{"id":92381,"date":"2025-11-30T09:18:00","date_gmt":"2025-11-30T08:18:00","guid":{"rendered":"https:\/\/www.emailvendorselection.com\/?p=92381"},"modified":"2025-12-03T08:59:16","modified_gmt":"2025-12-03T07:59:16","slug":"activecampaign-pricing","status":"publish","type":"post","link":"https:\/\/www.emailvendorselection.com\/activecampaign-pricing\/","title":{"rendered":"ActiveCampaign Pricing 2026: How much does it actually cost?"},"content":{"rendered":"\n<p>ActiveCampaign is a marketing automation and CRM software with 180K+ customers. But their pricing is not as simple as creating an automation with the platform.&nbsp;<br><br>In fact, it has become quite a bit more complex over the years. So we are here to untangle and make sure you understand the price and plan you will need to have. <\/p>\n\n\n\n<p>I won\u2019t repeat <a href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaignprice\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">ActiveCampaign\u2019s pricing page<\/a>. We\u2019ll cover each plan, how to choose the right one, and what to focus on when choosing a plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Short on time? Check out this summary of ActiveCampaign plans<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Starter<\/strong><\/td><td><strong>Plus<\/strong><\/td><td><strong>Pro<\/strong><\/td><td><strong>Enterprise<\/strong><\/td><\/tr><tr><td><strong>Monthly starting price for 1K contacts<\/strong>*<\/td><td>$15<\/td><td>$49<\/td><td>$79<\/td><td>$145<\/td><\/tr><tr><td><strong>Email Sends<\/strong><\/td><td>10x contact limit<\/td><td>10x contact limit<\/td><td>12x contact limit<\/td><td>15x contact limit<\/td><\/tr><tr><td><strong>Users<\/strong><\/td><td>1<\/td><td>1<\/td><td>3<\/td><td>5<\/td><\/tr><tr><td><strong>Drag-and-Drop Email Editor<\/strong><\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td><strong>Email Templates<\/strong><\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td><strong>Automation<\/strong><\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td><strong>Automation Triggers &amp; Actions<\/strong><\/td><td>5\/automation<\/td><td>Unlimited<\/td><td>Unlimited<\/td><td>Unlimited<\/td><\/tr><tr><td><strong>Forms<\/strong><\/td><td>Basic &amp; inline<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td><strong>Landing Pages &amp; Templates<\/strong><\/td><td>\u2717<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td><strong>Website Tracking<\/strong><\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td><strong>A\/B testing<\/strong><\/td><td>Emails<\/td><td>Emails<\/td><td>Emails &amp; automations<\/td><td>Emails &amp; automations<\/td><\/tr><tr><td><strong>Generative AI<\/strong><\/td><td>\u2717<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td><strong>Conditional Content<\/strong><\/td><td>\u2717<\/td><td>\u2717<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td><strong>Segmentation<\/strong><\/td><td>Limited<\/td><td>Basic<\/td><td>Advanced<\/td><td>Premium<\/td><\/tr><tr><td><strong>Marketing CRM<\/strong><\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td><strong>Site Messages<\/strong><\/td><td>\u2717<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td><strong>Integrations<\/strong><\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td><strong>Reporting<\/strong><\/td><td>Limited<\/td><td>Basic<\/td><td>Advanced<\/td><td>Premium<\/td><\/tr><tr><td><strong>Attribution &amp; conversion tracking<\/strong><\/td><td>\u2717<\/td><td>\u2717<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td><strong>Custom User Permissions<\/strong><\/td><td>\u2717<\/td><td>\u2713<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td><strong>Email &amp; Chat Support<\/strong><\/td><td>Basic<\/td><td>Basic<\/td><td>Priority<\/td><td>Priority<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">* billed yearly<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaigntrial\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">ActiveCampaign has a 14-day free trial<\/a>. You can have 1 user, add 100 contacts and send 100 emails during your trial. You get the features of the Pro plan.<\/p>\n\n\n\n<p>They offer 20% annual discounts and an additional 20% off on all plans for non-profits.<\/p>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaigntrial\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Try ActiveCampaign for free here<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_much_does_ActiveCampaign_cost\"><\/span>How much does ActiveCampaign cost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ActiveCampaign costs between $15-$589 per month for most customers. They have Starter, Plus, Pro, and Enterprise plans. Higher-priced plans have increasingly advanced features, more contacts, and more users. Contact tiers range from 1,000 to 50,000. If you have more than 50K contact, you can request custom pricing.&nbsp;<\/p>\n\n\n\n<p>Read on to find out how much it really costs. ActiveCampaign has the monthly costs of annual plans on its pricing page. We\u2019ll include the monthly prices in this guide to make it easy to compare. If you go for an annual plan, you&#8217;ll get 20% off the monthly prices. <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaigntrial\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Sign up for a free trial<\/a> to calculate your exact costs on the billing page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"468\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/breakdown-of-ActiveCampaign-pricing-and-plans-.png\" alt=\"breakdown of ActiveCampaign pricing and plans\" class=\"wp-image-87920\"\/><\/figure>\n\n\n\n<p>Plus, Pro, and Enterprise plans have more advanced marketing automation, lead generation, contact management, and integrations.<\/p>\n\n\n\n<p>ActiveCampaign Postmark is a <a href=\"https:\/\/www.emailvendorselection.com\/transactional-email-services\/\" target=\"_blank\" aria-label=\"transactional email service (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">transactional email service<\/a> that starts from 10K emails\/month for $15.<\/p>\n\n\n\n<p><strong>ActiveCampaign Monthly Prices<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Contacts<\/td><td><strong>Starter<\/strong><\/td><td><strong>Plus<\/strong><\/td><td><strong>Pro<\/strong><\/td><td><strong>Enterprise<\/strong><\/td><\/tr><tr><td>1,000<\/td><td>$19<\/td><td>$59<\/td><td>$99<\/td><td>$179<\/td><\/tr><tr><td>2,500<\/td><td>$49<\/td><td>$119<\/td><td>$189<\/td><td>$319<\/td><\/tr><tr><td>5,000<\/td><td>$99<\/td><td>$179<\/td><td>$259<\/td><td>$469<\/td><\/tr><tr><td>10,000<\/td><td>$189<\/td><td>$239<\/td><td>$469<\/td><td>$739<\/td><\/tr><tr><td>25,000<\/td><td>NA<\/td><td>$489<\/td><td>$789<\/td><td>$1,099<\/td><\/tr><tr><td>50,000<\/td><td>NA<\/td><td>$759<\/td><td>$1,209<\/td><td>$1,459<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>ActiveCampaign also has contact bands for 7,500, 15,000, 20,000, 30,000, and 40,000. See <a href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaignprice\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">full pricing on the ActiveCampaign pricing page<\/a>.<\/p>\n\n\n\n<p>Here\u2019s how the prices compare between different plans and contact bands:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"337\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/ActiveCampaign-pricing-plans-cost-price.png\" alt=\"ActiveCampaign pricing plans costs contact tiers starter plus pro enterprise\" class=\"wp-image-90484\"\/><\/figure>\n\n\n\n<p>ActiveCampaign features a bunch of free services for customers to get started:<\/p>\n\n\n\n<ul>\n<li>Free online training and support<\/li>\n\n\n\n<li>Free digital onboarding<\/li>\n\n\n\n<li>Community access<\/li>\n\n\n\n<li>Free templates and guides for emails and automations<\/li>\n<\/ul>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaigntrial\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Try ActiveCampaign for free here<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ActiveCampaign_Pricing\"><\/span>ActiveCampaign Pricing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Starter<\/strong> costs $19\/month for 1,000 contacts, 1 user, live chat and email support. The email send limit is 10 times the contact limit. A Starter plan with 1,000 contacts can send 10,000 emails per month. It offers email and marketing automation, a drag-and-drop editor, and basic forms. You can create email campaigns with over 150 email templates. The Starter plan also has AB testing, site tracking, and a marketing CRM.<\/p>\n\n\n\n<p><strong>Starter Plan Pricing Tiers<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Contact Number&nbsp;<\/strong><\/td><td><strong>Monthly Price<\/strong><\/td><\/tr><tr><td>1K<\/td><td>$19<\/td><\/tr><tr><td>2,5K<\/td><td>$49<\/td><\/tr><tr><td>5K<\/td><td>$99<\/td><\/tr><tr><td>7,5K<\/td><td>$139<\/td><\/tr><tr><td>10K<\/td><td>$189<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Plus<\/strong> starts at $59\/month for 1000 contacts. You\u2019ll get advanced marketing features, including forms, basic segmentation, site messages, landing pages, and generative AI.<\/p>\n\n\n\n<p><strong>Plus Pricing Tiers&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Contact Number&nbsp;<\/strong><\/td><td><strong>Monthly Price<\/strong><\/td><\/tr><tr><td>1K<\/td><td>$59<\/td><\/tr><tr><td>2,5K<\/td><td>$119<\/td><\/tr><tr><td>5K<\/td><td>$179<\/td><\/tr><tr><td>10K<\/td><td>$239<\/td><\/tr><tr><td>25K<\/td><td>$489<\/td><\/tr><tr><td>50K<\/td><td>$759<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The ActiveCampaign <strong>Professional plan<\/strong> starts at $99\/month with 1K contacts and 3 users. It adds conditional content, AB testing in automations, advanced segmentation and reporting, attribution and conversion tracking. The email send limit increases to 12 times your contact limit and you get priority support.<\/p>\n\n\n\n<p><strong>Pro Pricing Tiers<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Contact Number&nbsp;<\/strong><\/td><td><strong>Monthly Price<\/strong><\/td><\/tr><tr><td>1K<\/td><td>$99<\/td><\/tr><tr><td>2,5K<\/td><td>$189<\/td><\/tr><tr><td>5K<\/td><td>$259<\/td><\/tr><tr><td>10K<\/td><td>$469<\/td><\/tr><tr><td>25K<\/td><td>$789<\/td><\/tr><tr><td>50K<\/td><td>$1,209<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The ActiveCampaign <strong>Enterprise plan<\/strong> starts at $179 for 1,000 contacts and 5 users. The email send limit increases to 15 times your contact limit. It adds custom objects, SSO, premium segmentation and reporting.<\/p>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaigntrial\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Get started with ActiveCampaign for free here<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ActiveCampaign_Add-ons_Extras\"><\/span>ActiveCampaign Add-ons &amp; Extras<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ActiveCampaign has Enhanced CRM, SMS, Custom Reporting, and Transactional Email add-ons.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ActiveCampaign Enhanced CRM Add-ons<\/h3>\n\n\n\n<p>The <strong>Pipelines enhanced CRM add-on<\/strong> includes ActiveCampaign\u2019s sales CRM and automation. It costs <strong>$68\/month<\/strong> and you can get it with a Plus, Professional, or Enterprise plan. It unlocks sales automation triggers and actions to automate your pipeline. Trigger automations based on deal stages, owners, and data changes. Then automatically add deals, update statuses, titles, owners, and deal scores. You also get sales reports including deal forecasts.<\/p>\n\n\n\n<p>The <strong>Sales engagement enhanced CRM add-on <\/strong>costs $111\/month. It includes everything in the Pipelines and Sales Engagement add-on, plus automated 1:1 emails, win probability, and sentiment analysis. Find out all the details about CRM and sales automation features in <a href=\"https:\/\/www.emailvendorselection.com\/activecampaign-crm\/\" target=\"_blank\" aria-label=\"our ActiveCampaign CRM review (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">our ActiveCampaign CRM review<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ActiveCampaign SMS Pricing<\/h3>\n\n\n\n<p>SMS is an add-on for Plus, Pro, and Enterprise plans. The SMS add-on starts at $16.83\/month with 1000 credits. It comes with useful multichannel automations:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"245\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/ActiveCampaign-sms-multichannel-automations.png\" alt=\"ActiveCampaign sms multichannel automations\" class=\"wp-image-87918\"\/><\/figure>\n\n\n\n<p>You need credits to send SMS marketing messages to mobile numbers. How many credits you need to spend per message depends on the destination country. Credits per message range from 1 to 22.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Country<\/strong><\/td><td><strong>Credits per message<\/strong><\/td><\/tr><tr><td>USA<\/td><td>1<\/td><\/tr><tr><td>UK<\/td><td>5<\/td><\/tr><tr><td>Canada<\/td><td>1<\/td><\/tr><tr><td>Australia<\/td><td>7<\/td><\/tr><tr><td>Netherlands<\/td><td>11<\/td><\/tr><tr><td>Denmark<\/td><td>3<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>You can buy extra credits for:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Credits<\/strong>&nbsp;<\/td><td><strong>Price<\/strong><\/td><\/tr><tr><td>1K<\/td><td>$16.83<\/td><\/tr><tr><td>2,5K<\/td><td>$36.83<\/td><\/tr><tr><td>5K<\/td><td>$52.83<\/td><\/tr><tr><td>10K<\/td><td>$88.83<\/td><\/tr><tr><td>25K<\/td><td>$176.83<\/td><\/tr><tr><td>50K<\/td><td>$336.83<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>You can\u2019t have your own custom SMS sending number. ActiveCampaign\u2019s SMS provider chooses the source phone numbers and they vary.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaigntrial\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Try ActiveCampaign for free here<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ActiveCampaign Custom Reporting<\/h3>\n\n\n\n<p>Custom reports help you answer specific questions around data. You can save and share custom reports with other users in your account. You can use almost any data in your account to create a custom report. Including information you have about contacts, deals, automations, campaigns, and ecommerce stores.<\/p>\n\n\n\n<p>ActiveCampaign includes custom reports in the Enterprise plan and you can buy it as an add-on for Plus and Professional plans. <strong>Custom reporting costs $159\/month for 50 reports and 25 dashboards.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ActiveCampaign Transactional Email<\/h3>\n\n\n\n<p>Postmark is ActiveCampaign\u2019s standalone transactional email service. You can use it with ActiveCampaign to set up and trigger transactional emails like these from automations:<\/p>\n\n\n\n<ul>\n<li>Account creation confirmation<\/li>\n\n\n\n<li>Double opt-in messages like subscription confirmations<\/li>\n\n\n\n<li>Review &amp; feedback requests<\/li>\n\n\n\n<li>Order confirmation<\/li>\n\n\n\n<li>Delivery updates<\/li>\n\n\n\n<li>Password recovery<\/li>\n\n\n\n<li>Medical, financial, and legal statements<\/li>\n<\/ul>\n\n\n\n<p>Here are Postmark\u2019s monthly rates:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Emails per month<\/strong><\/td><td><strong>Monthly price<\/strong><\/td><td><strong>Additional emails (per 1K)<\/strong><\/td><\/tr><tr><td>10K<\/td><td>$15<\/td><td>$1.80<\/td><\/tr><tr><td>50K<\/td><td>$55<\/td><td>$1.30<\/td><\/tr><tr><td>125K<\/td><td>$115<\/td><td>$1.10<\/td><\/tr><tr><td>300K<\/td><td>$245<\/td><td>$1.00<\/td><\/tr><tr><td>700K<\/td><td>$455<\/td><td>$0.80<\/td><\/tr><tr><td>1,5M<\/td><td>$775<\/td><td>$0.60<\/td><\/tr><tr><td>3M<\/td><td>$995<\/td><td>$0.40<\/td><\/tr><tr><td>5M<\/td><td>$1,295<\/td><td>$0.30<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ActiveCampaign_Discount\"><\/span>ActiveCampaign Discount<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ActiveCampaign annual plan discounts are <strong>20% off<\/strong>. You can save $20\/month on Pro for 2500 contacts. And even $134\/month on a Pro plan with 50K contacts and 20 users. They also offer <strong>20% off on all plans for non-profits<\/strong>.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaigntrial\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Try ActiveCampaign for free<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Explaining_ActiveCampaign_pricing_Product_Plan_Contact_User_Integrations_Landing_Pages_Conversions\"><\/span>Explaining ActiveCampaign pricing: Product, Plan, Contact, User, Integrations, Landing Pages, Conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ActiveCampaign\u2019s pricing depends mostly on 4 factors:<\/p>\n\n\n\n<ul>\n<li>Plan<\/li>\n\n\n\n<li>Contact tier<\/li>\n\n\n\n<li>Add-ons<\/li>\n\n\n\n<li>User seats<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/activecampaign-review\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Read our full ActiveCampaign review<\/a> to find out more about all these features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Plan<\/h3>\n\n\n\n<p>ActiveCampaign has 4 plans. It\u2019s affordable to get started and you\u2019ll pay more for advanced features, like conditional content, AB testing in automations, and conversion tracking. You\u2019ll also get higher email send limits on Pro and Enterprise plans.<\/p>\n\n\n\n<p>Here\u2019s how the <strong>starting prices of plans with 1K contacts<\/strong> compare:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Starter<\/strong><\/td><td><strong>Plus<\/strong><\/td><td><strong>Pro<\/strong><\/td><td><strong>Enterprise<\/strong><\/td><\/tr><tr><td><strong>Monthly starting price<\/strong><\/td><td>$19<\/td><td>$59<\/td><td>$99<\/td><td>$179<\/td><\/tr><tr><td><strong>Email Sends<\/strong><\/td><td>10x contact limit<\/td><td>10x contact limit<\/td><td>12x contact limit<\/td><td>15x contact limit<\/td><\/tr><tr><td><strong>Users<\/strong><\/td><td>1<\/td><td>1<\/td><td>3<\/td><td>5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Plans are the most important factor influencing your ActiveCampaign bill.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contacts<\/h3>\n\n\n\n<p>ActiveCampaign plans charge based on how many contacts you have in your account. Only active contacts count toward your contact limit.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a breakdown of <strong>how much popular contact tiers cost in ActiveCampaign plans<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td>Starter<\/td><td>Plus<\/td><td>Pro<\/td><td>Enterprise<\/td><\/tr><tr><td>1000<\/td><td>$19<\/td><td>$59<\/td><td>$99<\/td><td>$179<\/td><\/tr><tr><td>2500<\/td><td>$49<\/td><td>$119<\/td><td>$189<\/td><td>$319<\/td><\/tr><tr><td>5000<\/td><td>$99<\/td><td>$179<\/td><td>$259<\/td><td>$469<\/td><\/tr><tr><td>7500<\/td><td>$139<\/td><td>$209<\/td><td>$359<\/td><td>$599<\/td><\/tr><tr><td>10000<\/td><td>$189<\/td><td>$239<\/td><td>$469<\/td><td>$739<\/td><\/tr><tr><td>25000<\/td><td>NA<\/td><td>$489<\/td><td>$789<\/td><td>$1,099<\/td><\/tr><tr><td>50000<\/td><td>NA<\/td><td>$759<\/td><td>$1,209<\/td><td>$1,459<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><br>When you\u2019re over your contact limit, you move to the tier above for the next billing cycle. Contact number is the second most important factor in ActiveCampaign cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add-ons<\/h3>\n\n\n\n<p>ActiveCampaign has add-ons for CRM, SMS, Custom Reporting, and Transactional Email. CRM add-ons start at $68\/month. 1000 SMS credits cost $16.83\/month. 10,000 transactional emails cost $15.&nbsp;<\/p>\n\n\n\n<p>Jump to the add-ons section for all the details about ActiveCampaign add-ons.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Users<\/h3>\n\n\n\n<p>Starter and Plus plans have 1, Pro has 3, and Enterprise has 5 users. You can <strong>buy additional users<\/strong> for any plan <strong>for $12\/month<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaigntrial\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Get started with ActiveCampaign for free<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_ActiveCampaign_really_free\"><\/span>Is ActiveCampaign really free?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ActiveCampaign has a 14-day free trial. You can have 1 user, add 100 contacts and send 100 emails during your trial. They don\u2019t offer a free plan.&nbsp;<\/p>\n\n\n\n<p>The trial is enough to fully test ActiveCampaign and whether it works for you. You can even ask the support team for an extension if the 14 days aren\u2019t enough. You get the features of the Pro plan.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaigntrial\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Try ActiveCampaign for free here<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comparing_ActiveCampaign_Pricing\"><\/span>Comparing ActiveCampaign Pricing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ActiveCampaign is an email marketing tool with advanced automation and a sales CRM. Let\u2019s see how its pricing compares to similar services. Check out our guide on <a href=\"https:\/\/www.emailvendorselection.com\/activecampaign-alternatives\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">the best ActiveCampaign alternatives<\/a> to compare features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ActiveCampaign vs Hubspot<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/hubspot\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">HubSpot<\/a> has 3 pricing plans for 5 Hubs and the Customer Platform. The Hubspot Customer Platform includes all Hubs and has 3 plans:<\/p>\n\n\n\n<ul>\n<li>Starter: From $20\/month\/user for 1K contacts<\/li>\n\n\n\n<li>Professional: From $1300\/month for 2K contacts and 5 users<\/li>\n\n\n\n<li>Enterprise: From $4,300\/month for 10K contacts and 7 users (billed yearly)<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s compare the monthly prices of ActiveCampaign Pro with the sales engagement CRM add-on and Hubspot CRM Suite Professional:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"337\" src=\"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/ActiveCampaign-vs-Hubspot-pricing.png\" alt=\"ActiveCampaign vs Hubspot pricing\" class=\"wp-image-87919\"\/><\/figure>\n\n\n\n<p>ActiveCampaign Plus Bundle vs Hubspot CRM Suite Professional<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Contacts<\/strong><\/td><td><strong>Users<\/strong><\/td><td><strong>ActiveCampaign Pro + CRM<\/strong><\/td><td><strong>Hubspot Professional Customer Platform&nbsp;<\/strong><\/td><\/tr><tr><td>5K<\/td><td>5<\/td><td>$466<\/td><td>$1,650<\/td><\/tr><tr><td>10K<\/td><td>5<\/td><td>$650<\/td><td>$1,900<\/td><\/tr><tr><td>25K<\/td><td>5<\/td><td>$940<\/td><td>$2,625<\/td><\/tr><tr><td>50K<\/td><td>5<\/td><td>$1,320<\/td><td>$3,700<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>HubSpot has a wider range of features than ActiveCampaign. It\u2019s a better option for larger organizations that prefer having their CMS, CRM, marketing, and service tools in one place. And it offers phone support on Professional and Enterprise plans. Yet its cost rises steeply as your contact numbers grow. Check out <a href=\"https:\/\/www.emailvendorselection.com\/hubspot-alternatives\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">the best HubSpot alternatives<\/a> to compare features or <a href=\"https:\/\/www.emailvendorselection.com\/hubspot-pricing\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">our full Hubspot pricing guide<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaign\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">ActiveCampaign<\/a> is for companies that have a website and social tools. And need email marketing software with a CRM and advanced automation without paying a premium.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ActiveCampaign vs Kit<\/h3>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">Kit<\/a> (formerly ConvertKit) has 2 paid plans:<\/p>\n\n\n\n<ul>\n<li>Creator: Starting at $39\/month for 1000 subscribers<\/li>\n\n\n\n<li>Pro: Starting at $79\/month for 1000 subscribers<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s see how the monthly pricing of ActiveCampaign Starter compares to Kit Creator:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Contact Number&nbsp;<\/strong><\/td><td><strong>ActiveCampaign Starter<\/strong><\/td><td><strong>Kit Creator<\/strong><\/td><\/tr><tr><td>1K<\/td><td>$15<\/td><td>$39<\/td><\/tr><tr><td>5K<\/td><td>$79<\/td><td>$89<\/td><\/tr><tr><td>7,5K<\/td><td>$109<\/td><td>$119<\/td><\/tr><tr><td>10K<\/td><td>$189<\/td><td>$139<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Kit is an email marketing tool for creators. The Creator plan includes unlimited landing pages, forms, broadcasts, and 1 user. You can send automated email sequences, sell digital products and subscriptions. It\u2019s a good choice for content creators, publishers, bloggers, and small businesses.&nbsp;Check out our full <a href=\"https:\/\/www.emailvendorselection.com\/kit-review\/\" target=\"_blank\" aria-label=\"Kit review (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Kit review<\/a> to find out what makes it one of the best newsletter platforms for creators.<\/p>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaign\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">ActiveCampaign<\/a> is a better choice for companies that want better automation and may need a CRM. It\u2019s easier to get the ActiveCampaign CRM than integrate a CRM tool with Kit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ActiveCampaign vs GetResponse<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/getresponse\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">GetResponse<\/a> offers 3 pricing plans:<\/p>\n\n\n\n<ul>\n<li>Email Marketing: From $19\/month for 1K contacts<\/li>\n\n\n\n<li>Marketing Automation: From $59\/month for 1K contacts<\/li>\n\n\n\n<li>Ecommerce Marketing: From $119\/month for 1K contacts&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s how the monthly prices of ActiveCampaign Plus and GetResponse Marketing Automation compare:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Contact Number&nbsp;<\/strong><\/td><td><strong>ActiveCampaign Plus<\/strong><\/td><td><strong>GetResponse Marketing Automation<\/strong><\/td><\/tr><tr><td>1K<\/td><td>$59<\/td><td>$59<\/td><\/tr><tr><td>2,5K<\/td><td>$119<\/td><td>$69<\/td><\/tr><tr><td>5K<\/td><td>$179<\/td><td>$95<\/td><\/tr><tr><td>10K<\/td><td>$239<\/td><td>$114<\/td><\/tr><tr><td>25K<\/td><td>$489<\/td><td>$215<\/td><\/tr><tr><td>50K<\/td><td>$759<\/td><td>$359<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GetResponse is the most similar alternative to ActiveCampaign. Both Plus and Marketing Automation include newsletters, advanced automation, and lead generation tools. They offer unlimited landing pages, monthly emails, and forms. GetResponse doesn\u2019t get as expensive as ActiveCampaign as contact numbers grow. Even if you\u2019re on the Ecommerce Marketing plan. GetResponse it a better choice for budget-conscious B2B and ecommerce businesses with large lists. Or if you\u2019re looking for a European provider. Read <a href=\"https:\/\/www.emailvendorselection.com\/getresponse-review\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">our full GetResponse review<\/a> for an in-depth look at features, pros, and cons. And have a look at <a href=\"https:\/\/www.emailvendorselection.com\/getresponse-pricing\/\" class=\"ek-link\">our GetResponse pricing guide<\/a> for a full run-down on all plans.<\/p>\n\n\n\n<p>ActiveCampaign\u2019s Plus also includes ecommerce automations and integrations. ActiveCampaign integrates with <a href=\"https:\/\/www.emailvendorselection.com\/best-ecommerce-platforms-review\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">the best ecommerce platforms<\/a>, like <a href=\"https:\/\/www.emailvendorselection.com\/woocommerce-vs-shopify\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Shopify and WooCommerce<\/a>. For similar ecommerce features in GetResponse, you have to upgrade to Ecommerce Marketing. And Ecommerce Marketing is more expensive for smaller list sizes. <a href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaign\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">ActiveCampaign<\/a> is better for ecommerce businesses with smaller lists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ActiveCampaign vs AWeber<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/aweber\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">AWeber<\/a> has 3 paid plans:<\/p>\n\n\n\n<ul>\n<li>Lite: Starting at $15.00\/month for 500 subscribers<\/li>\n\n\n\n<li>Plus: Starting at $30.00\/month for 500 subscribers<\/li>\n\n\n\n<li>Unlimited: Starting at $899\/month for unlimited subscribers<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s a comparison of monthly fees for ActiveCampaign Plus and AWeber Plus:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Contact Number&nbsp;<\/strong><\/td><td><strong>ActiveCampaign Plus<\/strong><\/td><td><strong>AWeber Plus<\/strong><\/td><\/tr><tr><td>2,5K<\/td><td>$119<\/td><td>$55.00<\/td><\/tr><tr><td>5K<\/td><td>$179<\/td><td>$90.00<\/td><\/tr><tr><td>10K<\/td><td>$239<\/td><td>$135.00<\/td><\/tr><tr><td>25K<\/td><td>$489<\/td><td>$250.00<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>AWeber covers basic email marketing needs, it doesn\u2019t offer the same level of functionality. If you don\u2019t need more than newsletters, lead generation, and basic automation, it\u2019s the cheaper option. Phone support is available on all paid plans. And you get unlimited user accounts on Plus and Unlimited plans. Dive into <a href=\"https:\/\/www.emailvendorselection.com\/aweber-review\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">our full AWeber review<\/a> for details on features, pros, and cons.<\/p>\n\n\n\n<p>If you\u2019re looking for advanced automation, <a href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaigntrial\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link\">go for ActiveCampaign<\/a>.&nbsp;<\/p>\n\n\n\n<p>Have a look at our reviews of <a href=\"https:\/\/www.emailvendorselection.com\/crm-with-email-marketing\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">the best CRMs with email marketing<\/a> with more ActiveCampaign alternatives. Or have a look at <a href=\"https:\/\/www.emailvendorselection.com\/free-cheap-email-marketing-software-comparison\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">free and cheap email marketing tools<\/a>, most have lightweight CRMs suitable for small businesses.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emailvendorselection.com\/go\/activecampaigntrial\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"ek-link buttonCTA\">Try ActiveCampaign for free<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So which ActiveCampaign pricing plan should you pick?<\/h2>\n\n\n\n<p>The Starter plan is great for email marketing automation for startups and small businesses. It costs $19\/month for 1000 contacts, 1 user, chat and email support. You get email marketing automation, drag and drop email template builder, basic forms, and 150+ email templates.<\/p>\n\n\n\n<p>Plus is best for small to midsize ecommerce and B2B businesses. It comes with bunch of ecommerce automations and integrations. Like cart abandonment emails and embedding product blocks into emails. You can create and test entire automation workflows. Landing pages, lead scoring, social media integration, and SMS unlock lead generation and multichannel campaigns.<\/p>\n\n\n\n<p>Professional works well for scaling businesses that need advanced automations and tracking. Automation splitting, conversions, automations map, site messaging, predictive sending, and attribution are great features to create advanced automations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ActiveCampaign Pricing FAQ<\/h2>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Avoid picking the wrong ActiveCampaign pricing plan! Read this complete pricing guide with plan details, monthly prices, comparisons &#038; add-ons explained.<\/p>\n","protected":false},"author":132,"featured_media":92383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[5],"tags":[],"dealstore":[],"coauthors":[543],"acf":[],"_links":{"self":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/92381"}],"collection":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/comments?post=92381"}],"version-history":[{"count":8,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/92381\/revisions"}],"predecessor-version":[{"id":94122,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/posts\/92381\/revisions\/94122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media\/92383"}],"wp:attachment":[{"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/media?parent=92381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/categories?post=92381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/tags?post=92381"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/dealstore?post=92381"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.emailvendorselection.com\/wp-json\/wp\/v2\/coauthors?post=92381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}