{"version":"1.0","provider_name":"Email vendor selection","provider_url":"https:\/\/www.emailvendorselection.com","title":"Faux-facts and emotional shortcuts; how to ruin an email marketing RFP without even knowing it - Email vendor selection","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"649D7nRe7N\"><a href=\"https:\/\/www.emailvendorselection.com\/faux-facts-emotional-shortcuts-email-marketing-rfp\/\">Faux-facts and emotional shortcuts;  how to ruin an email marketing RFP without even knowing it<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.emailvendorselection.com\/faux-facts-emotional-shortcuts-email-marketing-rfp\/embed\/#?secret=649D7nRe7N\" width=\"600\" height=\"338\" title=\"&#8220;Faux-facts and emotional shortcuts;  how to ruin an email marketing RFP without even knowing it&#8221; &#8212; Email vendor selection\" data-secret=\"649D7nRe7N\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.emailvendorselection.com\/wp-content\/uploads\/emotional-shortcuts.jpg","thumbnail_width":1100,"thumbnail_height":706,"description":"When email marketers go through their ESP selection process, they often use what are known as \u201cemotional shortcuts\u201d. These can slip in without the marketer even knowing it is happening. It is almost natural to use subjective criteria to separate the email marketing software from one another. Sometimes these shortcuts even come disguised as facts."}