. Improve targeting with predictive segmentation, and optimize send times\/subject lines.<\/p>\n\n\n\nNetcore has a lot more to offer though.<\/p>\n\n\n\n
Netcore\u2019s main features:<\/b><\/p>\n\n\n\n\n- User journey optimization<\/span><\/li>\n\n\n\n
- A\/B testing<\/span><\/li>\n\n\n\n
- Product recommendation system<\/span><\/li>\n\n\n\n
- Content personalization<\/span><\/li>\n\n\n\n
- Push notifications and more<\/span><\/li>\n<\/ul>\n\n\n\n
![\"Netcore](\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/Netcore-Cloud-analytics-dashboard.jpeg\")
<\/figure>\n\n\n\nNetcore\u2019s best customer engagement features<\/b><\/p>\n\n\n\n\n- Journey orchestration<\/span><\/li>\n\n\n\n
- Customer data platform<\/span><\/li>\n\n\n\n
- Unified customer view<\/span><\/li>\n\n\n\n
- Behavior analytics<\/span><\/li>\n<\/ul>\n\n\n\n
For those looking for a 360 marketing platform, that offers full-stack functionality, Netcore Cloud is the way to go.<\/span><\/p>\n\n\n\nNetcore Cloud pricing versus HubSpot<\/h3>\n\n\n\n
You\u2019ll need to <\/span>request a demo to get a price<\/span><\/a>. You\u2019ll get a price plan for what suits your company’s needs.<\/span><\/p>\n\n\n\nGet Netcore Cloud demo<\/a>
<\/a><\/p>\n\n\n\n<\/span>Dotdigital Review – powerful HubSpot alternative (4.2)<\/span><\/h2>\n\n\n
HubSpot’s Biggest Drawbacks<\/h2>\n\n\n\nPrice<\/h3>\n\n\n\n<\/figure>\n\n\n\nHubSpot\u2019s paid plans can get costly. The Starter CRM Suite is $50\/month for only 1000 contacts and 2 users on Sales and Service Hubs. That is already more expensive than other tools with similar or better features. And you\u2019ll need a higher plan to get advanced features, like omnichannel automation, lead scoring, dynamic personalization, or blogs. <\/p>\n\n\n\n
The Professional CRM Suite costs $1780\/month for 2000 contacts and 5 users for sales and service. That\u2019s already a hefty sum for small and medium businesses, and there\u2019s a required, one-time onboarding fee of $4500 for Professional plans. <\/p>\n\n\n\n<\/figure>\n\n\n\nCheaper Alternatives: <\/strong>Brevo<\/a>, Freshsales<\/a>, ActiveCampaign<\/a>, Pipedrive<\/a>, GetResponse<\/a>, EngageBay<\/a>, Campaigner<\/a><\/p>\n\n\n\nTemplates<\/h3>\n\n\n\n<\/figure>\n\n\n\nHubSpot templates for emails and landing pages aren\u2019t the best. Even the premium email templates available for Starter are pretty basic. You can buy better-looking templates from their Asset Marketplace. But that adds to the already high price tags.<\/p>\n\n\n\n
Alternatives for templates:<\/strong> GetResponse<\/a>, Omnisend<\/a><\/p>\n\n\n\nReporting<\/h3>\n\n\n\n
The free and Starter plans don\u2019t have campaign reporting or custom reports. And dashboards and reports per dashboard are limited to 10 on Starter plans. You can increase these with the reporting add-on for $200\/mo. <\/p>\n\n\n\n
Reporting alternatives: <\/strong>GetResponse<\/a>, ActiveCampaign<\/a><\/p>\n\n\n\nGoogle is in talks with advisors about acquiring HubSpot, according to Reuters. If Google acquired HubSpot, 33% of HubSpot users<\/a> would consider alternatives, and 15% would leave.<\/p>\n\n\n\nReviews of the Best HubSpot Alternatives<\/h2>\n\n\n\n
To give you a better overview of HubSpot competitors. I am going to give a mini-review of each one. All reviews highlight our findings and the considerations of real marketing and sales teams.<\/p>\n\n\n\n
<\/span>Freshsales Review – User-friendly and affordable alternative to HubSpot<\/span><\/h2>\n\n\n\n<\/figure>\n\n\n\n“User-friendly and affordable CRM software for growing businesses”<\/em><\/p>\n\n\n\nFreshsales<\/a> is an affordable HubSpot alternative for small to midsize businesses. It\u2019s a complete CRM platform with an easy-to-use interface.<\/p>\n\n\n\nIt has customizable dashboards, automated workflows, contact, and account management tools, lead scoring, marketing automation, lead capturing, pipelines, lead management, and detailed analytics. <\/p>\n\n\n\n
Track where customers are in their journey with customizable deal pipelines. Freshsales has a drag-and-drop pipeline view to tag customers as \u201cAt Risk\u201d or \u201cWarm Lead\u201d. It also includes 24-hour phone and email support on weekdays. <\/p>\n\n\n\n
The AI-powered contact scoring comes with all paid plans. The contact score helps decide when to get in touch with leads and prospects based on their engagement and demographic data. This saves time compared to setting up lead scoring manually.<\/p>\n\n\n\n
Freshsales also has workflow automation, WhatsApp integration for one-on-one conversations with customers, and AI-powered sales insight. Freshsales wins over HubSpot on price, support, ease of use, and setup.<\/p>\n\n\n\n
A review of Freshsales features:<\/p>\n\n\n\n
\n- Sales and marketing automation<\/li>\n\n\n\n
- AI-powered contact scoring, deal & forecasting insights<\/li>\n\n\n\n
- 36+ integrations, including Zapier<\/li>\n\n\n\n
- Multi-channel campaigns: email, phone, chat, WhatsApp<\/li>\n\n\n\n
- Mobile app to work from anywhere<\/li>\n<\/ul>\n\n\n\n
<\/figure>\n\n\n\nFreshsales Pricing<\/h3>\n\n\n\n
Freshsales prices start from $11\/user\/month with visual sales pipelines, 20 workflows, AI-powered contact scoring, 2000 bot sessions, and WhatsApp business. HubSpot\u2019s Starter plan is $20\/month. You get similar functionality at Freshsales for half the price. The Freshsales Enterprise plan costs $710\/month for 10 users with 100 workflows, custom fields, 10 custom modules, auto-assign rules, and a dedicated account manager. The Enterprise plan at HubSpot is $4000 for 7 users.<\/p>\n\n\n\n
Who is Freshsales best for?<\/strong>
Freshsales is a great affordable alternative for small to mid-size B2B companies that want to sell on phone calls, chat, and WhatsApp. Or need to save time on lead and deal scoring.<\/p>\n\n\n\nFreshsales free trial<\/strong>
Freshsales has a 21-day free trial with all features. That\u2019s 7 days longer than what most CRMs offer. Enough time to fully test the platform. Sign up here to test Freshsales<\/a>.<\/p>\n\n\n\nTry Freshsales for free here<\/a><\/p>\n\n\n\n<\/span>Pipedrive Review – Specialized sales CRM HubSpot alternative<\/span><\/h2>\n\n\n\n<\/figure>\n\n\n\n“A simple and powerful sales CRM with automation and email marketing”<\/em><\/p>\n\n\n\nPipedrive<\/a> is a user-friendly sales CRM software for small businesses. Track customer journeys easily, and visualize the sales process. It integrates with 300+ third-party applications like Zapier, Zoom, and Calendly. It\u2019s quick to set up and use. It\u2019s one of the biggest advantages of Pipedrive compared to HubSpot. <\/p>\n\n\n\nPipedrive\u2019s CRM and sales features make it stand out. It\u2019s a better fit for businesses that rely heavily on sales. The sales pipeline is very easy-to-use with a clean layout. Still, it gives you the flexibility to customize pipelines to your sales process. Campaigns by Pipedrive is their email marketing platform, it doesn\u2019t have the advanced features of HubSpot. But still suitable for most small businesses.<\/p>\n\n\n\n
Pipedrive main features:<\/p>\n\n\n\n
\n- Deal, pipeline, and lead management<\/li>\n\n\n\n
- Sales and marketing automation<\/li>\n\n\n\n
- 41 sales automation templates<\/li>\n\n\n\n
- 40+ marketing email templates<\/li>\n\n\n\n
- 24\/7 support and 300+ integrations<\/li>\n<\/ul>\n\n\n\n
<\/figure>\n\n\n\nPipedrive Pricing<\/h3>\n\n\n\n
Plans start from $24\/user\/month and go up to $129\/user\/month for their Enterprise package. The lowest available plan has 3000 active deals, customizable pipelines, 30 custom fields, five reports, contact management, and over 400 integrations. <\/p>\n\n\n\n
Campaigns by Pipedrive is an email marketing add-on starting at $16\/month for 1000 contacts. It\u2019s around a third of the price compared to HubSpot.<\/p>\n\n\n\n
Who is Pipedrive best for?<\/strong>
Pipedrive is the best if you need an affordable and specialized CRM with easy-to-understand analytics. And you don\u2019t mind using other tools for customer service, content, and ad management.<\/p>\n\n\n\nPipedrive free trial<\/strong>
Pipedrive has a 14-day free trial to test all features. Get your free trial here<\/a>.<\/p>\n\n\n\nGet started with Pipedrive for free here<\/a><\/p>\n\n\n\n<\/span>Maestra Review \u2013 a HubSpot alternative for DTC eCommerce<\/span><\/h2>\n\n\n\n<\/figure>\n\n\n\n\u201cAll-in-one ecommerce marketing platform with advanced personalization and loyalty built-in\u201d<\/p>\n\n\n\n
Maestra<\/a> is a HubSpot alternative for retail and DTC brands. It\u2019s a powerful all-in-one ecommerce marketing platform for mid-market and larger businesses. Unlike HubSpot, which is a broad inbound marketing suite, Maestra focuses on customer retention and personalization. It has features HubSpot lacks out-of-the-box, like a built-in loyalty\/rewards program. Maestra\u2019s client list already includes major brands like Ugg, Crocs, and L\u2019Oreal.<\/p>\n\n\n\nMaestra delivers multi-channel marketing for ecommerce. You can run campaigns via email, SMS, WhatsApp, web, mobile push notifications, and on-site pop-ups. The built-in CDP tracks customer profiles and behavior for precise segmentation. Maestra can personalize what each shopper sees, both in emails and on your site. For example, you can set up dynamic content blocks in emails that change based on the recipient\u2019s purchase history or loyalty status. On your website, Maestra lets you add targeted pop-ups, product recommendation widgets, and even dynamic banners to different customer segments to increase conversions.<\/p>\n\n\n\n<\/figure>\n\n\n\nA review of Maestra features:<\/p>\n\n\n\n
\n- Email, SMS, WhatsApp, push notifications, and on-site pop-ups<\/li>\n\n\n\n
- Visual workflow builder with 30+ triggers and conditions<\/li>\n\n\n\n
- Loyalty programs with points, tiers, promo codes, and gift cards<\/li>\n\n\n\n
- Integrations with Shopify, BigCommerce, WooCommerce, Magento<\/li>\n\n\n\n
- Dedicated CSM for each client helps with onboarding, strategy, and campaign setup<\/li>\n<\/ul>\n\n\n\n
Maestra Pricing<\/h3>\n\n\n\n
Maestra pricing starts at $2,990\/month for 150,000 active customer profiles, with all features included. Maestra doesn\u2019t have a free plan or trial, book a demo to get started.<\/p>\n\n\n\n
Who is Maestra best for?<\/strong>
Maestra is an excellent alternative to HubSpot for mid-sized and enterprise ecommerce companies (typically those with over 100,000 customers). <\/p>\n\n\n\nIf your focus is on driving repeat purchases, customer lifetime value, and personalized marketing, Maestra is an all-in-one platform to do it. It\u2019s ideal for DTC retail brands that have outgrown basic email tools and need advanced automation and loyalty features to retain customers.<\/p>\n\n\n\n
Book a Maestra demo here<\/a> or read our full review<\/a><\/p>\n\n\n\n<\/span>EngageBay Review – An All-in-One HubSpot Alternative (4.4)<\/span><\/h2>\n\n\n\n<\/figure>\n\n\n\n\u201cExcellent and affordable CRM platform for sales and<\/em><\/em> marketing<\/em> teams\u201d<\/em><\/p>\n\n\n\nEngageBay<\/a> is a super affordable alternative to HubSpot. It comes with marketing, sales, LiveChat, and helpdesk features. You can get all these features together or get them separately in what EngageBay calls \u2018Bays\u2019.<\/p>\n\n\n\nEngageBay launched in 2017 and since then they\u2019ve grown to serve over 29,000 customers. The software is for CMOs, marketing managers, sales managers, small-business owners, and SMBs.<\/p>\n\n\n\n
The sales bay comes with features that\u2019ll let you create and manage complete sales pipelines. You can create, edit and manage deals, tasks, and scheduling. Use the sales automation feature to automate follow-ups, prospect tagging, and deal owners.<\/p>\n\n\n\n
The marketing bay comes loaded with forms, landing pages, and email marketing tools. Create and send broadcasts by choosing from 70+ templates. A\/B test your emails, create drip campaigns and automations. Automations come with conditions and actions to create precise workflows.<\/p>\n\n\n\n<\/figure>\n\n\n\nQuick EngageBay feature overview:<\/strong><\/p>\n\n\n\n\n- Nurture leads and close deals with the Sales Bay<\/li>\n\n\n\n
- Acquire leads with the Marketing Bay<\/li>\n\n\n\n
- The Service Bay with live chat lets you manage and improve customer interactions<\/li>\n\n\n\n
- Drag and drop editing to create landing pages and emails<\/li>\n\n\n\n
- Customer service is available over email, live chat, and phone<\/li>\n\n\n\n
- Social suite: <\/strong>stay on top of social media marketing by monitoring all your accounts<\/li>\n\n\n\n
- Call and SMS logs: <\/strong>Keep track of phone communication, measure call length and effectiveness. <\/li>\n<\/ul>\n\n\n\n
EngageBay pricing<\/h3>\n\n\n\n
EngageBay starts for free.<\/a> You can get the whole all-in-one stack or you can opt for Marketing or CRM & Sales Bay if you don’t need both. The Service Bay including the help desk and live chat is fully free. The cheapest paid plan starts at $12.74, and the most expensive one will cost you $101.99\/seat.<\/p>\n\n\n\nEngageBay has generously offered a 20% discount for Email Vendor Selection readers. You can start here to get a free trial and the discount<\/a>.<\/span><\/p>\n\n\n\nWho is EngageBay for?<\/h3>\n\n\n\n
EngageBay is a strong alternative for anyone looking for a cheaper alternative to HubSpot. It’s super affordable, all-in-one CRM software. If you’re looking for sales, marketing, live chat, and helpdesk features in a single suite, EngageBay is the way to go. <\/p>\n\n\n\n
This HubSpot alternative is great for CEOs, CMOs, marketing managers, sales managers, and small business owners. That may seem like a wide audience, but it fits due to the number of features on offer and attractive pricing.<\/p>\n\n\n\n
Try EngageBay today<\/a> or read our full Engagebay Review<\/a><\/p>\n\n\n\n<\/span>Brevo Review – Affordable email marketing CRM alternative (4.1)<\/span><\/h2>\n\n\n\n<\/figure>\n\n\n\n“The full email marketing and CRM package with automation for a bargain”<\/em><\/p>\n\n\n\nBrevo<\/a> is an email marketing platform with CRM software. It has email and SMS marketing, WhatApp campaigns, live chat, landing pages, marketing automation, and Facebook Ads. The CRM includes deal pipelines, inboxes, and meetings.<\/p>\n\n\n\nThe drag-and-drop email builder with 42+ templates makes it easy to create a campaign for any occasion. The CRM has tasks for emails, phone calls, todos, meetings, and deadlines. Delegate tasks and set up notifications to stay on track. You can organize your contacts based on any data into lists or segments.<\/p>\n\n\n\n
Brevo\u2019s support is fantastic. You can reach them on live chat, email, and phone. And they also have a knowledge base with helpful articles, videos, and FAQs.<\/p>\n\n\n\n
HubSpot’s CRM features are better than Brevo. But, Brevo beats HubSpot in value for money. It\u2019s a great option for small and medium businesses looking for a full email marketing and CRM software with automation.<\/p>\n\n\n\n<\/figure>\n\n\n\nBrevo features:<\/p>\n\n\n\n
\n- Unlimited contacts<\/li>\n\n\n\n
- Drag and drop editor<\/li>\n\n\n\n
- 42+ ready-made email templates<\/li>\n\n\n\n
- Transactional emails<\/li>\n\n\n\n
- A\/B testing<\/li>\n\n\n\n
- Marketing automation<\/li>\n\n\n\n
- Reporting and analytics<\/li>\n\n\n\n
- Chat, email, and phone support<\/li>\n\n\n\n
- Deal pipeline management<\/li>\n<\/ul>\n\n\n\n
Brevo Pricing<\/h3>\n\n\n\n
Brevo prices<\/a> are based on the number of emails sent in a month. The Starter plan costs $9\/month for 500 contacts, 5K emails, automation for 2000 contacts, and transactional emails. The sales CRM is free with some features included. Brevo is the clear winner on pricing. <\/p>\n\n\n\nWho is Brevo best for?<\/strong>
Brevo is for SMBs with large email lists that want affordable email marketing. And manage SMS, WhatsApp, Facebook Ads, and chat from a single tool. The completely free sales CRM is the cherry on top. Brevo is the best bang for your buck.<\/p>\n\n\n\nThe free plan has 100,000 contacts, 300 emails\/day, transactional emails, automation, CRM, chat, and web tracking. It\u2019s among the most packed free tools out there. Start for free here<\/a>.<\/p>\n\n\n\nGet started with Brevo for free here <\/a>or read our full Brevo review<\/a>
<\/a><\/p>\n\n\n\n<\/span>ActiveCampaign Review – the automation HubSpot alternative (4.3)<\/span><\/h2>\n\n\n\n<\/figure><\/div>\n\n\n\u201cBest automation and reporting platform for B2B and B2C companies\u201d<\/em><\/p>\n\n\n\nActiveCampaign<\/a> is a very popular marketing automation service built for creating funnels and email drip campaigns. Activecampaign comes with list segmentation options, tagging, reporting, analytics, but also a deals<\/b> and CRM<\/b> functionality – which makes it interesting as a HubSpot competitor for B2B and B2C.<\/p>\n\n\n\nThe visual automation canvas allows you to drag and drop together an automated campaign. There isn\u2019t much training required once you get the hang of it. For businesses looking for marketing automation and CRM<\/b> on a budget, ActiveCampaign is a smooth start and pretty easy to set up. Especially if you have your website already.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n
Dashboard on your first login at ActiveCampaign<\/i><\/p>\n\n\n\n
ActiveCampaign in short<\/b><\/p>\n\n\n\n\n- Many options for email marketing, segmentation, personalization<\/li>\n\n\n\n
- Easy-to-use marketing automation system, create sales funnels and triggered email.<\/li>\n\n\n\n
- CRM, site chat, SMS, and many more channels<\/li>\n\n\n\n
- Very interesting price compared to HubSpot and enterprise systems<\/li>\n\n\n\n
- User-friendly, almost no training needed to understand.<\/li>\n<\/ul>\n\n\n\n
ActiveCampaign Pricing<\/h3>\n\n\n\n
Starting at just $49, the Plus plan shows that ActiveCampaign is a great place for a marketing automation tool with functionality that holds up to much higher-priced competitors like HubSpot, Keap (InfusionSoft), Marketo, and Eloqua. Full pricing here<\/a>.<\/p>\n\n\n\nWho is ActiveCampaign best for?<\/b>
ActiveCampaign is a great alternative to HubSpot for more budget-aware, small to medium businesses and consultants that want to do marketing automation. It is best in automation and drip campaigns. It doesn\u2019t include blogging or ad management like HubSpot does.<\/p>\n\n\n\n
Free ActiveCampaign trial<\/b>
ActiveCampaign offers a free trial for 14 days to test out the software. You can start the free trial here<\/a>.<\/p>\n\n\n\nFree ActiveCampaign trial here<\/a> or read our full ActiveCampaign review<\/a>
<\/a><\/a><\/p>\n\n\n\n<\/span>Omnisend Review – a HubSpot alternative for eCommerce businesses with marketing automation (4)<\/span><\/h2>\n\n\n\n<\/figure><\/div>\n\n\n\u201cBest alternative<\/em><\/em> to HubSpot for eCommerce businesses with email marketing automation features\u201d<\/em><\/p>\n\n\n\nOmnisend<\/a> is an interesting alternative to HubSpot. Especially for ecommerce email marketing and automation.<\/b> Omnisend offers marketing to several channels in its omnichannel marketing tool. We find the email and automation part well-rounded, allowing you to use multiple channels in all your automated campaigns.<\/p>\n\n\n\nToday, over 50.000 brands are actively using Omnisend.<\/b><\/p>\n\n\n\n
With a drag-and-drop visual email builder and pre-built templates, it’s simple to create and customize all your email marketing campaigns.<\/p>\n\n\n\n
Email list growth<\/b> is essential for all ecommerce businesses. The options are attractive in Omnisend. As an alternative to HubSpot, Omnisend offers solid landing pages, pop-ups, and lead generation forms that you can use to capture leads and build your email list.<\/p>\n\n\n\n
Omnisend email marketing automation<\/b> comes complete with templates that make complex automation simple to set up. Advanced segmentation allows you to target customers based on profile data, campaign engagement, and shopping behavior.<\/p>\n\n\n\n
Quick Omnisend feature overview:<\/b><\/p>\n\n\n\n\n- Use Email, SMS, Facebook, Web push, WhatsApp – all in one automation workflow.<\/li>\n\n\n\n
- Smooth visual email campaign builder<\/li>\n\n\n\n
- Advanced segmentation for precise targeting<\/li>\n\n\n\n
- Email capture using popups, landing pages, static and gamified sign-up forms<\/li>\n\n\n\n
- Live web tracking for behavioral data and A\/B testing<\/li>\n\n\n\n
- 24\/7 customer service<\/li>\n<\/ul>\n\n\n\n
<\/figure><\/div>\n\n\neCommerce specific functionality<\/b><\/p>\n\n\n\n\n- Browse and Cart Abandonment automated workflows<\/li>\n\n\n\n
- Product picker for automatic importation into your campaigns<\/li>\n\n\n\n
- Ecommerce-ready elements like discount codes and customer rewards<\/li>\n<\/ul>\n\n\n\n
Omnisend Pricing<\/h3>\n\n\n\n
Omnisend is free marketing automation for up to 500 emails per month<\/b>. Like other marketing automation tools, Omnisend offers plans based on the number of subscribers you’re sending to. Omnisend’s Standard plan starts at $16 per month and costs $81 per month for 60,000 emails.
An eCommerce business that wants to do more with marketing automation can add modules to customize the plan. The Pro plan starts from $59 per month for unlimited emails.<\/p>\n\n\n\n
Omnisend has generously offered an exclusive 30% discount for the first 3 months<\/b> for Email Vendor Selection readers. Use Omnisend discount code “EVS30”. You can start and register for a free trial<\/a>. <\/span><\/p>\n\n\n\nGet a free Omnisend trial<\/a> or read our full review<\/a><\/p>\n\n\n\n<\/span>Netcore Cloud – The Alternative for Customer Engagement (4.4)<\/span><\/h2>\n\n\n\n<\/a><\/figure><\/div>\n\n\n\u201cBest CRM for omnichannel customer engagement for enterprises\u201d<\/em><\/p>\n\n\n\nNetcore Cloud is a great HubSpot Marketing automation alternative.<\/a><\/p>\n\n\n\nBuilt on the power of artificial intelligence and machine learning, Netcore Cloud<\/a> is a customer engagement and experience platform. They have 20+ years of experience in the industry, serving 5000 plus customers across 18 countries.<\/p>\n\n\n\nIt\u2019s a great tool for marketers and product managers in complex, fast-paced environments. Use Netcore Cloud to collect all your customer data on a single platform. Connect your marketing channels and simplify your workflows.<\/p>\n\n\n\n
Netcore Cloud\u2019s marketing automation<\/strong> is just as good as HubSpot’s. You can create automation workflows with Journey Builder to automate email and SMS. Improve targeting with predictive segmentation, and optimize send times\/subject lines.<\/p>\n\n\n\nNetcore has a lot more to offer though.<\/p>\n\n\n\n
Netcore\u2019s main features:<\/b><\/p>\n\n\n\n\n- User journey optimization<\/span><\/li>\n\n\n\n
- A\/B testing<\/span><\/li>\n\n\n\n
- Product recommendation system<\/span><\/li>\n\n\n\n
- Content personalization<\/span><\/li>\n\n\n\n
- Push notifications and more<\/span><\/li>\n<\/ul>\n\n\n\n
<\/figure>\n\n\n\nNetcore\u2019s best customer engagement features<\/b><\/p>\n\n\n\n\n- Journey orchestration<\/span><\/li>\n\n\n\n
- Customer data platform<\/span><\/li>\n\n\n\n
- Unified customer view<\/span><\/li>\n\n\n\n
- Behavior analytics<\/span><\/li>\n<\/ul>\n\n\n\n
For those looking for a 360 marketing platform, that offers full-stack functionality, Netcore Cloud is the way to go.<\/span><\/p>\n\n\n\nNetcore Cloud pricing versus HubSpot<\/h3>\n\n\n\n
You\u2019ll need to <\/span>request a demo to get a price<\/span><\/a>. You\u2019ll get a price plan for what suits your company’s needs.<\/span><\/p>\n\n\n\nGet Netcore Cloud demo<\/a>
<\/a><\/p>\n\n\n\n<\/span>Dotdigital Review – powerful HubSpot alternative (4.2)<\/span><\/h2>\n\n\n
<\/figure>\n\n\n\nHubSpot\u2019s paid plans can get costly. The Starter CRM Suite is $50\/month for only 1000 contacts and 2 users on Sales and Service Hubs. That is already more expensive than other tools with similar or better features. And you\u2019ll need a higher plan to get advanced features, like omnichannel automation, lead scoring, dynamic personalization, or blogs. <\/p>\n\n\n\n
The Professional CRM Suite costs $1780\/month for 2000 contacts and 5 users for sales and service. That\u2019s already a hefty sum for small and medium businesses, and there\u2019s a required, one-time onboarding fee of $4500 for Professional plans. <\/p>\n\n\n\n Cheaper Alternatives: <\/strong>Brevo<\/a>, Freshsales<\/a>, ActiveCampaign<\/a>, Pipedrive<\/a>, GetResponse<\/a>, EngageBay<\/a>, Campaigner<\/a><\/p>\n\n\n\n HubSpot templates for emails and landing pages aren\u2019t the best. Even the premium email templates available for Starter are pretty basic. You can buy better-looking templates from their Asset Marketplace. But that adds to the already high price tags.<\/p>\n\n\n\n Alternatives for templates:<\/strong> GetResponse<\/a>, Omnisend<\/a><\/p>\n\n\n\n The free and Starter plans don\u2019t have campaign reporting or custom reports. And dashboards and reports per dashboard are limited to 10 on Starter plans. You can increase these with the reporting add-on for $200\/mo. <\/p>\n\n\n\n Reporting alternatives: <\/strong>GetResponse<\/a>, ActiveCampaign<\/a><\/p>\n\n\n\n Google is in talks with advisors about acquiring HubSpot, according to Reuters. If Google acquired HubSpot, 33% of HubSpot users<\/a> would consider alternatives, and 15% would leave.<\/p>\n\n\n\n To give you a better overview of HubSpot competitors. I am going to give a mini-review of each one. All reviews highlight our findings and the considerations of real marketing and sales teams.<\/p>\n\n\n\n “User-friendly and affordable CRM software for growing businesses”<\/em><\/p>\n\n\n\n Freshsales<\/a> is an affordable HubSpot alternative for small to midsize businesses. It\u2019s a complete CRM platform with an easy-to-use interface.<\/p>\n\n\n\n It has customizable dashboards, automated workflows, contact, and account management tools, lead scoring, marketing automation, lead capturing, pipelines, lead management, and detailed analytics. <\/p>\n\n\n\n Track where customers are in their journey with customizable deal pipelines. Freshsales has a drag-and-drop pipeline view to tag customers as \u201cAt Risk\u201d or \u201cWarm Lead\u201d. It also includes 24-hour phone and email support on weekdays. <\/p>\n\n\n\n The AI-powered contact scoring comes with all paid plans. The contact score helps decide when to get in touch with leads and prospects based on their engagement and demographic data. This saves time compared to setting up lead scoring manually.<\/p>\n\n\n\n Freshsales also has workflow automation, WhatsApp integration for one-on-one conversations with customers, and AI-powered sales insight. Freshsales wins over HubSpot on price, support, ease of use, and setup.<\/p>\n\n\n\n A review of Freshsales features:<\/p>\n\n\n\n Freshsales prices start from $11\/user\/month with visual sales pipelines, 20 workflows, AI-powered contact scoring, 2000 bot sessions, and WhatsApp business. HubSpot\u2019s Starter plan is $20\/month. You get similar functionality at Freshsales for half the price. The Freshsales Enterprise plan costs $710\/month for 10 users with 100 workflows, custom fields, 10 custom modules, auto-assign rules, and a dedicated account manager. The Enterprise plan at HubSpot is $4000 for 7 users.<\/p>\n\n\n\n Who is Freshsales best for?<\/strong> Freshsales free trial<\/strong> Try Freshsales for free here<\/a><\/p>\n\n\n\n “A simple and powerful sales CRM with automation and email marketing”<\/em><\/p>\n\n\n\n Pipedrive<\/a> is a user-friendly sales CRM software for small businesses. Track customer journeys easily, and visualize the sales process. It integrates with 300+ third-party applications like Zapier, Zoom, and Calendly. It\u2019s quick to set up and use. It\u2019s one of the biggest advantages of Pipedrive compared to HubSpot. <\/p>\n\n\n\n Pipedrive\u2019s CRM and sales features make it stand out. It\u2019s a better fit for businesses that rely heavily on sales. The sales pipeline is very easy-to-use with a clean layout. Still, it gives you the flexibility to customize pipelines to your sales process. Campaigns by Pipedrive is their email marketing platform, it doesn\u2019t have the advanced features of HubSpot. But still suitable for most small businesses.<\/p>\n\n\n\n Pipedrive main features:<\/p>\n\n\n\n Plans start from $24\/user\/month and go up to $129\/user\/month for their Enterprise package. The lowest available plan has 3000 active deals, customizable pipelines, 30 custom fields, five reports, contact management, and over 400 integrations. <\/p>\n\n\n\n Campaigns by Pipedrive is an email marketing add-on starting at $16\/month for 1000 contacts. It\u2019s around a third of the price compared to HubSpot.<\/p>\n\n\n\n Who is Pipedrive best for?<\/strong> Pipedrive free trial<\/strong> Get started with Pipedrive for free here<\/a><\/p>\n\n\n\n \u201cAll-in-one ecommerce marketing platform with advanced personalization and loyalty built-in\u201d<\/p>\n\n\n\n Maestra<\/a> is a HubSpot alternative for retail and DTC brands. It\u2019s a powerful all-in-one ecommerce marketing platform for mid-market and larger businesses. Unlike HubSpot, which is a broad inbound marketing suite, Maestra focuses on customer retention and personalization. It has features HubSpot lacks out-of-the-box, like a built-in loyalty\/rewards program. Maestra\u2019s client list already includes major brands like Ugg, Crocs, and L\u2019Oreal.<\/p>\n\n\n\n Maestra delivers multi-channel marketing for ecommerce. You can run campaigns via email, SMS, WhatsApp, web, mobile push notifications, and on-site pop-ups. The built-in CDP tracks customer profiles and behavior for precise segmentation. Maestra can personalize what each shopper sees, both in emails and on your site. For example, you can set up dynamic content blocks in emails that change based on the recipient\u2019s purchase history or loyalty status. On your website, Maestra lets you add targeted pop-ups, product recommendation widgets, and even dynamic banners to different customer segments to increase conversions.<\/p>\n\n\n\n A review of Maestra features:<\/p>\n\n\n\n Maestra pricing starts at $2,990\/month for 150,000 active customer profiles, with all features included. Maestra doesn\u2019t have a free plan or trial, book a demo to get started.<\/p>\n\n\n\n Who is Maestra best for?<\/strong> If your focus is on driving repeat purchases, customer lifetime value, and personalized marketing, Maestra is an all-in-one platform to do it. It\u2019s ideal for DTC retail brands that have outgrown basic email tools and need advanced automation and loyalty features to retain customers.<\/p>\n\n\n\n Book a Maestra demo here<\/a> or read our full review<\/a><\/p>\n\n\n\n \u201cExcellent and affordable CRM platform for sales and<\/em><\/em> marketing<\/em> teams\u201d<\/em><\/p>\n\n\n\n EngageBay<\/a> is a super affordable alternative to HubSpot. It comes with marketing, sales, LiveChat, and helpdesk features. You can get all these features together or get them separately in what EngageBay calls \u2018Bays\u2019.<\/p>\n\n\n\n EngageBay launched in 2017 and since then they\u2019ve grown to serve over 29,000 customers. The software is for CMOs, marketing managers, sales managers, small-business owners, and SMBs.<\/p>\n\n\n\n The sales bay comes with features that\u2019ll let you create and manage complete sales pipelines. You can create, edit and manage deals, tasks, and scheduling. Use the sales automation feature to automate follow-ups, prospect tagging, and deal owners.<\/p>\n\n\n\n The marketing bay comes loaded with forms, landing pages, and email marketing tools. Create and send broadcasts by choosing from 70+ templates. A\/B test your emails, create drip campaigns and automations. Automations come with conditions and actions to create precise workflows.<\/p>\n\n\n\n Quick EngageBay feature overview:<\/strong><\/p>\n\n\n\n EngageBay starts for free.<\/a> You can get the whole all-in-one stack or you can opt for Marketing or CRM & Sales Bay if you don’t need both. The Service Bay including the help desk and live chat is fully free. The cheapest paid plan starts at $12.74, and the most expensive one will cost you $101.99\/seat.<\/p>\n\n\n\n EngageBay has generously offered a 20% discount for Email Vendor Selection readers. You can start here to get a free trial and the discount<\/a>.<\/span><\/p>\n\n\n\n EngageBay is a strong alternative for anyone looking for a cheaper alternative to HubSpot. It’s super affordable, all-in-one CRM software. If you’re looking for sales, marketing, live chat, and helpdesk features in a single suite, EngageBay is the way to go. <\/p>\n\n\n\n This HubSpot alternative is great for CEOs, CMOs, marketing managers, sales managers, and small business owners. That may seem like a wide audience, but it fits due to the number of features on offer and attractive pricing.<\/p>\n\n\n\n Try EngageBay today<\/a> or read our full Engagebay Review<\/a><\/p>\n\n\n\n “The full email marketing and CRM package with automation for a bargain”<\/em><\/p>\n\n\n\n Brevo<\/a> is an email marketing platform with CRM software. It has email and SMS marketing, WhatApp campaigns, live chat, landing pages, marketing automation, and Facebook Ads. The CRM includes deal pipelines, inboxes, and meetings.<\/p>\n\n\n\n The drag-and-drop email builder with 42+ templates makes it easy to create a campaign for any occasion. The CRM has tasks for emails, phone calls, todos, meetings, and deadlines. Delegate tasks and set up notifications to stay on track. You can organize your contacts based on any data into lists or segments.<\/p>\n\n\n\n Brevo\u2019s support is fantastic. You can reach them on live chat, email, and phone. And they also have a knowledge base with helpful articles, videos, and FAQs.<\/p>\n\n\n\n HubSpot’s CRM features are better than Brevo. But, Brevo beats HubSpot in value for money. It\u2019s a great option for small and medium businesses looking for a full email marketing and CRM software with automation.<\/p>\n\n\n\n Brevo features:<\/p>\n\n\n\n Brevo prices<\/a> are based on the number of emails sent in a month. The Starter plan costs $9\/month for 500 contacts, 5K emails, automation for 2000 contacts, and transactional emails. The sales CRM is free with some features included. Brevo is the clear winner on pricing. <\/p>\n\n\n\n Who is Brevo best for?<\/strong> The free plan has 100,000 contacts, 300 emails\/day, transactional emails, automation, CRM, chat, and web tracking. It\u2019s among the most packed free tools out there. Start for free here<\/a>.<\/p>\n\n\n\n Get started with Brevo for free here <\/a>or read our full Brevo review<\/a> \u201cBest automation and reporting platform for B2B and B2C companies\u201d<\/em><\/p>\n\n\n\n ActiveCampaign<\/a> is a very popular marketing automation service built for creating funnels and email drip campaigns. Activecampaign comes with list segmentation options, tagging, reporting, analytics, but also a deals<\/b> and CRM<\/b> functionality – which makes it interesting as a HubSpot competitor for B2B and B2C.<\/p>\n\n\n\n The visual automation canvas allows you to drag and drop together an automated campaign. There isn\u2019t much training required once you get the hang of it. For businesses looking for marketing automation and CRM<\/b> on a budget, ActiveCampaign is a smooth start and pretty easy to set up. Especially if you have your website already.<\/p>\n\n\n ActiveCampaign in short<\/b><\/p>\n\n\n\n Starting at just $49, the Plus plan shows that ActiveCampaign is a great place for a marketing automation tool with functionality that holds up to much higher-priced competitors like HubSpot, Keap (InfusionSoft), Marketo, and Eloqua. Full pricing here<\/a>.<\/p>\n\n\n\n Who is ActiveCampaign best for?<\/b> Free ActiveCampaign trial<\/b> Free ActiveCampaign trial here<\/a> or read our full ActiveCampaign review<\/a> \u201cBest alternative<\/em><\/em> to HubSpot for eCommerce businesses with email marketing automation features\u201d<\/em><\/p>\n\n\n\n Omnisend<\/a> is an interesting alternative to HubSpot. Especially for ecommerce email marketing and automation.<\/b> Omnisend offers marketing to several channels in its omnichannel marketing tool. We find the email and automation part well-rounded, allowing you to use multiple channels in all your automated campaigns.<\/p>\n\n\n\n Today, over 50.000 brands are actively using Omnisend.<\/b><\/p>\n\n\n\n With a drag-and-drop visual email builder and pre-built templates, it’s simple to create and customize all your email marketing campaigns.<\/p>\n\n\n\n Email list growth<\/b> is essential for all ecommerce businesses. The options are attractive in Omnisend. As an alternative to HubSpot, Omnisend offers solid landing pages, pop-ups, and lead generation forms that you can use to capture leads and build your email list.<\/p>\n\n\n\n Omnisend email marketing automation<\/b> comes complete with templates that make complex automation simple to set up. Advanced segmentation allows you to target customers based on profile data, campaign engagement, and shopping behavior.<\/p>\n\n\n\n Quick Omnisend feature overview:<\/b><\/p>\n\n\n\n eCommerce specific functionality<\/b><\/p>\n\n\n\n Omnisend is free marketing automation for up to 500 emails per month<\/b>. Like other marketing automation tools, Omnisend offers plans based on the number of subscribers you’re sending to. Omnisend’s Standard plan starts at $16 per month and costs $81 per month for 60,000 emails. Omnisend has generously offered an exclusive 30% discount for the first 3 months<\/b> for Email Vendor Selection readers. Use Omnisend discount code “EVS30”. You can start and register for a free trial<\/a>. <\/span><\/p>\n\n\n\n Get a free Omnisend trial<\/a> or read our full review<\/a><\/p>\n\n\n\n \u201cBest CRM for omnichannel customer engagement for enterprises\u201d<\/em><\/p>\n\n\n\n Netcore Cloud is a great HubSpot Marketing automation alternative.<\/a><\/p>\n\n\n\n Built on the power of artificial intelligence and machine learning, Netcore Cloud<\/a> is a customer engagement and experience platform. They have 20+ years of experience in the industry, serving 5000 plus customers across 18 countries.<\/p>\n\n\n\n It\u2019s a great tool for marketers and product managers in complex, fast-paced environments. Use Netcore Cloud to collect all your customer data on a single platform. Connect your marketing channels and simplify your workflows.<\/p>\n\n\n\n Netcore Cloud\u2019s marketing automation<\/strong> is just as good as HubSpot’s. You can create automation workflows with Journey Builder to automate email and SMS. Improve targeting with predictive segmentation, and optimize send times\/subject lines.<\/p>\n\n\n\n Netcore has a lot more to offer though.<\/p>\n\n\n\n Netcore\u2019s main features:<\/b><\/p>\n\n\n\n Netcore\u2019s best customer engagement features<\/b><\/p>\n\n\n\n For those looking for a 360 marketing platform, that offers full-stack functionality, Netcore Cloud is the way to go.<\/span><\/p>\n\n\n\n You\u2019ll need to <\/span>request a demo to get a price<\/span><\/a>. You\u2019ll get a price plan for what suits your company’s needs.<\/span><\/p>\n\n\n\n Get Netcore Cloud demo<\/a><\/figure>\n\n\n\nTemplates<\/h3>\n\n\n\n
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Reviews of the Best HubSpot Alternatives<\/h2>\n\n\n\n
<\/span>Freshsales Review – User-friendly and affordable alternative to HubSpot<\/span><\/h2>\n\n\n\n
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Freshsales is a great affordable alternative for small to mid-size B2B companies that want to sell on phone calls, chat, and WhatsApp. Or need to save time on lead and deal scoring.<\/p>\n\n\n\n
Freshsales has a 21-day free trial with all features. That\u2019s 7 days longer than what most CRMs offer. Enough time to fully test the platform. Sign up here to test Freshsales<\/a>.<\/p>\n\n\n\n<\/span>Pipedrive Review – Specialized sales CRM HubSpot alternative<\/span><\/h2>\n\n\n\n
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Pipedrive is the best if you need an affordable and specialized CRM with easy-to-understand analytics. And you don\u2019t mind using other tools for customer service, content, and ad management.<\/p>\n\n\n\n
Pipedrive has a 14-day free trial to test all features. Get your free trial here<\/a>.<\/p>\n\n\n\n<\/span>Maestra Review \u2013 a HubSpot alternative for DTC eCommerce<\/span><\/h2>\n\n\n\n
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Maestra Pricing<\/h3>\n\n\n\n
Maestra is an excellent alternative to HubSpot for mid-sized and enterprise ecommerce companies (typically those with over 100,000 customers). <\/p>\n\n\n\n<\/span>EngageBay Review – An All-in-One HubSpot Alternative (4.4)<\/span><\/h2>\n\n\n\n
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EngageBay pricing<\/h3>\n\n\n\n
Who is EngageBay for?<\/h3>\n\n\n\n
<\/span>Brevo Review – Affordable email marketing CRM alternative (4.1)<\/span><\/h2>\n\n\n\n
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Brevo Pricing<\/h3>\n\n\n\n
Brevo is for SMBs with large email lists that want affordable email marketing. And manage SMS, WhatsApp, Facebook Ads, and chat from a single tool. The completely free sales CRM is the cherry on top. Brevo is the best bang for your buck.<\/p>\n\n\n\n
<\/a><\/p>\n\n\n\n<\/span>ActiveCampaign Review – the automation HubSpot alternative (4.3)<\/span><\/h2>\n\n\n
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Dashboard on your first login at ActiveCampaign<\/i><\/p>\n\n\n\n\n
ActiveCampaign Pricing<\/h3>\n\n\n\n
ActiveCampaign is a great alternative to HubSpot for more budget-aware, small to medium businesses and consultants that want to do marketing automation. It is best in automation and drip campaigns. It doesn\u2019t include blogging or ad management like HubSpot does.<\/p>\n\n\n\n
ActiveCampaign offers a free trial for 14 days to test out the software. You can start the free trial here<\/a>.<\/p>\n\n\n\n
<\/a><\/a><\/p>\n\n\n\n<\/span>Omnisend Review – a HubSpot alternative for eCommerce businesses with marketing automation (4)<\/span><\/h2>\n\n\n
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Omnisend Pricing<\/h3>\n\n\n\n
An eCommerce business that wants to do more with marketing automation can add modules to customize the plan. The Pro plan starts from $59 per month for unlimited emails.<\/p>\n\n\n\n<\/span>Netcore Cloud – The Alternative for Customer Engagement (4.4)<\/span><\/h2>\n\n\n
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Netcore Cloud pricing versus HubSpot<\/h3>\n\n\n\n
<\/a><\/p>\n\n\n\n<\/span>Dotdigital Review – powerful HubSpot alternative (4.2)<\/span><\/h2>\n\n\n
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